Advertising Information


Printing Tip: Get The Right Color You Want


I think the most commonly miscalculated element in any printing job is the color. It looks great in your screen and even when you print your file from your laser printer. But after you sent your printing job to the shop and you get your print materials back, lo and behold!

Get Noticed by Using Custom Banners for Promotion


In this world, maintaining a unique identity is getting tougher as time passes. Everyone has an online profile, everyone wears the same type of clothes, and everyone possesses the same kind of goods and unless things are customized one stands to lose their identity in this crowd. So, whether it is about possessing things, about dressing up or about advertising about goods or services you need to do things in a different way to get noticed and be counted by one and all.

A 2008 Calendar For The Coming Year


Special occasions, birthdays, anniversaries, schedules, seasons, and even deadlines

3 Ways To Generate Web Traffic Thru Postcards


With so many sites found in the vast world of the Internet, it is no surprise that many business owners resort to using other tactics to regularly promote their websites. But as most new marketing techniques go, they tend to work for a while but quickly fade away to oblivion.

The Sin of Arrogant Advertising


Is advertising an art or a science? In fact, it is both; however, the science is often sacrificed in the drive for "creativity". Tested Advertising Methods, a classic treatise on the subject, rigorously explodes many cherished myths.

Catalog Printing Q & A


Here are some of the things you need to ask, as well as have an answer to, when you want to use your catalog printing project to promote your business to your target clients.

So What's Your Type?


Ever heard of typography as an artform? For thousands of years, typography has been used as a visual tool to provide development and create opportunities to direct particular actions or behaviors. From letterforms carved from stone to Gutenberg's letterpress, the typeface was a very visible and significant art that made it possible for many generations to mark each development in history.

Storefront Signage Services- The First Impression


The storefront is the most visible part of a retail or business house for the customers or the commuters.

Designing Ads that Make You Money


Writing a great ad is more of an art than a science. Use the enclosed tips to design ads that work and make you money!

The Use of Toned Down Color Moods To Exude a Stylish Yet Still Professional Aura


Postcards are more than just little pieces of paper. In fact, a postcard printing project can make it easy for your target clients to evolve from an ordinary bystander to a definite buyer of your product or service.

Point Of Sale Display


Point of sale services mean advertisement services that an agency offers at various points of sale like: shops, retail stores, restaurants, hotels, motels, inns and casinos.

Vehicle Graphics - The Next Biggest Revolution


Promotional signage includes various kinds of banner and vehicle graphics and witty promotion strategies. Signarama uses various designs and graphics for outdoor and indoor designing and branding.

Offer the Dilution of Creativity with Banner Stands


Banner stands allow business succeed without spending much on advertising. It is expedient, cost effective and easily replaceable.

How To Design A Custom Postcard Printing Project


A postcard printing project is a very popular marketing medium among business owners especially those who doesn't have too big a budget for the more glamorized marketing campaign. The postcards are not only cheaper to produce, they are also very flexible to distribute and send to your target clients.

Say It With Large Posters


Many social organizations and advertising agencies prefer large posters in comparison to smaller ones because of their readable form and at the same time it they offer cost effective solutions and provides a larger platform to say things.

The Smart And Strategic Display Signage


Signarama Toronto offers wide services through its expert advertising skills and amazing software. Good branding is all about being in the limelight and in the good eyes of the audience and the potential stakeholders.

Your Catalogs And Your Website: A Love Story


Do you know that you can get something going on between your catalog printing project and your website? No, I'm not talking about something kinky or sexy in cyberspace. What I mean is that your print catalogs and online shop can work well together to market your business to your prospective clients.

The Advantages of Portable Trade Show Displays


A trade show represents an excellent opportunity to present your company and its products to an audience looking for new ideas and innovation in a specific field. And even if you are not attending a traditional "trade show" but something more like a product exhibit or vendor showcase, it is important that your presentation is attractive and professional so you can attract prospective customers.

Personalized Promotional Products — Do They Really Work?


Marketing has taken giant leaps and bounds towards future. With newer companies entering the market, marketing practices are constantly evolving. New advertising professionals are coming up with bright and fresh ideas that can make a campaign hit - the only wait is of a company that can invest so much money!

The Jurassic Ad Campaign That Began as a Joke


With Twinkies returning to the shelves and doughnut Sloppy Joes coming to existence, 2013 was looking like the perfect year for a triple bypass surgery, but it seems that all hope has been shattered. Wendy's has officially pulled the gravity-defying nine-patty cheeseburger, affectionately named the T-Rex Burger, from their menu.

Small Ads 'As Sound As A Pound'


Here are some tips on how to write small ads that are 'as sound as a pound'.

What Was It You Wanted?


When browsing classified ads, the first task is to choose the best periodicals or websites. This can be trickier than it sounds because there are thousands of 'sources' on the market today.

How Does Your Website Grow?


The beauty of having a website is not the convenience. It's not the animated graphics or the lack of overhead. No, the real beauty of having a website is that it can grow with your business.

Success with Google's Adwords


Are you looking to make money through adwords but just seem to keep on spending without seeing the rewards? Read on.....

Text ads as cost-effective envoys


This article discusses the roles of various advertising media, including text ads. The article concludes that text ads do have a role to play in businesses' advertising campaigns, as cost-effective envoys.

Online shopping is an emotional experience


This short essay explores the history of online shopping from the author's perspective. The essay concludes with a list of e-commerce features that should meet the needs of emotional shoppers.

Using Ad Agencies and Designers


Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

Been Hiding Your e-Light Under a Bushel Basket?


n sales, do you realize that modesty will get you nowhere? If you like to eat, feed your family and pay your bills, you better have boldness on your side. In sales, we aren't of the opinion that the meek will inherit the earth.

Online Search: Small Businesses Level The Playing Field


Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate.

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

The SKINNY on Newspaper Advertising


Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action?

What Do People Really Need?


People need a nudge..... a Reminder....or reminders, with an "s". Most people need to be reminded more often than they need to be informed.

Design Your Own Newspaper Ads


Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.

Take Your Radio Ads to the Next Level


Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.

More Resources

Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY.
What the Newspaper Ad Person Won't Tell You
Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers.
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads.That's right.
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wastedopportunities to sell.Use the back of your card to expand and reaffirmyour selling sentence (which should be prominenton the front of your card).
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently.
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down.
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.Which is why many copywriting experts.
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising.
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead.
What Is Most Important - Copy Or Pic?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?Tone it down.
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content,you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales.

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