How to Transform a Boring Note Into A Killer Cover Letter - Part II

In Part I, we covered how to grab the reader's attention with the opening sentence. Nowwe'll get them interested, arouse desire, and get them to take action. Let's get moving.

Interest

Now that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal is to get the reader interested in you, right?

So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of the top salespeople and the qualities you possess that enabled you to become a top performer.

Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell the hiring manager. Create enough interest to make the reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back.

Desire

You've grabbed the reader's attention and created interested, now you'll arouse desire by describing the benefits the company will get if it "buys" what you're selling (which is you). What are the benefits of hiring you?

You've got a proven track record. You possess qualities that have made you successful in the past and will continue to make you successful in the future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation.

Fill in the details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for the job? Surely, there are several benefits you can use to sell the hiring manager on bringing you in for an interview.

Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because the hiring manger wants to meet someone who'd send such a creative cover letter.

Action

All that's left now is to get the reader to pick up the phone and call you. Don't leave the reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within the letter. It looks like this:

Here's What To Do Next?

Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me?"

Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you.

Some people will want to pick up the phone and call you. Others prefer email. So give them multiple ways to contact you. That increases the chance they'll contact you for an interview. And that's what you want, isn't it?

So there you have it, the AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get the phone ringing off the hook.

Here's What To Do Next?

Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all the details at: www.CoverLetterGuru.com

Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com

How to Transform a Boring Note Into A Killer Cover Letter - Part I


More Resources

Fascinating Ways to Make a Living Doing What You Love May Be Closer Than You Think...
You don't have to look very far to find fascinating ways to make a living. Opportunities are literally everywhere? if you're looking, that is.
9 Secrets to Career Success
Are you miserable at your job (or what you are doing) but go anyway to earn a living? Do you feel you are unable to use your talents and are doing things that are stressful? Do you find yourself in a career rut?
Targeting Your Resume is So Important For Your Career
Targeting your portfolio, (resume and cover letter) can get you any job you desire! The purpose of targeting is so you can find your perfect match, your dream job!To target successfully, you need to calculate the position, do this and you will be sure to hit the mark.When targeting the job you wish to apply for, ask yourself,"Am I responding to this position because I really want to do this job, or am I merely responding because the position is available?"
Rich Career, Poor Career
What makes for a rich career? It is more than just the salary and benefits. A rich career is one that suits your talents and provides an opportunity to make a meaningful contribution, as well as one that provides the right compensation.
Taking a Survival Type Job Is Good For You.
Ugh! Arg! How can a survivor type job be good for me?I'm barely hanging on to what I found and at minimumwage. (I have been promised a ten cent an hour increasein one month).
Are You Busy Living or Dying?
If you are not busy living, then you must be busy dying. Most of us do this subconsciously and are unaware of which side of this equation we reside on.
How To Survive A Job Loss
Has this ever happened to you: You have been working at a particular job for a few years. It's not the greatest job and it hasn't always allowed you to capitalize on your unique gifts or talents.
Using Your Whine Factor
Brian's work was exceptional. Still, as his boss, I rarely offered him additional responsibilities, never thought of promoting him or selecting him for a critical project.
Unlimit Your Life!
Do you have a tendency to think in absolutes?Is everything good or bad, black or white?This type of thinking can severely limit your options. Or worse, prevent you from getting an accurate picture of what'spossible.
Finding Your Ideal Career
In the current climate, many people are looking away from the traditional job market towards working for themselves. The massive redundancies and job-insecurity has caused many people to radically rethink their career plans.
Pre-Interview Web Research
You have obtained an interview -- congratulations! You feel prepared to discuss your strengths, your accomplishments, your willingness to work hard and learn quickly, and your ability to fit seamlessly into the employer's needs. But.
Six Factors That Can Cost You the Interview/Job
Most job seekers know that an unprofessional appearance will count against them at an interview. Here are six MORE factors that can help you remain in the unemployment line:
Hey! - Are You Being Paid What You Are Worth?
Are you being paid what you are worth? Has anybody ever asked you that? Have you ever asked yourself?The answer to this question really hinges on another question: "Do you work for a boss or do you work for yourself?"If you work for a boss the answer must be a resounding NO! You see, you cannot possibly be paid what you are worth because your boss is being paid what you are worth. He or she then pays you at a discounted rate.
How to Be Prepared for a Layoff
If you are concerned that your company might be planning a layoff, your best course of action is to be prepared. Employees often see warning signs that their jobs may be at risk.
Career Change: A Glittering Invitation To The Emotional Stalkers
As much as you are yearning for career-change, and as much as the trends actually favor it, just contemplating a shift is a glittering invitation to four emotional stalkers who love nothing better than to play a nasty game of team-tag at your personal expense. When you unmask these bandits -- even a little -- they begin to lose their emotional charge - leaving you free to more fully explore the opportunities to re-invent yourself.
Success at Work: Techniques: Computer Literacy
It's hard to believe that there are people in today's workforce who don't know how to use a computer. In today's society, being computer illiterate is equivalent to being functionally illiterate.
How to Turn Career Mistakes into Career Wins
I recently talked with a client who was paralyzed at the thought of making another "mistake" in her career.She was stuck and unable to choose a direction.
What Can I Do To Improve My Job-Interviewing Skills?
Whether you're a student job seeker or a polished and proven executive, the first thing you must come to terms with is, "Regardless of the position you seek, you are now in sales!" The product you are selling is YOU! The interview is your opportunity to differentiate yourself in the eyes of your customer [the interviewer] when compared to your competitors [other job applicants].
What You Should Know About A Medical Billing Specialist
Whether you are a person who is thinking about becoming a medical billing specialist or a company looking for a medical billing specialist, then this article is for you. There are several things that you should be aware of in the medical billing industry and I will walk you through them so that you will have the background information that you need to help you make a decision that will best suit your needs.
How NOT to Write a Resume
You can learn a lot about how to do something right by first learning what NOT to do.Take resumes, for example.

