The Secret To Real eBay Success

Q. I hear so much about people who started selling on eBay and eventually turned it into their full time business. Is it really possible to build a profitable business just selling junk on eBay? -- Alex K.

ANSWER:

If Fred Sanford were alive today, Alex, I'm sure he'd be earning his ripple money by selling quality junk on eBay. While it's also true that one man's junk is another man's treasure (I have a garage full of treasure to prove this point), your chances of building a profitable business selling "junk" on eBay (or anywhere else, for that matter) are slim to none. While there is a lot of junk/treasure for sale on eBay, it is typically sold by individuals who have "I break for yardsales!" bumper stickers on their cars and not serious business people.

For serious entrepreneurs, however, selling on eBay can be a good way to start a new business if you are willing to put in the time and energy required to make the business a success. eBay is also a good option for existing businesses to expand their reach by selling online. Everyone from small used car dealers to giant companies like Dell Computers have discovered that eBay is an excellent place to hawk their wares simply due to the huge number of folks who visit the eBay site on a daily basis. Nowhere else on earth will you find such a large pool of potential customers.

Consider these numbers:

• There are nearly 69 million eBay users who spend $59 million every day.

• Most eBay sellers are home-based businesses that sell everything from porcelain dolls to locks of Elvis' hair to $100,000 Mercedes convertibles to $5 million dollar vacation homes.

• Every minute of every day more than 150 new items are listed for sale, more than 500 bids are placed, and seven new people register to shop on eBay.

• At any given moment, eBay is conducting some 12 million auctions, divided into about 18,000 different categories

• About two million new items are offered for sale every day, and 62 million registered users scour the site to find them.

• One company is grossing more than $5 million dollars a year selling brand new pool tables on eBay. Their eBay store is so profitable that they have closed their retail location and now sell solely online.That's right, $5 million dollars from the sale of pool tables: proof that you can sell just about anything on eBay if you know how to do it.

Be aware, however, that eBay is no magic bullet. As any eBay Power Seller (a seller who sells a minimum of $10,000 in goods per month) will tell you, building a profitable eBay business takes hard work and requires long hours, and often the financial rewards do not make it worth the effort spent.

When it comes down to the mechanics of it all, running an eBay business is no different than running a brick and mortar business. You still have the same considerations regarding product selection, inventory purchasing, product pricing, inventory management, order processing, fulfillment, customer service, etc.

You must also consider the legal and accounting aspects of the business. Just because you're selling online does not mean that Uncle Sam won't expect his piece of the pie. Revenue generated by an eBay business is just as reportable and taxable as revenue generated from a brick and mortar store. And if you sell to customers within your state you may also be responsible for collecting city, county or state sales tax.

One of the biggest obstacles to building a successful eBay business may be the stiffness of the competition. Many sellers sell identical items and the price wars often get ugly, but that's to be expected in a free market place, which is exactly what eBay is.

You may be the only store in town that's selling that one of a kind, custom made just for you, broke the mold after they made it, Dale Earnhart Memorial Bobble Head Action Figure (Earnhart fans would string me up if I called it a Doll), but do a quick search on eBay and you'll probably find a hundred others just like it.

So, can you build a profitable business selling on eBay? Certainly, thousands of people have done it and so can you. Here are a few tips to help get you started.

Sell Quality Products

Don't sell junk! Leave the knick-knacks and fake leather jackets to the less informed. You should offer only quality products at a fair price.

Research The Competition

Once you have your product in mind, don't invest a dime on inventory until you have spent some time on eBay to see what the competition is doing. If you want to sell motorcycle helmets, for example, you should look at current auctions to see how many others are selling similar helmets and what prices they are charging. This step is vital since you may discover that you can't compete with current sellers on price or there is simply no market for what you have to offer.

Start Slowly

Many people believe that the more items they have for sale on eBay the better. They will invest thousands in inventory and spent hundreds on listing fees (yes, eBay charges you to list items for sale and collects a final fee if the item sells). Those are the folks that usually end up with ten thousand Ginsu knives forever in their garage.

Test, Test, Test

A fair portion of eBay auctions result in no sales, so it's best to test the waters before jumping in with both feet. List a few items and see how they sell. If an item doesn't sell, list it at least twice more. Some items might not sell the first time, but may the second or third, then sell steadily from then on. If an item gets no bids the first time, consider adjusting your price or your terms. If an item sells well, keep it in stock and then experiment with another item.

Do Your Homework

eBay is too broad a subject to be covered fully here, but there are a multitude of books available that can help you start an eBay business. In fact, I bet you'll find most of them for sale at this very moment at eBay.

What's my bid?

Small Business Q&A is written by veteran entrepreneurand syndicated columnist, Tim Knox.Tim's latest books include "Small Business Success Secrets"and "The 30 Day Blueprint For Success!"Related Links:http://www.smallbusinessqa.com http://www.dropshipwholesale.net.

