Marketing Information

Is Your Marketing Working...


That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!

Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing cost for five months straight where after five months you market your business no more.

You will have no reason to, because your clients will be calling you at will. That's right I'm talking about a campaign that will free you up to do business without having to pay one dime on marketing after a five month campaign that will in form your potential clients of your business or service.

It can be done; I will prove it to you with a brief example of it happening to me. I own a pick-up truck with a snowplow on it. To show you that this works I am going to talk about last years snow storm where my clients from over a year ago, called for my business this year.

What makes this so amazing is that I only plowed for these businesses once, during the entire winter season. Never made contact again until they picked up the phone for service this year.

Now that to me is marketing, you can achieve the same thing by marketing your business all the time. It does not matter where you are or who you come in contact with you must always market yourself or your business.

This would mean promoting your self all the time with flyers, business cards, ads and what ever else you could think of within your means. When you go to the store, hand out a card. When you are in the supermarket put up some flyers on the community board. Take one day a week during your campaign handing out your business cards to local businesses that will benefit from your service.

At the doctor's office hand out your cards to other patients, and staff. They may not need your service at that particular moment but they will remember you. Depending on the type of business you are in, offer samples or show pictures of your work while you are handing out your marketing materials.

How will you get calls if no one knows what you have to offer? You have to show them, tell them and let them see what you do. Use people around you as well friends, family and co-workers alike. Let everyone you know, what you do and how they can contact you.

You can go a step further, send letter or email local businesses about your business along with some business cards or flyers or a brochure if you are mailing a letter announcing your service. It will pay off in the end, you will see.

In conclusion, you can get to the point of having you clients call you for business. This is nothing new nor is it something is impossible. My example above should be proof enough that it possible. This was a total of 3 clients I had no contact with for over a year, they remember my little slow plowing service like it was yesterday. You too could experience the same effect ten fold.

Michelle has been online for about 7-years now. She started out on ebay which she still does some work on occasion. After doing the ebay thing for 2-years Michelle moved over to Internet and Affiliate Marketing. She has not stopped since. Build your own home business now visit http://home-making-money.com for more information today.


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
04/23/2019 03:25 PM
Why Is Writing Funny So Hard?
However, if you are determined to maintain your staid, cool demeanor, be my guest. But I'm afraid your emails won't be getting a lot of attention.
04/23/2019 03:25 PM
Marketing Writing: From My Dog's Perspective
1. I've been writing in my business for 35 years. And pretty much regularly, once a week for 22 years. 2. I own two very adorable, wonderful dogs, Dylan and Meera.
04/23/2019 02:41 PM
Marketing Theory Without Execution: An Idea With No Follow-Through
An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal? There are good arguments all the way around this debate, but when it comes down to it, the answer is really... neither. You simply can't be successful without either one.
04/23/2019 02:27 PM
What Is Forex and How To Get Better at Forex Trading
What is Forex? There is a lot of talk about Forex in financial circles, but it has also infiltrated into the mainstream discussion in the past few years. In simple terms, Forex is a way of referring to the foreign exchange market, where various currencies are traded.
04/23/2019 10:26 AM
Getting a Return on Investment (ROI) From Your Business
There is no doubt that you would work very hard to make a success of your brand and your business and that you will at some point be able to bring your business to the next level. However, does all of your hard work, time, and energy yield monetary results as well as your ability to build meaningful relationships, etc.?
04/23/2019 10:23 AM
The Key to Make Your Marketing Message Stand Out
Whether you're delivering your elevator pitch at a networking event, introducing yourself at a business reception, answering the question at a cocktail party, or promoting your services in print, you need to clearly articulate what it is that you do... and make it interesting.
04/23/2019 10:15 AM
Digital Marketing As A Subset Of Business Development Strategies
The paths used to reach clients are classified as channels; with that said it is plain to see that there are multiple channels that may be employed in order to reach chosen target market segments. One such marketing channel the digital path which can be further segmented into sub channels [video marketing, social media etc etc].
04/23/2019 10:02 AM
Direct From Website Audio Recording & Digital Marketing
Content on the internet and in the world of digital marketing is created and shared in different formats. Audio is one of the principle means of digital marketing communications and the ability for businesses to be able to capture the full sentiments of their customers through voice is on the rise.
04/23/2019 09:36 AM
How to Make a Cold Call
Thousands of articles and a few books have been written on the topic of cold-calling. I've read my share and am not impressed. That's because many scripts are canned or just plain corny. Others are too long, too 'sellzy,' or just too much. I want to show you what really works. It's 56 words and 15 seconds that I use with 99.9 percent success rate. I know that sounds like an over-hyped promise, but it's not. When practiced and delivered in a natural, calm, and confident voice tone -- this simple script pays dividends. Here's the thing: People want - and need - your product or service. The problem lies in what you're saying, and how you're saying it. I don't know of a more easier, effective, quicker, and annoyance-free way to solve this problem and make the connection than these 56 words.
04/08/2019 09:37 AM
Running a Successful Business in the Digital Age
Running a successful business in the digital age comes with its own set of challenges, although, in many ways, you probably have an easier time achieving your business' goals now than you would have before. Nowadays, you have a lot of tools at your fingertips that can really make a positive difference to your business.
04/08/2019 09:36 AM
Running a Successful Business in the Digital Age
Running a successful business in the digital age comes with its own set of challenges, although, in many ways, you probably have an easier time achieving your business' goals now than you would have before. Nowadays, you have a lot of tools at your fingertips that can really make a positive difference to your business.
04/03/2019 09:26 AM
Your Market Is a Moving Target! Your Marketing Needs to Move Also!
One of the first tasks of marketing is to define your targeted market. Unless you have a good description and understanding of the market(s) you want to attract, your marketing efforts will not hit the target... because you don't know who or what the target is.
04/01/2019 11:29 AM
Affiliate Marketing for Beginners: A Step by Step Guide
Everyday, millions of dollars are spent on online purchases. The Internet is a goldmine and the bandwagon isn't full. There are hundreds of thousands of e-commerce websites out there. And although there are 7 billion people in the planet, there is little likelihood that someone is going to find your online business unless you spend money on advertising. And this is where Affiliate Marketing comes in.
03/29/2019 04:41 PM
Working Effectively With Millennials
Millennials are a generation of people who feel that the world is theirs. However, with that in mind, they are also willing to work hard to ensure that the world in which they live is the best that it can possibly be for everyone who lives in it. Millennials embrace change as it comes about. They are also open-minded about accepting new ideas.
03/27/2019 02:50 PM
Marketing Wisdom Outlasts Fads and Fashions
Each new marketing channel brings claims that it has rendered everything that came before old-fashioned or obsolete. The reality is that hard-earned wisdom about marketing will outperform the day's trends. This article explains why.
03/26/2019 02:17 PM
Study Election and Learn Marketing Techniques
From now until the elections in November, you and I will become inundated with campaign 2018 from candidates for local, regional, state, and national offices (from U.S. Senator to local school boards). We will be receiving many thousands of marketing messages to attract votes and funding. Our mailboxes will start overflowing with campaign literature. Our inboxes will get clogged with emails from candidates and their supporters. Social media will be filled with "Likes" from our "Friends." News stories on TV, radio, and newspapers will crowd out less important news. Media advertising will explode. Observing the process is like taking a master's class on business strategy and tactics.
03/18/2019 12:01 PM
Why Is a Headline Like a Police Siren?
We all know the alarming shock of seeing the flashing lights and hearing the piercing scream of a police car, fire truck, or ambulance, and we all know what to do when one of these vehicles comes into our hearing and visual range. We pull over to the curb and stop quickly. That's exactly the reaction we, as marketers, want to create when writing headlines for our marketing material.
02/05/2019 05:13 PM
Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies
Planning for marketing and marketing communications for the year ahead is never an easy task. Lack of resources (people, time, budget), keeping up with trends, obtaining quality leads and improving brand awareness and reputation has become increasingly difficult for organizations - be they B2B, B2C or nonprofit. This article should make developing a marketing and marketing communications strategy, plan, and budget more profitable for the brand while also improving its ROI.
01/29/2019 04:41 PM
Small Business Online Coach: What No One Tells You About ROI in Small Business Marketing
It's not easy to operate a small business. Therefore, it's important that you know more about ways to boost your marketing ISO. Since small business owners have limited budget, tight profit margins, and fewer resources, it's hard for them to cover their expenses at times. That's why many small business owners take care of multiple aspects of their business to fill in the gap. In this article, we are going to share a few secret tips with you that can help you increase your marketing ROI. Read on.
01/23/2019 12:49 PM
I Know Content Matters, But I Don't Have Time to Create It!
It's almost become clich? to say, "content is king!", so much so that many have forgotten why it matters.
01/21/2019 11:15 AM
Tips to Help You Put Together an Effective B2B Sales Strategy
If you are a B2B business owner, make sure you reevaluate your sales strategy from time to time. Since this is the age of the Internet, product/service related information is easily available to B2B buyers. Given below are a few tips and tricks that can help you put together a solid sales strategy.
01/21/2019 10:41 AM
5 Smooth Techniques To Land Your First Side Hustle Patron
The simplest advertising competencies you can use to acquire a paying patron to your business, and to be able to come up with passive profits each month. Getting your first paying customer it is tough however when you have the right advertising and marketing competencies and mind-set you'll be able to have many paying customers.
12/26/2018 02:50 PM
Numbers Can Hurt Your Communications Efforts
Many marketers and communicators make extensive use of numbers when trying to reach people. However, that may be a mistake, because much of their audience may not grasp what's being presented. This article explains the concept of numeracy and why understanding it is important to you.
12/17/2018 11:35 AM
Marketing Examples For An In-Home Care Services Company
When marketing an in-home care service, it's important to reach the family members of those who will be paying for the service on an emotional level. One should use various mediums to do this; Radio talk shows, podcasts, YouTube videos, blog posts, websites, etc. Below are some examples that might help you put together an award winning level marketing strategy.
12/12/2018 02:20 PM
Pay Close Attention to Your Competitors
The analysis of your competitors is critical to your success. You will want to keep in mind that you can learn a lot from your competition and they are an essential part of your professional success. Understanding your competitors' strengths and weaknesses will help you to understand what you need to do with your own business.
11/28/2018 03:18 PM
Marketers Need to Know: Where Are They? Where Are They Not?
When I was a student, I must admit I thought it really didn't relate to my (limited) worldview. Since then, I've found how important geography can be for business use, and the many practical uses of this subject are just as relevant as they were when you and I were in school. Be assured that, in the world of growing a business, geography is very practical as a tool for marketing tasks, delivery and scheduling decisions, and optimizing staffing levels.
11/26/2018 01:25 PM
This Truth About Your Impact May Surprise You
Entrepreneurs and leaders are often depicted as rugged individualists. That depiction doesn't reveal the truth about what it takes for you to have real impact.
11/19/2018 02:14 PM
Breaking Down Sales and Marketing
All too commonly, organizations have made the assumption that all salespeople are skilled at marketing and that all marketers are skilled at sales. As a result, they've treated their talent as "multi-purpose" employees, often combining sales and marketing departments in a futile attempt to conserve resources. Surprisingly, this still happens today. Let's take a look at why this is a foolish practice and how businesses are selling themselves short.
11/19/2018 01:00 PM
10 Reasons Why Impact Is Your Competitive Edge
Even if you have a unique product or service, it's inevitable that your company will be joined by others. Your decision to focus on impact provides a unique value proposition.
10/26/2018 12:15 PM
Some Straight Talk on Affiliate Marketing
My wife and daughter are out of town today so I was going to get caught up on my favorite TV shows: Supergirl, Flash, Supernatural and Legion. I definitely like the superhero shows. I grew up watching Christopher Reeve's Superman films and reading comics.
10/26/2018 10:24 AM
Here Are 6 Simple (Not Easy) Steps to Profitable Internet Marketing
I'm feeling rested because I took the week off from working out. My body has gone through some rigorous training the last couple of months and I just felt exhausted. That's usually a sure sign to just take it easy.
10/26/2018 10:24 AM
7 Powerful Strategies to Implement Before You Start Internet Marketing
My wife, daughter and I were just watching World of Dance when a community warning interrupted our relaxation time. There were toxins released into the water, which freaked out my wife. I wasn't worried, of course, but my wife was getting ready to have me take the 30-minute commute to Eugene and have me buy as much water as I could carry!
10/26/2018 10:23 AM
Here's A Quick and Dirty Guide for Selling On eBay
This week I've made it a goal to sell stuff around the house that I don't use. I have an X-Box 360 that's been sitting in a box for over 2 years along with 4 controllers and a bunch of video games. I also have boxes of books I haven't opened in a while.
10/24/2018 11:19 AM
Components of a B2B or B2C MarTech Stack
Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.
10/15/2018 10:07 AM
3 Things to Consider While Selecting Your Marketing Automation Tools
Marketing automation is a great approachto connecting with your customers in a highly personalized mannerand to increasing your marketing and sales qualified leads. Before you select the right one for your company, figure out what processes work for you and what's holding you back. If you need help in figuring out what marketing automation tools would be ideal for your business, feel free to give us a call or shoot us a mail, and our senior consultants will be happy guide you
10/03/2018 12:47 PM
Congratulations - You're a Life Coach! Now What?
Starting your own business is exciting; especially entering the field of life coaching. You have recognized your ability to inspire others and have committed to bringing your gift to those who need your help.
09/27/2018 12:40 PM
Features and Benefits - Why Understanding the Difference Is Crucial for Your Business
To say that marketing your company has changed from even ten years ago feels a bit like a clich?. We all know that the marketing landscape has changed - I prefer to look at it as "enhanced" because many traditional marketing channels remain powerful (word of mouth for example).
09/24/2018 10:09 AM
5 Surefire Ways To Optimize Your Book's Sell Sheet
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book's sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing - because it's simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.
09/13/2018 11:14 AM
Back to School - Back to Business!
I don't know about you, but my social media feed has been filled with back to school photos from family and friends. My kids are older, and back to school has lost the fun it used to have, but I love seeing my friends reach the milestones I did!
08/23/2018 10:56 AM
Jump In! How Creating Content Is Like Swimming
I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity. Honestly, I am incredibly proud of her for doing this.
08/22/2018 02:46 PM
How to Sell More to the Clients You Already Have
Generating new leads is tough - you need to be out there hustling, networking, creating, and following up every day. There are amazing tools, such as lead magnets, that can work for you with minimal effort once created.
08/17/2018 12:06 PM
What Is an SSL Certificate and Why Is It Important for Your Business?
SSL stands for Secure Sockets Layer and is essential to the security of your website, as it allows a secure connection between your server and a browser. This connection permits the secure transmission of information, between your website and your client as an example.
08/01/2018 08:17 AM
How Do I Find Out Who My Customers Are?
No matter of how good your products or services might be, they won't appeal to everybody. If you try to get your messages to a wide untargeted audience, you'll spend money that you don't really need to spend, and you won't even get a lot back from it either.
07/30/2018 03:19 PM
Defining Your Market
Defining your target market is critical if you plan on any measure of success in your business. A solid foundation for your business requires that one of the first things - if not THE first thing you need to do is to - DEFINE YOUR TARGET MARKET!
07/29/2018 05:16 PM
How Can We Do Neuromarketing?
Neuromarketing techniques are based on scientific principles about how humans really think and decide, which involves brain processes that our conscious minds aren't aware of. When combined with sound experimental designs and procedures, these new techniques provide insights into consumer decisions and actions that are invisible to traditional market research methodologies.
07/25/2018 12:26 PM
Affiliate Marketing - Building Strong Relationships
The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network.
07/24/2018 11:56 AM
5 Important Questions to Ask Your Trade Show Organiser Before Exhibiting
Exhibiting at a trade show event involves a lot of planning, investment and efforts. To make the most of your exhibiting experience, it is necessary to ask for information about the trade show and cross-check the facts before your book the space. In this blog post, we've compiled a list of 5 important questions that you must ask your trade show organiser before exhibiting to get maximum ROI.
07/24/2018 09:09 AM
Create Your Own Olive Oil Line Through Private Labelling
As media spurs news about the so-called super food, more and more people are becoming aware of its capacity when it comes to cooking and health. Aside from the fact that it smells good and tastes delicious, olive oil has a lot of notable health benefits. For one thing, it has anti-inflammatory properties, prevents stroke, and is rich in antioxidants. It can even alleviate the onset of chronic diseases like cancer, diabetes and prevents heart failures.
07/22/2018 10:48 AM
Confused About Customer Segmentation? Read This
If you are anything like the rest of the world, then you know what it's like to be confronted with terminology for a specific field or industry and have absolutely no clue what is being said. On the whole, this doesn't seem so bad, but if you're in business, you can't simply walk away from industry jargon, especially when it is as important as customer segmentation.
07/22/2018 10:33 AM
Is Your Message Strong Enough?
If you believe that what you offer will help people, how can you keep it from them? Be heard above the din of many marketing messages with your strong message.


home | site map |