Advertising Information
How to Avoid Failure in Your Small Business Advertising
Small business advertising shouldn't be done like most of the advertising you see on T.V.... or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn't do much of the following:
Writing Sales Letters That Slay 'Em
We all think about slaughtering our competition in one way or another - but the real key to exterminating your competition is writing a great sales letter that contains killer copy.
Promotional Postcards and 8 Vital Tactics for Your Marketing Campaigns
Promotional postcards are one of the best ways to test your market. It has higher readability than other multi-page prints like brochures and catalog.
4 Color Printing and Understanding Color Management in 5 Ways
Majority of the print materials is done through offset printing that is integrated with 4 color printing or four-color process printing. It has gained a following of many small businesses and entrepreneurs who are looking for high-quality prints in the most cost-effective means.
Lithographic Printing For Your Brochures
One of the best weapons you can have in your marketing arsenal is your brochure printing project. Especially when done in full color, your brochure printing project can be a most powerful tool to help you achieve the success you've always dreamed of.
5 Tips For Your Catalogs To Land That Sale
Here are 5 suggestions that you can consider for your catalog printing project to land that sought after sale:
Make Your Communication Visually More Appealing With Large Posters
Let large posters get across your message to the masses in a cost effective manner to promote your products and services.
Calendar Printing and Design Help: 7 Ways They Can Truly Assist You
When it comes to your calendar printing projects or for any other print projects that you may handle, sometimes it is always truly helpful and wise to get the assistance you need.
Postcard Printing Online: Working Out Solutions for Small Businesses
Postcard printing online has opened the doors of one-to-one marketing to small businesses. Find creative solutions to use these available resources to enhance your advertisements, and increase your sales.
Large Format Poster: Working with Print Resolutions and 9 How-to Tips
When working with photographic images for large format poster or for small prints, the fruit doesn't fall far from the tree. High quality images result in high quality prints, and conversely, low resolution images, regardless how good the printing company, will result in poor quality prints.
Color Printing: 6 Tips on Keeping an Eye on Your Project
As soon as you leave your files with color printing companies, you expect that they have to do whatever it is in their power to make your prints beautiful.
Why You Should Put Your Restaurant On A Restaurant Directory.
If restaurant owners want to get new business, especially when regulars are not coming through the door I offer top tips on getting more customers through the door.
How To Make Visually Appealing Catalog Layouts
To make a visually appealing catalog layout, you have to understand and apply the Rule of Thirds.
A Fresher Look On Your Business Cards
Tired of the old and weary-looking business cards you've had since...ever? You might have the last box of our custom business cards and you're telling yourself that this is the right time to start creating a fresher look.
Adding That Bit Of Spice To Your Retail Business' Life
The last days of 2007 are fast approaching. Have you started on your next year's marketing campaign for your retail business? This early, you should have mapped out even a small one your retail promotional calendar for next year.
Get Desired Results With Retractable Banner Stands
Retractable banner stands are such an advertising medium that is not only unique but also gives the most prolific results.
Popularize Yourself through Canvas Printing
Getting printing for various things earlier was not a child's play but with the introduction of various tools, things have become quite easy. The printing services are used for advertising things and brands mainly. However, getting things printed for any occasion and product any day through canvas printing is a good choice.
Large Posters Can Work Wonders for Your Product Promotion
Browse some reliable online sites and get the best deal for any kind of promotional medium that you or your business may require.
The Perfect Harmony of Colors in Your Flyers
Color definitely plays a major role in building the mood and tone of the message in your flyer printing project. In creating harmony among your elements, color also provides the transition from one idea to the next.
Advertising that annoys: The real story
Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not, it's whether the advertisement is effective in selling.
How Do You Promote To Companies Without Spamming
I have the next biggest concept in advertising. My problem is, because of the large amount of spamming I cannot communicate via the internet with future Business partners.
I Don't Want to be Different
To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice.
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen.
High Volume Fax Broadcasting -Increasing Your Message's Reach
Many businesses in today's competitive markets have gained an edge by using fax broadcasting to get their sales messages to important customers before the competition does.
Crazy about Packaging
It's the same old tissue, honey, it doesn't make a difference, ok? It's still going to work the same way", my exasperated husband hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue.
How To Put Together An Advertising Budget
Own a business and getting ready to put together an advertising budget? Then please read on.
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television ad that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?
A Good Logo vs. a FABULOUS Logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices.
The Very Basics Of Design
Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design.
Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?
Why It Pays To Advertise
"You can have the most wonderful product in the world, but if people don't know about it, it's not going to be worth much. There are singers in the world with voices as good as Frank Sinatra's, but they're singing in their garages because no one has ever heard of them. You need to generate interest, and you need to create excitement."
Combining Technologies To Make The Most Of Your Advertising Dollar
Advertising has come a long way since people used to carve messages into the bottoms of sandals, and it takes a little bit of research to make that progress do more for your small business.
Color Creation For Posters
There are two traditional ways of creating your color poster printing project: first, have someone else do it for you; and second, do it on your own.
How To Stir Instant Attraction With Flyers
Perks. Incentives. Bonus. Gifts These are the words most target readers would like to see in your flyer printing project. Without any extra benefits from you, your target clients would have a hard time choosing you from your competition.
Create Color Flyers That Stick
What makes a color flyer printing sticky? What can you include in its features to cause it to grab your target readers' attention and make them want to read more?