Advertising Information


Creating a Buzz on a Budget


When starting a new business most people are trying not to overspend. So one of the places they cut back on is in advertising which is actually very important when starting a new venture.

Classified Ads - Pros and Cons


The job search has one more face: now you can place your ‘position wanted’ ad on Internet message boards or in classifieds. Of course, placing ads in the classifieds is nothing new. Again, it is not without its share of pros and cons. But, now the hot point of discussion is the advent of help wanted ads on the Internet and their pros and cons.

Writing a "Killer" Headline - Your Headlines Have been Killing You!


Ok, you want to outsell others! You want to succeed where others are failing! You want to heap tons of money into your bank accounts after each month’s online business venture! One major powerful tool which you have been ignoring is the “KILLER” headline.

Advertising: Relationships vs Business Decisions


Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large.

Brochure Printing That Works


A successful business strategy is often defined by a good advertising and marketing plan. Look around. Any venture that lacks the proper come-on to customers is almost always doomed to fail.

Run Your Newspaper Ads Cheaper Than Everyone Else


Several weeks ago I had an absolutely fascinating conversation with a newspaper advertising expert.

Why Brochures Suck


It seems like not a week goes by that I don't get a small business owner who wants my help with their brochure. They need help with the copy, with the design, with the layout -- all of it.

Promotional Embroidered Products That Rock


Promotional embroidered products are items or products given to the public, free of charge, to hopefully increase sales or promote interest in a product or a business. An example of some embroidered promotional products is:

How to Use Google Stocks With Google Adsense!


Google currently has the most talked about stocks in the whole market. Everyone is puzzled of how it manages to have so many supporters worlwide. Actually it's quite easy to understand why google stocks seem to be doing quite well. First it's reliability has it's trustees knowing that this long term investment will pay off, it's a widely know fact that Google Stocks have virtually no chance of ever havingno value.

Craigslist: Marketing for the New Millennium


If your customers utilize the classifieds to connect with you, do they use Craigslist? More importantly, do you? Since the service is free to almost everyone, you probably should use this form of Internet advertising even if you turn up your nose at conventional news ads.

How Digital Stock Photos Mean Sales For You


Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee.

Million Dollar Text Link Sites: A Word Is Worth A Thousand Pictures


Million dollar text link sites are getting ready to explode all over the internet in the next few months and it really doesn’t take much imagination to realise that this could be the start of something big following in the footsteps of the milliondollarpixel sites that were the recent rage

Yellow Page Ad Design: Does Adding Color Make Sense For You?


You know Yellow Page advertising isn’t cheap. But you probably also know that a high-performing Yellow Page ad can pay for itself ten times over.

The Best Advertising Money Can Buy is Absolutely Free!


If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive. After all, no-one wants to hire someone to help make their business more profitable when that other person is so obviously hungry for money!

Designing Ads? Remember the Reader


When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations?

Repeat Business And How To Get It


It has long been acknowledged that it is easier and cheaper to get more business from your existing customers than it is to get any business from somebody who has never done business with you.

Classifying the Classifieds


Many small business owners dismiss the classified ads, focusing their power instead on larger ads or other sources. However, I think the classifieds offer a number of opportunities, even in this growing digital world.

Be Single Minded


You’ve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of all—strategy.

Radio Or Television - Is One Better Than The Other?


Making the most of your media efforts is important to every organization. Even more important is maximizing your profit potential when advertising through radio, television, and other methods of exposure.

Get the Word Out With a Smart Printing Campaign


If you have a product you need to move or a web site that needs promotion, there are great ways to achieve the goal without breaking the bank. One of the best solutions is a smart printing campaign.

Competition in Advertising for the Customers Interest


Good marketing and advertising is not easy for small business on a small budget however it can be done with the proper strategies. There is a lot of competition in advertising for the customer's eyeball and interests.

Does Your Advertising and Marketing Talk to Your Customer?


It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer.

Designing Flyers for a Mobile Car Washing Business


When designing Flyers for a mobile car wash business it pays to consider the quote; Keep It Simple Stupid! There are a few other things to consider as well. Your phone number should be at the top and bold.

Advertising Brochure Designs


So often, new business people will print custom designed threefold advertising brochures to give to new customers

Vonage Commercials; Case Study


Perhaps you have seen the Vonage commercials on TV, as they are very entertaining and fun to watch. They are similar to Americas Funniest Home Videos. The tagline is always the same; Stupid Things People Do.

Funny Ads: CBS Egg Logos And More


Imagine preparing your breakfast in the morning - bacon… eggs… toast… and right there in front of you, a reminder to watch The Amazing Race on CBS. It can happen

Ego and Advertising Do Not Mix


So often when small-business people design their advertising or their glossy three full-color brochures they do way too much bragging. It is if they are trying to impress themselves with all of their achievements.

Advertising Balloons – Pretty and Effective


There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them.

Power of the Press Release


Wouldn't it be great to have a huge crowd of people lined up outside your business waiting for you to open the doors--like when they release the newest Harry Potter book, or when the summer's hottest new "blockbuster movie" premieres?

Advertising Balloons


As a consumer, you probably have been in contact with different forms of advertising. Like most people, you have grown tired of the usual advertisements and commercials that seem to assail you anywhere you turn.

Beer Commercials


Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. At the turn of nineteenth century, beer commercials were aired on radio and TV.

Rent Your Advertising Balloons


Advertising balloon rentals can help provide you with an affordable promotional campaign for your business. Advertising is very important in order to establish business relationships with prospective customers.

How High Soaring is Your Promotional Scheme


The emergence of balloons comes from a long series of evolutions from the time it was made out from animal parts of bladders, intestines, and stomach. The introduction of rubber in balloon making credits back to 1824 by British Professor Michael Faraday when he made experiments for use with hydrogen at the Royal Institute, London.

Principles and Practice of Advertising - The Law Of Fusion


According to this law an observer does not analyze his feelings of agreeableness and disagreeableness, strain and relaxation, comfort and distress, so as to attribute them solely to their actual sources. No matter what the real source of discomfort, it colors all that we do or think at the moment.

Principles and Practice of Advertising - The Law Of Feeling Tone


It is generally true that associations accompanied by pleasantness tend to be reinforced and more permanent, certain, and strong. Associations accompanied by disagreeableness tend on the other hand to be weakened and inhibited, and to disappear more quickly.

More Resources

Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company.
When Advertising Wears Out
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).
Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.
Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business.
Targeting with Newspaper Inserts
Most people don't realize that you can target deliver newspaper inserts to just about any homes that you want. And, yes that includes non-subscribers. Grocery stores, who like to hit every home in the area, deliver to all subscribers and non-subscribers every week.
Can I Write and Print My Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochure and Business CardThe very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility.
6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying.
10 Simple Techniques To Make Your Ad Get Powerful Attention
1. Make your ad's keywords and phrases standoutby enlarging the text.
Imaging Isnt Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question.
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

More Advertising Information:

Related Articles

Custom LED Display
Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others.
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads.That's right.
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.
Electronic Reader Board
Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world.
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.
Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.
Moving Message Board
Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.
How Well Do Postcards Work?
The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.
Media Planning: Smart Choices for Your Success
Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.
Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try.
What Does Your Business Card Say?
Business cards are the most underutilized andmisunderstood marketing tool in business. Manypeople spend the bucks for cards and don't make aneffort to get them into the hands of those who canhire them or buy from them.
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.
50 Surefire Business Card Tips
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information.
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.
Secrets to Profitable Mail Order Products
The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).
In Advertising Bigger isn't Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.