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Ezine Publishing Information |
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Ezine Publishing Information
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Don't Distract Readers from What They are Doing I'm working on a report for a company that puts out a newsletter on a monthly basis.Their open rate and clickthrough rate are somewhat above industry averages. Print On Demand Questions Print on demand (POD), a cross between self-publishing and digital technology, is a hot publishing trend. Your book will be printed within weeks, but POD is still a gamble. Gosh, What Am I Going to Put in My Email Newsletter THIS Month? So you decided to put out a monthly newsletter, because "that's what smart marketers do." This is a terrific idea! After all, really good content is the way to your readers' hearts, and everyone loves to receive presents in the mail (or, email in this case). What Ive Learned From My Subscribers As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques. Why Do We Publish? WHY DO WE DO THIS?A major "character" in Mark Salzman's first autobiography is hisfather. Sometimes his father paints. Good News About Getting Published So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. 10 Valuable Tips For Ezine Publishers 1. Write your own articles. 6 Ways to Catch More Opt-ins Than Ever Before Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.But you can't just put up a link that says "free newsletter". How To Publish Your Own Highly Demand Ezine Ezine is an electronic newsletter that is published through internet. As a home based business owner, it is important for you to have your own ezine. Why Self-Publish Your Book? When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage him or her to self-publish. This is because I know that, if an author is thoroughly invested in what they have to say, and if they're determined to create a buzz about their message, they'll discover . Review of Ezine Announcer The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great deal of success and just a little aggravation. The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions We all know how cagey and stubborn prospects can be and we know that only a tiny percentage will buy our products the first time they see them. We all know that the only way to convince savvy prospects to buy is by building trust with them and that the single most effective way of building trust is by getting our visitors to subscribe to our newsletters. Plagiarism on the High Seas More and more companies are finding the value in informational advertising. Giving away information to the world. How to Choose a Good Newsletter Name Good newsletter names are usually 2-4 words. If shorter, they can't explain what your newsletter is about, and if longer, they will be hard to remember. Become an E-Book Author ... Make Money From Your Knowledge! "E-Book" is short for Electronic Book---an organized set of content delivered in an electronic format. There are many different types of e-books including packaged executables, PDF, and formats for the handheld computer. 10 Newsletter Ideas to Write Articles for Your Newsletter Since you publish your newsletter on a regular basis, sometimes it's difficult to find newsletter ideas for your next issue's content. You sit in front of your monitor and stare at the white screen where the typing cursor is blinking. Should You Upgrade Your E-zine From Text to HTML? A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between Are you doing "the bounce"? No, it's not a new hip-hop dance. A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason. Three E-zine Alternatives You May Not Have Considered During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine. Medium and the Message A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.The more paranoid point at the music industry.
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