Advertising Information
Dump Those Helping Verbs from Your Ads and Promotion Copy
My wife and I wondered across the high school parking lot next to our home this afternoon and watched a girl's soccer game. We heard shouts like:
Seven Inexpensive Not Cheap Advertising Tactics
Most small businesses have limited marketing communication, aka advertising, budgets making it even more crucial to research thoroughly; select the best medium(s) and target prospects carefully.
Is Traditional Advertising Dead?
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.
Advertising Vs. PR in Your Small Business Marketing Strategy
A great small business marketing strategy includes a mix of tactics. Advertising and PR are two very important tools that all small business owners need to be using regularly. Many small businesses I talk to do one of the other, but don't commit to doing both. Each has its strengths and weaknesses and are complimentary to each other.
Modern Marvel - Yellow Pages
First was the telephone. Once Alexander Graham Bell got it working, it spread like the southern kudzu vine. In less than two years after the first "Watson, come here I need you" conversation, there were enough telephones for a "central office" and someone to connect and disconnect the callers (1878).
Don't Use Your Print Ad on Radio
I don't know about you but I don't drive down the road with a pencil and paper on the seat.
Why 95% of Yellow Page Antique Ads Really Stink, and What You Can Do To Be in the Top 5%
Did I get your attention? That's exactly what I intended to do. I wrote a compelling headline that concentrated on a problem, created interest and desire, and offered a solution...all in a few short words!
Political Radio Advertising
With the landscape of American politics becoming extremely polarized, the scope and type of radio commercials that are produced will be challenged to offer rhetoric and copy that touches the heart and not deflect off the shield that surrounds the soul of most voters. The conditioning of the mind has been evolving since the first political radio commercials.
The Landscape of Business Has Changed
A special yearly issue of Success Magazine called "The Selling Issue" quoted Scott DeGarmo,
Is It Really This Easy to Get Free Advertising?
One of the best ways to get free advertising is to simply write articles and give them away. It's a foreign concept to those new to online business, but you'll really be impressed with the results.
Vinyl Banners - Design Tips for Large Vinyl Banners
Generally speaking, a vinyl banner is easy to design. Anybody with a little bit of graphic design experience can design a vinyl banner. And even if you have no experience, your supplier can point you in the right direction, or even design your banner for a small charge.
Free Online Advertising: Why You Should Use It
Free online advertising offers many benefits for online and offline businesses.
How To Write A Great Radio Ad!
If you've listened to some radio ads lately you may have picked up on something, right as you punched the button to change the station. And that is that most radio spots, and by that I mean about 97%, are boring or just plain annoying... and boring.
Yellow Page Advertising For Lawyers - Where Have All The Calls Gone?
I get calls every week from lawyers saying they're not getting calls anymore from yellow page advertising. Having done quite well in the past, they're afraid to discontinue the advertising. They want to know what's going on and what to do.
Ethics in Advertising
Making money and corrupting the morals of a minor at the same time is not my idea of ethical advertising. Recently a television ad depicted a small boy breaking a window so the owner's wife could upgrade to their own style of window. There were several messages inherent in this ad that bother me.
5 Advertising Mistakes Most Small Businesses Make
Effective advertising is an investment in your business. Ineffective advertising is a liability and a waste of money. Here are the top 5 things to avoid making sure you advertise effectively.
How to Save Green, When Buying Blue
In the mid-Fifteenth Century, when Johann Guttenburg brought movable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all part of the day-to-day operations of every business.
Service Buyers and Product Buyers Don't Seek the Same Yellow Page Information
Yellow Page Directory Users Have a Variety of Motivations
How to Promote Your Online Business Offline
There are a number of great ways to promote your online business offline. Combining offline advertising with your online presence will create momentum and increase your profits. There are a number of ways to promote your business offline.
Local-Search Upgrades Affect Traditional Local Businesses
Have you used Yahoo!'s new local-search function? If you haven't, you owe it to yourself to check it out. They've upgraded it with fantastic features geared to make searching for local businesses and services a breeze.
Generate Millions of Advertising Impressions and Drive Your Business Forward!
What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential customers, but did they notice you?
Public Relations & Advertising: A Perfect Marriage
Businesses that depend upon advertising should do everything possible to make sure they are spending their dollars wisely. But as we all know, this is easier said than done. How can we attract attention, develop a powerful message, and effectively persuade our audience? How can we lead them to believe that using our services or products is the logical decision? How can we make our message stand out in a world of constant commercial bombardment?
Market Direct Advertising - Numbers Count
Ever wonder how to put more jingle in your pockets? Recently I was invited to join the "staff" of a local accounting firm, under the sheer guise of increasing business and profitability to a company with consistent net gains in their profit margin. The owner's intent is rather clear; he wants more money jingling in his pocket.
Signage and Branding for the Small Business
Increasing brand awareness through the use of print advertising, TV and radio advertising, the internet and direct mail campaigns are generally the most well known methods of building up your business profile in today's dynamic market, another element in a successful brand strategy is vehicle and signage advertising which is one of the most important cost-effective advertising tools available to small businesses today.
Small Ads Produce Dynamic Results 4 Steps to Exploding Your Market With Small Ads
Dynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true?
A Guide To Finding CD DVD Replication and Packaging
We have come a long way from the time when only professionals could replicate CDs and DVDs. With the advent of blank media and the technology to duplicate it or burn it, almost anyone can now make their own CD.
My Ads Don't Work, So I Don't Do Them Any More
Does that make sense? Yet, that is what I hear from a lot of prospective clients. What that is saying is, "My Marketing Doesn't Work So I'll Never Do That Again!" (I've actually heard that statement)
(Product) Red For Adsense/Adwords
In case you don't know, (Product) Red is an initiative begun by rock singer Bono and Bobby Shriver of Debt AIDS Trade in Africa (DATA) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Avoid The Illusion of Internet Wealth
Another secret is to watch which classifieds, free or paid you run your ad in. Some have automated programs that post-bogus ads to attract the crowds. You then discover, their character limit is so limited, you had better write the best one line ad you can, or upgrade to a paying ad. And bingo, this is how they make their money.
Online Marketing
The following paragraphs summarize the work of Marketing experts who are completely familiar with all the aspects of Marketing. Heed their advice to avoid any Marketing surprises.
The Advantages of Video as a Marketing Tool
So you've either heard, seen or enjoyed the odd website video or two, or you've been sleeping.
Now is the best Time
Jimmy and his wife have been invited to an article writing phone in seminar. One of the Gurus' got their name from an email list and asked if they would like to participate as "experts".
How To Make Your Advertising Successful!
Many believe that advertising is a necessary evil. However, if you'd like to make your advertising a success, please read on.
7 Must-Do Tips To Create A Powerful Ad Copy
When creating an ad copy, you should make it believable and persuasive. Some of us are missing some crucial things to include. Here are 7 tips to help you create a powerful ad copy.
Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines
You've heard the buzz but still have some questions. Does Ezine Advertising really work? The short answer is "Yes! It works" and here's 10 reasons why: