E-Commerce Information


Complementary-Relational Linking and How It Could Save Your Internet Business


The concept of linking is that sites with common interestsshould link to drive more traffic to each other's businessesand to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with highpopularity.

Chinas Online Shopping May Be Booming In The Next Few Years


Data from China Internet Network Information Center (CNNIC) shows that till June 2004 Chinese online user has reached 87 million, of which, 7.3% has experience of online shopping.

The Essential Christmas Web-store Makeover


Ten great tips to turn online holiday shoppers into eagerbuyers - and satisfied customers.When meeting potential clients, you wouldn't dream ofshowing up late in a mismatched outfit, hair disheveled,with food on your tie and no business card, would you? Andif they asked for testimonials or explanations about yourcompany policies you'd hardly say, "Sorry, I don't give outthat information.

Intranet Project - RAD or Waterfall?


Building BridgesI have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.Let's say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry.

Looking For Free Advertising, Here It Is!


There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.I posed the question of "free advertising" to a few forums and they all can back the same, but with new links to check out.

Simple Steps to Start a Profitable Member Only, Subscription Web Site


Having a successful member only, paid membership site is one of the best ways to make money online. A successful membership site can give you the steady income of a CEO ?.

Choosing on Order Fulfillment Service


When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it's time to begin outsourcing your order fulfillment. Although all order fulfillment centers offer the same basic services, their individual methods and costs will help you choose one over the other.

Get Out of The Way


Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most 'peaceful' and among the most 'useful' I had seen in a long time.

Direct Marketing isn't all Brute Force


There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.

Your Readers are Publishers Too


Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn't, but somehow we just can't resist retaining complete control of the creation and publication of our website and newsletter content.

Helping Your Visitors: a State of Mind


What does "helping your visitors" mean exactly?It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.That may sound like a simple task, but it isn't.

Say Something Worth Talking About


I recently published a short e-book called 'One Thing I Know About Doing Business Online'. Seventeen people contributed - including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGovern and Ann Handley.

Tell Them Whats in The Can!


What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.

The Art of Being Human


This isn't the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again.

Web Users Crave Familiarity


The sad truth is, general Web users would love it if all our sites looked like Amazon.com.


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