Marketing Information

Mail Orders Most Common Mistakes


THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook. Here are some of the most common ones:

1. It is possible to make vast amounts of money in a short period of time under the following conditions:

a. No experience b. Little or no investment c. Insignificant work effort

If this were a multiple choice test, then A, B, and C, would be FALSE-- FALSE AND FALSE AGAIN

It does take experience, and knowledge, which can be acquired through reading, observing, and doing... There are many good books as well as some bad ones, on the mail order business. Stay away from books that make unreasonable promises. Our Special Report Series is designed to give you factual information on a specific subject. Universities and colleges across the country give courses in mail order and direct mail.

You can learn a great deal by observing companies that have been around for some time and are successful. Read their ads, study their offers and promotional literature. Some of the most effective direct mail offers are written by professional writers who are employed by large companies and who will not have a job unless they write successful and effective material. So, the next time you throw away a piece of mail from American Express or the Book of the Month Club, look at it and study it carefully.

The mail order business, like any business, requires an investment. It may be smaller, in many cases, than a business which requires a store front.. In most cases, mail order entrepreneurs launch their businesses from their homes. The amount of the investment is largely determined by the magnitude of the entrepreneur's effort. A part-time mail order business can be gotten off the ground for less than a thousand dollars... The belief however, that a business, any business, can be started for $50 or $100 is totally false. I might add, it can be very profitable to those who make their living telling people it can be done. of course, they are usually the ones that want, and often get, the only $50 they say it takes to start the business.

And now we get to the really good part--little or no work. In some peoples' minds, it goes something like this: Put in a few hours here and there, easy work, just stuff some envelopes, run a few ads; and wow, the money will be pouring into the mail box! Anyone who belives that probably also believes they are going to win a few million dollars in the lottery. The odds are not very far apart. Building a business, mail order or any other, is hard work. It takes great perseverance, belief in your efforts and lots of work.

2. Many people belive that they can get lucky in this business. Don't believe it for a minute. It is the greatest mail order myth of them all. To belive it is fatal. Look at this business in the same way you once looked at your job anytime you first began to learn a new skill. It took time to acquire those skills and this is no different. It will take time and also effort.

3. Finding the one book or product that thousands or even millions will buy. Well, it is obviously possible since it has been done, however, your chances of coming up with another Pet Rock or Rubik's Cube are highly unlikely. It is equally unlikely that you will discover the one book that will be bought by hundreds of thousands. But your chances of becoming a success in this business and making a lot of money are excellent, if you adhere to the rules and principles of the business.

4. Running a small ad in a national magazine and getting hundreds or even thousands of orders.

5. Renting a mailing list of 1,000 names and getting 150 to 200 orders. A very good list will generally produce no more than 2% to 3%, 20 to 30 orders for 1000 names. Your own list may do much better.

There are a few of the most common beliefs about the mail order business that are almost always totally false.

PRODUCT CHOICE

The first task any new entrant into this business has to deal with is to determine what product to sell and to whom he will sell it. This is a considerable task and it should not be taken lightly. Many serious errors are committed in this area.. To become well informed in this area, it is necessary to read various publications that cater to those people to whom you wish to sell your products. Read the news content and study the ads. Send in for free information on those ads that are close to the products that you select have an ongoing demand so your customers will want to buy from you again and again.

During this early stage of your mail order career, it is of utmost importance to control your enthusiasm. If you don't, you will get drawn into the SHOTGUN APPROACH. In this scenario, you will be so enthusiastic and impatient that you will make a number of rapid moves such as the following: You will buy one or more distributorships; choose one or more products that you know little about (it amazes me beyond belief that people make marketing decisions about products they have not seen--this is simply insane): run one or more of the publications; or rent a mailing list and have no idea how the names on that list were accumulated.

Needless to say, you can spend a thousand dollars or more in a hurry and you may get little or no results from your efforts. And what is even worse, you will probably become discouraged and get out of the business before you had a chance to understand it at all.

When choosing a product, take care in considering all aspects associated with the marketing of it. The most important considerations are: demand and repeat demand Cost and mark-up potential Shipping or dropshipping arrangements Reliability of your major suppliers Product storage in case you decide to do your own shipping Cost of shipping

The most important consideration in choosing a product or line of products is your belief that this product represents a service or need to your potential customer. The product or products must also have related products that can be sold to your customer at a later time.. Each product you sell should be marketed with the aim of selling additional products. This is why, in general,, selling just one product is so very difficult and selling a line of products via a catalog for example, is so effective. The more items you can sell each customer, and the more repeat sales you can generate, the more money you will make.