More Resources

Using Paypal for eBay Purchases
Paypal is the preferred payment choice for many buyers because Paypal allows buyers to pay instantly for eBay purchases. In this article, we will review using Paypal on eBay from the buyer's point of view.
Earn Money Now from Selling Childrens Items on Ebay
Kids Items You Can SellClothes, toys and videos are good money makers on eBay.Go to eBay and look up a "lot" of size six girl's cloths.
How Pop-Culture Collectibles Can Increase Your Online Auction Profits
How Pop Culture collectibles can increase your Online Auction profitsWith the increasingly competitive environment for products to sell in the online auction arena, sellers are getting more creative as to the items they purchase for re-sale.While some of the Dutch Auction items that are frequently sold on eBay will always maintain their commodity status and always sell well, Pop Culture collectibles will usually generate a higher profit-per-item simply because of a combination of two forces.
Making Money On EBay Can Be So Simple, Just Let Somebody Else Do All The Hard Work For You
OK, so you've been bitten by the eBay bug!You've ransacked the attic, the basement and every other room in your home to find things to sell on eBay.When friends and neighbors ask you where everything has gone, you tell them that you're going for the "Minimalist Look".
Free Auction Templates: How to Set Your Border Color With FOAM
If you have not heard of Foamtemplates.com yet, home of the "Free Online Auction Maker", now is a good time to get your feet wet.
12 Tips To Make Your eBay Business More Profitable
Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay.
The Top Sellers On eBay & What We Can Learn From Them
A fascinating eBay case study is the number one seller on eBay, a little outfit called Marie's CDs, but is better known under its old name "1 Cent CD." Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a big part of what makes eBay such an amazingly popular phenomenon.
What Ebay Can Teach Us About Success
I flew back to New York from Atlanta a few weeks ago and picked up 'Business 2.0' magazine for the flight.
Ten Sure Fire Ways To Lose Bidders
The way some auction sellers approach their auctions, it's clear there are as many ways to lose bidders as there are to skin a cat. If you spend enough time in the auctions you'll see a lot of basic mistakes, but the question remains: why do so many people consistently make the same mistakes over and over again.
The 3 Minute Auction and Minute Auction Explained
Am I the only person who doesn't know what a 3 minute auction is? Looking for fresh content for my site, I discover that "minute auction," or even a 5, 10 and 30 minute auction is a popular item. Some auction sites may refer to a minute auction as a "Live Bid.
How to Survive the Jungles of Ebay Selling
Come with me, we are going to take a safari into the jungles of eBay selling, sometimes wrought with danger but most often rewarded with treasure.Beware of non-paying bidders, beware of auction snipers waiting to try and steal your eBay auction at a very low bid, but welcome the loot you will receive selling outdated relics in your house for a small kings ransom.
Used Cars For Sale On EBay
There are thousands of used cars for sale on eBay everysingle day. In fact, eBay Motors is the most profitablesales division on eBay and naturally there are manyentrepreneurs who are interested in jumping into thismarket.
How To Sell Santa's Slip-Ups
Shoppers spent more than $15.5 billion this Christmas on gifts on the Internet alone.
Get Yourself A Piece of The eBay Pie
Ebay is without a doubt the greatest internet marketing phenomenon of all time. Millions of people log on every minute and every second there are hundreds of items listed, sold and bought, and of course money is made.
Taxing eBay Part Deux
When my column on paying income tax on eBay profits ran it brought a wave of emails on whether you were required to report income earned from eBay sales to the IRS sparked a number of additional questions and comments from eBay sellers who were hoping that I could somehow validate that their eBay activities were mere hobbies instead of actual businesses and therefore not susceptible to IRS taxation.Several folks argued that just because their little eBay hobby generated a little cash, that didn't make it a full blown business.
Be Realistic When Selling on eBay
As some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that the vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at the local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do.
Your Auction Headline Or Title - The Most Important Part Of Your Auction
The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it.
Shipping Supplies For Your eBay Auction Business
Auction supplies are clearly an expense and major consideration for an eBay auction business. Of course, the most critical supply is the item you are selling, but mailing supplies are necessary for every auction and their cost and supply must be figured into your overhead.
Top 10 Free Online Wholesale Resources
By the time that a product has made it to your local retail store, it's probably changed at least three people's hands, possibly even more than that. And each one of those people had to mark up the cost of the item to cover their investment and make a profit.
Authentic or Fake?
1. Admit It: Old business models are no longer working.

