Book Marketing Information

Sell More Books With an E-mail Newsletter

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Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory.

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book.

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar.

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books.

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you.

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd.

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true.

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout.

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies.

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title.

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1.

Why Should I Buy your Book?

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! When someone asks you about your book, maybe you've said, "My book is about?.

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little.

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. 1.

More Resources

Writing and Speaking:Book Marketing Articles from
03/09/2021 05:53 PM
Book Marketing Tip - Writing Reviews
Have you ever been on Amazon browsing reviews and then read a really good review and decided to buy the book that you are looking at because of the review? A well-crafted review can really tip the scales for me when I am looking to read a book.
06/15/2020 02:34 PM
When Marketing an eBook It's Wise to Use the Introduction As a Selling Tool
So often, eBook writers and marketers forget that the Introduction to the eBook is often available for viewing by the online reader who is interested in purchasing the book. It should therefore be used as not only an "introduction" but also a marketing message to the buyer. Over the years I've helped many authors prepare their Forewords, Introductions, Prefaces, and Author's Bio pages. I've also helped eBook authors edit their eBooks and helped them put together and award-winning title and a compelling table of contents. It matters.
05/26/2020 03:32 PM
How E-Books Are Changing Publishing Industry?
Is it likely that e-books will completely replace paperbacks and publishing will go completely digital? In the immediate future it's unlikely, after all, there are still quite a few people who like the feel of a real book in their hands and the publishing industry is banking on the likes of us.
10/28/2019 11:28 AM
Why You Should Write Book Reviews For Other Authors
Are you struggling to write and publish your own books, can't see any reason to write reviews for other authors? Well, I'm here to tell you that if you want to sell your own books, you should be READING and REVIEWING other authors. Not only does it help them sell books, but it gains you name recognition and empowers you in the industry. Knowledge is an amazing thing, you can never gain too much. Reading in your industry is an amazing way to gain knowledge, and promote your own books.
06/25/2019 03:36 PM
Two Things Self-Publishing Authors Must Do
Think back to the last time you were in a bookstore. How did you choose a book to read? Sure you have your favorite sections, but chances are you looked at the front cover, back cover, and (if you are the thorough type) inside the jacket. If you look around the store, you will see everybody else choosing books the same way. The whole process takes two to five seconds. If you are self publishing, you may be tempted to skimp on some parts of the book publishing process. The way people choose books to read in a bookstore teaches self-publishers something very important. There are two areas in self publishing that does not pay to do cheaply; the cover art and the title.
02/07/2018 04:32 PM
The 4 Components to Building an Author Platform
In order to have a successful career as an author, you must first have a strong platform. This article explains the four components to building your platform as an author.
01/16/2018 08:26 AM
Three Reasons Why You Need A Book Marketing Plan
A book marketing plan can help you to clearly defines your goals as an author. It will help you to hone in on who your target audience of readers are, where they hang out, and other info, to help you create a plan to reach them right where they are, with your book.
01/15/2018 08:13 AM
How to Sell More Books
If you want to earn money from writing books, then you have to write more books, and you have to make sure they are books that people want to read. And you want them to be so good that readers keep coming back and looking for more books you've written. But how do you do that? How do you get people to want to read more of your books? What do you have to do to get them to want to avidly devour what you write?
01/03/2018 08:05 AM
How to Earn Money Writing and Selling Books
I run across thousands of people all the time all wanting to know how to make money writing and publishing books. They ask me because I earn all my money from my writing and I've been writing and self-publishing books for years. Once you know how to do it and you have your writing and publishing systems in place, it's easy. But you don't just need to know how to write books, you need to know how to market them effectively to the right people. And I'm going to show you how to do both
12/20/2017 02:52 PM
The Masada Faktor Read Prologue Free
This is an example of a prologue to a novel that can draw in a reader. The use of actual historical matter is a way to intrigue the potential reader. Including a piece of art in the cover image with a description of it in the prologue increases your chance of a reader picking up the book.
12/07/2017 10:09 PM
Writers Need to Take Care of Business
The effort you put into creating a targeted marketing campaign will be reflected in the sales figures. Instead of cutting your profit margins by discounting the price of your books, try to value add.
12/01/2017 09:01 AM
Book Trailers: Compiling & Arranging Elements for Effective Results
Producing a book trailer demands an assortment of skills and resources, mainly condensing the story to its most tantalizing elements and embellishing it with photos, videos, text, voice over, sound effects and music. It's complicated, time consuming task, and if you hire someone, very expensive. Yet with some simple strategies, guidelines, and resources you can produce an effective video for little or no money.
10/31/2017 04:09 PM
How to Create a Synopsis That Hooks Readers
When people pick up your book they want to know is what it is about. This is why books have a synopsis or description on the back cover. But if the text featured on the back cover doesn't hook the reader's interest right away, chances are they won't buy the book.
10/25/2017 08:57 AM
Authors: Your Book Is Your Business
You are the author, the sales person, the CEO and the brand. How to make your book sell so you can have the authorpreneur lifestye you desire.
10/13/2017 08:26 AM
Authors: Why You Should NOT Learn How to Market
As an author, you have to take responsibility for your book marketing. If you depend on others to do so, you likely won't sell many books. The reality is, some authors never learn how to market, thinking their books will somehow end up in the hands of readers. It's not that you have to do all the actual marketing, but you must know some essentials on marketing. Learn how to effectively market in order to sell lots of books.
10/13/2017 08:25 AM
Authors: Should You Be Selling in Bookstores?
With the convenience of shopping from one's couch or office, why would anyone take time to go to a traditional bookstore? Actually, there are many reasons. Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few favorites before making a buying decision. However, massive bookstores are not always the stores of choices for today's book buyer. Many prefer to shop at independent stores. Discover why Indie book stores are a great choice for today's author.
10/13/2017 08:21 AM
Authors: How to Effectively Use YouTube to Market Your Books AND Position Your Expertise
Authors are always looking for ways to gain lots of visibility for their books. One of the best ways is with YouTube. Yet, there are specific steps to take to make your video more enticing to viewers. Find out exactly how to use your videos to market a book with clear goals, a good title, the right playlist and a CTA.
10/13/2017 08:20 AM
Authors: Is It Worth Putting Time and Money Into Media Releases?
As an author, you're likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases. Yet, many authors never consider adding media releases into their marketing mix. If you're not using the power of media releases in your marketing, you may be missing lots of opportunity.
10/13/2017 08:19 AM
Authors: Are Facebook Ads for You?
Running Facebook ads isn't for everyone. Especially if you have no idea what you're doing. You can lose a small fortune if you don't understand the strategy behind advertising. You also have to find someone who clearly understands the analytics of your ad campaigns. It takes more, much more, than putting up an ad with, "Get my thing!" or "Buy my thing!" Discover a very effective use of Facebook ad spends.
10/13/2017 08:19 AM
Authors: Simple Ways to Generate Multiple Streams of Revenue From Nonfiction Books
As an author, it's likely you not only want to write, you also want to make money from your writing. The first thing to do is realize there are many ways for an author to make money from their writings. Book sales are obviously one way, but not the only way. You also have opportunities through speaking engagements, consulting, coaching and information products.
10/13/2017 08:18 AM
Authors: Your Words Have the Power to Transform, Influence and Change Minds
Now more than ever, your words, as an author, can transform. readers with your words. As an author, are you willing to write your truth? Are you willing to take a position that CAN change lives? Are you willing to quit hiding out?
09/23/2017 08:54 PM
Authors: The Reality of Why You're Not Selling Books
No matter how you slice it, as an author, it's your responsibility to do what you can to market your books. And marketing takes time, effort and focus. Marketing doesn't have to take hours out of your day. With as little as 30 minutes a day, you can produce amazing results.
08/01/2017 07:50 AM
How To Use Marketing Channels To Drive Book Sales
Understanding how online and offline marketing channels can work together is essential for your book's financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your book build a continuous stream of income. Here is a short discussion and explanation about book marketing channels, and how they can help you become a more successful author.
07/31/2017 08:08 AM
The Surprising Truth About How You Can Make It Big In The Book Business
Is there a closely guarded secret for making it really BIG in the book business? Is the system rigged in favour of some selected authors? Are the top four global publishing houses to blame for the mediocre performance of close to 99% of published authors worldwide so they can keep all the profit to themselves?
06/29/2017 10:55 AM
How to Market Your Book In 6 Simple Steps
Well, you have published your book and now the next question that will come to your mind is 'How to Market it". Don't worry, If you are an Author of newly published book, then this article will definitely help you in marketing your book to attract more sales.
06/11/2017 02:20 PM
Risks Authors Face When Posting Original Works Online
Authors, who place a check mark in the "Terms of Use" agreement box, while giving little thought to intellectual property rights when they post their original literary creations online, may be signing over control of who uses and makes the money from their creative work. Be sure you are using online resources and not allowing online resources to use you without a return on your potential loss of rights.
06/09/2017 09:14 AM
Simple Steps for Virtual Blog Tour Success
A Virtual Blog Tour (VBT) takes both time and energy to ensure its success. Most often authors use these to announce and launch their books. However, even coaches and speakers on a specific subject may find VBTs a worthwhile endeavor. How do you ensure your VBT doesn't fall short of its goal?
06/01/2017 11:34 AM
The Book Marketing Snowball
Book marketing efforts build up over time. It's a marathon, no a sprint.
05/21/2017 02:37 PM
Understanding The 3 Stages Of The Buying Cycle Can Improve Your Book Sales
Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, you will be able to fine-tune your marketing efforts and make them more effective and improve your book sales. Here is a quick explanation about the 3 stages of the buying cycle.
05/01/2017 12:08 PM
How to Presell Your Book With Targeted Content Marketing
Preselling removes much of the resistance that typically comes along with getting someone who was completely unaware of you and your books to take a closer look and actually give them a try. If you take the steps to make preselling a part of your overall marketing strategy, you'll soon find that many more of your prospects are ready and willing to buy when you present them with an opportunity to do so.
04/20/2017 12:42 PM
Dispelling the Myths of eBooks
eBooks are becoming more and more popular. They are convenient, green, and have the same impact that paper books have as far as the content is concerned. Even so, many people don't understand their true value. Let's dispel the myths.
04/20/2017 10:18 AM
The Many Ways to Promote Your eBook Successfully
Well, if your content is working effectively, your next step is to create another extremely effective tool and to promote it effectively. It is time to write an eBook.
04/16/2017 11:36 AM
3 Steps To Creating A Winning Sell Sheet For Your Book
Sell sheets have a simple mission. To Sell More Books. They're really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it can become a powerful marketing tool - especially when it's included as part of your media kit.
04/14/2017 12:33 PM
Why You Should Be Saving Your Clients More Time Than Money When Working With You
In my work with world renowned authors, speakers and thought leaders I get to see certain patterns. Sometimes those are a view into the future. Other times I see someone struggling unnecessarily, clinging to assumptions that are based on the way the world used to work. Our expertise is in the development and monetization of content at scale. It's the bridge between brilliant ideas and having a viable business that scales. Many of the standard rules of economics and business apply, however there are some nuances that are counter intuitive.
02/02/2017 02:19 PM
How to Boost the Search Engine Visibility of Your Books
Once you've written your manuscripts, you should never allow them to get lost in the vast ocean of the World Wide Web. By harnessing the power of Search Engine Optimization, you can position your book titles and brand prominently in internet users minds, by making them highly visibly and easy to discover!
01/26/2017 08:45 AM
Book Reviews - Aiming for the Pot of Gold
A review in a prestigious print magazine can truly make an author's name and multiply sales. Even a review in an online magazine can be archived and available to the internet for years. But how to achieve this goal in a competitive market is tricky. Before you begin sending books out to all possible magazines do your research. Despite Oprah's popularity, O magazine isn't right for every author.
01/04/2017 03:40 PM
5 Ways to Use Email Automation to Sell More Books
What if I told you that you could actually do less marketing work and potentially earn more money from your book sales? Email automation, also known as email marketing, can dramatically enhance and transform the way you sell your books and look at marketing forever.
12/22/2016 10:58 AM
How to Make a Profit As an eBook Publisher
In the modern era of easy content publishing, creating an eBook is now easier than ever. In this article, I'll go through the simple steps of how to make a profit as an eBook publisher. How to Write an eBook Fast (without writing) Most people do not know where to start when it comes to writing an eBook.
12/13/2016 02:23 PM
How to Use Blog Tours to Attract Your Ideal Audience
Ask any marketing expert and they'll tell you the same thing. The easiest way to sell a specific product to as many people as possible, is to offer it to the ones who actually want it. Seems obvious, but surprisingly many authors have no idea how to connect with the people who would be perfect candidates to buy their book, also known as their 'target audience'.
11/16/2016 08:11 AM
Why Write a Book to Kick Start Your Freelance Writing Business
Do you have a specific niche that you intend to fill with your most credible writing skills? Write a book outlining your skills, and proving your expertise in that area of marketing and writing. You'll be the top dog before you can say "Buy my book!" and why would you want to when you can give it away and gain more profit?
11/07/2016 11:03 AM
How to Launch Your eBook Using Social Media
If you have been in business for any length of time at all, you probably have a large volume of content that you may use once and then forget about it. Of course, you can probably re-purpose the majority of your content (assuming that it is not time-sensitive). However, there is another way to leverage that fabulous content for everyone's benefit.
11/02/2016 03:43 PM
5 Ways to Effectively Market Your Book
One of the most important activities an author needs to engage in is marketing your book. Yet, many leave it to chance and sales suffer as a result. When you sell books, you open up lots of opportunity.
10/19/2016 03:42 PM
Offer Your Book The Easy Way - Offer a Proposition
You can get paid to compose a book. It's effortlessly conceivable to make a quick $10,000, or even a six figure sum. You could even make seven figures - over a million dollars for twenty pages of content. It sounds mind blowing, however a quick seven figures is absolutely conceivable in the event that you have a HOT, hot thought or have had an affair that a huge number of individuals need to peruse about. In his 2001 book about composing true to life, Damn! Why Didn't I Write That?, writer Marc McCutcheon says that it's not hard to make a decent pay: "you can take in the exchange and start making a respectable salary much quicker than a great many people think conceivable".
10/11/2016 08:29 AM
How to Get Your Book "Discovered" by the Media
You've either completed the book, or you are near completion, and now you're looking for ways to raise awareness about your book. You're looking for readers, and lots of them. There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better.
10/04/2016 03:18 PM
Get Noticed by the Media by Newsjacking Your Book
The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity. But upon a bit of research, I realized that Newsjacking is a powerhouse way to get noticed by the media AND potential clients.
09/30/2016 02:25 PM
What "Authorpreneurs" Need to Know About Media Interviews
If you're an expert who has written a book or you are an "authorpreneur", one of the most important things you can do is secure media interviews. When you're on radio, television, podcast shows or in print, your credibility shoots up. Interviews are a great way to reach potential readers and ultimately, more clients.
09/23/2016 09:39 AM
Great Authors and Their Classic Books
Find great authors like Fyodor Dostoevsky, Oscar Wilde, James Joyce and George Orwell to read their classic books. Buy the classics including The Brothers Karamazov, The Picture of Dorian Gray, Ulysses and Nineteen Eighty-Four that are best out of the collection.
09/12/2016 11:44 AM
Six Smart Book Marketing Tips to Reach Amazon Bestseller Status
How can you let the people who need to know about your book discover it on Amazon. How to market your book and build a social media tribe without wearing yourself out.
08/18/2016 03:30 PM
Can Free Beta Readers Beat Book Editors at Their Own Game? What You Need to Know
Editing is essential to produce a publishable book but hiring a professional is not cheap. Where can you find free editing services from enthusiasts and is it worth it.
08/11/2016 02:43 PM
When Your Book Marketing Stalls
Publishing is changing and changing quickly. The number of independent publishers, so-called "indies," has increased markedly. More authors are taking the self-publishing route. Whether you're with a traditional, Indie, or self-publishing company, you have to get out there and market like crazy. Despite your time and work, sales may flatten, a discouraging turn of events. How can you rebound?

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Top Ten Ways to Promote Your Books Through Flyers
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