Marketers Still Dont Get RSS Metrics

Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.

In an otherwise good RSS marketing article, Add RSS to Your Marketing Mix, Heidi Cohen has this to say about RSS metrics:

"From a marketing perspective, RSS's measurability is still evolving and therefore limited. You can't tell who has received your feeds as you can with e-mail."

Yes, RSS's measurability is still evolving and probably will evolve beyond e-mail metrics. In some ways it already has ...

And it's also true that you can't tell who has received your feeds ... if you're using the most established RSS approaches and just the basic technologies.

However, once you connect your feeds with your existing user databases, you can in fact go beyond what e-mail metrics offer.

Here are some possibilities ...

a] Use the "unique feed URL" approach, where each subscriber receives a feed with a unique identifier, based on which you can track precisely what feeds are being requested ... namely what annonymous user is requesting what feed.

b] If you'd like to integrate annonymous feed subscriber data with named (registered) user data, you can easily provide feeds only upon registration or only to logged-in users, and actually connect each unique feed URL with a named user. Especially if you provide feed customization this won't be a problem at all. Once you've integrated this data you can measure every and any iteraction your user has with your feed.

c] If you don't want to force your visitors to register in order to subscribe to your feed, you can still use the unique feed URL approach, which you connect with a user session, cookie or other identifiable information. Once your RSS feed subscriber registers you can integrate the data you already collected based on existing feed interaction and website interaction with his new user account.

d] The other approach you can use is user authentication, where you limit access to your feeds with a username/password combination. If each unique users receives a unique combination, you can track everything based on this information.

There are other possibilities as well, and the actual implementation of those above is somewhat more complicated than it seems at first sight. It does for example also require a more complex internet marketing strategy. It does require using more complex tools than the simplest RSS publishing solutions available on the market. It does require integration with your user database and internet platform.

But the point is that it's not only theoretically possible, but also in praxis. And in fact simple for companies with their own advanced internet platforms.

Just a quick disclaimer ...

a] If your feed gets widely syndicated you can in fact lose view of who's receiving your feed, even if you're using unique feed URLs (you can of course measure this as well, by analyzing user agent data). Using the user authentication model solves this problem as well.

b] Even if your feed does get widely syndicated, that's still comparable to your e-mail messages being passed around by users. And if we take in to account that measuring open-rates is getting increasingly difficult due to users blocking images, e-mail metrics don't look that shiny anymore.

If you'd like to find out more about RSS metrics, simply start by reading our collection of RSS metrics articles, reports, interviews and news at http://rssdiary.marketingstudies.net/content/cat_rss_metrics.php

I'm also hoping that there'll soon come a time when responses like this will no longer be needed, because marketers will finally understand the power of RSS metrics.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of "Unleash the Marketing & Publishing Power of RSS," acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa16

More Resources

Internet and Businesses Online:Blogging Articles from EzineArticles.com
09/12/2019 12:51 PM
Discover How to Write Articles and Make Money Online Without a Website
Article writing is one of the cool ways to make money online without a website if you know the secrets. There are many ways you can make money online with article writing business. However, for you to make money online from article writing business, you must first understand that article writing is a business on its own and a lot of people make money online from it everyday.
09/03/2019 09:27 AM
Top 15 Haunted Places in India
Today, we will talk about the Haunted Place in India, it is from the Haunted Place of India, there are many places in India which are very scary to see, some of them are famous. Who has given you down India is considered to be the land of mystery mostly overlooked. Our India country is fascinated by the mysterious energy in many countries. From religious practices to rituals, these qualities have made India a popular tourist destination.
09/03/2019 09:21 AM
Blog Marketing Tips (Beginners)
Blogs which are also known as Web logs are a new thing on the internet. They are a great way that you can post your thoughts on any subject that you want to. You can use blogging for many things such as, Journaling, Promoting products and or services Writing, Publishing. You can really get creative and use your blog for anything that your heart desires.
08/07/2019 10:14 AM
Are They Cringing At Your Content?
Editing your own content is an important skill which not many writers master. However, one of the easiest writing flaws to spot is using too many words that don't really add to the meaning of the sentence.
08/07/2019 10:14 AM
Increasing the Number of Subscribers to Your Blog
Once you get people to read your blog, your next goal is to start to develop a relationship with them and eventually convert them to clients and get them to share your content with other people. With blog writing, your blog subscribers are extremely important. In fact, it is safe to say that they are critical to the success of your business.
08/05/2019 11:21 AM
Once Upon A Time..? - How To Build Suspense In Your Content
Studies have shown that 100% of readers will read a headline, but only 70% will ever read the first paragraph, and 50% the second paragraph. That is a steep falling off of readership you really can't afford as a professional content creator trying to make money from your website or blog.
07/08/2019 11:59 AM
3 Cutting-Edge Blog Directories With FREE Submission That Can Help Your Blog Travel in SEO Space
A good way to get your blog out there in Search Engine Optimization (SEO) Space is to use blog directories. Blog directories are websites which will categorize your blogs under many different categories. Usually the best blog directories are human edited, meaning that each submitted blog is reviewed by a person, not a robot, who will decides whether our blog belongs in their directory or not.
06/04/2019 10:57 AM
How to Make Money on a Blog in 2019
When you know how to make money on a blog you will find that many different things are used to really make the most profits. It can be important to choose several different ways to make money with your blog. You do not want to become set in one way of marketing this blog, and instead you should strive to learning something new each day that you can apply to expanding and earning even more with a popular blog.
06/04/2019 09:55 AM
6 Tips For Beginners To Make Money Blogging
The blogging scene has changed in recent years. Previously, people used to blog to fulfill their passion. Some found it the perfect solution to remain in touch with near and dear ones globally. With the increased popularity of internet, now everyone wants to make money blogging. In fact, many are making an excellent income blogging right from their home!
06/04/2019 09:55 AM
6 Greats Ways To Make Money Blogging
Blogging has become a popular choice among people. Blogging is also another way of establishing your web presence. Besides, it provides an insight to your life for the entire world. Not everyone resorts to blogging only for these purposes alone. Instead, some prefer to make money blogging. Is it not surprising to see many earning their likelihood as a full-time blogger!
06/04/2019 09:51 AM
Tips for Writing Impressive Web Content
Your web visitors are hunting for information or products. They make quick decisions without thinking.So how can you persuade web visitors to take action if they don't read your text
06/04/2019 09:50 AM
There Is No Spoon
I am a big fan of the movie Matrix. It has an epic scene where Neo sees a kid bending a spoon without even touching it, and he starts to wonder how the fuck did he do that. And so Neo tries to do the same but before he tries: The kid says: "Do not try to bend the spoon - that's impossible. Instead, only try to realize the truth: there is no spoon." I believe the message here is: Nothing that we see and feel is real, and if we truly believe something, it becomes true for us.
06/04/2019 09:37 AM
10 Rapid-Fire Ways To Market Your Blog
When you have a blog you don't need to wait for people to find you. Instead, use ways to put yourself in front of your audience.
04/26/2019 09:17 AM
7 Headline Tips That Improve Lead Generation
Do your headlines entice, inspire and encourage your audience to do more? If not, these 7 headline tips will help.
04/24/2019 12:01 PM
How To Bring Your Blog Up To Date
Too many blogs are full of too many distractions like sidebars, advertisements and an overload of information. This can distract your audience when you're trying to build your list, grow your brand and make more money.
04/24/2019 11:51 AM
Where Friggin' Exactly Are Your Perfect Clients?
Your perfect clients aren't hiding from you. The problem is that it's hard to get their attention, let alone get them to buy from you. And this article will explain exactly why that is and what you need to do.