More Auction Information:

Related Articles

How to Double or Even Triple Your Net Profit Selling on eBay
eBay Search tips and secretsThis is an example of how I used the Ebay search tab to triple my sales and profit in 1 month!I had found a great supplier of computer liquidation products using my Ebay Power seller Cloning techniques. I was excited to be selling over $1000 a day in these products (laptop parts and accessories).
The Top Ten Tips For Auction Success!
If you were to look through eBay, or any other online auction site for that matter, you would find that many people make some very basic mistakes. And, they repeat these mistakes over and over again.
Real Estate Auction Action - Buying A Home At Auction
Due in part to the popularity of the U. S.
EBay Income Possibilities
If you've ever read an article about eBay, you will have seen the kinds of incomes people make - it isn't unusual to hear of people making thousands of dollars per month on eBay.Next time you're on eBay, take a look at how many PowerSellers there are: you'll find quite a few.
Dropship Your Way To Ebusiness Success
Q: I would like to start my own eBay business, but I really don't want to invest in a ton of inventory until I can get a better handle on what might or might not sell. I read another column about dropshipping, but I'm still a little fuzzy on how the whole process works.
Affordable Online Car Auctions
Still hunting for the car of your dreams? Public car auctions online are becoming a happy hunting ground for car aficionados for they bring you a huge selection of affordable cars in various models at unbelievable prices.With online car auctions you can buy a new car at prices, which are quite less than the manufacturer's price in the retail showroom.
Ebay Auction Selling Secrets - Using Ebay to Launch Your Very Own Highly Successful Website
Launching your very own successful website is the dream of many people worldwide because it is a new way to make money and be employed by oneself with little overhead. So, once you have your website you will need traffic to make it successful.
Finding Products to Sell on eBay
Do you know how many people in US are earning their livelihood with the help of eBay? According to a new survey conducted on July 2005 by ACNielsen, a leading research firm, an astounding 724 thousand Americans respond that they rely on eBay for their main or supplemental income. Apart from these professional sellers, another 1.
5 Sure-Fire Ways to Make More Money on EBay
Have you ever dealt with a salesperson or a waiter who gave you unbelievably good service? How about someone who didn't seem to care about you one bit?Which of those people would you go back to the next time you needed to make another purchase or eat another meal?I'm willing to bet you would go back to the business or person who gave you great service. Have you ever considered that this same principle applies to your eBay sales?One of the easiest ways to get more sales on eBay is to make every buyer think "Wow, I've never had such a good experience buying on eBay!"Once someone has bought from you and had a good experience, they're much more likely to buy from you again.
5 Secrets To Make A Killing on EBay
Secret #1: Find a 'real' wholesale and drop ship companyDo you know what one of the biggest problem is to be successful on eBay? 'What should I sell"? I can tell you, I get many emails per day from eBay sellers, asking me what they can sell. Let me explain this more in detail.
The 3 Minute Auction and Minute Auction Explained
Am I the only person who doesn't know what a 3 minute auction is? Looking for fresh content for my site, I discover that "minute auction," or even a 5, 10 and 30 minute auction is a popular item. Some auction sites may refer to a minute auction as a "Live Bid.
The Powerful eBay Bidding Strategy That Claims A 99% Success Rate
Don't you just love it?You've found that special item on eBay that you've just got to have!No If's Ands or Buts, you've got to win that item.You've checked and double checked the "End Of Auction" time and date and you're at your computer, signed in and raring to go at least 30 minutes before the auction ends.
The International Affiliate Program of EBay
eBay trades in more than 33 international countries with over 157 registered users worldwide with 75 million based in the USA and 10 million in the UK.eBay's affiliate program must be the mother of all affiliate programs as far as size and potential scope for earning an income through promoting other peoples items.
Seven Steps to eBay Selling Success
More and more people try their luck at selling on eBay everyday. With all of that growing competition it is important that you do everything possible to make sure that you stand out from the crowd.
Taxing eBay Part Deux
When my column on paying income tax on eBay profits ran it brought a wave of emails on whether you were required to report income earned from eBay sales to the IRS sparked a number of additional questions and comments from eBay sellers who were hoping that I could somehow validate that their eBay activities were mere hobbies instead of actual businesses and therefore not susceptible to IRS taxation.Several folks argued that just because their little eBay hobby generated a little cash, that didn't make it a full blown business.
Mr. Rich vs. Mr. Job: How to Start a Dropship Business on eBay
Mr. Asset vs.
Buying At Auction: 6 Hints to Make You a Successful Bidder
Buying at auction, be it for stamps or coins, antiques or even cattle, can be one of the most exciting and profitable experiences possible. It can also be expensive and utterly frustrating.
From Ebay Zero to Power-Selling Hero: Using Feedback Effectively
When I talk about feedback to new Ebay sellers, I usuallycompare it to having one note posted on the door of a brick-and-mortar business for every transaction. At almost any business--no matter how bad the service--you would have a lot of positive transactions; and thus a lot of positive notes.
Is The eBay Fee Increase Actually Good For Business?
Fee Increase Leaves Some Sellers Angry, Others ThrilledMuch of my email from readers this month concerned the recent announcement from eBay that it will increase many seller fees on February 18, 2005. Since many business people use eBay's online store system as their primary ecommerce point of sale, it's no surprise that most of the emails I received were of the angry variety.
Drop Shipping Is Your Perfect Home Based Business Solution
Drop Shipping Is Your Perfect Home Based Business SolutionDrop shipping is one of the greatest businesses to operate from home. With drop shipping you sell another company's products, use their warehouse and shipping facilities, and they provide you with the sales tools you need like product descriptions and images and more - free of charge!Drop shipping is great for small businesses because you can start with literally nothing & gradually increase to higher levels of success.