Advertising Information


Bad Seduction - Advertising Techniques That Dont Work


I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.

Yellow Pages Ads - Buying Secrets


Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".

Make the Right Advertising Decisions


Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness.

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret


A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.

Using The Popularity of Celebrities and Currrent Events to Promote Your Business


In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines.

Advertising - Does it Matter?


When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen.

Classified Ads That Get Results


Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs.

How To Tell If An Advertisement Costs Too Much


People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.

CD Business Cards- Why Use Them?


CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.

6 Ways To Get More Sales From Your Advertisement


To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying.

How To Make A Fortune With FREE Advertising!


How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.

The First UK Man To Become a Human Billboard an Interview


Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads


Remember, as a child lying in bed and listening to stories. Remember how engaged you were.

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!


FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.Which is why many copywriting experts.

Effective Promotions Through Local Classified Sites


Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.

The Power of...


You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around.

Boost Headline Believability With Specifics


Don't use vague generalities in your headlines. Be as specific as possible.

Do Your Adverts Get You More Sales?


Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.

Advertising That Annoys: The Real Story


Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things.

Custom T-shirts -- Put Your Company Logo on Cotton!


An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company.

Advertising Headlines and How to Write Them


1. Attract prospects with your headlineUse your headline as a flag to attract readers who are interested in your product.

Vinyl Banners for the Right Occasion


The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc.

Lamination of Signs


I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

Magnetic Signs: Where Do They Work Best?


Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Top 9 Reasons To Advertise


Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

Cinema Advertising is Big Business, So Mergers are a Natural


Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Marketing Tips For Small Business - Advertising That Works, Part I


Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

How to Save Money by Making Your Own Sign


In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program


A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Why Not Use the Humble Fax in Your Advertising Strategy?


When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

How Much Money Do I Need to Spend on Advertising?


Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple.

Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Adthat wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:========================================A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument.

Direct Response Advertising; Radio vs TV


Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.

How to Write Ads that Increase Your Business


I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

More Resources

7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising.
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. It is a compaction of the question "so what?"You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.
Power Headlines for Promotion Success
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline.
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by manypeople in business. Use it wisely and it can be agood tool.
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.
Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.
Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.
Womentisements
The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have becamevery popular tool for promoting your business, especially in theUSA.
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.1.
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something,"Hans Magnus Enzensberger.Culture affects everything we do.
Send em to the White Pages
Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

More Advertising Information:

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A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
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Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around.
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I Dont Want to be Different
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CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.
Advertising In The Local Press
There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.
Understanding The Basics Of Advertising
I get the L.A.
What Is Most Important - Copy Or Pic?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.
Send em to the White Pages
Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".
If You Lost 70% of Your New Customers, Would You Notice?
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What Do Your Ads Say?
Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.Everything.
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