Email Hosting - Learn How To Use eMail To Grow Your Business


Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business.

Here are a couple of ways that email can hurt your business

The first way that email can hurt your business is by sending unsolicited emails to every email address you can find. This is now commonly referred to as spam and it is an epidemic of major proportions. In fact, there has been talk that spam has made email almost useless as a form of communication. The average person gets so much junk email in their boxes every day that many people simply select all and delete without bothering to go through each message.

There is a second way that an email may be hurting you online. If you are conducting business online and your principal email account is from a free email service like hotmail.com or yahoo.com, you are practically shouting to people that you don't take your business seriously. Asking someone to fork over money on the internet is already difficult without giving off signals that people shouldn't trust you or your business. Getting an email account with your own domain at the end of it does not have to be expensive.

Web hosting can provide you with an email account

With most hosting companies out there you can register a domain name of your choice, sign up for a hosting account, and then create your own email account with your domain name at the end of it. It doesn't have to be a complicated process. A good web hosting provider will even help you by walking you through it. The result is an email that let's people know you are serious about your business and are ready to be taken seriously.

Start a weekly or monthly newsletter

Start a newsletter to build trust in you and your company. Use email to keep in touch with your customers and prospects. Provide valuable content. Don't bombard your customers will ads or sales letters. People like to buy from people they know, like, and trust. A newsletter could help you move in that direction. Newsletters are also excellent for cross selling other related products and services to the ones your customer has already purchased. Remember to keep the content quality high and the information as useful as possible. Make it easy for people to get themselves removed from your newsletters if they so choose. Using a newsletter can be a great tool for increasing sales.

Use email as a troubleshooting tool

Because email is so fast and easy to use, it can be a great way to provide sales support to your customers helping you to keep your phone costs down. When we use the phone, we usually feel that we need to engage in chit chat, and other banter besides the purpose of the call. Using email, you can quickly answer your customers' or prospects' questions and be right back working on whatever you were doing before the interruption.

Overall, email can be a very useful tool if not abused. Cheap, easy to use and quick, it can really help to boost your productivity when used properly.


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Email Marketing Information:

Related Articles

Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination.But neither approach has worked.
Heres Why You Dont NEED a Blog
The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.
Automatic Responder - The Secret of Super Affiliates Success
Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because here's how they actually do it..
How to Make Your Email Smile
Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me.
11 Creative Ways You Can Use Autoresponders
1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series.
Dont Attach That!
The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail.
To Lead or Not to Lead?
Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising..
The Most Critical Strategy to Your Survival, and Prosperity, Online
For the sake of your long term survival and your short termprofitability online, you've got to think of your businessas more than just one or more products or services. Gettingcustomers is the hard part, so the best strategy is almostalways to gain their business long term.
Direct Marketing Strategies for Holiday Email Promotions
Tis the season to leverage customer interest data for successful email marketing.All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign.
Paradigm Shift for the New World
In the business world, the primary focus is on selling products and generating sustainable and profitable income. In any organization, the results are dependent on the activity of the organization sales, the quality of the product and service as well as the approach to advertising and marketing.
A Guide To Automated Email Marketing
You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.
An Unexploited Market: Striking Gold Without Searching for El Dorado
Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net.
Great Response by Auto Responder
1. Collect leads with your autoresponder.
Make Your E-mail Signature File WORK for You
You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files -- even AOL.
The Key (Board) to Success: Effective Emailing
Email is THE medium of communication for business transactions. Unfortunately, people don't treat email with the same care as face to face interactions.
Is Your Email Address Blacklisted?
A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience.
Newsletters that Work
Offer a newsletter in a time frame that will be easy for you to manage.Although doing a newsletter is a great idea, do not be too quick to jump on the bandwagon.
How To Create An Irresistible Subject Line For Your Next E-mail Promotion
As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I'm subscribing to, arrive in my Bulk folder.
Email Autoreponder - How to Put your Business on Autopilot
Answering emails can take up a significant portion of the time you have to do business. Many times the same set of questions are being asked over and over again.
Viral Marketing with Your Signature File
Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble.