Email Marketing Information

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

There are many reasons why, but the top three are:

  • you're advertising to other readers whom you know are already interested in e-zines
  • you can finely target other e-zines whose readers would likely be interested in YOUR topic
  • it's easy and inexpensive
  • First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

  • Gimme the "meat." What do you have to offer?

    No one's going to give a hoot about your e-zine unless you tell them what they'll GET out of it.

  • What does your e-zine show, teach, or share with your reader?

    Write them down now. For example, my other e-zine, "Publish for Profits," tells how to publish and promote an effective e-mail newsletter..


  • NOW, translate those features into benefits.


  • By showing my readers how to publish and promote an effective newsletter, "Publish for Profits" helps them attract new clients/customers and increase sales. THAT's what they really care about! Get your result down to one or two sentences. You now have the "body" of your ad.
  • Write your headline.

    Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Here's where you can really grab the reader, effectively saying, "Hey, look over here!"

    Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine.

    Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention.

    IMPORTANT NOTE: Don't overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers' attention, but don't cram your message down their throats.


  • Incorporate some "power words."

    These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy.

    "you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn"


  • Add your "call to action."

    All good ads give a call to action. Never make your reader have to assume what to do next!

    YOUR call to action is obviously to ask the readers to sign up for your e-zine. Do this in your last line or two.

    Example: 'Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.'


  • Massage your result into the two sizes of ads you'll need.

    There are generally two ad sizes you'll need for an effective e-zine ad campaign.

  • THE "CLASSIFIED" AD: Most e-zines offer spots for 5-line ads, so this is a great size to have ready-to-go. Remember to use all three components: headline, body, and call to action.


  • THE "SPONSOR" AD: If you choose to be a "sponsor" of another e-zine, you'll have room for a longer ad. These are usually at the top of the issue and allow for at least 10 lines.

  • To write your sponsor ad, just take your classified ad and build onto it. Give us more benefits and details. Again, remember to use all three components: headline, body, and call to action.

    Remember - your words are selling your ezine!

    Everyone's finally catching on to the fact that publishing an e-zine is an incredibly effective self-promotional tool. That means you have plenty of competition, and that you'll have to work to SELL your e-zine to prospects. We're all so overwhelmed with information these days, that it's not enough to just offer us something FREE - you need to show us how it will be worth our time!

    Take your time to craft a truly COMPELLING ad for your e-zine. It will be well worth it.

