Blogging For Business Bible
The items covered here are:
1) Don't Wait before Blogging.
2) Using Blogs to get your site found quickly.
3) What have Blogs and PR got to do with Indexing.
4) How to get your large sites pages found quickly.
5) If you're using Adsense on those Pages - learn from this.
6) If you're selling Clickbank products - you need this.
1) Don't Wait before Blogging.
If you've been looking at creating a blog but don't know how or why to do it, stay tuned for a new product announcement that'll help you out.
Just to show you how quick and easy it can be, I've created several new blogs and fed them all through 'feedburner' to add tracking facilities and I'll be conducting some tests and giving you the results when I'm done.
I now use Blogger for 30 different blogs. It's easy to use, you can include Adsense within their interface easily, you can have it ftp the files to be hosted automatically on your own website etc. etc.
If you want tracking, whether you host the blog your self or not, you can go to Feedburner and 'burn' the feed. This will not only giving you tracking stats but also let you tweek it to be more compatible (Bloggers default output format is .atom) and also add other revenue streams to it.
I've blogged an introduction to RSS which I believe is currently the best free information around Here , and the 'burnt' version is: Blogging
Video tutorials for setting up a blog, configuring the blog, pinging, 'burning feeds' etc. are available here:http://pheedcentral.com/blogandping_offer.html
2) Using Blogs to get your site found quickly.
If you're struggling to get new websites found by the Yahoo Search Engine, here's a little tip you might like.
Set up a Blog with whichever service you prefer (I like Blogger.com)Go over to Yahoo.com and setup a 'MyYahoo' account. It's free.
Then on your MyYahoo homepage and goto the section that says 'choose content' and then tick the box that says RSS Headlines (BETA).
Add your feed url(s) to this, so that they are shown on your MyYahoo page.
Yahoo will be around with 48 hours. I've created videos of this that I'll release very soon.
3) What have Blogs and PR got to do with Indexing.
The reason that Blogs and PR are linked to getting indexed is this:-
A) When you setup a blog it's not quite the same as having a new website because there's one major difference - Even if they don't have the facility built in, you can effectively 'announce' the presence of your blog (and any new content you add to it) by 'pinging' (sending an announcement to) several large blog directories. In effect, this is like doing the 'add url' on a search engine, except that blogs get visited Very quickly whereas it could take ages for your site to get indexed this way.
If you use Blogger then there's a tickbox labelled "ping Weblogs" which if selected, will announce your new content to the Weblogs.com service whenever you post new material - this has the effect of getting the Googlebot (not mediabot) to visit your blog sometimes within minutes. Thus, if you've linked to some new pages on your site (some deep pages) - they usually also get a visit pretty quickly.
It's like getting a link from somewhere you know gets spidered regularly - except you can cause it to be spidered. (which is nice).
If you want Yahoo to come and see you quickly too, whether you're using Blogger or a different blogprogram, you can create a free MyYahoo account and add your feeds to it - that'll have the effect of 'announcing' them to Yahoo.
Again, the reason for this isn't to make your blog rank well - it's to get the links to your actual websites new pages to get spidered quickly because you're using the blog to call the bots for a visit and linking from the blog to your new pages.
B) The Page Rank comments - These are a reflection of the fact that in general, higher page rank sites get visited by the bots more frequently (since you can have a high PR from good internal linking and a few high PR incoming links from sites without much traffic - this is a generalisation and NOT a rule), so it's more likely that if you're not blogging and pinging that a few high PR links (from traffic heavy sites) will be a good alternative.
If you want even more, here's something I wrote on another forum recently (and in my blogs) about getting a high page count site indexed quickly:
4) How to get your large sites pages found quickly.
No-one can guarantee that your site will be indexed in 24 hours since the only person with ultimate control is Google.
However, the key to getting a new site fully indexed is deep linking.
If you were to just leave the site and get links to the index page, you could end up waiting 9 months to get it all in.
Have you created a site map(s).
Depending on your site, it may pay you to create several site maps for different parts of your site.
The basic principle is this:
The Search Engine Bots will investigate pages that they find links to from pages that they're already visiting (you know this since you mentioned blog and ping). When they do this, the work on a portion of the pages they've found about about at a time, so the more pages and the deeper the links to those pages - the longer it will take and the more times the bot will need to come back to get more.
So, the most effective thing you can do is: Create several site maps which cover lots of pages that have fairly shallow linking the get to them all (normally 2 levels max).
So rather than having 1 huge site map that lists every page. Create 5 site maps of 1000 links, or even more.
Then - Get links to these separate site maps aswell as your main index page. From as many different, high quality, high traffic sources as you can.
Blogs, RSS, Forums, Directories are all good examples of these.
If you get desparate you can buy links from high PR sites, but there's no need.
Any of the large, popular forums probably get visited by the bots every day (my own site does).
If you're not sure where to find directories to submit to, I've put together a huge list here: http://www.moneyandmotivation.com/phpBB/viewtopic.php?t=162
If you want places to submit your blog/rss feed, I've put together a good list here: http://pheedcentral.com/weblinks/Submit_Your_Own_RSS_Feeds/
Jason Bradley has a product called IndexTracker that you can use to track indexed pages across all of your websites. I use it a lot.
Blog and Ping tutorial videos are available here:http://pheedcentral.com/blogandping_offer.html
5) If you're using Adsense on those Pages - learn from this.
Improving Adsense click through rates is something that any ppc advertiser should be interested in.
Well, I've spent some time now looking at all the various keyword research tools for selecting the most profitable keywords to target with Adsense.
To my delight, I also stumbled upon an ebook written by a guy called Jonathan Legar that covers it all. He also provides you with a huge list of profitable keywords (including some that are as much as $100 a click - yes you heard me right)
I just had to tell you about this amazing resource.
I know you'll just love this resource.
http://hop.clickbank.net/?techtrader.astracker
When you see that Jonathan is also going to let you reprint over 11,000 article - this is a Must Have for any website owner or PPC advertiser.
Have fun with it.
6) If you're selling Clickbank products - you need this.
If you sell Clickbank products, you're probably aware of the fact that the Clickbank Marketplace is updated regularly, and as an affiliate it can be difficult to remember what products you're advertising and whether there are any more in that same category of CB yet.
Well, now you can forget about the hassles of keeping up with the product in Clickbank, or buying tools to let you search Clickbank, and then working out how to advertise those products on your web pages. You know it sounds simple, but it can be a real pain to get setup and maintain.
If you take a look here: http://www.imvisionary.com/cmd.php?af=186978
You'll find a new tool - It's only just being released (not yet in the open) and you'll see that it gives you an really easy, cheap and quick way to market ClickBank products. It'll synchronise with Clickbank Whenever you want and you can even search for products to promote.
I'm not going to give you a sales pitch here, just go and take a look at it.
If you're not sure how it might work and you want more - I've even created a 6 minute video walkthrough of using it.(It was 1am and I was tired, but you're worth it)
If you followed everything I wrote above - you're in for some happy days :)
Your friend,
Andy Henry
Andrew Henry is an Internet Marketing consultant and online web business owner. Helping individuals and small businesses learn how to reach their goals on a daily basis.Andrew is now educating people on the subject of RSS and Blogging via his site at http://www.pheedcentral.com which offers both free introductory advice on RSS and Blogging and supporting video tutorials.