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Marketing Information |
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Marketing Information
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Teaming Up Marketing and Sales The Pitchers: SalesLet's say you have a new baseball team in town and it's almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. Making More With Existing Clients Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped. Fundraising: How To Avoid Three Common Mistakes I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. Good Vibes/ Bad Vibes Have you ever walked into a store or business and felt uncomfortable there for no apparent reason? Have you ever walked into a store all happy and left quite frustrated? Have you ever wished your house could feel happier? The process called energetic clearing can make a significant improvement to any location.There are many kinds of energy all around us. Target Your Share of the 50-Plus Market It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing enormously all the time. Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects. Take My Commitment (to Your Biz) Quiz! Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to create a business plan?A business plan ensures you have a well-thought-out plan for your business. How to Save Thousands on Your Marketing Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. How to Use Direct Response Post Card Decks as a Valuable Market Research Tool Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics.. 19 Ways To Attract Higher Paying Clients Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. B2B Marketing Tips - Create an Interactive Online Experience for Clients Business to business communications on the web are as stale as a piece of week old toast.As a marketing director you want to give your company the biggest bang for it's marketing buck. 7 Ways a Copywriter Can Help Your Business Succeed Think you can't afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business. Step by Step Guide to an SMS Campaign SMS is good for:? Short lead times and immediacy? Cost effective personalised communication? Ongoing 1 to 1 relationships? Automated data capture and compliance? Direct revenue and uplift opportunitiesBasic Rules for SMSIn addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. The Dare-To-Be-Different In Marketing Checklist There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Your Marketing - From The Couch To The Cash Register When you put time or money into any marketing plan, your only objective is to MAKE A SALE. 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