Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success

RSS (it stands for Really Simple Syndication, among other things) is a relatively new technology that allows anyone who creates frequently changing web content - news, blogs, current events, etc. - to deliver their messages to interested readers with no fuss, no muss and best of all - no spam!

Currently, RSS is being used by content-rich sites (mainly blogs and news centers) to keep readers up-to-date on newly published posts or breaking stories. But RSS can do so much more. Many businesses and organizations are failing to truly exploit the amazing properties of this technology - and in doing so are leaving on the table innumerable opportunities to create even greater value, sales and traffic for their company, product or service and the market share it represents. Below are just a few of the creative ways that businesses and other groups can tap into the power of RSS and create new streams of revenue and interest for their organizations.


1. Create An "Announcements And Special Offers" Feed

If your business offers classes, seminars, products, services, specials, sales - essentially anything that changes, updates or rotates throughout a cycle - then creating a dedicated RSS feed could save you (and your clients) time and money. By creating an "Announcements and Special Offers" feed and offering access to your clients as an alternative to emails and print mailers, you can keep your client base up to speed, plus send out limited-time and exclusive "feed only" special offers and discounts, thereby offering an incentive to "get on board." This not only saves you time by reducing the advertising cycle to the time it takes to update your web page/feed, it saves your clients money by enabling them to quickly scan through the offering headings and pick out just the one's they're interested in - while your savings on the cost and time of paper and digital mailings (with their appallingly low conversion rates and sporadic delivery) progressively increase as the feed readership segment of your client base grows.


2. Create A "Client of the Week" Feed

If you're in a business where this sort of recognition is appropriate, then this could be a big hit! Creating a feed that regularly highlights a different client, their business and any special offers that they might like to make available - exclusively to other feed members, of course - can be a great value-add for your clients, one that costs you little more than the few minutes it takes to create the "spot" and publish it on your site/feed. Include a photo and a business link and your clients will be singing your praises far and wide!


3. Create A Training Or Team Feed

If you are part of a network marketing venture or are in charge of a large sales force or other team and need a way to consistently and continually get training aids, updates, incentives, sales copy, goals, meeting agendas and other items to your downline or members, consider setting up a feed just to serve this function. Since the actual content is hosted at one central site (subscribers only receive a "teaser" that they have to click through to get the full message), you can upload any digital file of any size that you need at the site itself and be assured that everyone who gets the message will be able to retrieve the files - not always a sure thing when dealing with email attachments and text messaging.


4. Create an inter-office feed

Memos, presentation materials, files, announcements, new policies, schedules - all this can be gathered up in one central feed (or broken down into departmental feeds) that are then easily maintained in one central archive and easily accessible by anyone who needs them. Nobody is left behind or out of the loop because they didn't check their email (or because the message got filtered or bounced) and everyone gets just the information they need without dealing with a lot of cross-over communication from people replying and clarifying.


5. Schools, non-profits and other organizations - RSS works for you too!

Schools - Consider the possibilities of a student feed, updated with activities, exam dates, school closings, special "student only" offers from local businesses and so on. Or how about a special assignment feed in which class materials are uploaded by each instructor for students who are ill, away from home or otherwise unable to be in class?

Churches - A congregational feed can supply daily meditations, worship service schedules, prayer requests, special events and other such messages right to your congregant's desktop - a sort of ongoing, rolling newsletter that never has to wait for a full page or go out off-schedule due to mised deadlines (items go out as they come in - it's that simple). This could also be accessed by members who are doing missionary work overseas, to help them feel more connected with home and to allow them to contribute by sending in updates of their work to be added to the general feed.

Non-profits - Volunteer feeds could provide a running update of available positions and work needed, as well as featuring profiles of special volunteers and organizational wish lists; fundraising feeds might keep donors abreast of giving events and how their donations are being used; and inter-organizational feeds can keep board members and other involved parties up to date on meeting times, agendas and projects. All great ways of utilizing the powers of RSS for the common good!


Consider these options the next time you need to get information out to a scattered and diverse readership, or need to publish material that never seems to come in when you need it to. RSS is a new technology, surely. But that just means that it's true power to serve your needs is only now being discovered. One of the best ways to keep ahead of the crowd is to forge a path through new territories. Where will RSS lead you?

(c) Soni Pitts

ABOUT THE AUTHOR

Soni Pitts is the Chief Visionary Butt-Kicker of SoniPitts.Com. She specializes in helping others reclaim "soul proprietorship" in their lives and to begin living the life their Creator always intended for them.

She is the author of the free e-book "50 Ways To Reach Your Goals" and over 100 self-help and inspirational articles, as well as other products and resources designed to facilitate this process of personal growth and spiritual development.

More Resources

Internet and Businesses Online:Blogging Articles from EzineArticles.com
12/12/2018 04:51 PM
Got Writer's Block For Your Website Content?
You want your prospects and customers to read the content on your website. But some days the ideas just don't come. You stare at a blank screen and struggle for ideas to write content for your website.
09/04/2018 09:05 AM
Sales Funnel Strategies - Getting Traffic To Your Site
Drawing organic traffic by terms and phrases entered into one of the major search engine bars is what's called an evergreen strategy that will bring a steady flow of viewers to a website. There are a number of strategies that can be used to not only grow your traffic but also grow your list and conversions. All traffic visits the website which is the top of the funnel and only the most interested viewers that are ready to convert will do as recommended and sign up or purchase a product.
08/16/2018 03:05 PM
8 Tips To Make Your Career Change A Successful One
Many have successfully changed their careers and greatly improved the quality of their lives and you can too. There's some good news in that we all have the ability to learn and it's never been easier to successfully change careers due to the enormous amount of research that can be done on the internet on just about any topic. Because I've followed the steps below I know that you can too. I'm writing this article, to encourage you to not let anything keep you from moving forward and bettering your life situation.
07/29/2018 05:24 PM
How To Curate Content For A Blog
When you curate content that provides real value, it can position you as an expert in your niche. It gives you an air of authority and expertise that will keep your audience coming back for more.
07/26/2018 03:03 PM
6 Tips For Bloggers To Leverage Digital Marketing
Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
07/26/2018 12:17 PM
Amazing Tips to Create Pillar Content for Your Blog
Pillar content can be used to create interactive content on your blog to attract visitors. These are the two pillar content articles that you can use to create your initial blogs. These are definitely going to work.
07/26/2018 12:16 PM
5 Remarkable Tips That Will Amplify Traffic On Your Blogs
Creating a blog and then maintaining and running it is not easy. There are many things that you will have to implement. Be creative and follow your instincts, by doing this you are certainly going to enhance more and more traffic towards your blogs.
07/16/2018 03:45 PM
Blog Best Practices
A blog is an opportunity to showcase a company's culture and personality while shedding some light on the products they offer. The goal of blogging is establishing authority through content that adds value to your industry, which in turn will, ultimately position your company as an industry leader. The following are a few best practices to keep in mind when creating content for a blog.
07/16/2018 02:57 PM
How to Use Google Trends As a Reference Source for Creating a Blog Post
This article describes in brief how one can brainstorm ideas for their blog post by using Google Trends and various tools it provides to use as a reference source. Google Trends is a user friendly platform which indicates how hot or cold a current topic is. It gives you an overview about the topics this world is searching for.
07/12/2018 08:20 AM
10 Proven Ways to Make Money With Your Own Blog
A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future.
07/01/2018 05:51 PM
How To Grow Your Blog Audience
Your online business or blog doesn't have to grow until it becomes a giant multi-national company. But you do have to grow your audience so you can build your brand, grow an email marketing list and make more sales.
06/19/2018 03:22 PM
Easiest Way To Make Amazing Income Online Without Any Capital
Everyone needs to make money; and not just money but Amazing income. You are about to get the hidden formula to start generating amazing income from the internet without any investment, or if you don't have any product or service to offer.
06/14/2018 09:39 AM
The SEO Advantages of Guest Blogging
One of these is the demand of search engines for unique and fresh content. Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging.
06/11/2018 03:14 PM
Start Freelance Writing As A Beginner
I have listed a few blogs that pay freelancers fair rates for posts. Even if you're just starting out with only a little background. If you run a check you will find even more genuine blogs on topics that really interest you.
06/11/2018 12:31 PM
5 Tips To Get Your Blog Read
You put a lot of time into writing your blog posts so make sure your efforts aren't wasted. Here are 5 tips to make sure your audience will want to open and read yours.
05/30/2018 08:08 AM
Using A Blog Post Checklist
In this article, I'll show why it's important to be consistent with the process of writing a blog post, from choosing a topic, doing research, checking out the competing sites and more. We'll see what needs to be done before you post your article after you post the article and I'll also give you a checklist to follow with each posting so that you never miss a step.
05/26/2018 10:58 AM
Blog Commenting Benefits
Blog commenting benefits are real but require a lot of research. It also requires much planning and precision and must inspire curiosity. Blog Commenting is part of link building which is part of on-site SEO. But there's more than meets the eye because high quality link building may prove a little more challenging than normally anticipated. Blog Commenting Benefits also include more traffic to your Blog. But that will largely depend on the quality of your comment where spamming is an absolute killer. The links build from blog commenting can increase your blog popularity stats and ultimately boost the ranking capability.