More Careers & Employment Information:

Related Articles

Spiritual Practices Offer Peace and Acceptance
Facing career transitions and daily life challenges can leave us feeling lonely, stressed and anxious. How do we manage to deal with the financial and emotional stress of having a home, a car, work (or no work), kids and a spouse in this too-busy world?Spiritual practices can help us navigate through the turmoil of work and life transitions with more acceptance and peace.
How to Make Money as a Reflexologist
Being a reflexologist is one of the top five career choices in the field of holistic health. The trend shows that more and more people are turning toward holistic practices to enhance traditional medical therapies.
Career Moves: Take Charge of Your Life
Every day millions of people let their inner fears stop them from creating the life of their dreams. No one will deny that it is scary to step out of your comfort zone, but once you challenge your fear and take action, you can attain great things.
What To Do When Your Boss Is a Butthead
I've never worked for a boss I didn't like or respect. Sure, some were better than others, but I never considered quitting my job because of a bad boss.
The Perfect Fit: Women & Franchising
An interesting combination of factors at this time in history may be the reason so many women are turning to franchising to fulfill their entrepreneurial desires. Women's increased financial power, better education, and corporate experience, combined with their desire for more autonomy and desire to connect with others who share their values make franchising a great fit for many women.
Hello Work World, Im Un-Retiring
For many years, you looked forward to that day when you would bid the world of work a fond farewell and ride off into the sunset of your golden years.Initially, it felt wonderful not to have to go somewhere each morning.
Turning the Table: Questions for Your Interviewer
(DES MOINES, Iowa - January 26, 2005) The fateful final question of all interviewers may carry more weight than you would think. Upon hearing "Now, do you have any questions," you are given a chance to show the quality of your character and interest in the company.
Finding Success In Todays Job Market
This year we are experiencing the most dynamic and rapidly changing economy in all of history except for next year, and the year after, and the rest of our working lives. The days of being able to get a college education, then get a good job for life, which will give you financial security and retirement are gone forever.
Get Your Dream Job!
Anyone who is a jobseeker knows that looking for a new job or career is a job in itself. Once you have completed the laborious task of writing your resume and submitting it to various companies, you now have to pass the screen test to get the job.
Staying In The Game
The message came from Human Resources. There's nothing to worry about with the newly announced organizational changes and pending merger, it reassured.
Job Interview Preparation - What Employers Are Looking For
When an employer decides to conduct an interview with you, there are certain things that they are looking for from you. Naturally, you are likely to focus on these things during an interview, but you should remember all of the tips in this manual because following those tips is what is going to make the employers see all of those things in you.
Five Facts You Must Know When Changing Careers
Too often in life, we fail. We fail not because we set our goals to high and miss achieving our aspirations.
Why Do Interviews Die: That Sinking Feeling and How to Prevent it!
Interviews die because a mistake occurred. Sometimes, you've made a mistake; sometimes they die because someone who screened a resume did.
Back to School for a Career Change
Q. I hate my job as a computer consultant.
Telecommuting Resumes
Your resume needs to outline your skills and experience, as most know. What some may not know is that employers want to know what you'll bring to the table.
Dissatisfied With Your Job? Stop Putting Your Attention on What You Dont Want!
If I were to ask you the percentage of time you spend thinking about what you don't want, what would it be? And the percentage of time thinking about what you do want?Experience with my clients has shown me that most of us spend a lot more time thinking about what we don't want. Some examples when it comes to our job include:-I hate my commute.
Ten Tips to a Powerful Resume
A new resume can jump-start your career. Your network contacts may ask for a resume and some industries absolutely, positively demand a resume as the price of admission.
Avoid Your CV Always Ending Up in the Bin
Cover Letters must grab the reader's interest so that they immediately want to learn more about the writer (you).Your cover letter is generally the first document those potential employers will read.
Your Interview Questions Are a Serious Matter
Of course interviews are mainly about you answering the questions they put to you, but at the end of your allotted interview time, the questions that really matter most are yours. You should hope to hear the interviewer ask you:"Have you any questions?"But even if they don't ask, you should grasp the opportunity and say:"Do you mind if I ask a couple of questions?" However you must be careful when planning what questions you're going to ask, and make sure that they are not ones that you should already know the answer to because it's been covered in the interview.
Do You Have the courage to ignore the experts?
Do you have the courage to ignore the experts? Do you have the willingness and ability to understand and use the power that is within you? Courage is that state of mind when you do something that you know is right for you and your loved ones and the rest of the world thinks you're mad. The ability to make the decision and then make it happen.