Innovation Information

Great Ideas and Radical or Disruptive Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Great Ideas and Radical or Disruptive Innovation

We're all looking for great ideas right?

There are a few Creativity and Innovation principles that are relevant before we discuss practical application:

a) Franklin (2003) states that successful innovations tend to be moderately new to the market, based on tried and tested technology, save money, meet customers' needs and support existing practices. By contrast, the products that fail tend to be based on cutting-edge or untested technology, follow a "me-too" approach, or are created with no clearly defined solution in mind.

b) There is a perception that radical innovations break from the past and are resultant from disruptive leaps. While some radical innovations follow this pattern, the vast majority of radical innovations result from cumulative incremental changes. That is, continuous tinkering, toying, experimentation and improvement results in greater "originality" vastly more often than "waiting for the big idea." The Internet is a good example: though often perceived as a radical leap, it is actually the result of many years of incremental improvements traceable back to the solid-state transistor and beyond.

c) Ideas can be measured in many ways, but one of the most useful measures is to benchmark for feasibility along the S-curve. That is, what are the practical impediments? For example, a time machine is less likely to reach commercialisation as a whole host of technological impediments stand in the way, whereas an idea for a new flavour for soda does not have that degree of obstacle.

Taking the above into account, we will discuss some ideas that have had significant commercial success by applying (inadvertently) the above principles:

a) EasyJet or South West airlines. The no frills airline model has found success - and can be defined as a radical shift - by simply operating at vastly lower prices - prices that previously would have been considered to be "outside the box." This business model obeys Franklins rule, is an incremental change and has low impediments.

b) - a recent success story that follows the above principles to provide, would you believe it, cut price specs. This is similar, by the way, to Dell, as the business model has been successful combining the Internet and Mail Order.

c) IPod - follows Franklins rule, is an incremental change and didn't have too many practical impediments.

So what is the lesson? To generate ideas that have a chance of commercial success, think outside the box but stick to the three rules above.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA


You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on

Business:Innovation Articles from
10/19/2021 06:00 PM
Smart Home - A Global Drive Towards the Intelligent Homes
Sometimes it can be too much work to get off the couch, to reach over to the wall switch and turn the lights off, right? Well, Smart Homes are for you.
10/19/2021 05:56 PM
Site Similar to Backpage
philadelphia-backpage is a Site similar to backpage there are many Sites like backpage but is the best Alternative to backpage. For more information visit
10/19/2021 05:51 PM
Artificial Intelligence and Machine Learnings Are Changing Our Life
Artificial Intelligence (AI) and Machine Learning (ML) are changing our lifestyle. Software is written such that they begin to study our behaviour, our buying or selling patterns to understand us better. This is good and at the same time bad too. The same is impacting manufacturing companies, who needs to be integrate their ERP with IOT and AI tools
08/31/2021 02:41 PM
How Do You Scale Up Your Business Using Technology?
Scale your business the smart way by using technology. By using the right tools, you can track where you are, where you're going and the areas in your business that are lagging.
07/12/2021 10:59 AM
Key Issues Faced by Indian Textile and Apparel Industry in Global Market
India is the second-largest exporter of textile products in the world. Still, the country has not been able to unleash its whole potential and lacks behind its competitors. There are several reasons such as high working capital requirements, poor credit availability, the absence of fibre neutral policies, etc. that are impending Indian textile sector's export growth.
05/24/2021 12:16 PM
Business In The 2050s: How The Future Of Work Might Look
Predictions of the future are often wildly inaccurate. For example, Back To The Future promised us hoverboards, while almost everyone who saw Blade Runner couldn't wait to get their hands on a flying car. Unfortunately, neither are readily available to the general public yet, which is a crying shame.
10/23/2020 12:22 PM
Which Mindset Do You Have?
Despite the unforeseen and unprecedented challenges one encounters in life, it might seem never-ending. Some people are doing well. They're adapting to a revised schedule and way of doing things... and thriving. What is their secret?
10/15/2020 01:08 PM
Enterprise Blockchain Solutions: What Can They Do For Your Business?
Blockchain is not just a buzz word anymore. Learn how you can take advantage of enterprise blockchain solutions.
05/14/2020 09:51 AM
7 Principles for Exceptional Performance: Case Study - Blue Skies in Ghana
There is an old proverb that states: tall oaks from little acorns grow. Businesses start with an idea and some develop into successful ventures. Back in 1997 a small group of entrepreneurs from the UK, together with Ghanaian business partners, established the Blue Skies fruit processing factory in Ghana. It is now a multi-national operation. The article reviews some of the themes linked to its development.
12/13/2019 10:45 AM
A Look at How the New Epson ColorWorks CW-C6500 Will Change Enterprise Label Printing
Epson's newest color label printer, the Epson ColorWorks CW-C6500, is designed as a color replacement for the ever-popular black-and-white thermal transfer printers that currently dominate enterprise label printing environments. Adding color to the mix will transform enterprise label printing in 2020.
10/23/2019 09:37 AM
Tips to Buy Fermentation Tanks
If you are looking to buy a fermentation tank, you should do your homework first. You may want to get quotes from different providers so you can get the best deal. Given below are few tips that can help you make the purchase based on your budget and needs.
09/25/2019 12:11 PM
Data Science, Business Information on Steroids
Data Science and Business Information gathering are sometimes, erroneously, used as interchangeable terms. Both Data Science and Business Information gathering provide a great deal of added capabilities and benefits to your company, even though they are different.
08/08/2019 09:06 AM
1 Million Jobs for Uganda's Graduates
Every year Uganda's institutions graduate over 400,000 students. The graduates scramble for 150,000 annual job openings in the country. ~0.008% create own jobs, leaving the 71.99% graduates jobless every year, these are forced to find alternatives to generate income, including activities in the survival-type informal sector and, some turn to the sex, criminality and drug industries to survive. This is about to change! 'Legacy footfalls' is delivering micro business incubation & ICT skilling program to 627, 000 graduates and 960,000 students in the 121 districts of Uganda.
07/31/2019 07:59 PM
First Line Manager: The Courage to Lead? Where Does It Come From?
Courage is the last step in a change process not the first. The general fraternity has it backwards. If they don't want their presidents to get mowed down by the members there are steps they should have taken. When almost half of the chapters voted against the proposal, I doubt they considered these steps. Instead they transferred the cultural change to you; it is your problem. So what could they have done to make the change more effective?
07/10/2019 10:17 AM
Innovation: Food Is The Next Frontier
Food-waste is a problem which needs to be tackled fast. It has a direct bearing on the betterment of humanity. Finally, startups are rising to this challenge with innovative solutions. In this article, the author shares some innovative solutions being used by these startups and nonprofit organizations to minimize the food-waste, enhance productivity and nutritional food value.
05/17/2019 03:14 PM
How to Be a Leader That Wakes Up Innovation
There are glaring blindspots in the innovation conversation within many organizations. Shedding light on them is vital for smart forward thinking leaders who want to be step up for the times ahead. Failure to adapt is not an option if you want to make it as a leader because the changes are underway, and denial is futile. Now is the time to outside box thinking to mitigate the risks by seeing both with new insights.
05/17/2019 03:14 PM
What You Must Know To Step Up As An Innovation Hero
Creating deeply innovative organizations needs to replace the more simplistic view of creating organizations that are technically innovative but perpetuate a business culture that is toxic and destructive. Learn what smart leaders need to know to step up and prepare for the emerging realities.
04/23/2019 10:41 AM
Can the Rideshare Industry Re-Invent Itself?
Innovation, cutting edge technology, recognizing a need in the market place and seasoned leadership all play a part in creating a successful company. The question is, can these new innovative companies that have been so successful evolve once again. The answer is obviously yes
04/08/2019 09:37 AM
The Winning Mindset For Creative Solutions Under Pressure
For fifteen years, part of my job was to come up with creative ideas-every week, under extreme time pressure, with roughly a million people watching. I was good at it. Really good. But I didn't start out being good at coming up with creative ideas under pressure. I had to learn.
09/10/2018 01:23 PM
It's Time for Drone Delivery
The other day, I was sitting with a group of college students at Starbucks, we were discussing startup businesses. They were brainstorming of what type of business to start. A guy in an ice cream truck pulled up and the driver ran into Starbucks. I joked as he ran by, "don't you sell any coffee flavored ice cream?" Everyone laughed as did the driver as he briskly rushed the door open and ran in. "Maybe he is just using the restroom?" We all laughed again, and then saw him get pick-up his pre-made coffee he must have ordered with his smart phone Starbuck's app.
09/05/2018 02:28 PM
Brainstorming and Innovation - Not Really Working Anymore
Well, I have a pretty large personal library with more than 3 dozen books on innovation. It's amazing how they all read about the same and all have nearly the same advice, especially when it comes to the 'art of brainstorming'. Still, due to all the new social norms being taught in college these days, where every question asked of a professor, no matter how stupid, is met with; "Great question," and then followed by the nauseating improper English; "okay so... " followed by a regurgitated answer - it's causing the same nonsense in brainstorming sessions.
09/05/2018 02:27 PM
Corporate Innovation - What Happened?
In the real world outside of academia, we have the same problem where corporate employees are discouraged from thinking, trained to do things exactly as per the employee manual, BMPs (best management practices) of industry, or directions from their bosses, yet their bosses are doing the same thing? Is anyone - even the C-suite or board of directors thinking anymore? Are they busy copying marketing campaigns, business strategies, and processes of their competitors too - apparently so, which is fairly obvious reading trade journals and following industry associations.
08/01/2018 12:19 PM
How Innovation Can Yield Results
Innovation requires being profitable besides being realistic. To become innovative doesn't indicate inventing. The knack to bond effectively with apparently dissimilar queries, initiatives or dilemmas from diverse grounds is what formulates an innovator.
07/31/2018 04:31 PM
Implementing Artificial Intelligence at Work
We all know how the Internet of Things has made it possible to turn everyday devices into sources of raw data for analysis in order to generate business insight. It has also been witnessed that Artificial Intelligence (AI) is making analytics more productive and efficient at workplaces too.
07/10/2018 09:49 AM
Invention Submission Firms, Design Firms, and Patent Lawyers - Are They All a Rip-Off?
Watch most Inventor shows on TV and you will likely see people on the edge of disaster financially. You hear story after story of people that took out a second mortgage on their house, used every bit of savings they had, were living in their car and on the brink of bankruptcy. These were the ones that made it on camera. They had thousands of entrants and only a few made it as far as being televised. Just think if even ? of the people who auditioned and didn't get on T.V spent as much money as the ones you saw. The other thing you need to consider is that all of those that did not get on T.V. were looking for someone to produce their idea and get it to market.
07/10/2018 09:47 AM
Inventors, Here Are Reasons Why Your Invention Got Rejected
Many Inventors trying to bring their product ideas to market are totally crushed by rejection. So, I thought I would provide a list of some of the reasons you could have gotten rejected. It does not cover every reason you could get rejected, but hopefully it will give you something to think about. You need to realize that inventing is fundamentally a numbers game! Yes, you still need to have a good idea but you will find that no matter how good an idea you may think it is you can still get rejected. Many marketable ideas are rejected all the time. Even if it does not make sense to you that they would reject an idea that they agree would be profitable. Here are some common reasons why even marketable ideas are rejected.
06/21/2018 09:13 AM
China, the Innovation Beast
Policies by the Chinese government is pushing for China to be the global innovation leaders. Policies such as the Made-In-China 2025 and the 13th Five-Year-Plan pushes for innovation in the areas of blockchain, robotics, artificial intelligence. Without a doubt, China will be the innovation leader in the coming decades
06/14/2018 09:23 AM
How Smart Are Our Smart Cars?
While it is evident that this Smart is a great choice for city car, what's less clear is whether it will fully replace the gasoline-powered conventional cars. Only time will give us the answer. But, with fuel prices at historic highs and environment restoration a burning issue, it is the high time for automakers to offer and consumers to adopt more fuel-efficient and eco-friendly Smart cars for daily commuting.
06/13/2018 09:07 AM
Tips to Innovate Product Quality
There are a large number of products available today. The first and foremost thing which comes to our mind, as a customer, is the quality of a product which we would like to purchase. We will be going through some tips which could be implemented as a producer to produce the best quality product in the market.
06/06/2018 12:16 PM
Blockchain for the IoT in Business
While the fourth wave of industrial revolution hits the generation, among the emerging technologies, blockchain is expected to single-handedly disrupt the industry. It has already started dominating the Internet of Things (IoT) by incorporating enhanced enterprise security, merging business processes and bringing people, devices and organizations into the same ecosystem. Blockchain enables the ecosystem to facilitate faster integration of the IoT network and will introduce a range of prospects for business entities, commercial organizations and individuals in the next years.
06/05/2018 03:24 PM
Cryptocurrency: The Fintech Disruptor
Delving into the much-talked-about and hard-coded clandestine world of the next monetary system - cryptocurrency. While the digital coin offers immersive prospect and benefit to the potential investors and traders; it is yet to face numerous challenges and devise response mechanism for the future world.
06/04/2018 11:12 AM
The Rise of the Rest
The borderline of economic disparity is now thinning between the developing countries and emerging economies. It is the high time to visualize the next runners of economic development and flag bearer of industrial revolution - the EAGLEs.
06/04/2018 11:11 AM
The Trade-Offs and Spin-Offs of Carbon Capturing Plants
Recalibrating the environmentally damaged earth has never hit as breakneck pace as it has now with the Carbon Capturing and Storage (CCS) plants. This article is a blind taste test for the trade-offs and spin-offs of CCS as opposed to its expensive measurement in the developing countries.
05/23/2018 09:49 AM
How to Grow Your Business With Intelligent Automation
Staying relevant and cutting edge in the business world is a struggle for businesses in any industry. Technology, including intelligent automation, is continually evolving. Businesses must change with it in order to be competitive and successful in our current macroeconomic world.
05/23/2018 09:48 AM
The Future Is Now: Machine Learning Has Arrived
Machine learning, a branch of artificial intelligence that gives computer systems the ability to automatically improve and learn from experience, has been making serious waves for the last few years. More recently, though, the applications for smartphones and other small screen experiences have started to take shape, driving the way millions interact with their mobile devices. Yes, Your Mobile Devices are Becoming Smarter. So what do these innovations means for your business?
05/11/2018 02:10 PM
Is My Business Actually What I Think It Is?
We often focus on the wrong things. This article sheds light on stepping back and understanding what is important in your situation.
05/09/2018 09:19 AM
Blockchain & IoT - How "Crypto" Is Likely Going To Herald Industry 4.0
Blockchain is a decentralized database - a system designed to run on 1,000's of computers around the world, allowing people to access, change and edit data without the need for a central provider. Most notably used by Bitcoin, many have now started to look at more practical applications for its innovation (notably in the way that industry works). The idea that it could create a new "Internet of Things" revolution is at the core of a growing set of positive aspirations behind the system. This tutorial examines how this could grow.
04/30/2018 04:00 PM
ABC's Of Leadership - X Is For X-Ray
It is important for an effective leader to be a visionary and possess a form of x-ray vision. This can be very challenging in the work environment that exists in today's world, so a leader must seek out others to provide suggestions and ideas to them. It seems though that there are two types of leaders right now - one who is a big picture type and the other who is very hands on.
04/30/2018 08:26 AM
Important Plastics Used in 3D Printing
3D printing has emerged as a new concept in various industries, especially in the textile industry, where mainly FDM (Fused Deposition Modelling) 3D printers are used. The filament for these printers comes from plastics. A wide variety of plastics have been developed, which acts as a base raw material for 3D printers.
04/19/2018 11:48 AM
Millennials: How Will Artificial Intelligence Impact Their Future?
As the tail end of the Millennial generation enters the workforce, considers having children, and cements itself in the world at large, it is without question that Millennials are going to experience a unique future compared to Generation X or any other generation that came before them for that matter. The world itself has evolved tremendously in recent years, with one of the biggest changes being the introduction of more advanced technology and the accessibility of Artificial Intelligence (AI) to consumers and businesses. The generation that people love to hate is known for being...
04/19/2018 11:44 AM
How Will Robotic Process Automation Change Outsourcing Forever?
There is no doubt that in recent years technology advancement in industry has increased exponentially, but so has customer expectations. These days customers expect to have their questions answered and needs met nearly instantaneously, putting an added burden on companies to keep up with consumer demand while somehow maintaining cost of doing business at a reasonable level. Businesses must evolve to survive in the current climate and Robotic Process Automation may be the catalyst needed for companies to take the next leap forward.
04/04/2018 04:09 PM
Why You Need To Care About Creativity
I'm continually astounded by how short-sighted some leaders are. Let me tell you what I mean. Last week, I was booked by the CEO of an organization that wants me to keynote their annual conference in October. The topic of the keynote is Producing Under Pressure. After we agreed on the details for the keynote program, I asked him, "What do you have on the agenda to help your team think more creatively?" (I have a great hands-on breakout session on this topic that I thought might be a good fit.)
04/03/2018 02:39 PM
Do Customers Actually Want Businesses to Use Artificial Intelligence?
The number of news reports highlighting the potential risks and pitfalls of Artificial Intelligence would have businesses believe that the average person is wary of AI, but it turns out that the answer is more nuanced than that. As Artificial Intelligence moves forward, customers are learning more about the role it will play in their lives in the personal and professional field. Many of the earlier assumptions are being proven wrong, and some are still under debate.
03/19/2018 10:31 AM
Intercepting the Digital Divide
"Today, high-speed broadband is not a luxury, it's a necessity." - President Obama, January 14, 2015. Let's pause and reflect on what we have.
03/12/2018 04:06 PM
Advanced Leadership Perspectives for Embracing Diversity of Thought
Has your organization been working on diversity to improve your business outcomes? Looking for the next steps? Perhaps it is dawning on your leaders that the previous efforts toward improving culture are simply "nice to do" until you focus on speed of decision making as a part of your diversity understanding. Embracing diversity of thoughts and ideas is fundamental to the business objectives, and removing the obstacles created by diversity of thought is critical to any optimal return on your investment.
02/23/2018 03:20 PM
Recycling And The Environment: 3 Ways Businesses Can Help Everyone Be Environmentally Friendly
When we think about recycling, most of the pressure falls on the consumer. Not the manufacturers or industry leaders who force us into certain packaging choices, or more often than not, no choice at all. Wouldn't it be great if more of the responsibility for sustainability started at the beginning, rather than the end of the chain?
02/16/2018 02:23 PM
Innovative Ideas in the Field of Technology
Innovative ideas in the field of technology have simplified the work and helped our rapid development.These ideas contribute to the creation of innovative technologies over time. In order to create this innovative idea, it is necessary to have the knowledge, which is fundamental in this process. Thus we get the scheme: knowledge, idea, technology.
02/16/2018 12:12 PM
What to Look Out for in Cosmetic Packaging - 2018
Some exciting innovations and trends for cosmetic packaging. Get ahead of the competition with ideas straight from the supplier.
01/17/2018 08:34 AM
5 Ways to Harness App Development For Your Business
In the wake of significant movers and shakers like Amazon, mobile app technology is being effectively deployed by B2B and B2C businesses with helpful features that attract customers from all demographics. Here is how to turn this tool of business disruption into an advantage for your business.
01/12/2018 09:37 AM
Self-Driving Cars: Future of Authentication Protocols
The search for completely autonomous cars is like "holy grail". Biomater system and artificial intelligence have helped automakers deploy and develop self-driving and connected vehicles. The self-driven cars promise future roads without any accidents. Making a new mobility ecosystem resilient and secure means battling with various cybersecurity issues, as different innovations expose providers, automakers, and passengers to a data breach.

home | site map | contact us