Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

There are many reasons why, but the top three are:

  • you're advertising to other readers whom you know are already interested in e-zines
  • you can finely target other e-zines whose readers would likely be interested in YOUR topic
  • it's easy and inexpensive
  • First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

  • Gimme the "meat." What do you have to offer?

    No one's going to give a hoot about your e-zine unless you tell them what they'll GET out of it.

  • What does your e-zine show, teach, or share with your reader?

    Write them down now. For example, my other e-zine, "Publish for Profits," tells how to publish and promote an effective e-mail newsletter..


  • NOW, translate those features into benefits.


  • By showing my readers how to publish and promote an effective newsletter, "Publish for Profits" helps them attract new clients/customers and increase sales. THAT's what they really care about! Get your result down to one or two sentences. You now have the "body" of your ad.
  • Write your headline.

    Often times your ad will be stuck in the middle of many others. Use your headline to make YOURS stand out. Here's where you can really grab the reader, effectively saying, "Hey, look over here!"

    Your headline copy should attract attention and can either sum up your offer or highlight a benefit of your e-zine.

    Also, play with CAPS and punctuation to help your headline stand out. You can put your entire headline in ALL CAPS, just capitalize special words, or use asterisks (***) or other punctuation to grab attention.

    IMPORTANT NOTE: Don't overdo it! If you pump your entire ad full of caps and asterisks and exclamation points, it will lose credibility quickly. Grab your readers' attention, but don't cram your message down their throats.


  • Incorporate some "power words."

    These are words that give your ad ZING and get attention quickly. Here are 16 to get you started. See if any of these apply to YOUR e-zine offer, and use them as appropriate in both your headline and body copy.

    "you, free, money, profit, secret, easy, yes, save, guarantee, today, first, how to, new, now, discover, learn"


  • Add your "call to action."

    All good ads give a call to action. Never make your reader have to assume what to do next!

    YOUR call to action is obviously to ask the readers to sign up for your e-zine. Do this in your last line or two.

    Example: 'Sign up NOW at http://www....com or by sending an e-mail to subscribe@....com.'


  • Massage your result into the two sizes of ads you'll need.

    There are generally two ad sizes you'll need for an effective e-zine ad campaign.

  • THE "CLASSIFIED" AD: Most e-zines offer spots for 5-line ads, so this is a great size to have ready-to-go. Remember to use all three components: headline, body, and call to action.


  • THE "SPONSOR" AD: If you choose to be a "sponsor" of another e-zine, you'll have room for a longer ad. These are usually at the top of the issue and allow for at least 10 lines.

  • To write your sponsor ad, just take your classified ad and build onto it. Give us more benefits and details. Again, remember to use all three components: headline, body, and call to action.

    Remember - your words are selling your ezine!

    Everyone's finally catching on to the fact that publishing an e-zine is an incredibly effective self-promotional tool. That means you have plenty of competition, and that you'll have to work to SELL your e-zine to prospects. We're all so overwhelmed with information these days, that it's not enough to just offer us something FREE - you need to show us how it will be worth our time!

    Take your time to craft a truly COMPELLING ad for your e-zine. It will be well worth it.


    More Resources

    Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

    More Email Marketing Information:

    Related Articles


    Free Mailing Lists: Good Or Bad?
    Advantages of the free mailing listsThe free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a very small percentage of your visitors will buy on their first visit to your site.
    The Goose That Lays Golden Eggs
    Ever wondered what it would be like to have a goose that laysgolden eggs? Well, if you thought such stuff happens only infairy tales, think again!Now before you get carried away in your own curious thoughts,let me tell you that the magical goose I'm talking about is yourlist of subscribers or your contact list..
    How To Avoid Having Filters Eat Your Emails
    You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true.
    How To Create An Irresistible Subject Line For Your Next E-mail Promotion
    As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I'm subscribing to, arrive in my Bulk folder.
    Save Time By Creating Email Signature Templates
    If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate.
    The 12 Most Common Newsletter Design Mistakes
    Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message.
    The Gold Is In Your Mailing List
    Let me ask you a question, "What is the most valuable asset to any Internet Business?"If the product is what you're having in mind now, then you're wrong. No, it's not the domain name either and certainly not the number of employees you have.
    Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders
    So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings!For example, you can use your autoresponder to.
    The Most Critical Strategy to Your Survival, and Prosperity, Online
    For the sake of your long term survival and your short termprofitability online, you've got to think of your businessas more than just one or more products or services. Gettingcustomers is the hard part, so the best strategy is almostalways to gain their business long term.
    Can You Win The Battle By Using A Toothpick?
    Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you.
    8 Tips to Increase Response in Email
    Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:1.
    A Guide To Using an Automatic Responder
    It's unbelievable..
    Organizing Your Mailing Lists For Your Email Promotions
    With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them.
    Persistence, Patience, Dedication - The Nick Martin Interview
    Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark (Europe)Business name: LifeStyleNetworkerBusiness address: http://www.LifeStyleNetworker.
    Raid Your Autoresponder Attic For Content
    Why you need new website content.Finding or creating good content for our websites is a chore.
    The List Is The Thing
    Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors.
    How To Write E-mail Messages For Phenomenal Results
    Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn't it?Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?It's no rocket science.
    Creative and Profitable Ways to Use Autoreponders
    An interested visitor who has been strolling through yoursite has finally come to just what she is looking for andis about to make a purchase. It's a sunny afternoon, andher cat, who happens to be sitting on the moss under thevisitor's large fifty-year-old snow-rose bonsai tree,suddenly jumps down, and the priceless tree topples over.
    The Lowdown: How To Create And Send HTML Email
    I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you.
    Autoresponders - Simple Tweaks That will Improve Your Return Rate
    Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering.