| |
| |
|
Marketing Information |
|
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter Author: Alan Sharpe [MAILING ENVELOPE] [LETTER] December 27, 2007 [Right here, beneath the prospect's name, is affixed to the letter a sample auto gift card, personalized with the prospect's name, and this headline: As you can see, this card has success written all over it.] Dear Mr. Carling: It's made of plastic. It costs you $2 to buy. But it's worth the price of a new car, sold off your lot.This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising. Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out? This card will help. Big time. It's a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works. Take a look at the front of your card. As you can see, you customize the card to match your dealership's brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card's dollar value and each transaction. You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only. You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year. That's what the card does. Here's what it does for you. Please read the brochure I've enclosed for the compelling specifics. You use the Sharpe AutoCards card to: The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don't have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors. Use your card today to receive free coffee and donuts for four. The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I'll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you'll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds. When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let's set up an appointment. Yours sincerely, ABOUT THE AUTHOR © 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Promotional Magnets: Promotion that Sticks Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. Sowing and Growing Your Network The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over! What a pity we often force ourselves to go to a potentially great conference, but we're so busy worrying about the networking part that we forget to enjoy the event!But networking is like so many other activities in life-it's easy when you know how. Itchin For Some Nichin The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . Todays Definition of Marketing. Has It Changed? With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Mortgage Marketing to Realtors - Creating a Memorable Positioning Statement Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement. Mortgage Marketing - Viral-Email, Referral Marketing Strategy This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. Attracting Clients With Incremental Marketing Do you ask prospective clients to go too far?Must your new clients take a "leap of faith" when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take that leap of faith. Eliminate Your Competitors With 2 Simple Steps In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve. The 4 P s of Marketing: Effective Marketing Programs Depend On Them There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business. Work Backward And Make More Sales! It goes against the grain, especially for those of us used to "business at the speed of light." But bear with me. Raise Your Income! How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple. Referrals . . .The Secret Weapon Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Michael Jackson, Classic Marketing Blunders And Your Wallet! You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Connecting With Your Clients Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. The Importance of Business Marketing Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business. Tracking Your Way to the Top! I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination. 8 Instant Ways to Create Consistently Successful Marketing Campaigns It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Five Tips to Make Your Marketing More Creative Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Did You Know Your Mind-Set IS Your Problem? How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Loyalty Cards Systems - Beware, Some Should Be Avoided Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.
|
| home | site map | contact us |