Intranet Project - RAD or Waterfall?


Building Bridges

I have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.

Let's say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry. The whole area has been growing rapidly and a bridge at Kingston should give his town a lead against competing local towns like Ham and Richmond (who also have their own ferries).

However, building a bridge presents problems. Firstly, the bedrock north and south of the river are very different. Secondly, the river is still tidal at this point and its path continues to vary across the floodplain. Finally - and perhaps most importantly - there is no guarantee that the projected growth in cross-river traffic will indeed materialise - or that people will wish to cross at this precise point, rather than further up, or down, river. A new bridge could prove an expensive white elephant and divert much-needed town resources away from other projects. The increased local taxes required could also scare the very businesses he is hoping to attract away to other local towns.

Option 1 - Waterfall

Waterfall, as a methodology, is all about building reliable systems. At each stage of the lifecycle, the results are correct. The Mayor's engineer believes that - when building a bridge - the result needs to be safe, sound and capable of lasting for decades. He recommends a design phase, which includes thoroughly testing the bedrock by driving piles and developing ways to limit the future variance of the river's course. During the build phase, the bridge would be tested to ensure it can take the loads that will be placed upon it and to deal with high winds or flood conditions. The engineer confirms that each stage would only start once the previous stage had been proved correct beyond reasonable doubt. The stone bridge will take five whole years to build (with a high upfront cost commitment). If the project were ever stopped, the value tied up in phases to date would be lost. The engineer reminds the Mayor that a collapsed bridge would not help his place in history!

Option 2 - RAD

RAD, as a methodology is all about building relevant systems. The argument runs that it is better to be there quickly with 80% of the functionality in 20% of the time, so as to take full advantage of the business opportunity. The Mayor's political advisors recommend the RAD option; to lay a pontoon bridge first alongside the existing ferry. This can be achieved in just three months, using a series of boats with a makeshift road surface and swing bridge lock for river vessels to navigate. The pontoon bridge allows the business model to be tested very quickly; If the expected benefits materialise, then further iterations of the bridge can be constructed later on. Sounds good, but of course (overall) the costs will be higher than waterfall if a full, stone bridge is ultimately required. In the meantime, if the river changes course, or floods impact the area, then the pontoon bridge will be washed away. His chief advisor reminds him that a bridge five years from now would not help his re-election prospects two years hence!

The Mayor's selected option

Hmm. Interesting, isn't it. Not a clear-cut decision. There are good arguments for either approach. The Mayor's decision will ultimately depend on (a) how sure he is of his own vision, (b) his financial and time constraints and (c) how changeable these factors are likely to be over time. In short, he has a trade-off decision of relevance vs. reliability.

Turning the analogy onto Intranet Projects

However - put simply - the answer for you will depend largely on how sure you are of your vision, the support of stakeholders, the availability of resources and the degree of change in your organisation and it's requirements.

If you are operating in a stable business environment and are well funded and supported, then waterfall offers real benefits. You could establish an Intranet Portal that is well founded, scalable and secure. If not, then RAD could offer you the means to make some progress now at low cost and use the results of your early work to build a stronger case for future investment. It also allows you to vary the approach - or begin again - should circumstances or requirements change.

Most Intranet evangelists will find themselves perhaps in a mixed situation, where there is support and funding but there is also the risk of rapid changes to the underlying business environment and requirements. Here, I would recommend a mixed approach: Use a waterfall project to establish the underlying portal infrastructure (as this platform will be the bedrock on which you will build and needs to stand the test of time). Then use a RAD method to build the content and applications (developing solutions that are timely and relevant to businesses operating in a fast-moving and competitive environment).


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More E-Commerce Information:

Related Articles


eCommerce Software Solutions
All of the long, grueling nights and an unknown number of working weekends spent converting your dream into reality finally paid off-in a big way! Affiliates are signing up every single day and the clicks have really turned into cash. Your success is not limited to a lonely website but several and all of them are helping you move very diverse product lines.
Writing Web Pages: Get To The Meat Faster
Much of my consulting work comprises writing 'Outside Opinion' reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more.
Building eCommerce Websites That Work - Part 1
You want to succeed at eCommerce? Welcome to a very big family. Right off, let's be clear - there are lots of ways to do business on the internet.
Selling Globally Through a B2B Exchange
Participation in B2B Exchanges is increasingly becoming one of the fastest growing marketing methods for businesses looking foraugmenting their client base beyond their local markets. Any good B2B Exchange offers direct contact with thousands of prospective buyers in a single location.
Home Sweet Home Page
"Your home page is the world's introduction to you and your company. Make it COUNT!" - Heidi RichardsThink of your home page as the cover of your brochure.
Dont Get Ripped Off Getting A Merchant Account
Far too many people get ripped off when setting up a merchant account for their online business. The biggest reason is that they don't understand their options and are intimidated by the whole process.
Increasing E-Commerce Website Sales: A Guide for the Online Newbie
Because of this encouraging surge in activity, many individuals are now interested in becoming e-commerce merchants. To profit from your online business, you must first produce a unique website that will intrigue visitors and interest them in your items.
How to Boost Conversion Rates, While Lowering Merchant Account Fees!
Using an Address Verification System (AVS) when processing your online credit card transactions can help to reduce the number of fraudulent transactions you receive. However, most online merchants don't know that using AVS can also reduce your number of legitimate orders.
E-Gold
E-gold is a digital currency, used extensively on the Internet for making payments in exchange for goods and services.It is one of the first digital e-currency providers, having started in 1996.
Rules for Achieving Online Success
The Internet brought a great deal of benefits to our life. Access to a lot of free and useful information is, probably, one of the most important out of them.
How To Find the Best Merchant Account For Your Business
What a great idea! Start accepting credit cards and watch your profits soar. Nothing could be simpler.
The ClickBank E-Commerce Solution
ClickBank.com can offer you multiple solutions for your e-commerce business.
Database: The Secret of Success
BENEFITS OF A DATABASEBy maintaining your list as a database, you can segment in many ways for targeting. Targeting improves the productivity of your offers.
Eleven Things You Must Know About A Drop Shipping Directory And Its Company
1. Balance - You want to find a directory rich in many different categories of products rather than the quantity of products available.
What You Must Know About Selling Online to Europe
The European market is a multi-billion $ sector which you can not afford to ignore. If you are based within Europe, American or Canada you must be aware of the legal restrictions and requirements or face a hefty fine which could close your business.
Content Ever be Profitable?
THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers is the underprivileged sector of the Internet.
The Internet and Customer Care: Aid or Anarchy?
It was reported in 'Marketing' magazine this month, that Britain is becoming a "disaffected nation", with each adult apparently making an average of 12 complaints to service providers each year, based on a "Service in Britain" survey by ASR (Andrew Smith Research). In response to the rise of the 'assertive consumer', brands are endeavouring to make sure 'good customer service' is a recognisable characteristic in the form of testimonials, efficient call centre responses and empowering staff throughout the company to resolve problems.
What Are The Barriers of Implementing E-Commerce Solutions
What is electronic commerce?"Electronic commerce is about doing business electronically. It is based on the electronic processing and transmission of data, including text, sound and video.
Precautions Necessary for an Online Brokerage Business
Maybe no business requiring little or no capital pays as big as the online brokerage business. Perhaps this also explains why this business attracts so many rogues, dreamers, time-wasters and even mischievous people.
E-Commerce Is Back On The Fast Track
How much holiday shopping did you do on-line this year? If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1].