Blogging/RSS Information

Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?

Well, let's take one question at a time. The answer to whether you can blog your way into Google search results is yes, sometimes in six weeks, often in 24 hours.

Yes, you read right, in less than 24 hours. Under certain conditions, the search engines actually want you to succeed at this.

I'm aware that these statements may cause some controversy, but that won't make them any less factual. Since September, Google has been set up to show you proof of this, which we'll go over in part two. My new blog has been spidered and indexed daily since it was created.

Not only is this possible with your blog, the way that blogs are set up make them one of the most conducive web site mediums to attract more traffic from multiple sources quickly. The trick to getting this to work for you, is in understanding which conditions have to be met first.

And we'll come back to that shortly. First let's talk about what's typically wrong with the process most people take to get their sites listed.

Most people submit their sites to Google and wait six to eight weeks to see if they were included. Other people know that the fastest way to be spidered is to leave your link at a site that is already getting spidered.

But even among those people, when they don't see their site in Google exactly the way they'd like, they give up, and say it didn't work.

So what went wrong?

The place that the majority of people go wrong is in trying to trick the Googlebot into thinking their site matches its standards for inclusion for their desired high traffic keyword, instead of aligning themselves with the purpose that the search engine fills.

You may think that if you study all the search engine tricks, you'll have the traffic from the search engines and it will then follow that yours will be the site people come to for the keyword they want, which in turn, will get 1% of those people to buy what's at your site.

If you think that, I'm not here to tell you that you're wrong - sometimes that works. I'm just saying that there are other easier, faster, less expensive ways. Some of them only have subtle differences from the way you know.

The truth is, even if we could somehow reverse engineer the secret Google algorithm, it periodically changes. So mastering that system would be temporary, even if you could do it.

Did you know that you don't even need the traffic for your most desired keyword to be successful? You just need some targeted traffic that converts well. Some of the most financially successful sites generate amazing profits in the tens or hundreds of thousands with a few hundred or thousand visitors every month.

The method I most suggest to get the kind of search engine results that can power those kinds of sales, is aligning your site with the purpose the search engine seeks to fill. It is faster, more effective and involves far less effort.

You should still make sure your blog meets all the basic search engine optimization guidelines. However, the very nature of a blog makes it easier to meet more of these requirements with less continual struggle.

Let's look at the facts, and see how blogs align themselves more closely with one of Google's purposes as a search engine.

Here's what you need to keep in mind: