|Internet Marketing Information||
What a Billionaire Balloonist Taught Me About Internet Marketing
Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is one of the world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional feats of courage, or stupidity, depending on your stand point!
I read his autobiography recently and discovered something that perfectly sums up what it takes to achieve success on the Internet.
To set the scene - Branson had called a meeting a few hours before he and his co-pilot were due to embark on an attempt to fly from Japan to America across the Pacific non-stop in a hot air balloon. The attempt would be fraught with countless difficulties, challenges and life-threatening risks. One last pre-take off meeting was held to talk through all eventualities of the flight and to discuss what Branson and his co-pilot needed to do to survive in each case.
After an intense 3-hours' briefing, covering everything that could go wrong, on this, one of the most complex and risky aviation record attempts in history, Richard Branson came away having written just eight words into his notepad;
"Keep the fire burning - that's all that matters."
How incredible is that? He's faced with almost certain death and has just been briefed on the technical details of which levers to pull when, which buttons to press to escape crashing and which actions to take to prevent the capsule from decompressing and yet all he writes down is "Keep the fire burning".
Why? Because that's all that matters! As long as he keeps the fire burning the balloon will stay in the air and he will eventually make it across the Pacific safely, nothing else matters.
So what has this got to do with Internet marketing? Let me explain..
** Do You Have The Energy To Keep The Fire Burning?
Being honest now - how many times have you stared at your website and thought;
"What ONE thing can I do to get more sales?"
You've probably thought this a few times right? Well, you're not alone. Unfortunately though, too many people make the mistake of thinking that;
- The one thing is getting a high search engine rankings
- The one thing is getting more subscribers
- The one thing is getting more traffic
- The one thing is getting accepted by Yahoo!
- The one thing is getting an article published
But the point is that none of these are the right 'one thing'! The ONLY right 'one thing' is to do what Branson knew - keep the fire burning. Keep going and never give up.
We all know how easy it is to do those tedious or those time-consuming tasks when the sales are flooding in, right? But what about when nothing is happening on your website? What about when the sales dry up and your phone stops ringing, what then? What motivates you then?
Well then - you need to keep the fire burning.
Keep on doing what it is you need to do - as ultimately, this is what will make your website a success and separate it from many around you that become failures. The people that achieve REAL success on the Internet have just done one thing. The same thing that Branson did.
** "I've Tried Everything!"
"But Michael, nothing is working - I have tried everything and still I'm not making any sales!"
Really? You've really tried EVERYTHING? How many things have you really tried? If you ever find yourself whinging like this force yourself to actually count how many different things you have tried. I bet you'll find it's often less than 20 and will always be a long way short of everything!
** So What Happened To Branson and His Balloon?
His attempt to cross the Pacific was abandoned even before take-off as sub-zero temperatures caused some of the balloon's outer layers to disintegrate. But did he give up? What do you think?
He tried again two years' later and despite freak weather storms and his capsule catching fire he flew 6,761 miles across the Pacific and landed safely in Canada having achieved the longest-ever balloon flight in history. He had kept the (right) fire burning..
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
Internet Marketing is Changing Right Before Your Eyes!
There's no doubt about it . .
Internet Marketing - Long Term Strategy
Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.
To All Internet Marketers - How To Get My Business
More and more people are realizing that the Internet offers greatpotential to set up a healthy business for pennies on the dollar.This is good news for internet marketers - but it also means thatthey need to lift their game.
5 Fast Ways to Improve Your Website
Building a website is easy. Building a successful e-business is another thing altogether.
The Five Golden Keys To Massive Passive Income
You can earn a large monthly passive income with a minimum knowledge of the Internet, sales or marketing. In fact, you don't even have to have a website to be successful.
Internet Marketing Secrets Spiel
Wouldn't you like to know all the Internet marketing "secrets" that have made me the man I am today?I live in a house way too big for my beautiful wife and myself. We eat three square meals a day and can snack anytime we feel like it! We drive our luxurious Cavalier to the beach and swim anytime we want (when I'm not busymaking money on the Internet and the beach is not closedbecause of E.
Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed!
Both affiliate marketing and network marketing pay people for referring a product or service. What then is the difference between affiliate marketing and network marketing?The difference is best explained in terms of the way compensation is structured to pay for performance.
How Quality Content Will Increase Your Traffic and Sales
Are you aware of how vitally important and valuableCONTENT is to your online business? In fact, contentcan do more to build your business and profits thanjust about any other resource or service available.Following is a list of 5 key ways that content can helpbuild your traffic, subscribers, and customers startingtoday!.
No-Holds-Barred Conversations with Dan Lok - Part 2
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets?I like that "happily open up their wallets"! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses.
Its a Community Thing!
You have this great website, you have sent out e-mails regarding your services, printed out hundreds of brochures which you have given to friends and relatives, but what you really need is to get people talking about what you offer. You know that if you can do that, people will recommend you to others and your client base will begin to grow.
Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research before jumping into the world of Internet marketing.
What Is Drop Shipping? The Perfect Solution
Drop shipping one of the greatest business innovations since products. Seriously, don't laugh! I'm not joking! With what other service can you use another company's products, their warehouse, their shipping department, and have them provide you with all the information you need? Do you see what I mean now?Every entrepreneur who is looking for the most efficient way to sell products over the internet should be very enthusiastic about drop shipping.
The Importance of Residual Income
The concept of residual income or passive income is probably one of the most important concepts you will ever learn in your lifetime.I know.
How to Profit From Your Ad Space in this Economic Downturn
Recent research predicts that the online ad market will decline by 25% in 2003.**In 2004, net advertising is a buyer's market.
The 13 Key Success Factors Of A Well-Executed Joint Venture
1. Product or Service That Sells WellYou want to find a product / service that sells, and sells well.
How To Let Your Customers Search For YOU! - Part 3
Thank you for stopping by part 3 of the article series on 'How To Let Your Customers Search For YOU!' In this part I will teach you one more technique that is often overlooked, but will deliver tremendous results!In the previous parts I have told you about posting at forums, giving honest advice, writing articles for forums and much more. Now we have come to the next big step to your allround recognition.
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLCWould you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in? you're still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.Some people fear niches because they think it will limit their success or potential.
Internet: The Darling Of Business
Internet has become indispensable in our lives. It has become the biggest source of communication and information for us.
FREE Classified Advertising Tips to Boost Any Business!
FREE online classified advertising - the equation is simple. A business needs to reach out to more and more people on the Internet.
Learn Judo and Beat the Summer Traffic Blues
Did it seem like as the Fourth of July fireworks went up, your traffic went down? Or perhaps you are dreading your visitors taking a vacation and leaving your site home alone this summer? If this is you, then I advise taking some time out to learn a bit of Judo.Judo and the art of website managementJudo? What on earth is the connection between seasonal traffic problems and Judo? Well let me explain a little about Judo and it might start to make more sense.
|home | site map ||