THE PROMOTIONAL OFFER

Once you have chosen your product, set the price, decide who your supplier is going to be and how it will be shipped, you begin to put together the marketing material.. This is more crucial in our business than in any other business and it is also precisely the reason why a percentage of the population will not buy by mail---because they cannot see, smell or fell the product until they have paid for it.

The most common mistake committed in this area is to duplicate exactly what another enterprise is doing. One of the big problems with this approach is, since there is so much plagiarism going on in this business, you may be copying someone who is just as new in this business as you are and who is also copying someone else's idea. It is OK to copy what others are successfully doing example, many companies in the information product line will provide their dealers or distributors with ready-made promotional material. In most cases, this is the least expensive way to get started and, if you are dealing with a reputable and successful company, you will be promoting products that have been proven successful.

It is recommended however, that you use this approach only until you get your feet wet. Then you should begin to develop your own material. Once you have a better understanding of what sells and who is buying it and why, develop your own brochure, circular, etc. You can still utilize the material of others as an addition or follow-up to your material. Developing your own material is not at all difficult and can be done professionally and effectively on a rather small budget. A good promotional offer consists of several important components which include:

The circular or brochure, or catalog. A brochure or catalog does not have to be a 40 page instrument but can be as few as 4 pages

An effective sales letter

The ordering instrument--this may be a built-in order form, separate order form, etc.

Return envelope

Of the above, the development of the brochure, circular or catalog, is the most expensive so here is where you will most likely use something that is supplied to you by your supplier.. A hard hitting sales letter is as important as the brochure. You have generally three options in tackling this project:

1. You can copy one from someone else. Since an exact copy may be illegal, you should probably use elements of the letter and make some changes but the end result generally leaves much to be desired.

2. You can pay someone to write one for you. This can be very expensive and may still bring about less than desirable results. The biggest problem here is that the writer of your sales letter will generally not understand your product as well as you do.

3. Do it the right way, the hard way. Do it yourself.

There are many good publications on effective letter writing for direct marketing and you should read one or more of them. Keep in mind that no one will understand your product as well as you do..

To do a good job, it is a definite requirement that you believe in the product and believe that it has one or more important benefits to the buyer. Just having the desire to sell the product, so it will make money for you,, will not cut it as a rule.. Once you understand the basic components that need to be in every sales letter, you should be able to write one.. A little practice may be necessary. You will become more proficient with each new product.

An order form should be user friendly. Your customer should be able to read the instructions with ease. If your brochure, circular, etc. has a built-in order form, it is generally a good idea to enclose a separate order form.. This way the customer can keep the original offer intact.

Enclosing a return envelope is strongly suggested. The idea is to make it as easy as possible for your potential buyer to part with his money and send it to you without too many hurdles.

The biggest sins are committed under this topic of The Promotional Offer and, since the promotional offer is the only thing your customer sees before deciding if he will buy from you or toss you in the nearest trash can, you must do things right,, there are absolutely no exceptions. If you are sloppy here, if you try to save a few bucks, you are cheating yourself, not your customers. Keep in mind he is an expect at rejecting offers since he had many years experience. the average American is presented with approximately 6,000 plus offers to buy something per week--TV, radio, newspapers, magazines, road signs and, last but not least direct mail.. Or, putting it into more personal terms, YOUR OFFER. So sweat over this one SO YOU WON'T GET TOSSED.

The money which is wasted annually in this country on substandard direct mail would make a substantial dent in our country's national deficit. Every week I see dozens of offers come across my desk that could make me weep.. Such garbage! Return envelopes with crooked rubber stamp imprint, sales letters with spelling errors, grammatical errors, etc., so called brochures which were apparently copied by a 20 year old copying machine.., circulars that look extremely unprofessional because the order from section has obviously been changed by a typewriter and they arrive all by their lonely selves, no sales letter, no return envelop.. God it is awful! The authors of this garbage are screaming to the world: "i am an amateur, I am an amateur, I have no idea what I am doing but I want your money. You'd better belive and not forget that this country is made up of 240 million of the most sophisticated buyers to be found anywhere on this globe.