05/25/2018 12:11 PM
How to Use Blogging As an Inbound Marketing Strategy
Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Blogging can be used as an effective inbound marketing strategy.
05/22/2018 04:13 PM
Blogging Tips for Beginner Bloggers
You're about to get started and you need a few tips from an old pro blogger. Here they are. Be sure to follow the links at the bottom for more information about blogging for cash.
05/21/2018 04:32 PM
Blogging Your Way to Wealth and Fame
Blogging your way to wealth and fame will not happen in an instant. Because it requires the most important ingredient of success and it is called time. It is time that will take you all the way to blogging wealth and fame. Along with direction and compelling unique content without which there can be no success. Blogging your way to wealth and fame starts with your profitable niche. And then the target keywords related to that niche.
05/21/2018 11:32 AM
Taking The Fear Out of Content Creation
Overwhelmed by creating content for your website, social media or blog? Here are some simple tips to get you focused on quality vs quantity.
05/18/2018 08:14 AM
How to Get Media Exposure For Your Website Or Blog
There are several ways to get media exposure to your website or blog. Truth is that most of these methods are in fact free methods. They just require a little more time to master. Video is an all time favorite along with plugins and widgets. With video you have the advantage of leveraging seo. YouTube is the second largest web traffic platform on the Planet. Second only to Google itself with over 3.5 Billion unique searches per month. And also covered in this article, the third largest traffic platform, Facebook. Learn to use Google, YouTube and Facebook to get media exposure for your website or blog.
05/15/2018 03:54 PM
How to Make Your Visitors Go 'Wow!'
Make your visitors go wow with an outstanding first impression. Your site home page must focus on the key points mentioned in this article. Not only for SEO but also to inspire a longer visitor stay. Among these key points are things like colour and line psychology upon presentation. Did you know that the human eye follows a rhythm based on perception? Quite interesting really how the tiniest adjustments often result in the monster surprises. To make your visitors go wow you have everything you need right in front of you. Perhaps you've just been looking in the wrong places. Or applying the right tactics in the wrong sequence. It's quite frustrating. But you're not alone in the quest for more web traffic and it all comes down to precision. And the "Secret" ingredient called Time.
05/14/2018 12:17 PM
Naming Your Blog - Good Blog Titles
A Good Blog Title must be both impressive and easy to remember. Which is why it is always important to address a certain need. Your words must inspire your audience and a good blog title will summarize the content. A good blog title must be based on target keyword placement. And the target keyword must be placed at the beginning of your blog title. Getting this right will boost your blog Google Ranking quite considerably.
05/07/2018 03:57 PM
Who's Going To Read Your Blog?
Blogs give you the opportunity to really connect with your target market. When you know how to write an engaging blog it becomes a valuable asset to your online business.
05/02/2018 08:08 AM
Why Blogging On Your Website Markets Your Business
Blogging on your website markets your business by offering solutions to the audience and customers who need what you have. Talk about what's important to them, and how you can best serve them with solutions you provide.
05/02/2018 08:08 AM
How Blogging On Your Website Generates Powerful Brand Recognition
Generate a powerful lot of brand recognition through blogging on your website. What you say is golden, when you post it in a blog. Your time CAN be money, when you spend it creating content and writing blog posts.
04/30/2018 09:53 PM
5 Ways To Improve Your Business Blog
When it comes to running a business blog, you need to set yours with the premise of sharing info about the company and product apprises. But hold on, your blog is far more than this, your blog has the potential to reach out to as many people as possible if tweaked with a few things.
04/30/2018 10:12 AM
Top Blogging Platforms to Use in 2017
So you have something to say to the world? Ok, just for yourself? No matter who is your audience, there are is a plethora of options to choose from when it comes to writing.
04/26/2018 03:56 PM
5 Ways To Boost Your Blog Right Now
A blog is essentially a relationship-building tool. When you know how to write an engaging blog it becomes a valuable asset to your online business.
04/18/2018 11:08 AM
Contract Manufacturing (CM)
Understanding Contract Manufacturing A business unit with a proficient design but lacking in key manufacturing skills or bandwidth to handle large consignments might seek to enter into contract with a manufacturer that is skilled at the manufacturing process. A manufacturer may outsource one or more tasks of the production process to a third party. From designing to the end product, any scaled-down process that is outsourced would be bound by Contract Manufacturing.
04/11/2018 10:32 AM
Easy Guide To Blogging
This article discusses the importance of Blogging for all people that have a business and wish to be successful. If you are not a blogger, you should be!
04/05/2018 07:58 AM
5 Things To Know Before You Start A Blog
Today, anyone can start a blog in a couple of minutes. Basically, a blog is an effective marketing tools that can help you generate a good deal of money if done the right way. However, if you want to be good at it, know that you need to choose and walk on the right path. Given below are a few tips that you should know prior to going on this adventure.
