Email Marketing Information

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

This is what is referred to as a "False Positive". It means that although the recipient has opted in to receive your newsletter, for some reason or another, the mail server's filters have deemed it to be Spam and, in most cases deleted it, before the recipient has had the chance to give their verdict on whether it was worth opening or not.

In order to protect themselves (and presumably us) against the onslaught of unwanted emails, the servers have implemented filters, which are designed to stop Spam in its tracks. Of course there are bound to be some casualties - and in this case it is your legitimate correspondence.

There are four main things that happen when an email is filtered - depending upon which type of filter is being used.

  • It gets delivered - it has been deemed not to be Spam.
  • It gets deleted without notification to either sender or recipient.
  • It's deleted and the sender is notified via auto-bounce that the email address is no longer valid, even though it may be valid.
  • It's deleted and a blacklist is notified that the sender is a Spammer.
    So, let's have a look at the types of filters currently in use:
  • Community: This is based on the community joining together and installing the filters, then reporting any occurrences of Spam. False Positive occurrences should be low, but in reality they aren't. This is due to a couple of reasons: The first being the weed theory. What one person regards as a weed, another may regard as a flower. We all have different opinions. The other is that many people are now reporting once wanted email as Spam instead of unsubscribing.


    Blacklisting: ISP's generally use their own proprietary lists of known Spammers, created by themselves. Third party blacklisting companies also publish databases of Spam senders. False Positive's are extremely high, as these third party blacklists have no accountability. In fact anyone can report an IP Address as a Spammer and do not have to qualify their reasons.
    Address recognition: Sender's email address is in the recipient's address book or the server's/gateway's acceptable list. Email senders must earn their position within these lists.


    Trapping: The filter company plants email addresses all through the Internet to attract Spam Harvesters. Once the false addresses receive Spam, the source of the Spammer is identified; the sender is then blocked immediately across all users of the filter. False positives are extremely low.


    Challenge-Response: This white listing concept is based on all emails being Spam and the sender having to prove otherwise. Before an email is delivered, the ISP or PC that uses the filter challenges that a human sent the email. The sender has to then manually click the link and then they are added to the subscriber's permissible list. Any auto-responses such as Double Opt in responses do not work well with this type of filter.


    Rule-Based: This is the most commonly used type of filter on a server. It catches Spam by rejecting/accepting messages based on predetermined rules of what is acceptable.


    Bonded Sender: Email markers gain status as a non-Spammer through these bonder senders and are therefore permitted through the filters.


    Volume Blocking: Spammers are known to send high volume emails without thought to speed, volume or list cleanliness. The ISP sees the large amount as well as the other problems and terminates the connection.


    Probability: Using rules, a method "learns" the users definitions of Spam and decides what may be regarded as Spam. False Positives increase as rule-based Spam is reduced.


    Remember though, not only are you dealing with rule-based filters as well as the other types of filters (and most servers use a combination of filters), you also need to get past the personalised filters (i.e. the recipient themselves), so be sure to test your campaign thoroughly before sending it.

    Kath Pay is a Director of Ezemail Pty Ltd, (www.ezemail.com), an innovative company that provides comprehensive email & SMS marketing solutions ranging from DIY newsletters for small businesses to email/SMS campaign management for large international corporations. For more information on how easily email/SMS marketing can be implemented, please contact Kath on kath@ezemail.com


