Branding Information


Brand Identity Guru - Is Your Brand Vital?


The world is not waiting for you?or your product or service. Or your firm.

The Face of Your Business, Part I


When we initially started our businesses, we had to decide how we were going to market ourselves. Kind of an obvious statement - every business has to do that.

Logo Design - Corporate Identity Branding - Brand Identity Guru


Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization.

Brand Strategy - Brand Identity Guru


If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand-or have its famous brand but no facilities-which would you choose? It's not a trick question. But it demonstrates the power of the brand.

Brand Value Plan - Brand Identity Guru


Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.

Logo Design - Branding - Brand Identity Guru


Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press.

Branding Guru - Brand Identity Guru


Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?One poor brand experience will not destroy a firm. One poor brand experience per day, however, can ruin a company in the long run for sure.

Branding Your Products Is Important


I was chatting with a couple of friends, all of us are either copy writers or graphic designers?or both?.in the advertising industry, so, naturally, our conversations leaned towards the topic.

Value Proposition Writing - Brand Identity Guru


Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo.

Brand Equity - Brand Identity Guru


7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2.

Donald Trump On Branding - Brand Identity Guru


Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself.

Build Brand Identity - Brand Identity Guru


Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood.

Branding Mistakes - Brand Identity Guru


1. It "sells itself.

How To Create A Brand That Sticks


Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it.

Play it Again Sam


The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.Consistency cannot be stressed enough in brand development: whether it is a color or a font, where you place your logo, the schedule for newsletters and promotions, or the way the receptionist answers the phone.


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