10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?

Follow these top ten tips for 2005 and it willbe your most profitable year yet!

1. Write an attention grabbing headline.

Realize that your headline must immediately"hook" a busy producer or editor at first glance. If your headline doesn't hook them, they won't read further.

2. Be certain that your book is appropriate for the target audience.

Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.

3. Realize that there is a difference in format when sending a release by email and by fax.

A faxed release and release sent by mail can beidentical. However, an email release requires carefulcrafting to get right and is an art onto itself. The keyconcept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.

4. Be certain to include key information in a bookrelease such as your ISBN number, publicationdate, page count and binding, and if you likea small .jpeg of the cover.

5. You can increase your chances of being booked on a radio station if you offerto give away books on the show in yourrelease.

6. For media releases aimed at reviewers,include information on how they canget a book to review by email or fax.

7. Do not follow up to see if the recipientreceived the release. If this is a show orpublication you are keenly interested in,call them with "new information" designed to create more excitementin featuring you.

8. Keep a notebook with you and jot down names of appropriate mediacontacts as you read publications andhear radio interviews.

9. Journalists and producers need you and your news, but will lose respect ifyou hammer them with releases thatdon't apply to their market or beat.Discriminate.

10. Keep a "swipe file" of clever advertisements or headlinesyou can refer to when you needa creative boost.

---

Publishing Guidelines: You can publish this article in your print or electronic ezine as long as you include the resource box/signature line below. If you are using this for your web based ezine, please hyperlink to http://www.BuildingBuzz.com and send a courtesy link to mailto:mdvari@deg.com

Marisa D'Vari is author of the new book Building Buzz: How to Reach and Impress Your Target Audience (Career Press, 2005 . Access a complimentary 76 page reports on free media placement, as well as additional articles, at http://www.BuildingBuzz.com and can be reached at mdvari@deg.com

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Branding Information:

Related Articles

Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material.
All About Branding
In this article i will explain how you can make your brand an succes.Corporate branding.
Business Branding - How Character Affects Customers and Your Business Image
The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character.
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean.
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them.
Franchising is Virtually Fraud Free
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry.
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market. There is not much difference in the way P&G operates as compared to how Unilever gets its products to the market.
Value-pricing Strategy: Were not The Cheapest but...
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended.
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes.
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa.
Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products.
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system.
Why Branding?
Having a concise, clear image that you project to your clients and customers is important in today's market. More and more people are leaving the job market and creating their own business, whether by choice or necessity, so the competition continues to expand.
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign.
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand.
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise..
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products.
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press.
Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand-or have its famous brand but no facilities-which would you choose? It's not a trick question. But it demonstrates the power of the brand.
Hiring the Right Graphic Designer for Your Small Business
Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell.