Copywriting Information

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy


Every day, more and more of us begin new online businessventures, hoping to make a better living or just a little extraon the side. And every day, more and more of us fail.

How to Hold Peoples Interest throughout those Long Copy Sales Letters


People tend to read your ads and sales letters in 2 different ways:1. Word For Word2.

Long Copy versus Short Copy


When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing.

What A Ghostwriter Needs To Do To Earn Top Dollar


The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.

7 Steps You MUST Take Before Writing a Word of Copy!


Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter.

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting


Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun.

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences


Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout.

The Secret to Drilling Down Deep in Your Target Market


Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off).

How to Get Instant Attention


Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative.

Copywriting Tricks: Nailing the Voice


Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.

How To Take Your Freelance Writing Chances


Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again.

Custom Writing Services: Market Overview


Market identificationCustom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based.

How To Become A Freelance Copywriter In New York


As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want.

Five Tips for Writing Eyeball-Grabbing Headlines


If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.

Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience


These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you.

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