Yet, this is also the area where you can shine and excel beyond your wildest dreams.. Modern technology has given us the tools to produce marketing material that can make you look as good as some of the largest and most successful companies in this country. And you can do it right out of your home. You will find professionals who can help you in this endeavor. Right in your own city there are desktop publishers, graphic designers, and word processing services that are eager to help you. You could get a 4 page brochure designed for as little as approximately $100, in most markets, plus printing. The brochure can look just as good as the brochure of a million dollar company.

Therefore, you must do things right. The average buyer will look at your piece for less than 8 seconds to decide whether to junk it or study it.

MARKETING YOUR PRODUCT VIA ADVERTISING

Most new mail order entrepreneurs will sell their products through advertising once they know what they will sell and have developed their promotional offer. Since display advertising is generally quite expensive, it is best to start out with classified ads in monthly national publications. Classified ads, as well as small display ads, should only be used to get inquiries from promotional buyers. The inquiries are sent the promotional material you have developed and a percentage of them are converted into buyers. This percentage generally will range from between 6-12%. If you want to sell something directly from an ad, the item should cost less than $4. There is not enough space in a small ad like that to convince a buyer to spend $10 or $20. For that reason, you see full page ads selling products in that price range.

The first task is to choose the right magazine. One of the most effective ways to find the right magazine is to choose one that carries ads by successful companies that sell products similar to yours... The wrong magazine is generally the one whose content attracts readers who are not at all interested in the product you are selling.

Choosing the right classification in the publication is as important as choosing the right magazine.. Again follow the leaders. Since there are thousands of magazines catering to almost every possible interest group, the possibilities of finding new opportunities to market your products are unlimited. I suggest, however, that in the beginning you stick with well known magazines and leave your experimentations for later when you are better established.

Monthly publications are generally more cost effective than weekly magazines, and certainly, daily papers. You can get inquiries from a national publication, such as Popular Mechanics, for months and sometimes well over a year. A daily paper, on the other hand,, will rarely produce an inquiry beyond 2-3 weeks after it was published.

A common advertising mistake is to choose inexpensive advertising such as in shoppers papers, mail order trade journals, etc. It is not how much the ad costs but how much each inquiry costs you... If you ad costs $100 and you receive 100 inquiries, each one has a direct cost to you of $1. Early in mail order career I spent a lot of money for a $10 ad here and a $20 ad there. I soon learned

that sometimes I would only get one or two inquiries for my $10. Expensive! To test a product and promotional offer it is sufficient to run the ad just once.. The magazines and advertising agencies will often tell you that to test an ad you must run it 3 or more times. I say no. Not until you know how the

first one pulls. You will need some patience for this endeavor since most monthly publications have a lead of two or three months.. But its is much better to wait a little while than to spend hundreds of dollars without getting needed results. To write successful ads also takes practice and work.. Once again,, follow the leaders. A successful ad can often pull two, and sometime three, times as many inquiries as an ineffective one.

MARKETING YOUR PRODUCT VIA MAILING LISTS.

This approach is often preferred by the newcomer. Unfortunately, it is also generally the least effective way. It is preferred by many because it is perceived to be easy. And if it worked it would be. Millions of dollars are made by companies in renting the wrong names and stale names to new mail order entrepreneurs.. Both sides lose. The company renting the names will not get any repeat business and the customer often goes out of the business if his efforts are futile.

The most unfortunate mistake newcomer make here is to assume one list as good as the next one. The inexperienced mail order operators should start out advertising, and as they gain experience, begin to use mailing lists in addition to their advertising. But, if you absolutely cannot resist, at least be very picky in choosing your lists. Deal with a reputable broker or smaller mail order company that you know advertisers frequently. Find out how the names were generated. What did the ad that brought the inquiry sell? If you are trying to sell books on how to start a new business and end up with the names of people who answered an ad about how to find a better job or learn a new hobby, you will have wasted your money. Likewise if names are older than 6 months, preferably no more than 3 months, you will get too many returns and people may not be interested in the same subjects anymore. Mailing lists especially your own, can be highly successful, but only if you have gained enough experience to make wise selections.

The preceding pages have attempted to cover some of most important areas you should be aware of as you start out in this exciting business. Although the emphasis in the preceding pages has been largely on the negative, I belive strongly that this business has immense potential and rewards for anyone who has the interest and dedication to learn it. If you do your homework and make deliberate moves based on your personal knowledge and experience and you expand with each success, the potential for your ultimate success is almost unlimited. Don't forget that unlike your friendly neighborhood retail store which sells only to a confined geographical market, you can market your product to over 260 Million people in the U,S, and Canada.

So remember before you can earn you must learn!

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

Copyright 2004 by DeAnna Spencer
This article may be redistributed freely on the Internet as long as the resource box remains intact.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
07/08/2019 12:46 PM
Won't Turn Pink In The Can
There's an apocryphal story about a tuna cannery at the turn of the 20th century. How do you position tuna against the much more popular canned salmon? You tell the truth, and create a position statement.
06/06/2019 03:08 PM
4 Reasons Why Digital Marketing Is Important for Small Businesses
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No".
06/06/2019 03:00 PM
Where Refrigerators Go to Die
We are constantly told if we don't keep up with technology our businesses will fall behind. Where early innovators are quick to embrace the latest labor-saving equipment or software, others still trail the field, hanging on to the last breath until they themselves run the risk of becoming obsolete.
06/04/2019 10:54 AM
Impact of Shift to Polymeric Cables on DC and AC Cable Accessories
In the arena of power transmission, there has been a continual shift from paper cable technology to polymeric-insulated cable technology. However, technicians are still not very certain when it comes to making a right choice between the two of them for their application.
06/04/2019 09:41 AM
Nine Ways to Make Your Business Visible
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.
06/04/2019 09:38 AM
Marketing With Logic and Emotion
A couple days ago our refrigerator conked out. A repairman showed up today to take a look. The verdict?
06/04/2019 09:36 AM
What a Sasquatch Can Teach You About Attracting Clients
"Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable - like a Nickleback concert - or the first year of my marriage!
05/30/2019 10:37 AM
Law 1 - YOU Are the Killer App
This article is the second in an eight-article series on the Seven Laws of Marketing. See the first article at this link.
05/29/2019 05:25 PM
Myths and Truths About Marketing to Millennials
When it comes to marketing tactics and what supposedly works and what doesn't, it can be hard to cut through the myths to get to the facts. If you're trying to market to millennials, here are some important truths you need to keep in mind when creating your campaigns.
05/28/2019 09:22 AM
The 7 Laws of Attracting Your Ideal Clients
A good story has three parts: 1. The original situation of the client, 2. What you did to help them, 3. The results the client realized from working with you.
05/27/2019 04:02 PM
Money - Increase Your Sales by Adding Bonuses
In a practice known as the "baker's dozen" a baker throws in an extra muffin or cinnamon roll when you buy 12. We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.
05/24/2019 12:45 PM
Money - Discovering Your True Value
Today's article is the second in a multi-part series on making more money in your business. The main reason I'm writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.
05/24/2019 12:44 PM
Money - And How to Make More of It
I don't know many independent professionals who wouldn't like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.
05/23/2019 01:57 PM
What's the Hardest Part of Marketing Yourself?
Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.
05/23/2019 01:56 PM
Website Insights for a Site That Attracts More Clients
Virtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don't have a list, you severely limit your marketing possibilities.
05/20/2019 10:45 AM
Directory Websites Listings On Google Need Cleaning Up Big Time
As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It's simple, start-ups only succeed when everyone gives 110% and sometimes even that isn't enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.
05/17/2019 03:19 PM
Fighting Truthiness and Hype in Marketing
In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness." Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.
05/17/2019 03:13 PM
How to Use Follow-Up to Renew Old Clients
Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.
05/16/2019 12:00 PM
14 Ways to Improve Your Email Marketing
Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It's a good way to engage with past, present and future customers.
05/16/2019 11:59 AM
How to Find Your Marketing Sweet Spot
Ever feel you're making a lot of forward progress but don't really know where you're going? Today a client brought this up in an email to me. She's been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.
05/16/2019 11:55 AM
Why Nobody Is Reading Your Marketing Content
Almost every week I'm telling a client that there's a big problem with their marketing content. It's not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it's formatted.
