Email Marketing Information

Building Relationships Takes Time: Overcoming the Overnight Surge Urge


Whenever we talk to a new or a "we hope to land soon" client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to feel comfortable enough to make the contact to initiate a purchase.

We say this because we believe it. Wholeheartedly and without reservation. We also believe this is the only way to be truly effective. (Well, another way is to have tens of millions of dollars of VC and ..... wait, that didn't work well, eh?)

We take the time to advise people how to start newsletters, get the list rolling, and begin building the relationships with prospects and customers and, over time, they are rewarded.

Since we spend most of the time doing this, you'd think we are calm folks, sipping caffe lattes while waiting patiently (yeah, right) for our brilliant marketing strategy to work. Right? Unfortunately for our poor stomachs, the answer is a resounding, "nope!"

Hey, the truth is that finding new clients today is a rough ride. The end rewards of newsletter marketing are great after taking the time to get the ball rolling to see the effects. We like to say, "It's like a locomotive. It can take a while to get rolling, but once it does, it can pull a lot of weight."

The knee-jerk response to moments of slow sales, or prospective sales, is to renege on the principles behind newsletter marketing and hunt for prospects rather than maintain the farming system put into place. Occasionally, we become tempted to throw our own advice out the window and, in a knee-jerk reaction, hunt rather than farm.

Here's how we cope with those moments and get our minds back into gear, where we can pay attention, once again, to our own logic:

Look at the number of new subscribers: Nothing makes you feel better than to look at the number of new subscribers. It gives you a warm, all-over feeling to know that people are responding to the message and are choosing to opt-in to the newsletter. We think that every new reader is also a potential client.

Look at the statistics on reading patterns: Next to new subscribers, nothing gets us juiced like checking out how people are reading the newsletters. This tells us that we have done our jobs properly and people do find the newsletters valuable. (We give each other high-fives at this point.)

Look at the statistics for our Web site: In the final analysis, the only stat that matters is new orders. But farmers know that 'you reap what you sow.' We look at the total number of visits to our Web sites, see if people are visiting the "right page" (the page with our free offer), which other pages they look at, and, my personal favorite, which continents from which they hail. (Last week, we had 92 visitors from Asia and over 200 from Australia. No one from Africa, though.)

Plan a strategy of attack for the next wave: One thing we are never short on is ideas and energy. Actually, that's two things. We have them both in good supply and we are constantly putting our ideas out there and suggesting new ways to bring clients on board. This is always a positive because, at a minimum, it distracts us and gets us working on something. Always a good thing.

Review our current client list: This is fun, because it confirms that things works and more good things will come.

We also go to lunch together, discuss the ups and downs of the day, and try to help one another focus and remain positive. Tasks like these are the keys to building and maintaining your trust in the newsletter marketing philosophy. It's not quick and easy. It's not a marriage proposal on the first date. But, over time and through repeated contact, it does work and relationships are built and deepened.

Lesson: When you believe something is true, and you advise others to act in accordance with that truth, make sure you walk the talk.

Meryl K. Evans is the Content Maven behind meryl's notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn't wear a 10-gallon hat or cowboy boots.


MORE RESOURCES:
Internet and Businesses Online:Email Marketing Articles from EzineArticles.com
07/08/2019 12:44 PM
5 Reasons Why Emailing Discount Codes Kills Your Sales
After buying shirts online, I was spammed with generous discount codes. I haven't opened a single email. Here's what I would read instead.
04/24/2019 11:53 AM
How to Generate Leads With Landing Page Giveaways
We all want a massive email list, but growing one can be like climbing a mountain. It takes a lot of time, hard work, and perseverance. Or, does it? Today, I'm going to share how considering a giveaway as a lead-generation option should be approached.
04/23/2019 03:17 PM
How to Renew Old Clients With Funny Emails
Most emails sent to renew past clients are as dull as stagnant pond water. "Hi, haven't been in touch for some time since the Grimley project. Hope you are well.
04/23/2019 03:15 PM
What Marketing Strategy Is the Best for You?
Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.
04/23/2019 10:20 AM
4 Email Marketing Mistakes You Must Avoid In Your Business
Email marketing is still one of the most effective forms of marketing a small business can participate in. But, if you want your email marketing to work, make sure you're not falling for any one of these critical mistakes.
04/23/2019 10:18 AM
5 Compelling Reasons Small Businesses Benefit From Sending Email Newsletters
Email marketing is an efficient way to ensure that small businesses can reach out to their customers, grow their customer base, and build their reputation. Best of all, managing an email campaign is easier than most people imagine. In this article, we'll discuss the top benefits of email marketing for small businesses
01/24/2019 01:12 PM
Writing Persuading Emails
Many people receive marketing Emails. Unfortunately for the sender, a large number of those people either read a small amount of the Email (at the top) and then abandon it and delete it. In those cases, the Email was not compelling or powerful enough to hold the attention of the recipient.
07/30/2018 04:35 PM
Designing Your Emails for Maximum Appeal
Your Email design is very important and you want it to affect the other person in a positive way. An effective Email design means that you will help the reader to focus on what you feel is important.
07/29/2018 05:14 PM
Email Marketing Funnel Ideas Are Turning More Subscribers Into Customers
Email marketing conversion are created to motivate your user to complete action or make a purchase. One of the unique ways for growing your email list (and profits) is by creating email marketing funnels for all your products, services, events and more. Before we search for exactly how to use an email marketing funnel, let's see about how to get more subscribers on your email list to start with.
07/25/2018 08:16 AM
4 Simple Steps to Improving Newsletter Click-Through Rates
Are you aware of industry averages for newsletter open and click rates? How does your newsletter fair with this metric? If your rates have dropped dramatically or all along you have had less than stellar rates, please read this article to improve these statistics.
07/24/2018 02:21 PM
POP and Exchange - Pros & Cons Associated With Them
Whether you use a web-server based email like Gmail or Outlook.com or you use the company networked emails, you must have come across the options of POP and Exchange. Read on to know about these email options!
07/22/2018 04:33 PM
Important Questions for an Effective Email Customer Support
If you think that email is dwindling down, you are wrong. According to Statista, email users around the globe are projected to grow up to 4.1 billion in 2021. And whether you like it or not, this calls for a tight competition when it comes to reaching out to potential customers and responding to the loyal ones.
07/15/2018 06:52 PM
How to Target Your Ideal Clients With Digital Newsletters
Are you using digital newsletters with your marketing efforts? If so, have you properly targeted the right ideal clientele with the right content? You need to ensure your objectives are in line with your offerings and the audience's needs. Here are five ways to get started.
07/13/2018 08:55 AM
4 Top Email Marketing Services for Entrepreneurs
Newsletters do not have to be a hassle or something you dread doing. There are many companies that offer freely or at a slight cost depending on the amount of subscribers, you have the ability to create awesome marketing and information pieces for your tribe. Here are four companies we highly recommend Newsletter do not have to be a hassle or something you dread doing. There are many companies that offer freely or at a slight cost depending on the amount of subscribers, you have the ability to create awesome marketing and information pieces for your tribe. Here are four companies we highly recommend
07/12/2018 04:16 PM
The Email List - Saves You Time And Effort
How to build your list. How to manage your list. Bad and good practices you can implement.
07/05/2018 02:10 PM
Premium Email Marketing Tools For Business
Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. "Email marketing is using the specific tools to send your advertising emails to a group of people." Its one of the easiest ways to make money
07/02/2018 08:03 AM
How to Create the Best Company Newsletter
Do you avoid sending out newsletters because either the task is too daunting or you cannot come up with content that is both engaging and yet still grabs their attention? Read further to learn about four basic strategies to create the best digital newsletters, which portrays you and your business in their best light.
06/30/2018 08:22 PM
Is Email Marketing Still Relevant?
Although email marketing trends have changed, email is still the #1 marketing channel. Here's how you can keep on top of the changing marketplace.
06/28/2018 08:11 AM
How To Write Emails That Convert
When we send out emails to our niche audience there's more to it than simply typing out a general, common message with an "Order Here" option and then pressing the send button. We need to be able to connect with our readers on a personal level and build up a relationship of trust and product authority which hopefully leads many to make a purchase.
06/27/2018 03:31 PM
Email Marketing - Avoid Getting Left in the Spam Folder
Email marketing can be a difficult game to break into. However, with this guide, you can be boosted ahead of the rest with great tips on how to market correctly.
06/24/2018 11:59 AM
Email Marketing Opt-In Forms And Tips
Have you checked your email today? Many check more than once per day and even get notified when each one enters their inbox. People do read their emails and we have an opportunity to put a nice message right before our potential customers eyes. So much effort is made to research, write articles and get websites ranked that email marketing is often forgotten or left undone as a way to communicate with our readers.
06/17/2018 10:19 AM
Email Marketing - Sending Out Your Posts
In this article we'll take a look at a number of issues concerning the email marketing autoresponder process. I'll go over some topics like how blog broadcasting works, RSS feeds, and whether you should be sending out your posts automatically or manually. We'll cover how to find your RSS feed URL and also how to track the email marketing results. At the end of the article is a nice How to - Step by Step VIDEO to watch.
06/13/2018 03:37 PM
Email Marketing: The Fastest Way to Generate Leads
There are many ways to turn targets into leads. But email is perhaps the fastest as most effective, as you can use it to nurture customer relationships in an intimate way.
06/11/2018 12:12 PM
Expert Guide to Setting Up Your First Email Marketing Campaign
Email is a very effective marketing tool when done well. Here is a step by step guide to setting up your first campaign, from building your list to analysing performance, and everything in between.
06/07/2018 10:54 PM
Email Marketing For Beginners - Important 1st Steps Video
There are many reasons to learn about email marketing for beginners and the important first steps of every campaign effort. Many businesses consider email marketing one of their most productive marketing avenues. Email usage is expected to surpass three billion users by 2020 and email marketing is a valuable tool for any company seeking to maximize their efforts to reach their audience.
05/31/2018 08:47 AM
Why Do People Think Email Marketing Is a Good Idea?
If you're investing time and money in digital marketing for your business, you might have heard about how email marketing can serve your business. Email marketing is commonly regarded as one of the most effective tools for promoting your brand to potential customers, even outperforming other strategies such as social media. Email marketing campaign services exist for a reason, after all.
05/21/2018 10:25 AM
The Reason Why Email Marketing Is Still The Best
Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.
05/04/2018 08:25 AM
The Benefits of an Email Marketing Campaign
How many times have you checked your emails today? Once, twice, or a number of times? You probably have more than one email address too, one for work and one for personal use. We spend a lot of time checking, reading and responding to emails every day. It has taken over the normal telephone call because it is cheaper and makes it easier to send documents or pictures.
04/30/2018 09:34 AM
Bad Email Marketing Practices to Avoid
Coming up with an effective strategy can be difficult. Firms specializing in email marketing campaign services would gladly tell you. Marketers sometimes forget what might work isn't always what might be best. It's time to review which email practices you should avoid.
04/26/2018 08:59 AM
Why Customer Support Is Your Marketing Strategy's Best Friend
Let's say you've started managing your brand's online activity. You're molding g your brand's personality and handling all your business' social accounts. Promotion for your business is doing well, but you want more creative content for better results.
04/24/2018 03:02 PM
5 Effective Ways to Create Salesforce Users Email Lists From Scratch
Salesforce Users Email Database - Businesses sustaining in the markets mainly depend upon consistent lead generation and sales. For this to happen, effective communication with the current and prospective customers is crucial. Hence, the foremost task for better leads and sales should be the ways to establish effective communication. A good relationship with the target audience can be considered as a major asset for any business. Do businesses need to know who the optimum customers are? and how to engage them to generate the desired marketing results? To know the right audience, businesses need to collect related data and build a list of target emails that can be utilized for effective email marketing.
04/23/2018 09:27 AM
When Email Marketing Becomes Spam
Today, we know there's a clear distinction between spam and email marketing. But usually when people think of spam, the first thing that comes to mind are messages that tell you one million dollars is waiting for you and all you have to do is click the button. By this standard, almost everyone is able to identify what messages are considered spam.
04/23/2018 08:05 AM
Simple Ways to Build Your Email List
Building an email list is important for many reasons. One reason is that your marketing database tends to degrade over time, and the rate of degradation is 22.5%, according to experts. A person may change their email address once they get hired by another company. Some may opt out or stop using their AOL address. So, it's important that you keep building your email list. For this, you can use the tips given below.
04/18/2018 09:55 AM
Best Email Marketing in 2018 - ConvertKit Vs Aweber
Despite the proliferation of social media and the onward march of technology, the role of email marketing in any marketing strategy is still very important. The problem is that with the added offerings from a number of new solutions (ConvertKit being one), it's often difficult to appreciate which one you should use. This tutorial is going to compare two of the more established - Aweber and ConvertKit.
04/12/2018 08:32 PM
Will Your Email Subscribers Ever Become Customers?
You can send all the emails you want, but if no one opens and reads them, they won't get you any results. How do you convert your email subscribers into customers?
04/12/2018 08:06 AM
The Issue With Subject Lines
Subject lines are the most important elements of your email marketing campaign. Get them wrong, and your email will be binned. Let's take a look at the right way to write them, boosting your next campaign's effectiveness.
04/09/2018 02:33 PM
6 Ways To Make Email Marketing More Effective
There are 6 ways to make email marketing more effective. If you follow these steps you will find this to be a huge benefit to any business building strategy.
04/04/2018 10:04 AM
Why You Should Outsource Email Support Specialists
Emails are still a reliable communication channel, even if they are asynchronous. They are just as interactive as other communication channels like social media and live chat. But in a world that moves fast, email replies can be outrageously slow. That becomes a disadvantage for customer support email, which is why some companies resort to alternatives like phone support, live chat, chatbots, and social media.
04/04/2018 09:37 AM
ConvertKit - Does It Work?
Convertkit is one of the newer "email marketing" systems to be released to the public. Despite being relatively simple to use, it's attracted 1,000's of users with core functionality of giving people the ability to manage subscribers, send updates / broadcasts and - most importantly - create "automation" rules. The automation aspect of the system is the most prevalent part of its offer - it lies at the core of the underlying value of the software. This review examines its effectiveness, both on a granular and macro level.
03/27/2018 09:25 AM
A Big Rookie Mistake You're Making With Your Email Marketing
Have you ever received an email from someone and wondered "who is this?" How did they get my information? They just sent you an email out of the clear blue sky from their email marketing system. How does that make you feel? That is wrong on so many levels. DON'T DO THAT!
03/12/2018 09:43 AM
Email Marketing is One of The Most Important Digital Marketing Techniques
As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer). Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own. For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home.
03/08/2018 08:01 AM
How To Increase Sales Through Email Marketing
Email marketing is effective, but like race car driving, it's only as effective as the person behind the wheel. It's important to know how to use email correctly to get the kind of results that you want.
03/05/2018 11:01 PM
Questions To Ask When Choosing The Perfect Email Marketing Tool
Email marketing tools can be defined as the tools used by marketers to create, test, optimize and send as well as report email based campaigns. A tool can be specific to functions like subject line generator or it can perform multiple functions to make the process of putting the campaign together so much easier. Considering that the competition will forever be there, the best any business can do is come up with strong marketing strategies and utilize all available options to stay afloat of the competition.
03/05/2018 11:01 PM
Reasons Why Email Marketing Makes A Good Channel For Any Brand
Social media seems to have taken over, especially when it comes to marketing, but email marketing still remains to be among the best channels you can use to communicate with targeted audiences. With the right email marketing tools and software, this kind of marketing can bring great improvements in any kind of business. Below are some of the reasons why email marketing remains to be among the best you can select for your brand the industry notwithstanding.
03/05/2018 11:01 PM
What Makes Email Marketing Software So Important?
Email marketing software eases the marketing process using email at a very affordable cost. It is what you need to keep in touch and maintain your customer base using valuable content, product promotions or even announcing deals and new offers that you may have for them. When you have the best email marketing software, the tedious process is made very simple, even to manage and keep track of every one of your campaigns. Your brand stands to gain so much with the right software including the following.
03/05/2018 11:00 PM
3 Features Your Email Marketing Software Should Have
Email remains to be among the best marketing tools you can use to improve returns for your business. With the right strategy you can nurture leads and increase sales because email offers easy acquisition, awareness, retention and eventual conversion of customers. With the right software you can create email lists, send out messages to relevant contacts and even use templates to put together an email marketing campaign that brings you good rewards.
03/02/2018 09:17 AM
Email Marketing Tips To Run A Successful Campaign
No matter, you accept the fact or run away from it, but you cannot leave the truth behind that email was, is, and will always be the core channel for digital marketing. And Email Marketing is important to reach out your wide audience and ensure their revisit on your website.
02/21/2018 03:18 PM
4 Email Marketing Practices Healthcare Marketers Can Deploy in 2018
What has always mattered and will matter even in 2018 is money and emails are best at earning it. Considered to be the most effective marketing tool, email campaigns have over and over again outraged other mediums such as social media, direct mail, and traditional methods in customer acquisition and retention.Email marketing is here to stay, and statistics are enough to prove that.
02/08/2018 04:16 PM
Great Advice For Building An Email Marketing Subscriber List
Emails are one of the best ways to communicate with others. They are quicker than postal mail, more efficient, serve many purposes, and completely free to send. Did you know that emails can even be used for marketing? With the simple click of a mouse, an email can be used as a marketing tool. In the following article, you will learn how to use emails for that specific purpose.
02/07/2018 04:35 PM
Get More Out Of Your Email Opt-In
When did you last check your email opt-in form? If you want to grow your list, you'll need to determine what's going wrong with your current set-up so that you can fix those issues and improve your email opt-in rate.


home | site map |