04/23/2019 10:30 AM
How to Blog Without Breaking the Law
Whether you write about your financial services or your travel destinations, you want current and potential clients or followers to find your website, get all the info they need and choose you over your competitors. Regardless of the size of your audience or the type of information your website provides, you need to stay informed if you want to avoid legal issues for bloggers.
04/23/2019 10:10 AM
Why Your Blog Is Like Goldilocks And The 3 Bears
No matter what niche you are in or what you are writing about, the story of Goldilocks and the 3 Bears is connected to your blog. Find out how in my latest article.
04/23/2019 10:10 AM
5 Ways To Get Your Blog Posts Working Harder
Sometimes, coming up with new blog content ideas is difficult. Fortunately, you are probably sitting on a goldmine of new traffic right now... your old blog posts.
04/23/2019 10:03 AM
A Brief Guide To Blogging For Beginners
Starting a blog for your business, no matter what type of business you have, is one of the best things you can do to get started marketing your business. Blogging adds relevant and interesting content to your website and helps bring more visitors to your site.
04/23/2019 08:52 AM
Top Ways to Increase Website Visitors to Your Blog
When you launch a blog, it is like a single house built in an island. You have to tell others about your blog for them to know it exists and you have to be strategic about it too. There are many ways to increase website visitors to your blog but some are better than others.
04/15/2019 11:17 AM
Taking Your Blogging to the Next Level
It is very important for you to not allow your content to stagnate. Because of that, it is essential that you constantly allow your blogs to evolve so that you can bring your content to the next level effectively.
03/26/2019 12:46 PM
Why Questions Are an Effective Selling Tool
Questions are an excellent tool for your business. They can really get people to think and the discussions that occur as a result can really yield some amazing fruit. You will want to put some thought into your questions so that they have the greatest impact and promote the most lively, valuable discussions possible.
03/25/2019 11:19 AM
Simple Beginners Guide: How to Make Money Online With Drop Shipping
Making money online may seem like an elusive animal at times, but in all actuality, there are plenty of people enjoying their internet income from the beach. In this article, I am going to show you how to make money online with drop shipping.
03/13/2019 11:18 AM
Making the Most of Your Blog Post for Marketing
However, are you actually getting the most out of each blog post that you share with other people? There are actually ways to take that one blog post and turn it into a powerful marketing tool for your brand.
12/12/2018 04:51 PM
Got Writer's Block For Your Website Content?
You want your prospects and customers to read the content on your website. But some days the ideas just don't come. You stare at a blank screen and struggle for ideas to write content for your website.
09/04/2018 09:05 AM
Sales Funnel Strategies - Getting Traffic To Your Site
Drawing organic traffic by terms and phrases entered into one of the major search engine bars is what's called an evergreen strategy that will bring a steady flow of viewers to a website. There are a number of strategies that can be used to not only grow your traffic but also grow your list and conversions. All traffic visits the website which is the top of the funnel and only the most interested viewers that are ready to convert will do as recommended and sign up or purchase a product.
08/16/2018 03:05 PM
8 Tips To Make Your Career Change A Successful One
Many have successfully changed their careers and greatly improved the quality of their lives and you can too. There's some good news in that we all have the ability to learn and it's never been easier to successfully change careers due to the enormous amount of research that can be done on the internet on just about any topic. Because I've followed the steps below I know that you can too. I'm writing this article, to encourage you to not let anything keep you from moving forward and bettering your life situation.
07/29/2018 05:24 PM
How To Curate Content For A Blog
When you curate content that provides real value, it can position you as an expert in your niche. It gives you an air of authority and expertise that will keep your audience coming back for more.
07/26/2018 03:03 PM
6 Tips For Bloggers To Leverage Digital Marketing
Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
07/26/2018 12:17 PM
Amazing Tips to Create Pillar Content for Your Blog
Pillar content can be used to create interactive content on your blog to attract visitors. These are the two pillar content articles that you can use to create your initial blogs. These are definitely going to work.
07/26/2018 12:16 PM
5 Remarkable Tips That Will Amplify Traffic On Your Blogs
Creating a blog and then maintaining and running it is not easy. There are many things that you will have to implement. Be creative and follow your instincts, by doing this you are certainly going to enhance more and more traffic towards your blogs.
07/16/2018 03:45 PM
Blog Best Practices
A blog is an opportunity to showcase a company's culture and personality while shedding some light on the products they offer. The goal of blogging is establishing authority through content that adds value to your industry, which in turn will, ultimately position your company as an industry leader. The following are a few best practices to keep in mind when creating content for a blog.
07/16/2018 02:57 PM
How to Use Google Trends As a Reference Source for Creating a Blog Post
This article describes in brief how one can brainstorm ideas for their blog post by using Google Trends and various tools it provides to use as a reference source. Google Trends is a user friendly platform which indicates how hot or cold a current topic is. It gives you an overview about the topics this world is searching for.
07/12/2018 08:20 AM
10 Proven Ways to Make Money With Your Own Blog
A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future.
07/01/2018 05:51 PM
How To Grow Your Blog Audience
Your online business or blog doesn't have to grow until it becomes a giant multi-national company. But you do have to grow your audience so you can build your brand, grow an email marketing list and make more sales.
06/19/2018 03:22 PM
Easiest Way To Make Amazing Income Online Without Any Capital
Everyone needs to make money; and not just money but Amazing income. You are about to get the hidden formula to start generating amazing income from the internet without any investment, or if you don't have any product or service to offer.
06/14/2018 09:39 AM
The SEO Advantages of Guest Blogging
One of these is the demand of search engines for unique and fresh content. Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging.
06/11/2018 03:14 PM
Start Freelance Writing As A Beginner
I have listed a few blogs that pay freelancers fair rates for posts. Even if you're just starting out with only a little background. If you run a check you will find even more genuine blogs on topics that really interest you.
06/11/2018 12:31 PM
5 Tips To Get Your Blog Read
You put a lot of time into writing your blog posts so make sure your efforts aren't wasted. Here are 5 tips to make sure your audience will want to open and read yours.
05/30/2018 08:08 AM
Using A Blog Post Checklist
In this article, I'll show why it's important to be consistent with the process of writing a blog post, from choosing a topic, doing research, checking out the competing sites and more. We'll see what needs to be done before you post your article after you post the article and I'll also give you a checklist to follow with each posting so that you never miss a step.
05/26/2018 10:58 AM
Blog Commenting Benefits
Blog commenting benefits are real but require a lot of research. It also requires much planning and precision and must inspire curiosity. Blog Commenting is part of link building which is part of on-site SEO. But there's more than meets the eye because high quality link building may prove a little more challenging than normally anticipated. Blog Commenting Benefits also include more traffic to your Blog. But that will largely depend on the quality of your comment where spamming is an absolute killer. The links build from blog commenting can increase your blog popularity stats and ultimately boost the ranking capability.
05/25/2018 12:11 PM
How to Use Blogging As an Inbound Marketing Strategy
Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Blogging can be used as an effective inbound marketing strategy.
05/22/2018 04:13 PM
Blogging Tips for Beginner Bloggers
You're about to get started and you need a few tips from an old pro blogger. Here they are. Be sure to follow the links at the bottom for more information about blogging for cash.
05/21/2018 04:32 PM
Blogging Your Way to Wealth and Fame
Blogging your way to wealth and fame will not happen in an instant. Because it requires the most important ingredient of success and it is called time. It is time that will take you all the way to blogging wealth and fame. Along with direction and compelling unique content without which there can be no success. Blogging your way to wealth and fame starts with your profitable niche. And then the target keywords related to that niche.
05/21/2018 11:32 AM
Taking The Fear Out of Content Creation
Overwhelmed by creating content for your website, social media or blog? Here are some simple tips to get you focused on quality vs quantity.
05/18/2018 08:14 AM
How to Get Media Exposure For Your Website Or Blog
There are several ways to get media exposure to your website or blog. Truth is that most of these methods are in fact free methods. They just require a little more time to master. Video is an all time favorite along with plugins and widgets. With video you have the advantage of leveraging seo. YouTube is the second largest web traffic platform on the Planet. Second only to Google itself with over 3.5 Billion unique searches per month. And also covered in this article, the third largest traffic platform, Facebook. Learn to use Google, YouTube and Facebook to get media exposure for your website or blog.
05/15/2018 03:54 PM
How to Make Your Visitors Go 'Wow!'
Make your visitors go wow with an outstanding first impression. Your site home page must focus on the key points mentioned in this article. Not only for SEO but also to inspire a longer visitor stay. Among these key points are things like colour and line psychology upon presentation. Did you know that the human eye follows a rhythm based on perception? Quite interesting really how the tiniest adjustments often result in the monster surprises. To make your visitors go wow you have everything you need right in front of you. Perhaps you've just been looking in the wrong places. Or applying the right tactics in the wrong sequence. It's quite frustrating. But you're not alone in the quest for more web traffic and it all comes down to precision. And the "Secret" ingredient called Time.
05/14/2018 12:17 PM
Naming Your Blog - Good Blog Titles
A Good Blog Title must be both impressive and easy to remember. Which is why it is always important to address a certain need. Your words must inspire your audience and a good blog title will summarize the content. A good blog title must be based on target keyword placement. And the target keyword must be placed at the beginning of your blog title. Getting this right will boost your blog Google Ranking quite considerably.
05/07/2018 03:57 PM
Who's Going To Read Your Blog?
Blogs give you the opportunity to really connect with your target market. When you know how to write an engaging blog it becomes a valuable asset to your online business.


More Blogging/RSS Information:

Related Articles

Real Estate Marketing with RSS
RSS (Really Simple Syndication) is an increasingly popular marketing method to syndicate real estate website content for clients and prospective clients. RSS enables distribution of website content to third-party websites and RSS news readers.
Why You're Not Blogging - And Why You Should Start Today
Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.
How To Avoid Blog Burnout
Blogging is a time consuming process. It involves the process of gathering, reading, digesting and compiling information into a nice, meaty post that gives your reader an insight into the unique way you see and understand issues.
How to Reel in Web Site Visitors by Building Your Own Blog
I know, I know, blog this..
Why Would You Use Blogs Instead of a Web Site For Your Online Business?
Why would you use Blogs instead of a web site for your online business?What's wrong with using a web site for conducting your online business? How can Blogs help and why should I need one anyway?Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which a stand-alone website cannot do.(a) Automatic push-button publishing.
Why you should be using RSS
RSS opens up a whole new channel of communication between you and the browsing public. If at the moment you do not have an RSS feed then there is a whole community of people who do not know about you.
Just Tag It!
Tags - Revolutionary or Just Folly?Just another trend or something else?Trends happen overnight! Some catch on fast and explode very quickly into our every day use.Most of these trends you can ignore as silly follyor at the most fine amusement.
3 Ways to Publish RSS
As RSS news syndication gains popularity among users, new ways for publishing RSS are emerging. In this article, I examine the three most popular methods, and help you decide which one works best for you.
Web Blogs, Defined, Explained and Understood
What are Blogs?Having heard the term previously but not having paid much attention most are just to afraid to show their ignorance and ask the question, what is a blog? Lets face it; the term blog does not conjure pleasant images.Blogs are web logs that are updated regularly, usually on a daily basis.
RSS - How to Promote and Profit From Your Feed
Let me ask you three questions to get you thinking. Does your website offer an RSS feed? Are you promoting your feed effectively? Are you seeing an increase in profits as a result of offering a feed to your visitors?I'm going to outline several actionable steps you can take to promote your RSS feed both internally on your own website and externally on other websites.
Fun Free Feed Tools For Both The Publisher And The Reader
As you've probably been reading, there are basically three problems many webmasters have with web feeds (that is, among those who are already familiar with them on a basic level).The three concerns I hear the most are:"How do I deal with the bandwidth hit?""Is there a way to include information that isn't in the automated resource I use to populate my feed without touching any code?"and"Where can I find a cost-effective, simple way to display feeds on my site?"Say Goodbye to Bandwidth Overages with FeedBurnerhttp://feedburner.
What Will Microsofts New RSS Windows Mean To You As A Computer And Internet User?
Nothing and a whole lot!That's if Microsoft gets it right. First impressions appear tobe very promising and all indications show a much more powerfulRSS system, neatly integrated into the next version of Windows.
What the BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to.
Blogging will Soon Take Over the World
In recent years, it's been pretty obvious that "blogging" (Web + Log = Blog) has simply taken over the internet.Early blogs were first used by creative (bored?) indivuals, and larger news companies.
Blogs: Why, Where and How
So you have heard about the blogs or you are sure you are now going through one of the blog. You might have seen blogs in the search results and would not have noticed it.
How RSS Advertising Can Help Business Gain A Higher ROI
I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.The difference in results were staggering.
Blogging For Fun & Profits
Unless you've been under a rock for the last year, you'veheard the term "blog" once or twice.To most people, a "blog" simply represents a glorifiedonline "diary" where geeks, computer nerds, and lonelyteenagers record their thoughts in cyber-space.
10 Benefits of Being a Blogger
I have been a blogger since September 2004 but only began to take it seriously this year. My blogging journey began when I stumbled upon a company owned by Google named Blogger.
Writing Good Blogs
There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them 'good' blogs? Well, the answers in life usually come down to simplicities.
Even a 70 Something Technological Challenged Mom Can Get Started in Blogging With These 10 Tips
Blogging is all the rage. With these 10 Simple Steps even My 70 Something technological challenged Mom was able to Join the Growing number of Bloggers.