Ten Secrets for Getting FREE Advertising


The opportunities for getting free advertising for your product or services are only limited by your imagination and energy. There are so many proven ways to promote without cost it's truly mind-boggling! Here are ten proven methods.

1. Write an article relating to your area of expertise and submit it to all the publications and media dealing in that range of interest. Become your own promoter and writer. Get the word out by establishing yourself as an expert on that topic and "tag-along" everything you write with a reference box listing your address for a catalog, dealership opportunity, or more information.

2. Write shorter articles for the Internet and send them to broadcast houses free articles. (These are known as "media- matching medias.") Here are a few sites to get you started:

http://www.IdeaMarketers.com http://www.addme.com http://www.ezinearticles.com/ http://www.web-source.net/syndicator_submit.htm.

3. Become a guest on as many radio, television talk shows, or interview-type programs as possible. (Actually, this is easier to accomplish than most people realize!) Write a letter to the producer of the talk show, and then follow up with an in-person visit or telephone call. Your initial contact needs to emphasize how your product or service would be of interest to the listeners or viewers of their program - perhaps even saving them time or money.

4. Post your advertising circulars on all the free bulletin boards in your area, especially the libraries, grocery stores, and beauty and barbershops. Don't discount the idea of handing out circulars to all the shoppers in busy shopping centers, at bus or metro stops, and malls, especially on weekends. You can also enlist the help of students to hand out circulars.

5. Print your product or service's promotional ad on the front or back of your envelopes or other people's envelopes.**

6. Send programs announcements on post cards. Shop for maximum size at minimal price. Use both sides for information leaving half of one side for the addressee's information.

7. Check the publications that carry the kind of advertising you need and is compatible with your product/service. Many new mail order publications offer low rates to first-time advertisers; a free-of-charge insertion for prepaid issues; or special seasonal ad space at reduced rates. In addition, there are a number of publications that will give you Per Inquiry (PI) space - an arrangement where all orders come in to the publication -- they take a commission from each order, forward to you for fulfillment, and send you a check for the balance.

8. Ask about "stand-by" space. This means, you submit your ad and the publication holds it until they have unsold space, and then at a savings of 33% or more, you can insert your ad. Check all local suburban and neighborhood newspapers for these opportunities.

9. Do you publish any kind of catalog or ad sheet? Get in touch with other publishers and inquire about bartering an advertising exchange. They run your ad in their publication in exchange for you running a comparable size ad for them in yours.

10. Advertise a free offer. Simply run a print or electronic ad offering a free report of interest to most people or to a particular target market . Announce it in the "tag-line." Alternatively, include the report as a bonus for their purchase. The objective is to convert the largest percentage of responses into sales, which is usually done with a "tag-line" inviting the reader to ask for more information or a free report.

Unleashing your imagination and have a powerful force working for you to help increase your sales.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com.

More Resources

Should You Advertise on TV?
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work.
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's no secret ..
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words - Absolutely. Amazing.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
Choosing a Print Mail Dealer
"Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people.
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.
Whats The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.
Classified Ads That Get Results
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs.
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you.
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must beplanned, analyzed and tested.
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
Advertising In The Local Press
There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.
7 Tips for Better Ads
The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.

More Advertising Information:

Related Articles

Should You Advertise on TV?
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work.
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's no secret ..
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words - Absolutely. Amazing.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
Choosing a Print Mail Dealer
"Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people.
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.
Whats The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.
Classified Ads That Get Results
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs.
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you.
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must beplanned, analyzed and tested.
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
Advertising In The Local Press
There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.
7 Tips for Better Ads
The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.