Branding Information


Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)


You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your company name) even when you are not on the air.The majority of advertisers use the free production services that radio and TV stations offer to save money.

Branding Advertising Agency


Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships.

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...


Big and Yellow 'M' reminds you McDonalds..

Living Your Brand on the Web - Part 2


Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically.

Living Your Brand on the Web - Part 1


OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google.

Quick Tactics To Brand Your Business And Make More Sales


This may come as a surprise..

Good Logos Make Great Sales Tools


Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products.

Does Your Message Pass the Test?


Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success.

Brand Awareness - Brand Identity


About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary.

Build Brand Value BIG Time


Ask your self this question, In which business are we really in? And stay far from the dark world of commodities..

Brand Identity and the CEO


This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he asked.

Branding Strategy - Brand Identity


Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa.

Brand Positioning - Brand Image


That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end .

Build Brand Identity Through Product Branding


Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT - PLACEMENT - PROMOTION - PEOPLE. These 4 P's will enable you to check the way your brand is interpreted.

Brand Building 101


Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency.


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