Marketers Still Dont Get RSS Metrics

Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.

In an otherwise good RSS marketing article, Add RSS to Your Marketing Mix, Heidi Cohen has this to say about RSS metrics:

"From a marketing perspective, RSS's measurability is still evolving and therefore limited. You can't tell who has received your feeds as you can with e-mail."

Yes, RSS's measurability is still evolving and probably will evolve beyond e-mail metrics. In some ways it already has ...

And it's also true that you can't tell who has received your feeds ... if you're using the most established RSS approaches and just the basic technologies.

However, once you connect your feeds with your existing user databases, you can in fact go beyond what e-mail metrics offer.

Here are some possibilities ...

a] Use the "unique feed URL" approach, where each subscriber receives a feed with a unique identifier, based on which you can track precisely what feeds are being requested ... namely what annonymous user is requesting what feed.

b] If you'd like to integrate annonymous feed subscriber data with named (registered) user data, you can easily provide feeds only upon registration or only to logged-in users, and actually connect each unique feed URL with a named user. Especially if you provide feed customization this won't be a problem at all. Once you've integrated this data you can measure every and any iteraction your user has with your feed.

c] If you don't want to force your visitors to register in order to subscribe to your feed, you can still use the unique feed URL approach, which you connect with a user session, cookie or other identifiable information. Once your RSS feed subscriber registers you can integrate the data you already collected based on existing feed interaction and website interaction with his new user account.

d] The other approach you can use is user authentication, where you limit access to your feeds with a username/password combination. If each unique users receives a unique combination, you can track everything based on this information.

There are other possibilities as well, and the actual implementation of those above is somewhat more complicated than it seems at first sight. It does for example also require a more complex internet marketing strategy. It does require using more complex tools than the simplest RSS publishing solutions available on the market. It does require integration with your user database and internet platform.

But the point is that it's not only theoretically possible, but also in praxis. And in fact simple for companies with their own advanced internet platforms.

Just a quick disclaimer ...

a] If your feed gets widely syndicated you can in fact lose view of who's receiving your feed, even if you're using unique feed URLs (you can of course measure this as well, by analyzing user agent data). Using the user authentication model solves this problem as well.

b] Even if your feed does get widely syndicated, that's still comparable to your e-mail messages being passed around by users. And if we take in to account that measuring open-rates is getting increasingly difficult due to users blocking images, e-mail metrics don't look that shiny anymore.

If you'd like to find out more about RSS metrics, simply start by reading our collection of RSS metrics articles, reports, interviews and news at http://rssdiary.marketingstudies.net/content/cat_rss_metrics.php

I'm also hoping that there'll soon come a time when responses like this will no longer be needed, because marketers will finally understand the power of RSS metrics.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of "Unleash the Marketing & Publishing Power of RSS," acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa16

More Resources

Internet and Businesses Online:Blogging Articles from EzineArticles.com
11/12/2019 02:06 PM
Are You Stressed Over What Other Bloggers Are Doing?
Are you constantly comparing your blog to the competition? Do you get frustrated, and chastise yourself, for not implementing some successful strategy that another blogger is using?
11/06/2019 01:42 PM
4 Tips For Brainstorming Blog Post Ideas
Constantly having a bank of ideas is great for your blogging productivity, so you're never left wondering what to write. Here are a few tips to get you going.
11/04/2019 10:26 AM
Does Your Content Have a Purpose?
Many business owners write their content without any direction or purpose in mind. They may write fantastic content. Yet if it's missing a purpose, it's missing an opportunity.
10/30/2019 10:50 AM
3 SEO Mistakes To Avoid With Your Blog
If you want people to find your blog and see what you have to say, you have to take SEO (search engine optimization) into consideration. This means doing certain things on your blog so that the search engines will direct your readers to it.
10/23/2019 09:46 AM
A Simple Way To Set Up And Run a Super Successful Blog
Have you ever looked at successful bloggers and wondered how they do it? Well, if you ever look at their blogs you'll see that there are some things that they do that help their blogs to stay profitable. But how does this help you? What if you've never set up a blog before and you need a simple way to get started? Well, I'm going to show you how you can easily become a super successful blogger even if you've never done it before.
10/23/2019 09:46 AM
How to Write About Anything And Make Money
Writing isn't difficult for those who love to write. But not everyone wants to work on long projects like book writing. But that's okay because it's also possible to earn money from writing articles or blog posts. And the best part is that you can work online so that you can choose where you work and when you work. You just need an internet connection now and again so that you can upload your articles and earn money from your own online business.
10/23/2019 09:42 AM
6 WordPress Tips and Tricks That You Can Try
If you want to stay competitive in the world of business, you may want to manage your business website. For building professional sites, WordPress is one of the most common platforms. This content management platform is designed with a lot of useful features.
10/01/2019 09:26 AM
Is Blogging A Dying Trend?
No matter what the marketing trend, sooner or later some naysayer tries to convince others that the trend is dying out. Therefore, you may have heard that blogging is a dying trend. But is it?
09/26/2019 03:58 PM
Yes, Blogging Can Help Your Business
A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. A blog, either on its own or as part of your website, can demonstrate that you are an authority in your niche or industry who really knows what you are talking about.
09/12/2019 12:51 PM
Discover How to Write Articles and Make Money Online Without a Website
Article writing is one of the cool ways to make money online without a website if you know the secrets. There are many ways you can make money online with article writing business. However, for you to make money online from article writing business, you must first understand that article writing is a business on its own and a lot of people make money online from it everyday.
09/03/2019 09:27 AM
Top 15 Haunted Places in India
Today, we will talk about the Haunted Place in India, it is from the Haunted Place of India, there are many places in India which are very scary to see, some of them are famous. Who has given you down India is considered to be the land of mystery mostly overlooked. Our India country is fascinated by the mysterious energy in many countries. From religious practices to rituals, these qualities have made India a popular tourist destination.
09/03/2019 09:21 AM
Blog Marketing Tips (Beginners)
Blogs which are also known as Web logs are a new thing on the internet. They are a great way that you can post your thoughts on any subject that you want to. You can use blogging for many things such as, Journaling, Promoting products and or services Writing, Publishing. You can really get creative and use your blog for anything that your heart desires.
08/07/2019 10:14 AM
Are They Cringing At Your Content?
Editing your own content is an important skill which not many writers master. However, one of the easiest writing flaws to spot is using too many words that don't really add to the meaning of the sentence.
08/07/2019 10:14 AM
Increasing the Number of Subscribers to Your Blog
Once you get people to read your blog, your next goal is to start to develop a relationship with them and eventually convert them to clients and get them to share your content with other people. With blog writing, your blog subscribers are extremely important. In fact, it is safe to say that they are critical to the success of your business.
08/05/2019 11:21 AM
Once Upon A Time..? - How To Build Suspense In Your Content
Studies have shown that 100% of readers will read a headline, but only 70% will ever read the first paragraph, and 50% the second paragraph. That is a steep falling off of readership you really can't afford as a professional content creator trying to make money from your website or blog.
07/08/2019 11:59 AM
3 Cutting-Edge Blog Directories With FREE Submission That Can Help Your Blog Travel in SEO Space
A good way to get your blog out there in Search Engine Optimization (SEO) Space is to use blog directories. Blog directories are websites which will categorize your blogs under many different categories. Usually the best blog directories are human edited, meaning that each submitted blog is reviewed by a person, not a robot, who will decides whether our blog belongs in their directory or not.
06/04/2019 10:57 AM
How to Make Money on a Blog in 2019
When you know how to make money on a blog you will find that many different things are used to really make the most profits. It can be important to choose several different ways to make money with your blog. You do not want to become set in one way of marketing this blog, and instead you should strive to learning something new each day that you can apply to expanding and earning even more with a popular blog.
06/04/2019 09:55 AM
6 Tips For Beginners To Make Money Blogging
The blogging scene has changed in recent years. Previously, people used to blog to fulfill their passion. Some found it the perfect solution to remain in touch with near and dear ones globally. With the increased popularity of internet, now everyone wants to make money blogging. In fact, many are making an excellent income blogging right from their home!
06/04/2019 09:55 AM
6 Greats Ways To Make Money Blogging
Blogging has become a popular choice among people. Blogging is also another way of establishing your web presence. Besides, it provides an insight to your life for the entire world. Not everyone resorts to blogging only for these purposes alone. Instead, some prefer to make money blogging. Is it not surprising to see many earning their likelihood as a full-time blogger!
06/04/2019 09:51 AM
Tips for Writing Impressive Web Content
Your web visitors are hunting for information or products. They make quick decisions without thinking.So how can you persuade web visitors to take action if they don't read your text
06/04/2019 09:50 AM
There Is No Spoon
I am a big fan of the movie Matrix. It has an epic scene where Neo sees a kid bending a spoon without even touching it, and he starts to wonder how the fuck did he do that. And so Neo tries to do the same but before he tries: The kid says: "Do not try to bend the spoon - that's impossible. Instead, only try to realize the truth: there is no spoon." I believe the message here is: Nothing that we see and feel is real, and if we truly believe something, it becomes true for us.
06/04/2019 09:37 AM
10 Rapid-Fire Ways To Market Your Blog
When you have a blog you don't need to wait for people to find you. Instead, use ways to put yourself in front of your audience.
04/26/2019 09:17 AM
7 Headline Tips That Improve Lead Generation
Do your headlines entice, inspire and encourage your audience to do more? If not, these 7 headline tips will help.
04/24/2019 12:01 PM
How To Bring Your Blog Up To Date
Too many blogs are full of too many distractions like sidebars, advertisements and an overload of information. This can distract your audience when you're trying to build your list, grow your brand and make more money.
04/24/2019 11:51 AM
Where Friggin' Exactly Are Your Perfect Clients?
Your perfect clients aren't hiding from you. The problem is that it's hard to get their attention, let alone get them to buy from you. And this article will explain exactly why that is and what you need to do.
04/23/2019 10:30 AM
How to Blog Without Breaking the Law
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers.
04/23/2019 10:10 AM
Why Your Blog Is Like Goldilocks And The 3 Bears
No matter what niche you are in or what you are writing about, the story of Goldilocks and the 3 Bears is connected to your blog. Find out how in my latest article.
04/23/2019 10:10 AM
5 Ways To Get Your Blog Posts Working Harder
Sometimes, coming up with new blog content ideas is difficult. Fortunately, you are probably sitting on a goldmine of new traffic right now... your old blog posts.
04/23/2019 10:03 AM
A Brief Guide To Blogging For Beginners
Starting a blog for your business, no matter what type of business you have, is one of the best things you can do to get started marketing your business. Blogging adds relevant and interesting content to your website and helps bring more visitors to your site.
04/23/2019 08:52 AM
Top Ways to Increase Website Visitors to Your Blog
When you launch a blog, it is like a single house built in an island. You have to tell others about your blog for them to know it exists and you have to be strategic about it too. There are many ways to increase website visitors to your blog but some are better than others.
04/15/2019 11:17 AM
Taking Your Blogging to the Next Level
It is very important for you to not allow your content to stagnate. Because of that, it is essential that you constantly allow your blogs to evolve so that you can bring your content to the next level effectively.
03/26/2019 12:46 PM
Why Questions Are an Effective Selling Tool
Questions are an excellent tool for your business. They can really get people to think and the discussions that occur as a result can really yield some amazing fruit. You will want to put some thought into your questions so that they have the greatest impact and promote the most lively, valuable discussions possible.
03/25/2019 11:19 AM
Simple Beginners Guide: How to Make Money Online With Drop Shipping
Making money online may seem like an elusive animal at times, but in all actuality, there are plenty of people enjoying their internet income from the beach. In this article, I am going to show you how to make money online with drop shipping.
03/13/2019 11:18 AM
Making the Most of Your Blog Post for Marketing
However, are you actually getting the most out of each blog post that you share with other people? There are actually ways to take that one blog post and turn it into a powerful marketing tool for your brand.
12/12/2018 04:51 PM
Got Writer's Block For Your Website Content?
You want your prospects and customers to read the content on your website. But some days the ideas just don't come. You stare at a blank screen and struggle for ideas to write content for your website.
09/04/2018 09:05 AM
Sales Funnel Strategies - Getting Traffic To Your Site
Drawing organic traffic by terms and phrases entered into one of the major search engine bars is what's called an evergreen strategy that will bring a steady flow of viewers to a website. There are a number of strategies that can be used to not only grow your traffic but also grow your list and conversions. All traffic visits the website which is the top of the funnel and only the most interested viewers that are ready to convert will do as recommended and sign up or purchase a product.
08/16/2018 03:05 PM
8 Tips To Make Your Career Change A Successful One
Many have successfully changed their careers and greatly improved the quality of their lives and you can too. There's some good news in that we all have the ability to learn and it's never been easier to successfully change careers due to the enormous amount of research that can be done on the internet on just about any topic. Because I've followed the steps below I know that you can too. I'm writing this article, to encourage you to not let anything keep you from moving forward and bettering your life situation.
07/29/2018 05:24 PM
How To Curate Content For A Blog
When you curate content that provides real value, it can position you as an expert in your niche. It gives you an air of authority and expertise that will keep your audience coming back for more.
07/26/2018 03:03 PM
6 Tips For Bloggers To Leverage Digital Marketing
Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
07/26/2018 12:17 PM
Amazing Tips to Create Pillar Content for Your Blog
Pillar content can be used to create interactive content on your blog to attract visitors. These are the two pillar content articles that you can use to create your initial blogs. These are definitely going to work.
07/26/2018 12:16 PM
5 Remarkable Tips That Will Amplify Traffic On Your Blogs
Creating a blog and then maintaining and running it is not easy. There are many things that you will have to implement. Be creative and follow your instincts, by doing this you are certainly going to enhance more and more traffic towards your blogs.
07/16/2018 03:45 PM
Blog Best Practices
A blog is an opportunity to showcase a company's culture and personality while shedding some light on the products they offer. The goal of blogging is establishing authority through content that adds value to your industry, which in turn will, ultimately position your company as an industry leader. The following are a few best practices to keep in mind when creating content for a blog.
07/16/2018 02:57 PM
How to Use Google Trends As a Reference Source for Creating a Blog Post
This article describes in brief how one can brainstorm ideas for their blog post by using Google Trends and various tools it provides to use as a reference source. Google Trends is a user friendly platform which indicates how hot or cold a current topic is. It gives you an overview about the topics this world is searching for.
07/12/2018 08:20 AM
10 Proven Ways to Make Money With Your Own Blog
A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future.
07/01/2018 05:51 PM
How To Grow Your Blog Audience
Your online business or blog doesn't have to grow until it becomes a giant multi-national company. But you do have to grow your audience so you can build your brand, grow an email marketing list and make more sales.
06/19/2018 03:22 PM
Easiest Way To Make Amazing Income Online Without Any Capital
Everyone needs to make money; and not just money but Amazing income. You are about to get the hidden formula to start generating amazing income from the internet without any investment, or if you don't have any product or service to offer.
06/14/2018 09:39 AM
The SEO Advantages of Guest Blogging
One of these is the demand of search engines for unique and fresh content. Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging.
06/11/2018 03:14 PM
Start Freelance Writing As A Beginner
I have listed a few blogs that pay freelancers fair rates for posts. Even if you're just starting out with only a little background. If you run a check you will find even more genuine blogs on topics that really interest you.
06/11/2018 12:31 PM
5 Tips To Get Your Blog Read
You put a lot of time into writing your blog posts so make sure your efforts aren't wasted. Here are 5 tips to make sure your audience will want to open and read yours.
05/30/2018 08:08 AM
Using A Blog Post Checklist
In this article, I'll show why it's important to be consistent with the process of writing a blog post, from choosing a topic, doing research, checking out the competing sites and more. We'll see what needs to be done before you post your article after you post the article and I'll also give you a checklist to follow with each posting so that you never miss a step.


More Blogging/RSS Information:

Related Articles

RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content.
Blogs for Kids
Flush out the writer in children. Blogging could draw out a young writer and open doors to their future.
The Holy Grail that Online Advertisers, Merchants, Publishers, and Shoppers have been Looking for!
For Online Publishers/RSS Feeds users - RSS (Real Simple Syndication) is a popular way for online users/publishers to pull news and information from across the web. RSS allows web sites to publish real time content to online users/shoppers easily and the trend is growing.
Writing Quality Blogs
Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read.
How to Promote Your Blog for Free Online
11 Ways to Promote Your Blog1. Ping weblogs.
Easy RSS for Bloggers
Do you need help adding RSS feeds to your blogger? It's really easy and here is how you can do it:Log into your blogger accountGo to "settings"Go to "site feed"Copy the "site feed url"Then go to www.feedburner.
Blogs: Why, Where and How
So you have heard about the blogs or you are sure you are now going through one of the blog. You might have seen blogs in the search results and would not have noticed it.
How Weblogs can Help Realtors
What is a weblog, well simply put a weblog is a journal that is kept online. In it's simplest form a weblog will have an article every day or week that says what the person is doing.
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do.
Tips for a Better RSS Feed
Like anything else, a little work can pay dividends. Well-written RSS feeds are more useful to readers and result in more website traffic for the publisher.
What Are RSS Feeds?
RSS stands for "Really Simple Syndication." It's a format thatweb sites and blogs can use to send updated headlines to you viaservices like My Yahoo!.
RSS more effective than email
Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users.
Gathered Statistical Data Announces that Blogs will Dominate the Internet in Less than a Few Years
..
How to Use Blog Exchanges
Traffic exchanges and blog traffic exchanges are a way to expose your blog or site to traffic by visiting other blogs and sites. I have looked at many such exchanges and selected what I though to be the best of these to see what sort of traffic I could bring to my site.
Make Money Blogging Using These Nine Powerful Strategies
The question "How to make money blogging" sits high on every blogger's mind. In fact I received many questions on "How to make money blogging" when I conducted my first webcast to answer my subscribers' most pressing questions on Blogs and Rss.
Blogs As A Marketing Tool
Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.
12 Reasons Why You Need A Blog
"Why Should I Blog? I Simply Don't Get It"This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.Read them and get started on your blog.
Learn how to Create a RSS Feed
Creating an RSS (Really Simple Syndication) feed is really quite a simple process. RSS is a lightweight XML design that is really easy to setup and implement.
Blogging: A Profit Making Internet Option
Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment.
Blogging on Ecademy Will Boost Your Web Site
For many people blogging is the way in which they are able to update their web site with new information and fresh content. As such, blogs are a great way of gaining returning visitors to your web site.