Advertising Information


The Bud Light Hangover


Anheuser-Busch InBev is the world’s largest beer company with over 400 global brands. Among these brands is one of America’s leading light beers, Bud Light, known for its sophomoric, fun, and outlandish advertising characters like Spuds McKenzie and the Dilly-Dilly knights.

Small Business Failure -- a Marketing Approach


As many inexperienced business owners might admit, starting a new business is no easy task, there are many things that could go wrong however, in order to make things work you need to think and act in a positive way.

Website Promotion For Small Business


It’s been said that 96% of businesses fail within their first 10 years of operation. With that in mind, will you be part of the 4% that succeeds?

The benefits of using press in your recruitment advertising campaign


If you're trying a recruitment advertising campaign, you'll want to get the press involved. You can't really just put up some signs and hope that people come to you.

Internet Advertising : What is an Advertising Website?


Logic will tell you that if you receive more visitors to your web site, you will also receive more paying customers.

Advantages of Promotional products at sports events


Sports crowd comprises captive and fanatic audience. Audiences that feel happy utilizing free sample they receive.

Online Advertising : Choosing Your Advertising Mode


In order to succeed with your new web business online, you must have good traffic volume.

Property and Travel Advertising


If a company is looking to market for tourism there are certain places that it should look into advertising.

Why Advertising with a Specialist is a Must


It is best to leave the work to the experts – and advertising is no different. Hiring professionals is beneficial for a number of reasons.

Most Popular Classified Listings


Things are not like they used to be. The writing is on the wall for most all of the paper newspapers; it is just a matter of time before they all disappear just like nearly all of the pay telephones did.

Where to Advertise and How to Slash the Expense


Advertising is and should be the major focus of any business.

The Ultimate Instant Research Tool


You may have heard recently about Google's new product Trends. I read about it in various blogs and feeds so I checked it out. For the first five seconds I just sort of stared at it. "Ok, this is neat, but so what?" I thought. Then it hit me in a huge way.

Engagement, Or Lack Thereof


First, thanks to the good folks at Yahoo! for their Long and Winding Road summit series they presented here in Dallas this morning. They are a class act and man are they on brand. My name tag looked professionally printed and my name was even in the Yahoo! approved font.

We've Blown Up The Media Department


In our last post we talked about Yahoo! and OMD's findings of their recent consumer purchase pattern and behavior study. In it, Mike Hess mentioned a term that made me stop and think: Channel Planning.

Are Automotive Ad Spending and Corporate Losses Related?


What a week for news. First, Jan Thompson, Nissan's VP of Marketing for North America sets the trades ablaze with her assertions that manufacturers are over spending per new vehicle retailed and that their timidity in embracing new media is partly to blame.

Tracking Your Advertising and Marketing Dollars


Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want?

Local Advertising - The Biggest Mistakes


When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. I'd be a rich man.

Custom Banners


If you can’t find a banner that meets your needs, and can custom design your own. You can customize your banner and distinguish yourself from hundreds of banners seen everyday. You can then submit your specification to a banner production company; they will produce it for you.

Advertising and Marketing on a Small Budget; Delivering the Message


Many small businesses or even large corporations do not understand that you can market your wares on a relatively small budget. It is all about delivering the message to the target customers or target market and the more inexpensively and more efficient you can do that the smarter you are and the better marketer you will be.

Advertising Disruption Strategies; Competing for the Customer Mind Bandwidth


Is your company heavy on the advertising and marketing side of things? Are you able to insure that your customer is indeed getting the message? Are you properly getting the word out and are you able to make sure that your customer or target-market it indeed absorbing this message?

Why So Many Construction Contracting Businesses 'Do It Hard'


Many building contractors start their own contracting business for one major client. This leads to all sorts of problems for them because they are usually excellent tradespeople but not always good business people and generally have no, or very little, marketing experience.

Five Tips Guaranteed to Reduce the Cost of Your Yellow Pages Advertising


When you read your Yellow Pages contract you will see initials for various items success as BLN, WBLN, WFL, and ABLN. Most of these items cost between $ 7 and $34. Do you ever ask your sales Rep “what the heck is this?”

How To Easily And Quickly Create A Successful Ad Copy To Market Your Products!


Professionally presenting your products in an ad copy can make the million dollar difference in your results.

How to Create Product Names that Sell and Tell


What’s in a Name? Does a Rose by Any Other Name Sell as Sweet?

Advertise, Advertise, Advertise


Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesn’t, they blame it on the program and quit.

New Tendencies in the Art of Advertising


How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be ”different”. They use all their creativity to be appearing.

Advertising Strategies - Alternatives to Print, Alternatives Within Print


Is print advertising headed for extinction? No way, but I am seeing more and more companies pulling dollars from their print advertising budgets and moving them into other alternatives.

Is Your Business Card Hurting Your Business


If you have bought into the practice of "image or personal marketing," it's time to take a fresh look at what today's consumer really wants. The 80's and 90's were the decades of image and personal marketing. Marketing experts advised Realtors® to prospect using a personal brochure.

The Point of Commercials is to Get You To Do Something?


In business the point of an advertisement or a commercial on the radio or TV is to teach you to do something; either to get you to buy a product or make a decision.

10 Easiest Ways to Advertise your Arts/Crafts Business


1) CREATE A WEBSITE. This will act as a Portfolio and lists all the items you created and want to sell.

The 5 Biggest Mistakes in Direct Response Radio Advertising


How do we know what the 5 Biggest Mistakes are?

Silicone Bracelets for All


Customized silicone bracelets and wristbands are a great way to advertise, and seem to be becoming a very popular way to get a message across. Many companies are seeing the value of using customized silicone bracelets as a twist to word of mouth and viral marketing strategies.

Radio Advertising Commandments


I'd like to discuss the many uses of Radio. Sort of the 10 Commandments Of Radio Advertising. This will take up several pages, for sure, so I'll start by asking the most obvious radio questions.

Stock Photography


Stock photography is images that can be used by advertisers, magazines, publishers, graphic designers, web designers, calendar and greeting cards companies, and television and film producers for commercial purposes.

Humor and Advertising Don't Mix? You Just Don't Have a Sense of Humor!


Sex, money, and religion. What do they all have in common? They are the three subjects that are most powerful when getting a person’s attention. However, when it comes to developing catchy advertising, I can add another subject to that list: Humor

Where in the World Is...?


With Internet use spreading across the globe, one advertising message no longer fits all. Believe it or not, Asians, Europeans and Latin Americans account for more than 60 percent of all Web traffic, and the percentage is climbing.

How To Advertise Your Internet Business and Drive Traffic and Sales for Pennies


We have all seen advertisements promising targeted traffic and massive sales, but most of these are scams and rarely do they produce the traffic and sales that are promised.

My Boogers Itch - Good Marketing or Not?


If you've driven through Atlanta - or perhaps throughout the South - you've seen large, attention-getting signs proclaiming (among other things) that someone has gas. ???

Thinking of Having Your Vehicle Wrapped?


Some businesses are exploring the idea of this fast-growing medium of vehicle wrapping as an effective advertising tool. Small businesses, large corporations, media outlets and others that want to attract attention are turning to vehicle advertising as a means to that end.

What Ad Agency Media Buyers Won't Tell You


Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today.

More Resources

Secrets to Get Free Advertising
The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something,"Hans Magnus Enzensberger.Culture affects everything we do.
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.
Printing - How Do I Buy It?
Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.
Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages.Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.

More Advertising Information:

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In Advertising Bigger isn't Always Better
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If You Lost 70% of Your New Customers, Would You Notice?
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Buying Radio? Read This and Dont Waste Your Money
Pay close attention and make it work the best for you.No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it.
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick.