Forums - Should You Have Them On Your Website?

Forums have become a common feature in many websites. With good free scripts available, and paid scripts being relatively cheap, it seems that every new website has its own forum(s). But is it wise to add forums to your website?

In this article I'd like to take a look at the pros and cons of adding forums to your website. The largest of my websites, www.TheCatSite.com boasts one of the largest online forums on pet related subjects. In fact I have yet to see a larger forum dealing with pets. As of the writing of this article (Summer 2004), we have over 7,000 members and nearly half a million posts. In the past four years I have struggled with the hardships of community management and learned what works and what doesn't. Let me share a few insights that may help you decide if you want to take the forums path yourself.

The Pro Side of the Equation?

Forums Generate Content

Large, active forums generate content for your website. Google now has literally tens of thousands of pages indexed for TheCatSite.com's forums, and people looking for some of the more esoteric subjects related to cat health and cat behavior are very likely to meet one of our forum pages in their search results.

Forums Make People Return to Your Website

Forums are truly a "sticky" element. Most people come back, at least to check on developments on their threads. With a good community, you get some real addicts who have to get their daily fix. TheCatSite.com's forums run on Vbulletin Forums, which means members can opt to receive an email whenever someone replies to their thread. Most people use it and that little email sends them right back to the forums?

Forums Create a Sense of Community

Reaching from behind their computer screens, people from all over the world join together, get to know each other and create a community. This is actually happening! Members connect with each other, offering support in time of needs and some of them even meeting each other in real life. For you as the webmaster, this means loyal visitors that keep coming back to a place they consider to be home.

And Now To The Cons

Forums Can Take a Lot of Time to Take Off the Ground

I remember how I could feel my posts echoing in the empty board four years ago? It can take a long time before your forums pick up. An empty forum can actually drive new visitors away. It's a vicious circle - when they see that no one else is posting, they don't post themselves, and move on to the next website. It can take weeks and even months of hard work to get your forums off the ground.

Forums Need A Lot Of Ongoing Management

You need to constantly monitor your forums to make sure that they are clean of spam, troll posts, and just keep everything where it belongs. Once your forums are large enough, you have to have a team of quality moderators to help you run the place - the task being too time-consuming for one person. This is the place in this article to say "hi!" to any TCS team members reading this - thank you guys - you're the ones that make it all happen!

For the webmasters reading this article, I will say that managing a team is a task in its own right. Finding the good mods can mean the difference between success and failure. And it doesn't end there. You have to put your heart and mind to it - all the time.

Forums Take Up a Lot of Resources

Forums are database-type applications that generate web pages on the fly. Every time a user views a page, it's being created from scratch. As the forums become more active, this can take a heavy load on the web server's resources. When our forums reached 2,000 members, we had to switch over to a dedicated server. When they reached 7,000 members, we had to upgrade to a new dedicated server? With several other websites stored on our server, the forums are the big resources hoggers, taking up bandwidth, disk space and, most importantly, CPU resources. This brings us to the next point?

Forums Do Not Make Lucrative Advertising Stock

You think that with successful forums, generating millions of targeted pageviews each month, you would do well financially? Think again. Forums not only cost you a lot to run, they also don't bring in a whole lot of revenue, compared to regular web pages. Advertisers don't like to run ads on forum pages. So much so, that most CPM based ad networks won't even let you place their ads there.

Our experience with CPC ads shows that they may have a good point. Click-through rates on forum pages are significantly lower then on other types of web pages. There are ways to make your forums generate revenues, but trust me, it's not that easy. I will be writing a separate article on how we got our forums to pay for their keeping.

The Bottom Line

Forums are not for every website. Don't just put it up there and hope for the best. If you can't or don't want to put a lot of time and effort into creating a viable community, just leave it. Having no forums is better than having dead forums. Having dead forums on your website may actually drive people away.

Research your field. How easy will it be to create a community geared towards the subject of your website? Is it something that people want to talk about with each other? Are there other forums on this subject? How are they doing?

Get your feet wet. Join several forums and become an active participant. If possible, become a team member or a moderator in a large forum. Big forums often have secret team forums, where you can learn a lot about community management.

Think ahead. Where do you see your website in a year or two? Is this your main project and passion? Will you have the time and energy it takes to maintain a forum? Above all: Will you enjoy it?

Copyright © Anne Moss

About The Author

Anne Moss has been the webmaster of www.TheCatSite.com and www.Meowhoo.com, as well as several other sites, since the year 2000. You can read more advice for webmasters on her webmasters resources website -www.4NetNeeds.com.

You may use this article in your website, provided that you leave the "About the Author" bit intact and make sure that the names of the websites mentioned are clickable and lead to the right place.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Forums Information:

Related Articles

Forum Signatures to Build Back Links - Helping Your Search Rankings
Building Backlinks! There are several ways to build backlinks. We have discussed Directory Submissions, Article Submission, & Press Releases.
Get Traffic & Sales Using Discussion Forums
Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and your website will be.
Using Forums To Network Successfully
According to one of the entries found at dictionary.com the definition of the word network is as follows: Something resembling an openwork fabric or structure in form or concept, especially: An extended group of people with similar interests or concerns who interact and remain in informal contact for mutual assistance or support.
How to Build a Forum That Doesnt Fall Apart Two Months Later, Part 1
If you can get a big enough following from customer lists and newsletters you might want to start your own forum. But I always see people trying to start a forum and it falls flat on their face, mainly because they make it too big and they never promote it.
Five Tips to Launching a Successful Message Forum
Forums a.k.
Should You Add A Forum To Your Site?
I was recently reading a message board thread on a popular SEO site and the question came up whether this particular person should add a forum to his site. I appreciated the honest answers from those who replied and I mulled over several points myself that I thought would be beneficial.
Join A Songwriting Forum - Its A Good Idea!
If you are a songwriter looking to get "plugged-in" to where the action is, consider joining a songwriting forum. This is a great way to meet other songwriters, share your ideas, promote your songs and/or lyrics, find resources and much more! As the Good Book says:"iron sharpens iron," which simply means that we grow and learn from the exchange of new ideas with others.
Reward Your Forum Moderators
If you are a forum administrator and you have moderators on your site who are doing a stellar job, consider rewarding them for their assistance. No, I am not necessarily talking about financial compensation, but other recognizable forms of showing your gratefulness.
How To Maximize Your Profits With Forums
Forums are one of the most effective free internet marketing strategies if done correctly. Many people participate in online forums for different reasons.
Whats The Deal With Discussion Lists? (Part Three)
Why Do People Start Writing Discussion Lists? Angela Gillaspie, who owns Southern Angel, says she created her list for a very simple reason. "I started the list because there were so many folks that wanted to read my writing, and I had a hard time remembering everyone's addresses.
Using Forums to Promote Your Business
When is work not really work? When it's fun!Using online forums, also called message boards, can be a fun way to promote your business in a low key way.Benefits:You cultivate relationships with othersYou learn about all kinds of topicsYour marketing message is presented without screaming advertisementBy answering questions related to your topic, you are positioned as an expert in your fieldHow to Use a Forum for Promotion:First, find a forum that is of interest to you and frequented by people in your target market.
Some Quick Tips to Easily Improve the Success of Your Forum!
It is difficult to define a 'successful forum'. However, all forums deal with information and so the amount of information that is transferred across a forum is an indication of its success.
Seven Must Follow Rules While Participating In Message Boards
Participating in message boards (forums) discussions is a great way of self promotion. It costs you nothing.
Forums: How DO You Get People to Post!?
Running a web forum is no easy task. If you own one, you know how labor-intensive it is.
6 Forum Management Essentials
If you are tasked with managing a forum, congratulations to you. If you find yourself weighed down by mundane management tasks, you are not alone.
How to Sell Your Product on the Forums?
1. Your signature file:Most of the forums allow you to carry a 4 - 6 lines of signature files with your name.
Whats The Deal With Discussion Lists For Writers? (Part One)
Are they really free? Are they actually helpful? Why do writers subscribe to these lists? Why do people start lists for writers? While there's no definite answers to any of those questions, I can share some opinions of other writers, who have participated in discussion lists, and links to websites with more information so you can make your own decision! First let's start with the basics. An email discussion list is not the same as an ezine, an email newsletter or an announcement list.
Whats The Deal With Discussion Lists for Writers? (Part Two)
What Are the Advantages and/or Drawbacks of Subscribing to Discussion Lists? "I learn a lot about publishing houses, editors, etc., and we're like one big happy family," says Dotti Enderle, who belongs to several lists - the biggest being the Children's Writers List.
Promoting in Online Forums
Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions.
The Demise of EZBoard
For years, EZBoard was a community that offered relatively cheap and easy to maintain forums for managers. Virtually anyone could register, design, and layout a site and invite their friends to participate.