    (c) 2001 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/


    MORE RESOURCES:
    Internet and Businesses Online:Email Marketing Articles from EzineArticles.com
    03/30/2020 09:26 AM
    Your Reader Must Always Be Your Main Concern
    "Your reader must always be your main concern." - Stephen King Truer words have rarely been spoken. Because whether you're writing a book, selling your product (online or in print), writing an email, or simply talking to someone, your primary focus should always be the person you're trying to influence.
    03/29/2020 10:48 AM
    Gary Halbert's Ingenious Solution to Overcome Writer's Block
    Recently, I spoke with one of my buddies about email marketing. He's a great writer (he's the author of two best-selling books), but when it comes to writing emails to his list, he chokes. Well, with that said, he's actually a great writer, and he's definitely found "his voice.
    03/29/2020 10:42 AM
    The Jean-Claude Van Damme Secret to Closing More Sales
    The other day, Netflix had graciously bestowed upon me one of the greatest 80s movie classics. Kickboxer with Jean-Claude Van Damme (JCVD). It's so campy, yet so amazing.
    03/29/2020 10:42 AM
    Principles Vs. Tactics: How to Write a Sales Email in Under 30 Minutes
    Have you ever tried to solve a Rubik's Cube? You know, those small 3??3 cubes with different colors on each side? Last year I finally learned to solve one of those bastards.
    03/11/2020 09:48 AM
    Your Email Autoresponder Sequence or I've Got an Email List - Now What?
    You've collected a list of email addresses - now what? Priority is to keep in contact with your list on a daily basis. So you'll want to create a sequence of emails to send to your list. While you are accumulating your list of email addresses you should be studying the emails you get from other marketers.
    01/09/2020 10:14 AM
    Attention Affiliate Marketers! Want to Get Your Products In Front Of Highly Targeted Audience!
    If you get your products in front of a targeted market, you stand a good chance you are going to make an affiliate sale, which in turn means that you are going to your commission. Therefore if you are an affiliate marketer, you will agree that you are consistently trying to get your products in front of Highly Targeted Audience.
    12/26/2019 12:49 PM
    Do You Think Email Marketing Is Sexy?
    My experience with email marketing and as a satisfied customer I high recommend Aweber. You may not think that Email marketing is that sexy but you will agree it is so important especially when it comes to small business. There has to be a low barrier of entry for email marketing otherwise it is going to be difficult for anyone to get started.
    10/29/2019 12:47 PM
    8 Newsletter Tweaks for Better Results
    Using a newsletter format to engage your list members and help nurture your list is still a wonderful way to bring people back to your site, to tell them about the news that's happening, and to educate and inform them. But you need to do it with conversions in mind. If you want better results, tweak your newsletter to include these ideas.
    10/28/2019 11:27 AM
    How To Promote Your Website and Build an Email List The Simple Way
    There are a number of ways to promote your website and create an email list. The people that view your website need to spend time on it as the information it features is of value to them. This will often direct them to be a subscriber to accepting you emails.
    10/23/2019 09:46 AM
    What Really Matters When Measuring Email Marketing Results
    It's important to pay attention to the numbers in your email marketing. But there are some things that are more important than others.
    08/07/2019 10:15 AM
    When Cold Contacting Erodes Your Brand
    Email marketing is cheap, right? So you can throw a thousand messages and see who bites, right? Yeah... not if you care about your brand.
    08/05/2019 11:21 AM
    The Secret to Overt, Shameless Selling
    Nervous about asking for the sale? Whether in person or online, that's a habit you need to shake. Here's how to get away with constantly selling yourself.
    08/01/2019 08:37 PM
    Simple But Effective Steps To Increasing Your Email Open Rate
    Are you an email marketer losing nights on how to improve your email open rate? If you answered yes to this question, then grab a glass of chilled water and read this piece to the end. To many, email marketing is plummeting but that's a pure lie. If you own a business and you are yet to start building your list, is time you start. Why build a list you may ask?
    07/29/2019 12:39 PM
    How Fast Does Your Data Travel Through The Internet?
    How fast you social media comments travels travel across the internet is something most people do not consider. These messages travel a close to the speed of light. The speed of light is 300,000 kilometers per second.
    07/29/2019 12:38 PM
    The Formula for Awful Cold Emails
    Want to bore potential clients and turn them away? You're in good company, based on the cold emails (like this) I receive.
    07/29/2019 12:35 PM
    A Short Rant About Email Marketing Mistakes to Avoid
    If the thought of using emails to sell intimidates you, don't worry. The good news is that if you screw up email marketing, you're in good company. Here's how to email better than even the experts.
    07/29/2019 12:35 PM
    Build an Email Marketing System You Can Be Proud Of
    I know a lot of you are curious about email marketing. What it is, how to do it, does it still work in 2019. I figured instead of my little articles, I'd put together a more complete resource answering all your questions. This article will focus on what it is and why you want to do it.
    07/29/2019 12:35 PM
    Your Greatest Email Marketing Asset
    If you're planning on using email marketing to grow your business and make a greater impact in the world, you'll have to think about a lot of things. Your brand. Your offer. If you're using one, your funnel. Your messaging. It can get a little overwhelming. Improving one thing might harm another. How do you juggle all these moving parts?
    07/29/2019 12:35 PM
    7 Habits of Great Email Marketers
    If you want to get your email marketing off to the right start, it helps to think like the pros. There aren't many rules with email marketing and it's important to find your won approach. That said, if you start with these ideas in mind, you'll skip a lot of pain.
    07/29/2019 12:34 PM
    What Should You Email Your List?
    Let's say you have a list - people who have signed up to receive emails from you. What do you do then? What do you actually send to people?
    07/29/2019 12:34 PM
    Networking for Introverts (No, Really)
    There's a lot of great advice out there to help introverts master the art of networking. And there's a lot of advice that says it's for introverts but isn't. You can hear stuff like: "Networking is important, so suck it up and do it!
    07/29/2019 12:34 PM
    How Every Email You Send Can Make People Think You're an Idiot
    How can email marketing make you look incompetent? When you ask your list to do dumb stuff for no reason. Like everything else, marketing needs good design.
    07/29/2019 12:34 PM
    How Luddite Lawmakers Will Kill Your Online Marketing
    What's this? Yet another clumsy attack on Facebook, with your honest business as collateral damage? Get used to it, or get onto email marketing.
    07/29/2019 12:34 PM
    Avoid Monte Carlo Marketing
    How random is your marketing? You probably think it's not - that every move makes sense. You might be right. Here's how to be certain, though.
    07/29/2019 12:33 PM
    The Common Trap With Email Marketing Timing
    When should you send emails? Morning? Lunchtime? On their way home from work? Here are the bigger questions you're not asking.
    07/25/2019 12:18 PM
    Lie to and Patronise Folk, and You End Up With Idiots for Clients
    I oughtta clean up my email marketing subscriptions. Too many lie to me and treat me like an idiot. Who, exactly, are they trying to sell to?
    07/08/2019 12:44 PM
    5 Reasons Why Emailing Discount Codes Kills Your Sales
    After buying shirts online, I was spammed with generous discount codes. I haven't opened a single email. Here's what I would read instead.
    04/24/2019 11:53 AM
    How to Generate Leads With Landing Page Giveaways
    We all want a massive email list, but growing one can be like climbing a mountain. It takes a lot of time, hard work, and perseverance. Or, does it? Today, I'm going to share how considering a giveaway as a lead-generation option should be approached.
    04/23/2019 03:17 PM
    How to Renew Old Clients With Funny Emails
    Most emails sent to renew past clients are as dull as stagnant pond water. "Hi, haven't been in touch for some time since the Grimley project. Hope you are well.
    04/23/2019 03:15 PM
    What Marketing Strategy Is the Best for You?
    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.
    04/23/2019 10:20 AM
    4 Email Marketing Mistakes You Must Avoid In Your Business
    Email marketing is still one of the most effective forms of marketing a small business can participate in. But, if you want your email marketing to work, make sure you're not falling for any one of these critical mistakes.
    04/23/2019 10:18 AM
    5 Compelling Reasons Small Businesses Benefit From Sending Email Newsletters
    Email marketing is an efficient way to ensure that small businesses can reach out to their customers, grow their customer base, and build their reputation. Best of all, managing an email campaign is easier than most people imagine. In this article, we'll discuss the top benefits of email marketing for small businesses
    01/24/2019 01:12 PM
    Writing Persuading Emails
    Many people receive marketing Emails. Unfortunately for the sender, a large number of those people either read a small amount of the Email (at the top) and then abandon it and delete it. In those cases, the Email was not compelling or powerful enough to hold the attention of the recipient.
    07/30/2018 04:35 PM
    Designing Your Emails for Maximum Appeal
    Your Email design is very important and you want it to affect the other person in a positive way. An effective Email design means that you will help the reader to focus on what you feel is important.
    07/29/2018 05:14 PM
    Email Marketing Funnel Ideas Are Turning More Subscribers Into Customers
    Email marketing conversion are created to motivate your user to complete action or make a purchase. One of the unique ways for growing your email list (and profits) is by creating email marketing funnels for all your products, services, events and more. Before we search for exactly how to use an email marketing funnel, let's see about how to get more subscribers on your email list to start with.
    07/25/2018 08:16 AM
    4 Simple Steps to Improving Newsletter Click-Through Rates
    Are you aware of industry averages for newsletter open and click rates? How does your newsletter fair with this metric? If your rates have dropped dramatically or all along you have had less than stellar rates, please read this article to improve these statistics.
    07/24/2018 02:21 PM
    POP and Exchange - Pros & Cons Associated With Them
    Whether you use a web-server based email like Gmail or Outlook.com or you use the company networked emails, you must have come across the options of POP and Exchange. Read on to know about these email options!
    07/22/2018 04:33 PM
    Important Questions for an Effective Email Customer Support
    If you think that email is dwindling down, you are wrong. According to Statista, email users around the globe are projected to grow up to 4.1 billion in 2021. And whether you like it or not, this calls for a tight competition when it comes to reaching out to potential customers and responding to the loyal ones.
    07/15/2018 06:52 PM
    How to Target Your Ideal Clients With Digital Newsletters
    Are you using digital newsletters with your marketing efforts? If so, have you properly targeted the right ideal clientele with the right content? You need to ensure your objectives are in line with your offerings and the audience's needs. Here are five ways to get started.
    07/13/2018 08:55 AM
    4 Top Email Marketing Services for Entrepreneurs
    Newsletters do not have to be a hassle or something you dread doing. There are many companies that offer freely or at a slight cost depending on the amount of subscribers, you have the ability to create awesome marketing and information pieces for your tribe. Here are four companies we highly recommend Newsletter do not have to be a hassle or something you dread doing. There are many companies that offer freely or at a slight cost depending on the amount of subscribers, you have the ability to create awesome marketing and information pieces for your tribe. Here are four companies we highly recommend
    07/12/2018 04:16 PM
    The Email List - Saves You Time And Effort
    How to build your list. How to manage your list. Bad and good practices you can implement.
    07/05/2018 02:10 PM
    Premium Email Marketing Tools For Business
    Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. "Email marketing is using the specific tools to send your advertising emails to a group of people." Its one of the easiest ways to make money
    07/02/2018 08:03 AM
    How to Create the Best Company Newsletter
    Do you avoid sending out newsletters because either the task is too daunting or you cannot come up with content that is both engaging and yet still grabs their attention? Read further to learn about four basic strategies to create the best digital newsletters, which portrays you and your business in their best light.
    06/30/2018 08:22 PM
    Is Email Marketing Still Relevant?
    Although email marketing trends have changed, email is still the #1 marketing channel. Here's how you can keep on top of the changing marketplace.
    06/27/2018 03:31 PM
    Email Marketing - Avoid Getting Left in the Spam Folder
    Email marketing can be a difficult game to break into. However, with this guide, you can be boosted ahead of the rest with great tips on how to market correctly.
    06/13/2018 03:37 PM
    Email Marketing: The Fastest Way to Generate Leads
    There are many ways to turn targets into leads. But email is perhaps the fastest as most effective, as you can use it to nurture customer relationships in an intimate way.
    06/11/2018 12:12 PM
    Expert Guide to Setting Up Your First Email Marketing Campaign
    Email is a very effective marketing tool when done well. Here is a step by step guide to setting up your first campaign, from building your list to analysing performance, and everything in between.
    05/31/2018 08:47 AM
    Why Do People Think Email Marketing Is a Good Idea?
    If you're investing time and money in digital marketing for your business, you might have heard about how email marketing can serve your business. Email marketing is commonly regarded as one of the most effective tools for promoting your brand to potential customers, even outperforming other strategies such as social media. Email marketing campaign services exist for a reason, after all.
    05/21/2018 10:25 AM
    The Reason Why Email Marketing Is Still The Best
    Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.
    05/04/2018 08:25 AM
    The Benefits of an Email Marketing Campaign
    How many times have you checked your emails today? Once, twice, or a number of times? You probably have more than one email address too, one for work and one for personal use. We spend a lot of time checking, reading and responding to emails every day. It has taken over the normal telephone call because it is cheaper and makes it easier to send documents or pictures.


    home | site map |