    MORE RESOURCES:
    Internet and Businesses Online:Email Marketing Articles from EzineArticles.com
    01/24/2019 01:12 PM
    Writing Persuading Emails
    Many people receive marketing Emails. Unfortunately for the sender, a large number of those people either read a small amount of the Email (at the top) and then abandon it and delete it. In those cases, the Email was not compelling or powerful enough to hold the attention of the recipient.
    07/30/2018 04:35 PM
    Designing Your Emails for Maximum Appeal
    Your Email design is very important and you want it to affect the other person in a positive way. An effective Email design means that you will help the reader to focus on what you feel is important.
    07/29/2018 05:14 PM
    Email Marketing Funnel Ideas Are Turning More Subscribers Into Customers
    Email marketing conversion are created to motivate your user to complete action or make a purchase. One of the unique ways for growing your email list (and profits) is by creating email marketing funnels for all your products, services, events and more. Before we search for exactly how to use an email marketing funnel, let's see about how to get more subscribers on your email list to start with.
    07/25/2018 08:16 AM
    4 Simple Steps to Improving Newsletter Click-Through Rates
    Are you aware of industry averages for newsletter open and click rates? How does your newsletter fair with this metric? If your rates have dropped dramatically or all along you have had less than stellar rates, please read this article to improve these statistics.
    07/24/2018 02:21 PM
    POP and Exchange - Pros & Cons Associated With Them
    Whether you use a web-server based email like Gmail or Outlook.com or you use the company networked emails, you must have come across the options of POP and Exchange. Read on to know about these email options!
    07/22/2018 04:33 PM
    Important Questions for an Effective Email Customer Support
    If you think that email is dwindling down, you are wrong. According to Statista, email users around the globe are projected to grow up to 4.1 billion in 2021. And whether you like it or not, this calls for a tight competition when it comes to reaching out to potential customers and responding to the loyal ones.
    07/15/2018 06:52 PM
    How to Target Your Ideal Clients With Digital Newsletters
    Are you using digital newsletters with your marketing efforts? If so, have you properly targeted the right ideal clientele with the right content? You need to ensure your objectives are in line with your offerings and the audience's needs. Here are five ways to get started.
    07/13/2018 08:55 AM
    4 Top Email Marketing Services for Entrepreneurs
    Newsletters do not have to be a hassle or something you dread doing. There are many companies that offer freely or at a slight cost depending on the amount of subscribers, you have the ability to create awesome marketing and information pieces for your tribe. Here are four companies we highly recommend Newsletter do not have to be a hassle or something you dread doing. There are many companies that offer freely or at a slight cost depending on the amount of subscribers, you have the ability to create awesome marketing and information pieces for your tribe. Here are four companies we highly recommend
    07/12/2018 04:16 PM
    The Email List - Saves You Time And Effort
    How to build your list. How to manage your list. Bad and good practices you can implement.
    07/05/2018 02:10 PM
    Premium Email Marketing Tools For Business
    Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. "Email marketing is using the specific tools to send your advertising emails to a group of people." Its one of the easiest ways to make money
    07/02/2018 08:03 AM
    How to Create the Best Company Newsletter
    Do you avoid sending out newsletters because either the task is too daunting or you cannot come up with content that is both engaging and yet still grabs their attention? Read further to learn about four basic strategies to create the best digital newsletters, which portrays you and your business in their best light.
    06/30/2018 08:22 PM
    Is Email Marketing Still Relevant?
    Although email marketing trends have changed, email is still the #1 marketing channel. Here's how you can keep on top of the changing marketplace.
    06/28/2018 08:11 AM
    How To Write Emails That Convert
    When we send out emails to our niche audience there's more to it than simply typing out a general, common message with an "Order Here" option and then pressing the send button. We need to be able to connect with our readers on a personal level and build up a relationship of trust and product authority which hopefully leads many to make a purchase.
    06/27/2018 03:31 PM
    Email Marketing - Avoid Getting Left in the Spam Folder
    Email marketing can be a difficult game to break into. However, with this guide, you can be boosted ahead of the rest with great tips on how to market correctly.
    06/24/2018 11:59 AM
    Email Marketing Opt-In Forms And Tips
    Have you checked your email today? Many check more than once per day and even get notified when each one enters their inbox. People do read their emails and we have an opportunity to put a nice message right before our potential customers eyes. So much effort is made to research, write articles and get websites ranked that email marketing is often forgotten or left undone as a way to communicate with our readers.
    06/17/2018 10:19 AM
    Email Marketing - Sending Out Your Posts
    In this article we'll take a look at a number of issues concerning the email marketing autoresponder process. I'll go over some topics like how blog broadcasting works, RSS feeds, and whether you should be sending out your posts automatically or manually. We'll cover how to find your RSS feed URL and also how to track the email marketing results. At the end of the article is a nice How to - Step by Step VIDEO to watch.
    06/13/2018 03:37 PM
    Email Marketing: The Fastest Way to Generate Leads
    There are many ways to turn targets into leads. But email is perhaps the fastest as most effective, as you can use it to nurture customer relationships in an intimate way.
    06/11/2018 12:12 PM
    Expert Guide to Setting Up Your First Email Marketing Campaign
    Email is a very effective marketing tool when done well. Here is a step by step guide to setting up your first campaign, from building your list to analysing performance, and everything in between.
    06/07/2018 10:54 PM
    Email Marketing For Beginners - Important 1st Steps Video
    There are many reasons to learn about email marketing for beginners and the important first steps of every campaign effort. Many businesses consider email marketing one of their most productive marketing avenues. Email usage is expected to surpass three billion users by 2020 and email marketing is a valuable tool for any company seeking to maximize their efforts to reach their audience.
    05/31/2018 08:47 AM
    Why Do People Think Email Marketing Is a Good Idea?
    If you're investing time and money in digital marketing for your business, you might have heard about how email marketing can serve your business. Email marketing is commonly regarded as one of the most effective tools for promoting your brand to potential customers, even outperforming other strategies such as social media. Email marketing campaign services exist for a reason, after all.
    05/21/2018 10:25 AM
    The Reason Why Email Marketing Is Still The Best
    Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.
    05/04/2018 08:25 AM
    The Benefits of an Email Marketing Campaign
    How many times have you checked your emails today? Once, twice, or a number of times? You probably have more than one email address too, one for work and one for personal use. We spend a lot of time checking, reading and responding to emails every day. It has taken over the normal telephone call because it is cheaper and makes it easier to send documents or pictures.
    04/30/2018 09:34 AM
    Bad Email Marketing Practices to Avoid
    Coming up with an effective strategy can be difficult. Firms specializing in email marketing campaign services would gladly tell you. Marketers sometimes forget what might work isn't always what might be best. It's time to review which email practices you should avoid.
    04/26/2018 08:59 AM
    Why Customer Support Is Your Marketing Strategy's Best Friend
    Let's say you've started managing your brand's online activity. You're molding g your brand's personality and handling all your business' social accounts. Promotion for your business is doing well, but you want more creative content for better results.
    04/24/2018 03:02 PM
    5 Effective Ways to Create Salesforce Users Email Lists From Scratch
    Salesforce Users Email Database - Businesses sustaining in the markets mainly depend upon consistent lead generation and sales. For this to happen, effective communication with the current and prospective customers is crucial. Hence, the foremost task for better leads and sales should be the ways to establish effective communication. A good relationship with the target audience can be considered as a major asset for any business. Do businesses need to know who the optimum customers are? and how to engage them to generate the desired marketing results? To know the right audience, businesses need to collect related data and build a list of target emails that can be utilized for effective email marketing.
    04/23/2018 09:27 AM
    When Email Marketing Becomes Spam
    Today, we know there's a clear distinction between spam and email marketing. But usually when people think of spam, the first thing that comes to mind are messages that tell you one million dollars is waiting for you and all you have to do is click the button. By this standard, almost everyone is able to identify what messages are considered spam.
    04/23/2018 08:05 AM
    Simple Ways to Build Your Email List
    Building an email list is important for many reasons. One reason is that your marketing database tends to degrade over time, and the rate of degradation is 22.5%, according to experts. A person may change their email address once they get hired by another company. Some may opt out or stop using their AOL address. So, it's important that you keep building your email list. For this, you can use the tips given below.
    04/18/2018 09:55 AM
    Best Email Marketing in 2018 - ConvertKit Vs Aweber
    Despite the proliferation of social media and the onward march of technology, the role of email marketing in any marketing strategy is still very important. The problem is that with the added offerings from a number of new solutions (ConvertKit being one), it's often difficult to appreciate which one you should use. This tutorial is going to compare two of the more established - Aweber and ConvertKit.
    04/12/2018 08:32 PM
    Will Your Email Subscribers Ever Become Customers?
    You can send all the emails you want, but if no one opens and reads them, they won't get you any results. How do you convert your email subscribers into customers?
    04/12/2018 08:06 AM
    The Issue With Subject Lines
    Subject lines are the most important elements of your email marketing campaign. Get them wrong, and your email will be binned. Let's take a look at the right way to write them, boosting your next campaign's effectiveness.
    04/09/2018 02:33 PM
    6 Ways To Make Email Marketing More Effective
    There are 6 ways to make email marketing more effective. If you follow these steps you will find this to be a huge benefit to any business building strategy.
    04/04/2018 10:04 AM
    Why You Should Outsource Email Support Specialists
    Emails are still a reliable communication channel, even if they are asynchronous. They are just as interactive as other communication channels like social media and live chat. But in a world that moves fast, email replies can be outrageously slow. That becomes a disadvantage for customer support email, which is why some companies resort to alternatives like phone support, live chat, chatbots, and social media.
    04/04/2018 09:37 AM
    ConvertKit - Does It Work?
    Convertkit is one of the newer "email marketing" systems to be released to the public. Despite being relatively simple to use, it's attracted 1,000's of users with core functionality of giving people the ability to manage subscribers, send updates / broadcasts and - most importantly - create "automation" rules. The automation aspect of the system is the most prevalent part of its offer - it lies at the core of the underlying value of the software. This review examines its effectiveness, both on a granular and macro level.
    03/27/2018 09:25 AM
    A Big Rookie Mistake You're Making With Your Email Marketing
    Have you ever received an email from someone and wondered "who is this?" How did they get my information? They just sent you an email out of the clear blue sky from their email marketing system. How does that make you feel? That is wrong on so many levels. DON'T DO THAT!
    03/12/2018 09:43 AM
    Email Marketing is One of The Most Important Digital Marketing Techniques
    As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer). Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own. For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home.
    03/08/2018 08:01 AM
    How To Increase Sales Through Email Marketing
    Email marketing is effective, but like race car driving, it's only as effective as the person behind the wheel. It's important to know how to use email correctly to get the kind of results that you want.
    03/05/2018 11:01 PM
    Questions To Ask When Choosing The Perfect Email Marketing Tool
    Email marketing tools can be defined as the tools used by marketers to create, test, optimize and send as well as report email based campaigns. A tool can be specific to functions like subject line generator or it can perform multiple functions to make the process of putting the campaign together so much easier. Considering that the competition will forever be there, the best any business can do is come up with strong marketing strategies and utilize all available options to stay afloat of the competition.
    03/05/2018 11:01 PM
    Reasons Why Email Marketing Makes A Good Channel For Any Brand
    Social media seems to have taken over, especially when it comes to marketing, but email marketing still remains to be among the best channels you can use to communicate with targeted audiences. With the right email marketing tools and software, this kind of marketing can bring great improvements in any kind of business. Below are some of the reasons why email marketing remains to be among the best you can select for your brand the industry notwithstanding.
    03/05/2018 11:01 PM
    What Makes Email Marketing Software So Important?
    Email marketing software eases the marketing process using email at a very affordable cost. It is what you need to keep in touch and maintain your customer base using valuable content, product promotions or even announcing deals and new offers that you may have for them. When you have the best email marketing software, the tedious process is made very simple, even to manage and keep track of every one of your campaigns. Your brand stands to gain so much with the right software including the following.
    03/05/2018 11:00 PM
    3 Features Your Email Marketing Software Should Have
    Email remains to be among the best marketing tools you can use to improve returns for your business. With the right strategy you can nurture leads and increase sales because email offers easy acquisition, awareness, retention and eventual conversion of customers. With the right software you can create email lists, send out messages to relevant contacts and even use templates to put together an email marketing campaign that brings you good rewards.
    03/02/2018 09:17 AM
    Email Marketing Tips To Run A Successful Campaign
    No matter, you accept the fact or run away from it, but you cannot leave the truth behind that email was, is, and will always be the core channel for digital marketing. And Email Marketing is important to reach out your wide audience and ensure their revisit on your website.
    02/21/2018 03:18 PM
    4 Email Marketing Practices Healthcare Marketers Can Deploy in 2018
    What has always mattered and will matter even in 2018 is money and emails are best at earning it. Considered to be the most effective marketing tool, email campaigns have over and over again outraged other mediums such as social media, direct mail, and traditional methods in customer acquisition and retention.Email marketing is here to stay, and statistics are enough to prove that.
    02/08/2018 04:16 PM
    Great Advice For Building An Email Marketing Subscriber List
    Emails are one of the best ways to communicate with others. They are quicker than postal mail, more efficient, serve many purposes, and completely free to send. Did you know that emails can even be used for marketing? With the simple click of a mouse, an email can be used as a marketing tool. In the following article, you will learn how to use emails for that specific purpose.
    02/07/2018 04:35 PM
    Get More Out Of Your Email Opt-In
    When did you last check your email opt-in form? If you want to grow your list, you'll need to determine what's going wrong with your current set-up so that you can fix those issues and improve your email opt-in rate.
    02/07/2018 03:13 PM
    5 Secrets of Successful Email Marketing Campaigns
    At first, it may seem quite daunting to become great at email marketing. It requires much patience and testing as there are so many parts that need to work together, but by using a few simple techniques you'll be way ahead of most people. Here are 5 tips to get you started on your way towards a profitable email campaign:
    02/05/2018 08:10 AM
    How Effective Is Your Marketing Campaign? Making Email Work For You
    Many businesses have used email marketing to create and build a successful business. It can be an effective way to keep up with customers and keep them informed about special deals, new products and even to let them know about new and exciting things about your business that may interest them. This article can help you make sure your email campaign is a success.
    01/31/2018 04:18 PM
    How Do I Grow My Email List?
    Email marketing is still one of the most effective marketing strategies that has ever been created. But people need a reason to become one of your subscribers.
    01/30/2018 09:28 AM
    Mastering Email Marketing With John Hayes Podcast
    Greatness is the ability to solve other people's problems was the message conveyed by marketing strategist, author and business consultant John Hayes's during our latest podcast with him. That Podcast offered so much value we had to share it with you in this article.
    01/29/2018 09:18 AM
    Email Marketing - Can It Really Be Helpful for Your Business?
    Email marketing is a promotional strategy adopted by entrepreneurs to promote their brand and business. It's not only cost effective, but an effective method to attract customers.
    01/19/2018 11:10 AM
    Reasons Why You Should Start Building An Email List
    Email marketing is just as significant as social media engagement. Yet, some enterprises have started to avoid or ignore email marketing. Not only should you invest time and effort on email marketing, you must also build an email list. Many companies buy databases. Instead of buying a database which will really not be quantifiable whether or not every lead is qualified for your products or services, you should build your own email list. Here are three reasons, which are also the benefits, of building your own email list.


    home | site map |