Branding Information


The Art of Successful Branding


Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business owner.

Choosing The Right Business Name


Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. "I'll just do business under my own name for a while, until I find something I like.

What Make Us Unique and Different


Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others.

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands


You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your-face concepts of Branding messages from all over the world.

Value-pricing Strategy: Were not The Cheapest but...


In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended.

The Top 10 Strategies for the Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

Brand Love, Part 2


Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relationships.

Brand Lo-o-o-o-o-ve...


So..

The Trust Issue In Marketing


One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be "sold" to and their desire to consume.

10 Secrets for Free Media Placement


Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?Follow these top ten tips for 2005 and it willbe your most profitable year yet!1. Write an attention grabbing headline.

Are You Brand Worthy?


Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Corporate Identity - A Rough Guide


A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal..

You'll Bring a Parade of Business to Your Door!


Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be.

How Do You Define a Good Logo Design?


Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand the purpose of having a logo.

How Important it is to have a Professional Logo Design for your Business?


There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business.


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