03/29/2018 08:09 AM
Dreaming of a Blogging Web App? Make It Happen With Node JS
Over the years, blogging has grown massively as a great form of communication online. If you decide to start straight away with your own blog like millions to document experiences and thoughts every day, this article is for just you. It explains how does one can create a simple blog in the fastest way using Node JS.
03/27/2018 03:15 PM
How to Promote Your Blog to Reach the Widest Audience and Readers
Just putting your blog online is not enough. Once your articles have been well written and posted online for your readers to read, it is time to start promoting your blog. Promoting or marketing your blog is hard work, to say the least. Promoting your blog will put it in front of people. Thankfully, there are myriad of ways to accomplish it - all it takes is time. You will want to be sure that once your blog is developed and in place, that it is positioned correctly to capture your market. In doing so, you will discover that your blog markets itself.
03/22/2018 04:19 PM
How To Be A Better Blogger From Today
A blog is a great way to make your customers and potential customers feel like they know you and can trust you with their business. Here are 5 ways that you can become a better blogger.
03/14/2018 08:25 AM
Does an Online Format Cause Readers to Skim Rather Than Fully Digest Information?
What kind of online format would really attract readers to fully digest information? Any ideas? Look inside to find out.
03/08/2018 09:03 PM
How to Get Great Content for Blogs
Blogging demands a lot of attention. Bloggers need to pay attention to popular trends, analyze strategies of competitors and come up with unique,original ideas for their blogs.
03/06/2018 09:38 AM
Blogging, a Completely Free Internet Marketing Technique
It's been years since running a blog has been used. Yet it's just lately that it has been regarded as 1 of the addicting fads. Various teens have resorted to blogging as an outlet for their feelings, a small online nook exactly where they can blurt out anything simply bugs them or what ever causes them feel excited. Experienced marketers have found out that blogging is one of the greatest Online marketing strategies that will not cost you a cent.
02/26/2018 03:38 PM
Time To Make A Blogging Difference To Your Business
One of the best and simplest ways to promote your business is by blogging. The benefits of blogging include visitor traffic, lead generation and sales. If you want to show you're in the know, you need a blog.
02/26/2018 02:46 PM
Blogging For Beginners
Blogging has advanced as a capable apparatus for expanding your website improvement, building up your aptitude, and producing leads for your business. Be that as it may, blogging removes time and assets from different things your independent company can do to create more leads and deals. Do you need to make your content profitable to your optimal clients - What keeps them up at evening time?
02/21/2018 03:49 PM
How to Create a Content Calendar for Your Blog
If you've been following our blog lately, you'll notice that we've been talking a lot about social media and the need for a strategy. Yes, most definitely social media is also about sharing the content of others, and spontaneous posting, but an overall social media marketing strategy is essential.
02/18/2018 10:55 AM
Choosing The Right Blogging Platform For Your Blog
People who think of starting a blog, at first never think about which platform would be the ideal choice for them to blog. Believe me choosing the right blogging platform must be the priority of every blogger. The right blogging platform will make your blogging more smooth and the bad choice can be painfully frustrating.
02/18/2018 10:43 AM
Content Creation Tip: 5 Smart Ways to Format Your Blog Post (So It Gets Read)
Content creation is more than just typing words or designing blog images. It's how your content looks to your audience. With an easy to read style, you can increase your Facebook fans, gain more subscribers, capture the media's attention or simply stroke your own ego. Follow these 5 tips for easy to read content your audience will actually read.
02/13/2018 03:41 PM
Is Blogging Dead And Buried?
Blogging was very popular when it first began in around 2007. Some people say that today it's dead and buried. But is it?
02/13/2018 03:32 PM
Why Is Blogging So Important for Your Business?
Every week we put out a blog for our PMA community to enjoy, after all, we try to practice what we preach - blogging is SO important for your business. But why?
02/10/2018 10:06 AM
Think Twice Before Stepping Into That Trap
With over 500 various ways to make money online these days, we should expect to find a few shady offers mixed in with the good ones. There are a number of signs that could be warnings to take heed of before it's too late and you end up paying more for that product or program than expected. Most of those that have purchased internet marketing products do, or have, had the feeling that they may have been cheated. In this article, I'll list six signs to watch out for so you don't fall prey to internet hustlers.
02/08/2018 11:48 AM
Why Publishing Blog Posts On Time Is So Hard
Why is blogging so hard? What are the obstacles in your way? You know blogging is important, so what stops you from getting it done? Here are my top three issues with posting new articles, and some tactics to overcome them.
02/03/2018 09:07 AM
How To Be A Better Blogger
Blogging has become a powerful tool for the online business entrepreneur.So how can you be a better blogger?
01/30/2018 09:18 PM
Do Images On My Blog Really Matter?
You want a blog that is a destination for anyone interested in your niche. The way you do that is to create great content with eye catching images on your blog.


More Blogging/RSS Information:

Related Articles

Blog Your Way To a Successful Private Practice
What is a Blog?Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.
RSS Can Keep You In The Loop
When webmasters first hear about RSS they tend to concentrate on the promotional side of things. They want to know how it will bring more traffic to their site and get them higher rankings in the search engines.
Promoting Your Business Using Blogs
Internet marketing using blogs has quickly gained a lot of popularity as a wonderful way to promote your business.There are many ways that blogging can help in the promotion of your business.
3 Ways to Publish RSS
As RSS news syndication gains popularity among users, new ways for publishing RSS are emerging. In this article, I examine the three most popular methods, and help you decide which one works best for you.
Blog and Ping is Dead
Unfortunately, this formerly reliable method of getting listed in Yahoo seems to be dead. I have used it a few times over the last month to try to get some new pages listed in Yahoo and there has been no action at all.
Making Money with RSS Feeds
First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site.
Blog Construction
Blogs like all forms of writing are an art form that takes knowledge and practice to do well.Writing?Blogs?Blogs are on-line journals where people express themselves through writing.
Why you should be using RSS
RSS opens up a whole new channel of communication between you and the browsing public. If at the moment you do not have an RSS feed then there is a whole community of people who do not know about you.
A Person Is Known By the Blog He Keeps
Literature is the soul of the wit. The best source of literature can be now found in blogs.
Will RSS Replace Email?
RSS is a big buzz word right now, and this question has been popping up all over the place.Will RSS ever replace email?In short, the answer is no.
Profit Pulling Niche Blogs with Wordpress
When it comes to building and creating profit pulling niche blogs niche sites) Wordpress really shines and really beat Blogger.com heads down.
RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.
What is a Blog? In Plain English Please
If you are fairly new to the Internet, you have probably heard the word "Blog" flying around. But what is a blog? How does it work? And how can I use it on my website? These are all good questions, which I hope to answer for you.
Build a Website Using Blog Software
Have you thought about how easily you could build and maintain a website if you created the entire thing using blog software? Talk about an inexpensive and easy way to make your own website, this is it!A small business could create websites for each of its product lines, and build each site with blogging software, then link them all together to a main sales site. New product announcements,a FAQ, customer support, description of features, etc, is all handled in a snap.
Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk ofblogging and RSS. Once the province strictly of people whogot a kick out of publishing online diaries, and later ofpolitical and social commentarists, blogs and RSS are beingadopted by the internet marketing community.
RSS Explained
What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment.
Top 10 Reasons to Start Blogging
"What's blogging?" you ask."Where have you been?" I reply.
How and Why to RSS
RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over.
RSS For Fresh Content & Better Ranking
A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.For a while it was even being tauted has the bigreplacement for email marketing.
How to Get a Blog on the Internet
Of all people in the world I was easily one of the most pessimistic about computers, the Internet and now that I even know they exist-blogs. I think blogs are pretty cool but I never thought I could have one.