The Logic Behind Niche Content Profits


In researching most successful online businesses, you start to notice a trend emerge. As far as websites go, there are a few giants such as Yahoo and MSN that cover every topic imaginable. For most people, taking on these established publishers head to head is an enormous task beyond their reach. After all, one or two people working from home or in their spare time cannot match the resources (billions of dollars and thousands of employees) of these corporations. At least not in all areas.

Focus, however, is a powerful weapon online. You'll notice most smaller publishers have an area of expertise, their niche. Yahoo may be a jack of all trades, but a master of none. Find your niche, something you love to read or talk about or have special knowledge in, and build a website around that. The profits will soon follow, for two interrelated reasons.

Reason 1: Your audience.

As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren't interested in everything, they have a set of likes and dislikes. The general audience of the internet fragments itself according to taste, meaning visitors gravitate towards sites that cover their interests. By focusing on a niche, you are targeting a specific fragment of this audience. This helps you capture a following, but that alone isn't enough to profit from. This leads to reason two:

Reason 2: Advertisers want your audience.

One of the great advantages of internet advertising is the ability for advertisers to target specific demographics, as opposed to the television advertising technique of blanketing the airwaves with a general message. Advertisers, and subsequently publishers, know that the more specific their sales pitch can be, the more effective. And it makes sense.

Say for example, you are watching the evening news and see a commercial for car. Sure, it might raise you awareness of the product (a reason why this type of ad still exists), but you weren't really looking for a car. You were watching the news.

Now suppose you were reading a website dedicated to Ford Mustangs. There is a much higher likelihood that you may be interested, if not in buying the car, then in related accessories or insurance or reviews, etc. Advertisers know this and use the knowledge to increase the effectiveness of their campaigns. More bang for their buck, in other words.

By establishing a steady readership to your niche content, you have done a lot of the work for the advertisers. In turn, by featuring targeted advertising, your readers are more likely to respond, and find it useful instead of annoying. It is a virtuous cycle that leads to increased profits.


More Resources

How to Monetize a Free Website
For some time now I have been aggressively marketing my Geocities website without the prospect of any financial return. The site is content based so I did not expect to generate any product sales and neither was I able to lure potential sponsors.
Are Affiliate Riches Within Your Grasp? Discover How to Cash in Starting Today
There is some speculation about how much money you can earn online without your own product. Although marketing your own digital product on the Internet can be very lucrative, there is no reason why you and I can't profit mightily using creative methods that offer real value to Internet surfers.
Become An Affiliate Champion: 10 Tips
Affiliates programs are one of the easiest ways to make money in the internet. Small fortunes have been made for smart people who have taken advantage of this powerful marketing technique.
How Much do YOU Charge Per Hour? Avoid the Question by Setting up Passive Income Streams
If you work with clients, at some point in your career, you've probably been asked, "What's your hourly rate?" or "How much do you charge per hour?"Now, you and I both know this question isn't totally relevant, even if you provide services like I do. Because it doesn't really matter how much I charge per hour.
Affiliate Marketing - How to Start Earning Money Today
If you're new to Affiliate Marketing and your finding everything that your learning is a little "mind blowing" but really want to start making money today then here is the quickest way to get results.First, I would begin with using ClickBank.
8 Ways To Increase Your Affiliate Commission
Here are 8 easy ways to boost your affiliate income:1) Collect your visitor email addresses by providing free reports.Offer a free report to your visitor.
The Key To High-Volume Web Sales
The quickest way to achieve high-volume sales on the web is to set up your own affiliate program.There are two ways to set up an affiliate program: you can install affiliate tracking software on your server or you can use a 3rd party affiliate tracker.
How to Succeed With Any Affiliate Program
In the early days before the internet was born, starting a business was like taking a giant leap into the unknown. Aside from the involved time and money, it also causes lots of worry.
How To Create A Lifetime Income With Affiliate Programs By Changing Your Focus!
"How To Create A Lifetime Income With Affiliate Programs By Changing Your Focus!" An often overlooked strategy that could maximize your affiliate earnings by Mark Meyers. Most people join an affiliate program so that they will make some money by referring people to the products and services of the affiliate company. This is, in fact, a great way to earn a really nice income.
5 Strategies to Boost Your Affiliate Sales
Are you promoting affiliate products?This article will show you 5 strategies to boost your Affiliate Sales, so make sure you read it and put in practice what I'm about to reveal you.The KEY to affiliate marketing is to take action!1.
Are You Making These Costly Affiliate Mistakes?
There are many ways to generate sales, but there are also ways to ensure your affiliate marketing will fail. However, many marketers make these mistakes without realizing they are actually running away sales!To help you with your affiliate marketing programs, we have collected some of the most common mistakes made by web based internet affiliate program marketers so that you can avoid making these.
Making Money Online
If you are a webmaster, you will see this everyday if you are searching for a profit in the online world. Now I am not speaking of opening up a store or selling something.
3 Powerful Words
I should have listened to an internet veteran back in 2000.Learn from my mistake.
Top 5 Tips For Frustrated Affiliate Program Marketers
Do you go through affiliate programs like most people go through pairs of socks? Many Internet marketers do. In fact, 97% of all Internet marketers never make a single cent advertising opportunities on the Internet.
Affiliate Marketing--Huh?
In my search for a presence on the internet, I searched many avenues, but was finding more scams and dead ends than I would care to speak about.It was one last scam and six months of my presence on the internet that I realized that the only way I could possibly make a living on the internet -- and gain any amount of satisfaction --was to work for myself.
Not An Affiliate? Why Ever Not?
If the idea of pursuing a living on the net has repeatedly crossed your mind but you still haven't found a way to implement it, then affiliate programs are going to break the ice for you.Affiliate programs are a lot like learning how to swim in a pool before you go to the open sea.
You Deserve a Check Today
Perhaps the fastest and easiest way to prosper online is to market products and services as an affiliate.While there have been many an article and book written about how to be an affiliate, most overlook one very important aspect of the affiliate process.
A Unique Opportunity For Affiliate Recruiters
If you're a webmaster, web publisher, or web merchant, chances are you have already come across the concept of affiliate marketing.As online joint venture partnerships, affiliate programs allows both content publishers and web merchants to maximize their online profits by working with each other.
7 Ways To Increase Your Affiliate Commissions
Suppose you could launch an online business in the next ten minutes? Suppose that this business did not require your own website, dealing with customers, refunds, product development or maintenance? This is the ideal world of affiliate marketing.Made popular on the internet by Amazon.
A Successful Satellite TV Affiliate Website
Satellite TV has exploded on the scene during the last decade, providing expanded channel offerings and new technologies that were not previously available from regular television. When the "mini-dishes" were developed and the satellites put in place by Dish Network and Direct TV, satellite TV became available to almost everyone.

More Affiliate Revenue Information:

Related Articles

Your Affiliate Business and Taxes
Starting a home-based business on the Internet is easy you say. You have your web page built, your affiliate links and you're ready to go.
5 Tips If You Want To Be A Reseller
If you are planning to be a reseller for a product or many products, here are five great tips you can use for your own![1] A good way to source for quality products with great demand is to purchase a yearly (or even lifetime!) access to membership websites dedicated to resale rights. These membership sites offer products such as E-books, software, templates, and audio/video with resale rights.
Affiliate Income Optimization
In my time researching the search engines, I've noticed something rather strange. Literally millions of searches are made each month for "brand names" and actual site names.
Whats LinkShare, And Do I Need To Use It?
Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there's a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.
Seven Ways to Set Yourself Apart From Other Affiliate Marketers
Okay so you've read (fill in the blank with internet guru's name here)'s book and decided that affiliate marketing is the way for you to earn some extra money online. I mean after all, all you have to do is plug in your name and run their ads and collect your commission check and ride off into the sunset, right? Not quite.
Pros and Cons of Third Party Online Affiliate Networks
Online affiliate marketing has taken the internet by storm and has proven to be a highly effective way of maximizing website revenue. Why limit yourself to selling your own products when you can profit by selling somebody else's too?There are thousands of individual affiliate programs offered on the internet, many being through third party affiliate program networks such as OffersQuest, Commission Junction and Linkshare.
How To Super Charge Your Affiliates
In my article "Affiliate Marketing What Is It And Why Use It?", I stated that only 5% of your affiliates will do 95% of the sales. If you don't follow this guide, you might not even get that.
Top Three Internet Marketing Two-Tier Affiliate Programs
If you run an Internet marketing web site and sell your own products or services, you probably follow up with your current customers using autoresponders and upsell them with products and services from related affiliate programs?Note that if you don't do this, you are leaving money on the table.Why? Simply, your customers have already spent money on your web site, and if they enjoy your product or service, they now trust you.
23 Ways To Use An Ad Tracker
The ad tracker was originally developed to provide a record of all hits to a site resulting from ad placements. This article shows a host of different ways to utilise an ad tracker.
How To Make Niche Profits Without a Website
You don't need to buy any "amazing new ebook" or a bunch of fancy software. You don't need to write hundreds of pages of content or hire someone to.
6 Affiliate Mistakes Youre Probably Making...
Everyday I see more and more affiliates making the same mistakes. The worst part is that they're just doing what they're taught by the so-called "experts.
High Earning Affiliate Is It Possible?
Affiliate Program have exploded on the internet. Thousand of people join them every day.
Affiliates Need To Read Their Newspaper
Millions of people check the news everyday-- in the morning paper, online, and on the nightly news.But far too often affiliates do not find out what has occurred in affiliate marketing that day; this is important because affiliate marketing changes daily.
What are the Benefits of Affiliate Marketing?
Affiliate marketing is a cooperative effort between merchant and an affiliate's website. It has become popular for Internet sites trying to create some extra income for their site, perhaps changing a hobby to a profitable, self-supporting business.
Why Join 2 Tier Affiliate Programs?
Like the more common single tier affiliate programs, 2 tier affiliate programs are a great basis for web-based partnerships between merchants and affiliates. Merchants can focus their efforts on what they should do best-creating high quality products and getting them to customers.
Spending More Money Than You Make In Your Online Business?
Have you been lured into online business and internet marketing with promises of the gold you will find at the end of the rainbow? And ended up spending much more than you make each month, and wondering how these marketing gurus make money, if at all?You aren't alone - there are thousands of people out there who buy various kinds of info products on how to become rich and say goodbye to their day jobs. The irony is that they are still stuck at their day jobs, working even harder to make up for what they have lost month after month in their quest for online profits.
Free Affiliate Marketing Page Pays $755 in Commissions From its First 100 Visitors
Affiliate marketing is an easy way to get started making money online. You just sign up to be an affiliate, and refer new customers to the sales site(s) with a special, coded affiliate link.
Ten Ways Affiliates Sabotage Themselves
If affiliate marketing is so lucrative, then why do so few ever turn a profit? Read on, and I'll tell you why.1.
Affiliate Programs: Why They Work and Why They Don't!
Here it is in Black and White:Don't make the same mistakes many new marketers do. Don't give up!I've heard tons of discouraging stories about affiliate programs.
Choosing An Affiliate Marketing Program
If you are new to affiliate marketing, you are probably overwhelmed with the number of programs available out there for you to join and promote. This article will provide a guideline to help you choose the right affiliate program for yourself.