Marketing Information

Marketing Information

Marketing the Government for Profit


Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.

Deceptive Marketing and Procrastination


Procrastination is every marketers worst nightmare.This applies on three fronts.

Image is Key to Your Marketing Success


In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.

Peddling Your Own Wagon Through Local Exposure


In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles.

Tie-In With Others To Maximize Your Business Leverage


One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous.

Prepare Your Communications For Growth


As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. Strategies developed to survive hard times are often the wrong ones for profiting in good times.

Great Marketing is Like Making a Great Movie


KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it's a perfect time to keep this in mind: If you're a business owner or manager, it's wise to think of yourself as a great film director who's telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.

Alarming Marketing Trend


One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.

Motivate Your Market Force


IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today.

How Effective Customer Surveys Will Help Innovate Your Business


Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track.

Strategic Marketing and Tactical Marketing Know The Differences And Profit


Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE you say it.

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers


Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time.

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits


What is Upselling?It means pre-selling any additional features of yourproducts and services even before your customersmake a purchase.For example, let's say you're selling a computer with a 15" monitor for $600.

Connecting With Your Clients


Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers.

Focusing Your Marketing Efforts


One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat.

More Articles from Marketing Information:
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Business:Marketing Articles from EzineArticles.com
08/01/2018 08:17 AM
How Do I Find Out Who My Customers Are?
No matter of how good your products or services might be, they won't appeal to everybody. If you try to get your messages to a wide untargeted audience, you'll spend money that you don't really need to spend, and you won't even get a lot back from it either.
07/30/2018 03:19 PM
Defining Your Market
Defining your target market is critical if you plan on any measure of success in your business. A solid foundation for your business requires that one of the first things - if not THE first thing you need to do is to - DEFINE YOUR TARGET MARKET!
07/29/2018 05:16 PM
How Can We Do Neuromarketing?
Neuromarketing techniques are based on scientific principles about how humans really think and decide, which involves brain processes that our conscious minds aren't aware of. When combined with sound experimental designs and procedures, these new techniques provide insights into consumer decisions and actions that are invisible to traditional market research methodologies.
07/25/2018 12:26 PM
Affiliate Marketing - Building Strong Relationships
The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network.
07/24/2018 11:56 AM
5 Important Questions to Ask Your Trade Show Organiser Before Exhibiting
Exhibiting at a trade show event involves a lot of planning, investment and efforts. To make the most of your exhibiting experience, it is necessary to ask for information about the trade show and cross-check the facts before your book the space. In this blog post, we've compiled a list of 5 important questions that you must ask your trade show organiser before exhibiting to get maximum ROI.
07/24/2018 09:09 AM
Create Your Own Olive Oil Line Through Private Labelling
As media spurs news about the so-called super food, more and more people are becoming aware of its capacity when it comes to cooking and health. Aside from the fact that it smells good and tastes delicious, olive oil has a lot of notable health benefits. For one thing, it has anti-inflammatory properties, prevents stroke, and is rich in antioxidants. It can even alleviate the onset of chronic diseases like cancer, diabetes and prevents heart failures.
07/22/2018 10:48 AM
Confused About Customer Segmentation? Read This
If you are anything like the rest of the world, then you know what it's like to be confronted with terminology for a specific field or industry and have absolutely no clue what is being said. On the whole, this doesn't seem so bad, but if you're in business, you can't simply walk away from industry jargon, especially when it is as important as customer segmentation.
07/22/2018 10:33 AM
Is Your Message Strong Enough?
If you believe that what you offer will help people, how can you keep it from them? Be heard above the din of many marketing messages with your strong message.
07/15/2018 10:42 AM
3 Reasons Why the Amish Were Right About Marketing
If I say the word "Amish" to you, what are the images that come to mind? Perhaps your mind goes to thoughts of horse-drawn carriages, a close-knit community that stays within itself, or no use of modern comforts like electricity or photography. Maybe you think of the clothes Amish people wear or the long hours that they spend working.
07/09/2018 08:09 AM
Eliminate the Ick From Networking
Networking doesn't have to be icky. Here's what to focus on when you attend an event or gathering.
07/06/2018 09:22 AM
Persuading With Emotion
The 7 Secrets Of Persuasion by James C. Crimmins, PhD. has it all. Well, almost all. Crimmins steps through all the rules, or "secrets," of persuading your target audience. It turns out the one big overarching secret is to use emotion, not facts. But what he doesn't quite do is step through the process of putting together your very own persuasive marketing message.
07/05/2018 03:01 PM
How an Outside Event Planner Can Save Your Business Money
When it's time to plan a marketing event for your business, which is the more cost-effective option; hiring an outside event manager or using your internal marketing team? Your first instinct might be to choose the internal marketing team. This article outlines why you may want to think again!
07/05/2018 03:00 PM
How to Qualify Leads at Your Events
A marketing event is an ideal way to interact one-on-one with current and potential customers. In a world saturated by digital, a marketing event creates a valuable personal relationship between your business and your ideal client. In this article, you will find a few tips on deciphering between the types of leads you acquire at your events.
07/05/2018 10:55 AM
Automate EVERYTHING Humanly Possible
Marketing Auotmation is the creme de la creme of everything we do in marketing. And if you don't learn automation, you will...
07/05/2018 10:51 AM
7 Small Business Marketing Trends You Need to Follow in 2018
The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well. Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.
06/27/2018 03:38 PM
Analytics Marketing - Monitoring Your Traffic and Keep Ahead Of The Competition
Are you confused on how Analytics work? With our expertise, we can easily offer you a number of helpful tips that can help you get on top of your game and understand exactly how the world of Analytics and traffic management works.
06/27/2018 03:31 PM
Marketing - 5 Ways to Lower Your Marketing Budget and Still Get Your Business Out There
It's a big wide world of marketing, and getting your business out there can prove to be difficult. With these top tips, you can get ahead of the competition.
06/27/2018 10:43 AM
The Number 1 Split Testing Mistake
This article will show the #1 mistake most marketers make when doing split testing. And also how to correct it.
06/21/2018 12:09 PM
The Philippines Is The Right Country To Outsource Your Company's Business Marketing Projects
High Overhead Costs? Are you paying high overhead costs to maintain an internet marketing group, i.e. salaries, OTs, benefits, perks?
06/21/2018 09:17 AM
7 Ways to Get Maximum Marketing Results at Any Time
There are no guarantees when it comes to marketing and advertising. However, here are seven ways you can maximize your budget when promoting your offers - during a recession or at the peak of our economy.
06/19/2018 11:46 AM
Analytics and Big Enterprises Success
What to do with ever-growing volumes of (particularly unstructured) data and the benefits of slice-and-dicing data to gain insight have been on the business radar for some time. What have differed in this time are the solutions that have been pitched to solve the problem. Ten years ago, business intelligence was the panacea to the data analytics debate.
06/19/2018 11:20 AM
How Start Ups Will Be Benefited From Data Analytics
In order to stay competitive in the dynamic business world, startups need to have an unconventional wisdom of marketing. Already struggling with a limited budget for marketing, startups must achieve a high consumer conversion rate. The key differentiator between two startups is pace. Things need to be done at a faster pace for startups to be competitive against large companies. And, in order to react to market conditions and changing consumer trends, startups today rely heavily on data analytics. The power of being able to gather, identify, understand and execute upon patterns of data is critical for long-term success of companies as well as for advancement of humanity. Any organization can leverage the exponential data growth but size is on the side of smaller businesses that are perfectly suited to act on data-derived insights with speed and efficiency, unlike large organizations that are often less nimble and hindered by clunky, legacy IT infrastructure. All that's required is somebody in the business that understands two key fundamentals: data analytics and data science.
06/13/2018 09:51 AM
Colouring Variants to Meet Diverse Market Needs
Colours and their various shades form an important aspect of domestic, commercial and industrial world. It is colours that enhance the aesthetic appeal of clothes, homes, food, offices, automobiles, cosmetics, waxes, paints, etc.
06/11/2018 12:31 PM
What You Need to Know About B2B Versus B2C Marketing
There many different types of businesses, some of them B2B and some of them B2C. B2B and B2C business are unique and face unique challenges. It is important to remember that one distinct difference between the two types of businesses is that one is looking for value (on a broad scale) while the other is looking for a human/emtotional connection.
06/06/2018 11:43 AM
Phantom Burglars Rob Me of Sleep
My alarm was set to go off at 4am this morning, yet I it was 3:08 am and I was wide awake. Why? My dog kept getting up, running to the living room and barking at the top of his canine lungs.
06/05/2018 03:11 PM
