Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success

RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam!

Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories. But RSS can do so much more. Many businesses and organizations are failing to truly exploit the amazing properties of this technology - and in doing so are leaving on the table innumerable opportunities to create even greater value, sales and traffic for their company, product or service and the market share it represents. Below are just a few of the creative ways that businesses and other groups can tap into the power of RSS and create new streams of revenue and interest for their organizations.


1. Create An "Announcements And Special Offers" Feed

If your business offers classes, seminars, products, services, specials, sales - essentially anything that changes, updates or rotates throughout a cycle - then creating a dedicated RSS feed could save you (and your clients) time and money. By creating an "Announcements and Special Offers" feed and offering access to your clients as an alternative to emails and print mailers, you can keep your client base up to speed, plus send out limited-time and exclusive "feed only" special offers and discounts, thereby offering an incentive to "get on board." This not only saves you time by reducing the advertising cycle to the time it takes to update your web page/feed, it saves your clients money by enabling them to quickly scan through the offering headings and pick out just the one's they're interested in - while your savings on the cost and time of paper and digital mailings (with their appallingly low conversion rates and sporadic delivery) progressively increase as the feed readership segment of your client base grows.


2. Create A "Client of the Week" Feed

If you're in a business where this sort of recognition is appropriate, then this could be a big hit! Creating a feed that regularly highlights a different client, their business and any special offers that they might like to make available - exclusively to other feed members, of course - can be a great value-add for your clients, one that costs you little more than the few minutes it takes to create the "spot" and publish it on your site/feed. Include a photo and a business link and your clients will be singing your praises far and wide!


3. Create A Training Or Team Feed

If you are part of a network marketing venture or are in charge of a large sales force or other team and need a way to consistently and continually get training aids, updates, incentives, sales copy, goals, meeting agendas and other items to your downline or members, consider setting up a feed just to serve this function. Since the actual content is hosted at one central site (subscribers only receive a "teaser" that they have to click through to get the full message), you can upload any digital file of any size that you need at the site itself and be assured that everyone who gets the message will be able to retrieve the files - not always a sure thing when dealing with email attachments and text messaging.


4. Create an inter-office feed

Memos, presentation materials, files, announcements, new policies, schedules - all this can be gathered up in one central feed (or broken down into departmental feeds) that are then easily maintained in one central archive and easily accessible by anyone who needs them. Nobody is left behind or out of the loop because they didn't check their email (or because the message got filtered or bounced) and everyone gets just the information they need without dealing with a lot of cross-over communication from people replying and clarifying.


5. Schools, non-profits and other organizations - RSS works for you too!

Schools - Consider the possibilities of a student feed, updated with activities, exam dates, school closings, special "student only" offers from local businesses and so on. Or how about a special assignment feed in which class materials are uploaded by each instructor for students who are ill, away from home or otherwise unable to be in class?

Churches - A congregational feed can supply daily meditations, worship service schedules, prayer requests, special events and other such messages right to your congregant's desktop - a sort of ongoing, rolling newsletter that never has to wait for a full page or go out off-schedule due to mised deadlines (items go out as they come in - it's that simple). This could also be accessed by members who are doing missionary work overseas, to help them feel more connected with home and to allow them to contribute by sending in updates of their work to be added to the general feed.

Non-profits - Volunteer feeds could provide a running update of available positions and work needed, as well as featuring profiles of special volunteers and organizational wish lists; fundraising feeds might keep donors abreast of giving events and how their donations are being used; and inter-organizational feeds can keep board members and other involved parties up to date on meeting times, agendas and projects. All great ways of utilizing the powers of RSS for the common good!


Consider these options the next time you need to get information out to a scattered and diverse readership, or need to publish material that never seems to come in when you need it to. RSS is a new technology, surely. But that just means that it's true power to serve your needs is only now being discovered. One of the best ways to keep ahead of the crowd is to forge a path through new territories. Where will RSS lead you?

(c) Soni Pitts

ABOUT THE AUTHOR

Soni Pitts is the Chief Visionary Butt-Kicker of SoniPitts.Com. She specializes in helping others reclaim "soul proprietorship" in their lives and to begin living the life their Creator always intended for them.

She is the author of the free e-book "50 Ways To Reach Your Goals" and over 100 self-help and inspirational articles, as well as other products and resources designed to facilitate this process of personal growth and spiritual development.

More Resources

Internet and Businesses Online:Blogging Articles from EzineArticles.com
02/19/2020 09:22 AM
How to Earn Money Online Without Working For It
Is it your dream to own your own online business and earn a passive income? Do you hate having to get up and go to work every day, while you watch enviably as others are making thousands online just from writing a few blog posts every month? Working this way is often called 'living the laptop lifestyle' and you're about to discover how you can do it too.
02/12/2020 03:59 PM
Five Essential Qualities Of Being The Best Virtual Assistant
How do you know if you qualified as the best virtual assistant in this highly competitive virtual work setting industry? Is it a skill that matters most, or the will? These are the list of five (5) essential qualities of being the best virtual assistant that I think the most beneficial: namely; excellent communication skills, reliability, time management, resourcefulness, and confidence.
02/10/2020 09:30 AM
Get The Most From Your Blog Posts
When it comes to starting a blog it can sometimes be a lonely experience... You are dedicated to writing great content full of helpful information that you know your target audience will love. But how do you get the best from every one of your blog posts? More importantly how do you reach the people who really want to read what you have to say in your blog?
01/09/2020 06:58 PM
Blogging Basics For A Beginner
WHAT EVERY BLOGGING BEGINNER NEEDS TO KNOW I have explained here, how to start a blog, in case you would like to read. So, now that you have a blog, what next? Is it OK to just talk about the weight-loss, or do we need something more? So, to be clear your blog can be: Hobby Way To Earn Both
01/02/2020 11:17 AM
Cool Ways To Make Money By Working For Other Bloggers
Looking for ways to make money online? There are a number of other great ways you can make money providing service for bloggers.
12/06/2019 05:16 PM
How To Start A Profitable Blog
Making an income as a blogger is possible. Some bloggers are making a million dollars a year from their blogs, but many more are making an average $50K to $100K income. And you can too if you know how to start a profitable blog.
11/21/2019 02:26 PM
4 Ways Write Your Online Content Faster
Online content takes time to create. Although you should never rush creating your content, there are some ways to ensure you create it as quickly as possible without sacrificing quality.
11/20/2019 08:18 AM
What Is A Niche In Blogging?
Niche blogging is different from running a website where your goal is to simply get people to click on ads that earn you money. Successful niche blogs inform, answer questions, provide solutions and work to develop relationships with their readers and followers.
11/19/2019 01:56 PM
How To Improve Popular Blog Posts To Grow Your List
Checklists, resource guides, quick start guides, short reports and challenges all make effective content upgrades. This helps build your email list while also building your reputation as a knowledgeable leader in your field.
11/12/2019 02:06 PM
Are You Stressed Over What Other Bloggers Are Doing?
Are you constantly comparing your blog to the competition? Do you get frustrated, and chastise yourself, for not implementing some successful strategy that another blogger is using?
11/06/2019 01:42 PM
4 Tips For Brainstorming Blog Post Ideas
Constantly having a bank of ideas is great for your blogging productivity, so you're never left wondering what to write. Here are a few tips to get you going.
11/04/2019 10:26 AM
Does Your Content Have a Purpose?
Many business owners write their content without any direction or purpose in mind. They may write fantastic content. Yet if it's missing a purpose, it's missing an opportunity.
10/30/2019 10:50 AM
3 SEO Mistakes To Avoid With Your Blog
If you want people to find your blog and see what you have to say, you have to take SEO (search engine optimization) into consideration. This means doing certain things on your blog so that the search engines will direct your readers to it.
10/23/2019 09:46 AM
A Simple Way To Set Up And Run a Super Successful Blog
Have you ever looked at successful bloggers and wondered how they do it? Well, if you ever look at their blogs you'll see that there are some things that they do that help their blogs to stay profitable. But how does this help you? What if you've never set up a blog before and you need a simple way to get started? Well, I'm going to show you how you can easily become a super successful blogger even if you've never done it before.
10/23/2019 09:46 AM
How to Write About Anything And Make Money
Writing isn't difficult for those who love to write. But not everyone wants to work on long projects like book writing. But that's okay because it's also possible to earn money from writing articles or blog posts. And the best part is that you can work online so that you can choose where you work and when you work. You just need an internet connection now and again so that you can upload your articles and earn money from your own online business.
10/23/2019 09:42 AM
6 WordPress Tips and Tricks That You Can Try
If you want to stay competitive in the world of business, you may want to manage your business website. For building professional sites, WordPress is one of the most common platforms. This content management platform is designed with a lot of useful features.
10/01/2019 09:26 AM
Is Blogging A Dying Trend?
No matter what the marketing trend, sooner or later some naysayer tries to convince others that the trend is dying out. Therefore, you may have heard that blogging is a dying trend. But is it?
09/26/2019 03:58 PM
Yes, Blogging Can Help Your Business
A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. A blog, either on its own or as part of your website, can demonstrate that you are an authority in your niche or industry who really knows what you are talking about.
09/12/2019 12:51 PM
Discover How to Write Articles and Make Money Online Without a Website
Article writing is one of the cool ways to make money online without a website if you know the secrets. There are many ways you can make money online with article writing business. However, for you to make money online from article writing business, you must first understand that article writing is a business on its own and a lot of people make money online from it everyday.
09/03/2019 09:27 AM
Top 15 Haunted Places in India
Today, we will talk about the Haunted Place in India, it is from the Haunted Place of India, there are many places in India which are very scary to see, some of them are famous. Who has given you down India is considered to be the land of mystery mostly overlooked. Our India country is fascinated by the mysterious energy in many countries. From religious practices to rituals, these qualities have made India a popular tourist destination.
09/03/2019 09:21 AM
Blog Marketing Tips (Beginners)
Blogs which are also known as Web logs are a new thing on the internet. They are a great way that you can post your thoughts on any subject that you want to. You can use blogging for many things such as, Journaling, Promoting products and or services Writing, Publishing. You can really get creative and use your blog for anything that your heart desires.
08/07/2019 10:14 AM
Are They Cringing At Your Content?
Editing your own content is an important skill which not many writers master. However, one of the easiest writing flaws to spot is using too many words that don't really add to the meaning of the sentence.
08/07/2019 10:14 AM
Increasing the Number of Subscribers to Your Blog
Once you get people to read your blog, your next goal is to start to develop a relationship with them and eventually convert them to clients and get them to share your content with other people. With blog writing, your blog subscribers are extremely important. In fact, it is safe to say that they are critical to the success of your business.
08/05/2019 11:21 AM
Once Upon A Time..? - How To Build Suspense In Your Content
Studies have shown that 100% of readers will read a headline, but only 70% will ever read the first paragraph, and 50% the second paragraph. That is a steep falling off of readership you really can't afford as a professional content creator trying to make money from your website or blog.
07/08/2019 11:59 AM
3 Cutting-Edge Blog Directories With FREE Submission That Can Help Your Blog Travel in SEO Space
A good way to get your blog out there in Search Engine Optimization (SEO) Space is to use blog directories. Blog directories are websites which will categorize your blogs under many different categories. Usually the best blog directories are human edited, meaning that each submitted blog is reviewed by a person, not a robot, who will decides whether our blog belongs in their directory or not.
06/04/2019 10:57 AM
How to Make Money on a Blog in 2019
When you know how to make money on a blog you will find that many different things are used to really make the most profits. It can be important to choose several different ways to make money with your blog. You do not want to become set in one way of marketing this blog, and instead you should strive to learning something new each day that you can apply to expanding and earning even more with a popular blog.
06/04/2019 09:55 AM
6 Tips For Beginners To Make Money Blogging
The blogging scene has changed in recent years. Previously, people used to blog to fulfill their passion. Some found it the perfect solution to remain in touch with near and dear ones globally. With the increased popularity of internet, now everyone wants to make money blogging. In fact, many are making an excellent income blogging right from their home!
06/04/2019 09:55 AM
6 Greats Ways To Make Money Blogging
Blogging has become a popular choice among people. Blogging is also another way of establishing your web presence. Besides, it provides an insight to your life for the entire world. Not everyone resorts to blogging only for these purposes alone. Instead, some prefer to make money blogging. Is it not surprising to see many earning their likelihood as a full-time blogger!
06/04/2019 09:51 AM
Tips for Writing Impressive Web Content
Your web visitors are hunting for information or products. They make quick decisions without thinking.So how can you persuade web visitors to take action if they don't read your text
06/04/2019 09:50 AM
There Is No Spoon
I am a big fan of the movie Matrix. It has an epic scene where Neo sees a kid bending a spoon without even touching it, and he starts to wonder how the fuck did he do that. And so Neo tries to do the same but before he tries: The kid says: "Do not try to bend the spoon - that's impossible. Instead, only try to realize the truth: there is no spoon." I believe the message here is: Nothing that we see and feel is real, and if we truly believe something, it becomes true for us.
06/04/2019 09:37 AM
10 Rapid-Fire Ways To Market Your Blog
When you have a blog you don't need to wait for people to find you. Instead, use ways to put yourself in front of your audience.
04/26/2019 09:17 AM
7 Headline Tips That Improve Lead Generation
Do your headlines entice, inspire and encourage your audience to do more? If not, these 7 headline tips will help.
04/24/2019 12:01 PM
How To Bring Your Blog Up To Date
Too many blogs are full of too many distractions like sidebars, advertisements and an overload of information. This can distract your audience when you're trying to build your list, grow your brand and make more money.
04/24/2019 11:51 AM
Where Friggin' Exactly Are Your Perfect Clients?
Your perfect clients aren't hiding from you. The problem is that it's hard to get their attention, let alone get them to buy from you. And this article will explain exactly why that is and what you need to do.
04/23/2019 10:30 AM
How to Blog Without Breaking the Law
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers.
04/23/2019 10:10 AM
Why Your Blog Is Like Goldilocks And The 3 Bears
No matter what niche you are in or what you are writing about, the story of Goldilocks and the 3 Bears is connected to your blog. Find out how in my latest article.
04/23/2019 10:10 AM
5 Ways To Get Your Blog Posts Working Harder
Sometimes, coming up with new blog content ideas is difficult. Fortunately, you are probably sitting on a goldmine of new traffic right now... your old blog posts.
04/23/2019 10:03 AM
A Brief Guide To Blogging For Beginners
Starting a blog for your business, no matter what type of business you have, is one of the best things you can do to get started marketing your business. Blogging adds relevant and interesting content to your website and helps bring more visitors to your site.
04/23/2019 08:52 AM
Top Ways to Increase Website Visitors to Your Blog
When you launch a blog, it is like a single house built in an island. You have to tell others about your blog for them to know it exists and you have to be strategic about it too. There are many ways to increase website visitors to your blog but some are better than others.
04/15/2019 11:17 AM
Taking Your Blogging to the Next Level
It is very important for you to not allow your content to stagnate. Because of that, it is essential that you constantly allow your blogs to evolve so that you can bring your content to the next level effectively.
03/26/2019 12:46 PM
Why Questions Are an Effective Selling Tool
Questions are an excellent tool for your business. They can really get people to think and the discussions that occur as a result can really yield some amazing fruit. You will want to put some thought into your questions so that they have the greatest impact and promote the most lively, valuable discussions possible.
03/25/2019 11:19 AM
Simple Beginners Guide: How to Make Money Online With Drop Shipping
Making money online may seem like an elusive animal at times, but in all actuality, there are plenty of people enjoying their internet income from the beach. In this article, I am going to show you how to make money online with drop shipping.
03/13/2019 11:18 AM
Making the Most of Your Blog Post for Marketing
However, are you actually getting the most out of each blog post that you share with other people? There are actually ways to take that one blog post and turn it into a powerful marketing tool for your brand.
12/12/2018 04:51 PM
Got Writer's Block For Your Website Content?
You want your prospects and customers to read the content on your website. But some days the ideas just don't come. You stare at a blank screen and struggle for ideas to write content for your website.
09/04/2018 09:05 AM
Sales Funnel Strategies - Getting Traffic To Your Site
Drawing organic traffic by terms and phrases entered into one of the major search engine bars is what's called an evergreen strategy that will bring a steady flow of viewers to a website. There are a number of strategies that can be used to not only grow your traffic but also grow your list and conversions. All traffic visits the website which is the top of the funnel and only the most interested viewers that are ready to convert will do as recommended and sign up or purchase a product.
08/16/2018 03:05 PM
8 Tips To Make Your Career Change A Successful One
Many have successfully changed their careers and greatly improved the quality of their lives and you can too. There's some good news in that we all have the ability to learn and it's never been easier to successfully change careers due to the enormous amount of research that can be done on the internet on just about any topic. Because I've followed the steps below I know that you can too. I'm writing this article, to encourage you to not let anything keep you from moving forward and bettering your life situation.
07/29/2018 05:24 PM
How To Curate Content For A Blog
When you curate content that provides real value, it can position you as an expert in your niche. It gives you an air of authority and expertise that will keep your audience coming back for more.
07/26/2018 03:03 PM
6 Tips For Bloggers To Leverage Digital Marketing
Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
07/26/2018 12:17 PM
Amazing Tips to Create Pillar Content for Your Blog
Pillar content can be used to create interactive content on your blog to attract visitors. These are the two pillar content articles that you can use to create your initial blogs. These are definitely going to work.
07/26/2018 12:16 PM
5 Remarkable Tips That Will Amplify Traffic On Your Blogs
Creating a blog and then maintaining and running it is not easy. There are many things that you will have to implement. Be creative and follow your instincts, by doing this you are certainly going to enhance more and more traffic towards your blogs.


More Blogging/RSS Information:

Related Articles

Blogging Advice - Give Your Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger's expertise and leadership in the market.
For Wordpress users version 1.5 new feature "Pages"
After many requests from wordpress users, the latest version of wordpress has a build in option to create static pages. You can use static pages for an about page, contact page, a links page, etc.
Blogs And Your Work From Home Internet Business
As a work from home internet business entrepreneur you have several really good tools on the internet you can take advantage of in order to build your work from home business. A blog is just one of those tools that you can use and should be taking advantage of.
The Idiot's Step-By-Step Guide To Blogging for Profit
Blogging is easy, blogging is fun. And what's more?it can help your business in a lot of ways.
The Language of Blogs
I read over a lot of blogs each week, casually surfing one or two of the blog exchanges I belong.I realized yesterday that I seldom read the whole entry unless it's very short.
Top 10 Places to Find the Most Popular Blogs
The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer.
Why Your Blog Might Be Sabotaging Your Business
Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both search engine success and a way around spam complaints.
Blogging Your Way To Success Part 1
It has been said that blogging will be the new trend in the 21st century. It is easy to see why.
The Full Circle of RSS Marketing Power
RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy.
Shared RSS - Syndication for the Rest of Us
RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There are two parts to the process, the publisher, and the consumer.
7 Tips for Successful Blogging
So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog.
Got Blog?
In 1999 I asked my friends and colleagues if they blogged. The responses I received ranged from odd looks to questions about the blogging practice.
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines.
Strategic RSS Positioning: How to Hotwire Your Site to Google!
There's no denying it, the Internet has changed. The change was so subtle most people missed it.
24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read
By the end of 2004 blogs had established themselves as a keypart of online culture. "Blog readership shoots up 58% in2004 6 million Americans get news and information fed tothem through RSS aggregators But 62% of online Americans donot know what a blog is.
Starting Your Own Blog
I was sitting in my local Internet Cafe yesterday, I like to get away from my 'home office' from time to time and it's a great place to go for a cup of Espresso and to meet interesting people. The rather attractive lady sitting next to me was typing away furiously and, when she had finished, I asked her what she was writing - I'm interested in learning how other people use the Internet.
How Blogs Can Be An Excellent Promotional Tool
Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself.
15 Top Blog Marketing Tips
1. Place all your feeds on the following website and the directories listed on this page - http://www.
RSS Support in New Microsoft Windows Vista
Microsoft Corp. says that the next version of its Windows operating system will have built-in support for RSS, an increasingly popular way to get news and other information channeled straight to a computer.
Reachout Throughout - RSS
RSS has been around for more than a decade but until recently "Rss Technology" started penetrating its roots deep inside the soil of the so-called E-world.Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or weblog postings through their RSS contentReally Simple Syndication (RSS) is a lightweight XML vocabulary for describing metadata about web sites, ideal for news syndication.