Real Estate Marketing with RSS

RSS (Really Simple Syndication) is an increasingly popular marketing method to syndicate real estate website content for clients and prospective clients. RSS enables distribution of website content to third-party websites and RSS news readers.

Newsreader (or feedreader) use is growing rapidly. Newsreader software allows users to grab RSS feeds from various sites and display them to read and use. If you have a My Yahoo! or My MSN page, then chances are, you are already using RSS! The customized items you choose for those pages are syndicated RSS feeds from various news and information sources.

For real estate agents and professionals, RSS has many uses. For example, someone looking for a house or a place to rent can simply use an agent's RSS feed to keep up with the latest listings. If they see an interesting item, they can click directly to the website for more information. Mortgage brokers can quickly and easily alert RSS subscribers of rate changes or other news.

Some other uses for real estate RSS feeds include: featured homes and commercial properties, rental properties, announcing open houses, virtual tours, mortgage rates, news & announcements, and e-newsletters.

RSS is extremely targeted because it is user-controlled and, unlike e-mail, it has a 100% delivery rate. Unfortunately, e-mail is quickly losing its marketing power due to e-mail filters and recent anti-spam legislation. Also, an RSS feed is simpler to maintian than an e-mail list. There is no address lists to maintain and no software needed to send messages, and no risk of spam problems.

RSS can also help with the marketing of your website though traditional search engines.

Because your website (through RSS feeds) has more "fresh" content, your website will be indexed more frequently by search engine spiders. Therefore, anything that you add to your website will be picked up by search engines that much faster.

RSS is a growing technology that should be taken seriously. Start early and reap the benefits of RSS marketing today!

S.R. Daley is the web developer for http://www.myrealtyfeed.com, a service that allows real estate professionals to create, maintain and promote multiple RSS feeds with a simple web interface.

This article may be republished without changing the content and the bio box.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Blogging/RSS Information:

Related Articles

Do Marketers Really Need RSS?
The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.
What are Blogs and How Do You Profit from Them?
'Blogs' or 'Blogging' have existed for several years and there are still many people who don't know what one is and how important it is to making you money.A blog is a web log.
If an RSS Feed is the Yahoo Backdoor, is a Blog Google's?
Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?Well, let's take one question at a time.
Blogs and Networking
In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog.
An Example of a Business Blog: Frequently Asked Questions (FAQ) Blog
Think of a product or a service that your business provides to customers. This product may requires lots of instructions to assemble, tips to use efficiently, or simply requires lots of questions to be answered before it can be used.
Internet Communication
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.
Small Business: To Blog or Not To Blog
A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept.
Blogs As A Marketing Tool
Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.
6 Ways That Blogging Can Save You Money
Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%.
Build a Website Using Blog Software
Have you thought about how easily you could build and maintain a website if you created the entire thing using blog software? Talk about an inexpensive and easy way to make your own website, this is it!A small business could create websites for each of its product lines, and build each site with blogging software, then link them all together to a main sales site. New product announcements,a FAQ, customer support, description of features, etc, is all handled in a snap.
RSS Round-Up: Whats Happening with Simple Syndication?
Have you been following the explosion of RSS -- Really Simple Syndication -- activity online? Seems this new method of "getting the word out" is picking up steam. Why? Partly because of the Davids, and partly because of the Goliaths.
Will The Real Spammer Please Stand Up!
If you have been using opt-in email marketing for sometime, I'msure you might have got accused of spam at some point, evenafter doing everything right.Yes, I'm talking about people who actually agreed to receiveyour email, blaming you for sending unsolicited mail.
Should Affiliates Really Use Blogging and Pinging To Get Indexed?
There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they're getting themselves into before starting.
Should Bloggers be Helping Google Fix Their PageRank System?
By now, most bloggers have heard the announcement that the Big 3 search engines - Google, Yahoo, and MSN - have united in support of a new tag that will supposedly combat comment spam. The new tag is a nofollow attribute that can be added to links.
Blogs Explained
It seems like Blogs are everywhere these days. You can't seem to surf the Internet without seeing the word Blog somewhere.
Top 7 Reasons Why Your Business Should Use RSS
In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.RSS (Really Simple Syndication or Rich Site Summary), a simple XML based technology allows anyone to easily share content on the web.
Blog Reflection
I still consider myself to be a blog writing novice but as I've got a few entries under my belt I can tell you about an unexpected bonus of this journaling process. A lot of people think that blog writers are just people who are tooting their own horns blabbering on self-righteously about what they believe to be true in life.
Sales Marketing: Secrets To Using Blogs (Online Diaries) To Increase Your sales And Profits
These days, everybody is blogging.How about you?You can incorporate blogging into your sales marketingand achieve more success.
4 Fail-Proof Ways to Increase Your RSS Subscribers
Using RSS on your website is a good way to spread your company message and increase your search engine position. But if you don't have subscribers to your newsfeed, the benefits of news syndication are lost.
How to Make Money from Your Blog Content
Writing a blog can be fun and exciting, but it can also be rewarding. If you do not know how to make money from your blog content then you need to consider implementing the following suggestions in your blog.