Motivating Shoppers with Online Coupons (Part 1 of 2)
Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. These numbers present a great opportunity for online stores of both products and services. But despite these staggering figures, increasing competition continues to dilute the marketplace. One great opportunity for sellers to increase traffic and revenue in their virtual stores is to offer online coupon codes and discounts through an affiliate program and their advertising. Coupons and discounts have always been a great way to motivate buyers in brick and mortar stores, and now that opportunity has migrated to web shopping!
Coupon codes with expiration help motivate buyers into taking advantage of a one-time discount. Suggesting creative such as "10% off home and garden orders over $50," for instance, gives not only buyers a great opportunity for a deal, but it allows sellers to push a sale or take advantage of seasonal fluctuations in the marketplace. Online coupons can also be a great way to push a specific product in excess inventory or a service that is high demand. By offering a coupon like "Save 20% on Rossignol Zenith Ski's," or "Web hosting only $3.99 a month - hurry expires in 5 days," sellers are able to create a real or fictitious supply or demand by offering these deep discounts to their website visitors. A great place to find examples of these online coupons for some of the web's top merchants can be found at Coupon Chief.
Another great opportunity to use coupons is with free shipping discount coupons. Many smart online shoppers are beginning to realize the incremental cost to purchasing online due to shipping, sometimes increasing their end price by 10 - 20%! One source of substantial motivation to these buyers can come from giving a free shipping deal. This allows those customers who can't leave the house or prefer to shop in the privacy of their home to realize the same (or even discounted) cost to making their purchases online.
And don't forget the code! Offering a coupon code or promotion code that a buyer can enter at checkout is a great way to give them a sense of entitlement and make them feel like they're getting the best deal out there. Think about it to yourself for a minute - when you're using coupons at a grocery store, don't you feel that you're getting the most for your money and stretching your dollar in the most significant way? Shoppers of any product or service get this same feeling when they can input a special coupon code into a box to get an additional savings at checkout.
Another great aspect of coupons is expiration dates. Coupons with expiration can give a sense of urgency to a sale. Again drawing on an analogy to grocery coupons, when you have a coupon for toilet paper that is expiring within the week, do you go ahead and make that purchase knowing you will eventually need to buy the product [without the coupon]? Of course you do, you want to make sure you're getting the best deal! It's easy to see that by putting a time limit on a coupon or discount, you easily can add a sense of urgency to the sale to get a higher conversion.
Online coupon codes can be a great way to market your web store, and is a unique tool to increase sales and boost traffic to your e-commerce website. Next time we'll talk about landing pages and the use of affiliates to further maximize the benefits of online coupon codes, so stay tuned!
Gary Gray - http://www.couponchief.com - provides free online coupon codes and discounts for hundreds of popular internet retailers. With a newsletter and RSS feeds, they syndicate new coupon codes and discounts to motivated online shoppers.
More Resources
Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exitingMore Internet Marketing Information:
- Group 1
- Group 2
- Group 3
- Group 4
- Group 5
- Group 6
- Group 7
- Group 8
- Group 9
- Group 10
- Group 11
- Group 12
- Group 13
- Group 14
- Group 15
- Group 16
- Group 17
- Group 18
- Group 19
- Group 20
- Group 21
- Group 22
- Group 23
- Group 24
- Group 25
- Group 26
- Group 27
- Group 28
- Group 29
- Group 30
- Group 31
- Group 32
- Group 33
- Group 34
- Group 35
- Group 36
- Group 37
- Group 38
- Group 39
- Group 40
- Group 41
- Group 42
- Group 43
- Group 44
- Group 45
- Group 46
- Group 47
- Group 48
- Group 49
- Group 50
- Group 51
- Group 52
- Group 53
- Group 54
- Group 55
- Group 56
- Group 57
- Group 58
- Group 59
- Group 60
- Group 61
- Group 62
- Group 63
- Group 64
- Group 65
Related Articles
Sales Marketing: Ten Magnificent Marketing Ideas To Amplify Your Business
You can magnify and expand your business if youhave these magnificent sales marketing ideas below:1. Create a directory of web sites on a specific topic.
Seven Strategies To Make Money On The Net Regularly
You can attract 1,000's of prospects to you. You only need to be equipped with your own web site and an unlimited product or service to sell.
Internet Marketing, Fact Or Fiction?
I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle bin faster than you can say "Spam",but all the while in the back of your mind is that ever-present question, "What if?".
Convey Website Credibility Authentically!
Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key.
Persistence Pays - Sweet Rewards of Dogged Marketing
No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon.
How Do You Increase Your Conversion By Over 70% Instantly?
At times, marketing your business online can seem incredibly complicated. On any given day, you may see 20 different tipsbeing thrown at you for improving your marketing.
Cut Out the B.S. in Your Internet Marketing
Are you getting disgusted with your results as an internet marketer? Staying up until two in the morning looking for that information that will give you that extra edge over everyone else out there? Slowly changing your goal of working for yourself into a dream again instead of the reality you once knew it to be?Think of the last great idea you had and never used. What made you give up on it? Not enough time? Not enough money to get it up and running? Did you think it just would' nt work? One more question.
Subconsciously Command Your Readers To Buy
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
Top 7 Internet Marketing Sites for 2005
Are you confused by what really works when marketing your business online?I know the feeling. There are literally thousands of sites out there that either promise to teach you how to effectively market online or tell you that they have the magic formula.
Why Have An Internet Marketing Business?
"The Internet Gold Rush is under way" Bill Gates, chairmanMicrosoft Corporation.Early settlers understood if you are going to build acommunity, build it near a permanent, abundant source offresh water.
Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits
Your turn to succeed has come.I am happy to offer you 10 blazing internet marketing ways to sky-rocket your profits at your website!1.
Do You Know the 3 Key Strategies to Using Lead Capture Pages?
Leads are the Life Blood of any Online Home Based Business. The Best leads are the Leads You Generate Yourself using Lead Capture Pages.
The Easy Days
The easy days are gone when you could build your website and two or three months later see it heading for the top of the searches in Google.Now you must be prepared to wait six to nine months to even see your website in the searches.
Online Joint Venture Ideas
A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share.
Google Sitemaps - A New Free Google Tool
Google has released another valuable. The tool, "Sitemaps", allows you to notify Google of site updates.
Marketing Your Web Site
Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn't happen quite that way.
3 Ways In Which You Can Kick Butt With Low Cost Advertising
If you are new to the Internet Marketing arena, or have a limited advertising budget, it must be hard to see where you go to get the success you crave. But it is within your grasp, if you only knew it.
Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers
It is not enough to set up a website to promoteyour product.It is not enough to attract visitors to your website.
5 Things More Important to Internet Buyers than WHAT Youre Selling II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon.
The Seven Tips That Ensure Your Success Online
Whether you are now looking for opportunities to start your online business or an amateur wanting to improve your profits, having the right frame of mind and attitude is critical for achieving your success. The following the tips outlined below, you'll keep yourself on the right track to your success.