Top 10 Ways to Get People Online to Read Your Business Blog

There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life. If you publish a business blog, you posts good content, articles, breaking news or just about anything to build awareness of what you are selling.

Publishing a business blog gives your subscriber or prospect a chance to get to know you better. Through your blog, you can explain how your life has changed due to the product or service that you are selling. This can potentially help you to secure a sale. A blog can also be highly interactive if you also allow comments and for all to see. For sure, blogging provides a good avenue to establish some level of trust and security for an online prospect who has never met you.

Here are top 10 ways to get people to read your business blog:

1. Have a general theme and state this theme at the top or in a prominent location in your blog. Creating a general theme helps attract a group of targeted readers. However, do strike a balance. You don't also want too narrow a theme. Otherwise, you may find yourself having difficulty finding new things to talk about in your blog every few days.

2. Be current in what you post. Don't report about events that happen one year ago. You can refer to the particular event if relevant and/or via a link. For these past events, assume that people already know about them.

3. Keep a regular schedule. When readers return to your blog, they want to read about something new. Be sure to manage your readers' expectations.

4. Post frequently. Search engine spiders love sites that are constantly updated with fresh content. At the very least, posting once every few days is a good idea.

5. Keep your posts short and clear. Don't post long essays. Blog readers are known to like to zip in and out of online diaries. Keep your long essays to articles that you can publish on a separate webpage or in your newsletter.

6. Make your tittle keyword-rich. This helps in getting your posts better ranked by search engine spiders via the keywords that you use.

7. Post interesting content. No one is going to be interested in what you ate for breakfast. Not unless you are maintaining a food blog and you want to post your breakfast recipe!Making your content interesting will ensure that your readers continue to read your blog loyally.

8. Have a unique perspective. Readers are interested to know what you think. If you are offering your opinion, be sure that you are able to qualify them.

9. Take note of your language and grammer. Even if you are posting an opinion. It is always safer to write in proper English if you are hoping to monetize from your blog.

10. Don't forget to have a RSS feed. RSS means "Rich Site Syndication". To increase readership and distribution, this is one thing that you must not omit in doing.

Evelyn Lim is the publisher of a popular ezine "Mapping You to Success". The newsletter is aimed at all aspiring e-business owners. Her newsletter is jam packed with articles, free tips and resources. To subscribe to her newsletter, please visit http://www.e-BizMap.com. She also publishes a business blog at http://www.EvelynLim.com.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Blogging/RSS Information:

Related Articles

Top 7 Reasons Why Your Business Should Use RSS
In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.RSS (Really Simple Syndication or Rich Site Summary), a simple XML based technology allows anyone to easily share content on the web.
3 Tips to improve your RSS marketing
3 Tips to improve your RSS marketingYou have created an RSS feed, or maybe you have several feeds and you post at least once a week to keep your RSS subscribers interested. So now you can sit back and watch your hit counter tally up all those extra visitors.
7 Tips for Choosing the Right Blog Software for Your New Blog
Choosing the right blog software for your new blog requires that you ask yourself some questions and make a list of all of the features and tools you need as well as your budget. Once you have this information written down you will be prepared to start shopping for blog software.
What Is RSS?
Recently I did an interview with a well known email Internet Marketer. He wanted to share with his readers a viewpoint on what RSS is from someone who is using it in place of traditional email marketing.
RSS, Feeds, and Aggregators
When you work online all the time, immersed in bits and bytes, hands automatically resting on the keyboard, where the lingua franca is a mish-mash of acronyms and abbreviations - it is easy to forget that the average person has no clue what we talk about. It can be very daunting for the Internet neophyte with all these terms, technology and hardware.
Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!
Is this you? It has been 3 or 4 days since you updated Your Blog. You know you need to make a Blog entry but you suffer from the Dreaded Blog Block.
Why It Took Me So Long To Blog
When I saw my first blog, I wasn't impressed.The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze overAnd yet everyone was talking about blogs and that I would soon be left behind if I didn't have one.
Why You're Not Blogging - And Why You Should Start Today
Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.
Should You Get A Blog?
A blog is a type of website. It allows the website owner to easily write messages that get posted to the site automatically, often in a journal or diary-like style.
What are Blogs and How Do You Profit from Them?
'Blogs' or 'Blogging' have existed for several years and there are still many people who don't know what one is and how important it is to making you money.A blog is a web log.
RSS For Fresh Content & Better Ranking
A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.For a while it was even being tauted has the bigreplacement for email marketing.
The Right Blog Software Can Make A Blog Stand Out from the Crowd
Blogs are an easy way to get your voice out onto the Net. For the Web-It-Yourselfer, custom blogs are a great way to learn about web technologies and create something from the ground up.
RSS: This Publishers Choice
RSS is the interactive communication tool being popularized by bloggers. It is also the newest method for ezine publishers to deliver their content to the web.
The Full Circle of RSS Marketing Power
RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept.While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy.
Blogging for Profit Using AdSense
This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google's programs, Blogger.
How to Make Money With Your Blog?
Make money blogging is fun: you enjoy blogging and getting money from blogging. As long as "making money with your blog" is concerned, it doesn't matter matter actually whether you enjoy or not.
The Real Bloggers Must Come From Another Planet - I Can't Find Any Here On Earth
What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I'm concerned the state of blogs is one of chaos, confusion, and anti-interactivity.
Blogs and Networking
In the middle 1990's everyone started talking about needing a website. Now, the new "must have" is a web log or blog.
RSS Feeds, What They Are and How to Use Them
What does RSS stand for?RSS "Really Simple Syndication" was created in the 1999 to allow information to be published and subscribed to. RSS basically takes bits of up-to-date information from websites and provides it in concise simple text based format.
To Blog Or Not To Blog
Web logs, commonly referred to as "blogs," represent allthe rage right now in online publishing.Not really a newsletter or traditional html pagepublishing, blogs resemble more of a web-based diary wherethe creator records their thoughts, posts links, orresponds to questions.