Trump's Sonic Boom Method to Attract Readers Who Never Read Your Email
President Trump is quite the character. No matter what your opinion of him is, you can't deny that the man is always saying shocking things. These startling ways of his are always getting him media attention.
06/05/2018 06:28 AM
Where Can High School Graduates Find A Marketing Internship?
One career path that is often overlooked is marketing. There are always lots of jobs in marketing. If the economy is slowing down, companies work to get more sales. When the economy is moving forward, companies are expanding and they need marketing, and it gets hard to find marketing experienced professionals when job markets are tight. A student that wants a job in marketing won't have to look far for an entry level marketing job. Companies are always hiring telemarketing - both, out bound and inbound telemarketers. Retailing companies always need help with their online marketing.
06/04/2018 10:03 AM
Writing to Sell in Eight Steps
This article discusses how to write an effective sales brochure, web page, sales letter, or presentation. A structure is provided to help the writer cover key elements of the sales document.
06/03/2018 06:02 PM
Marketing MiniSeries Part 3: How You Can Turn One Blog Post Into 11 Fresh Content Pieces
You know all that stuff you're supposed to be putting online to promote your business? It seems like a lot of work, doesn't it? Truth: it is!
05/30/2018 04:13 PM
Is Your Site GDPR Compliant?
Normally at the end of the month, we do a wrap up of the past few weeks of blogs, this month however we're changing it up a bit. The biggest news to hit online marketers in a LONG time is the General Data Protection Regulation (aka GDPR); in fact on May 25 (the deadline to be compliant) I was in the airport and miscellaneous strangers were wishing each other a happy GDPR day.
05/29/2018 12:33 PM
Small And Midsized Company Marketing And Marketing Communications - A Lesson From Large Agencies
Over the past few years, rapidly developing technologies have changed the way marketers think about marketing and marketing communications strategies, plans and tactics. However, somewhat quietly but perhaps more importantly, a significant change has occurred with the world's largest communications companies - the dramatic growth of consulting companies at the expense of traditional advertising agencies. Why is this change happening and what can small and midsized marketers learn from it?
05/24/2018 08:33 AM
Five Changes You Should Make To Your Marketing Strategy Right Now
In business, marketing is looked at as a given, as a piece to a well-thought business plan that relies on ingenuity, research, and a steadfast commitment. The problem is that sometimes a business's marketing strategy is not very good, and the best solution is to start making changes as soon as possible so as to keep from the current plan from sinking the business's chances for success.
05/24/2018 08:33 AM
The Best Customer Profiling Can Change How You Do Business
It shouldn't come as a surprise to people that being in business, especially being successful in business, is pretty darn hard. There are a number of ways a business can thrive, but perhaps the best tool said business can use is that of best customer profiling. It seems like a very reasonable goal for any business, but considering how many businesses tend to swing and miss at employing this particular strategy, it's obvious that there is a disconnect somewhere.
05/23/2018 02:50 PM
7 Pillars of Marketing Management
Marketing management refers to the process of planning effective marketing strategies, advertising and promoting the products and services, and managing the sales to reach the customers so that the company gains immense profits.The managers can ensure effectual marketing management by paying heed to 7 parameters that serve as pillars of marketing.
05/21/2018 11:02 AM
Automotive Biometrics - The Trending Growth and Implementation in the Automobile Industry
Did you know that automotive biometrics technology has an extensive application? This industry is developing at a fast rate. Reputed automakers have shown their interests in implementing the multi-factor and two-factor authentications in their vehicles. Know more about Automotive Biometrics Market and its trends.
05/17/2018 02:46 PM
The Secret Digital Marketing Weapon for Your Business
As a professional service provider, you're paid for what you know. People come to your marketing firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret marketing weapon? By sharing what you know, you attract people to you and build their confidence in you as the right solution for their problem. Now many professionals are afraid to "give away" trade secrets or expertise for free, but that's not what I'm talking about. This is about putting content regularly out into the marketplace that is of enough value that prospects will automatically think of you when they have a need.
05/17/2018 12:12 PM
Why Schools Don't Want To Talk To You (Or Hear About Your EdTech Product)
Find out how to get in front of your edtech customers. They'll be hanging onto your every word.
05/16/2018 09:48 AM
4 Reasons Why In-Person Event Marketing Is Essential
As the online space grows ever more crowded, in-person events are becoming more essential than ever. They offer the valuable opportunity to speak directly to your target audience and form in-person connections with them. At an in-person event, you can get immediate feedback and control the customer experience in a unique way. This is why event marketing is an essential element of your marketing mix.
05/14/2018 08:55 AM
Foolproof Strategies To Boost Up The Customer Acquisition
Customer Acquisition is the key to a company's success that helps them be at the position, they have ever dreamt of. There is no denying in the saying that customer is the king and true asset of a company. And adding a new one in the clientele is important, but keeping the existing one is more important, thus, you have to prepare sets of actions that help you kill two birds with one stone. Here are some methodologies that one should follow to boost up the customer acquisition and, to maintain an unbreakable professional bond with them.
05/12/2018 06:46 PM
5 Tips for Buyers for an Effective Product Sourcing
Sourcing can be a challenging process for seasoned buyers as well as for the beginners in the fashion industry. But if you know the right way of doing things, you can become a successful buyer and take your business to the next level. There are some tips that you should follow to ensure an effective sourcing of your products. You should be open to learning and gain as much knowledge as you can, try to develop healthy relations with designers and manufacturers, focus on fulfilling the demands of your customers, and offer the best quality products.
05/12/2018 06:37 PM
Spirituality and Your Business
Your business isn't just about marketing and income and strategy. It serves a higher purpose. It connects you with others. It serves the impact you want to have, your unique positive contribution to the world.
05/10/2018 08:07 AM
What You Can Expect From A Good Productized Service Software
Productized services are simplified and focus the business marketing operation into a more predictable model that is easier to sell. The services are packaged in such a way that they are more like products which sell easily. Most service providers are productizing their services because of the various benefits they come with including:
05/09/2018 11:21 AM
Content Was, Is, and Will Be the King
Everything and anything; be it branding, marketing or advertising; content matters the most. Here's why content was, is, and will always be the king. Even while trying to sell a product, try and make the content sound not like a speech a salesman would give. Good content is a gift that keeps on giving. And if you deliver it consistently, it adds more traffic to your website. The stay period on the website, returning customers, ads well as referrals; everything is based on how good the content is and has the power to grab and then sustain the interest of the customer. Engaging content leaves a certain impression, and that's hard to get rid of, be it positive or negative. If you want the user to have genuine interest and interact with the brand, the content needs to make them feel comfortable. Try too hard to sell and the comer will back off. Make them brand advocates and fans of your product by good content, consistently. You can wow people into opening the fancy package and anticipating wonders.
05/09/2018 09:10 AM
*ENTIRE* Marketing College Course Condensed Into A Single Article - Product Vs Offer
College - and most "marketing" education in general - typically teaches you the 4 P's of the "marketing mix" - Price, Product, Promotion & Place. If you have an ambitious teacher, you may end up with the 7 P's. Either way, whilst these are a great way to describe the effects of existing marketing/products, they're actually a very poor representation of how to *create* new products. The way to do this is to focus on the TWO things that matter - "Product" + "Offer".
05/09/2018 09:07 AM
Untold Benefits Of Investing In Promotional Gifts
Promotion is not as easy as it seems and doing it right is not a cakewalk at all. You need to think something new every time to make your very first and lasting impression on the clients. It is a clever form of publicity that helps you gain client loyalty and their words for life.
05/08/2018 04:04 PM
Is Jesus the Greatest Viral Marketer?
Do you need social media to spread your word virally? If you don't is Jesus the greatest viral marketer?
04/30/2018 02:26 PM
Marketing Messages: Make People Feel, Not Think
One of the most common mistakes in marketing is using messages that are designed to make the audience think. It's far more effective to make the people you're trying to reach feel some kind of emotion. This article explains why feelings outperform thoughts every time.
04/30/2018 02:23 PM
Leveraging Client Personas to the Hilt
Personas are necessary for all businesses. The personas that you develop will help you to share relevant effective content to your target audience.
04/29/2018 06:18 PM
How To Market Your Business Using The Hub Effect
On an old stagecoach a hub is the centre of the wheel. The spokes radiate out from the hub to the wheel ring upon which the wheel revolves. A hub is also a center or core of a network from which 'stuff' generates inwards or outwards.
04/27/2018 09:25 AM
Importance Of Gift Giving In Business
In order to grow your business and increase sales, you need to always think of ways you can increase your customer base. Giving of gifts in business is one of the most effective ways to increase your customer base and increase sales. Showing your clients and business partners that you appreciate them for doing business with you is a smart way to secure loyal clients and business partners.


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