| |
| |
|
Marketing Information |
|
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!' That headline worked great for Domino's, could a similar headline work for you? Think about your product or service. Do you have a USP that would make a great headline? Can you guarantee it? If so, test putting a guarantee in your headline and see what kind of response you get. You don't have to use the specific word 'guarantee' in your headline, other similar words or phrases will work just as well, for example Brian Keith Voiles, a famous copywriter, gives as an example of a guarantee type headline, the following: 'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!' Don't forget, keep testing your headlines. Don't fall in love with any particular headline. If your headline does not produce results, trash it and use another. Use your best headline as your control and try other headlines to see if you can beat its' results. George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and http://www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Promotional Freebies What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. What Does Your Business Address Say? If you are operating a business from your home andyour post office address clearly indicates a homeaddress, you may want to re-think your marketingstrategy.A Rural Route 2 address can plainly say yourbusiness might be in a bedroom at home, or worse,in the barn. The Lone Wolf is Blind When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. Client or Customer? There Really Is A Difference Some people use the words "client" and "customer" interchangeably or generically. I'd like you to think a little about these important words because there is a significant difference - one that can have huge impact upon your long-term business. Business Marketing Strategy The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.Strategy comes from a Greek word "stratagein" meaning "to be a general". 10 Tips to Grow Your Business Plain & Simple "Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. The X Factor So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10. Questioning the Data of Demographic Off The Shelf Marketing Products I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. Five New 5 Ps! NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters. Stop Your Marketing Leaks Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. Marketing Manual Sample Outline The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. The Future of Marketing Part 1 It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. Simple Marketing Strategies Versus an SEO Line of Attack! Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. Twelve Places to Buy a Mailing List ©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. Marketing With Business Cards Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. Marketing: Can I Trust You? We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. How to Put Law & Order into Marketing Your Legal Practice First in a series of three articlesRegardless of your law firm's focus - criminal, civil, corporate, family, business, etc. - the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Off the Shelf Small Business Mapping Software All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles.
|
| home | site map | contact us |