05/14/2019 03:42 PM
10 Obsessive Ways You're Undermining Your Business
Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.
05/13/2019 01:45 PM
How to Make Your Outreach Campaign Work
I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.
05/09/2019 03:27 PM
Marketing A Business - How To Market A Business On A Small Budget
Starting a business takes a huge amount of cash. The more you can save, the better. Here are some alternatives to help you create some buzz for your business on a budget.
05/09/2019 03:27 PM
The No Joke System for Attracting Clients
A few months ago I re-tooled my system for teaching people to attract new clients. It's a new take on an old approach. I called it ABDO - Attention-Based Direct Outreach.
05/09/2019 09:17 AM
The Long Lost Art of Being Discovered
One of the most of fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab's drug store in Hollywood, by director Mervyn Le Roy in 1936. Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab's, but at the Top Hat Caf?. Nevertheless, this legendary story gave rise to the American myth that "anybody can be discovered, anyone can be successful because of a stroke of luck and the right connections.
05/07/2019 02:10 PM
For GOD's Sake, Just Try Something New!
I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies. These books have helped me, but it wasn't their strategies that gave me the most valuable insights.
05/07/2019 01:10 PM
Is Your Business a "Service" or a "Brand"?
New cell phones were no longer compared to wired phones, but to other cell phones. And what was emphasized were all the new features of that cell phone.
05/07/2019 10:59 AM
Working Your Business From the Zone of Genius
In my experience, there are several more than four. The following are the ones I'm most familiar with, for myself and with client's I've worked with.
05/06/2019 02:57 PM
The Amazing Power of Accountability
I found myself saying to Keith, "OK, I'll go to the gym 3 times a week, starting on Friday. And since that time, almost three weeks ago, I've gone eight times. I do a one-hour circuit using the gym's weight machines.
05/06/2019 02:52 PM
A Guarantee: The Most Powerful Brand for Your Business
I'm currently working with a client right now who does high-end sales training. And we're currently working on the messaging for his website. In the course of our conversations he mentioned that 82% of his clients got a 10:1 ROI on their training investment.
04/30/2019 04:09 PM
The Genius Formula: Plan, Promise, Schedule
The good news is that research has shown exactly what it does take to establish a new positive habit. And it's so simple that most people have missed or disregarded it.
04/30/2019 04:08 PM
Stop an Addictive Habit - And Replace It With an Inspiring One
If James Clear, doesn't float your boat, just use the search function on Medium to find articles on any topic under the sun. Just avoid the political ones! (However, even on that topic, you'll find more interesting, thought-provoking articles than on most news sites.)
04/30/2019 03:59 PM
The Hardest Thing About Being Self-Employed
I rarely travel anywhere for business and meet all my clients by phone or video conference. And email is my preferred communication medium. A perfect set-up for an introvert like me.
04/30/2019 03:57 PM
ChatBot Marketing With Aritificial Intelligence
ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
04/30/2019 03:55 PM
Why Most Online Marketing Is a Waste of Time - What Works Instead
These days, when it comes to growing your business, all you hear about is online marketing. And it's what everyone would like to use to attract more of their ideal clients. After all, if more prospective clients simply found your website online, you'd get more business, right?
04/26/2019 09:15 AM
How to Get More Email Response
One of the most successful participants was a career coach who worked with doctors and had also been a practicing doctor herself. She contacted past colleagues by email and phone and was successful in doubling her practice in about three months.
04/24/2019 12:04 PM
3 Steps to Influence Your Personal Brand & Become a Thought Leader
Thought leadership is not just about being known - it's being known to make a difference. Here are 3 steps you can take to gain credibility, influence your industry, and be recognized as a thought leader.
04/24/2019 11:55 AM
How to Successfully Meet the Three Biggest Marketing Challenges
One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.
04/24/2019 11:53 AM
How to Select the Right Marketing Strategy for Your Business
I've probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services? These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.
04/24/2019 11:51 AM
Nail Your Marketing Message in Your LinkedIn Profile
First of all, the Summary has limitations. You can't use bold or colored or large size type. But you can use all caps for the headings for each paragraph that makes your summary sections pop out, increasing readability.
04/24/2019 11:50 AM
How to Turn Intangible Concepts Into Tangible Services
You accomplish this is by "writing a service or program into existence." This pure act of creation transforms the intangible into the tangible. And now you really have something to sell.
04/24/2019 11:48 AM
A Different Approach to Goal Setting
We all know that it's important to set goals. Unfortunately, the way we think about goals tends to reduce the chance that we'll achieve them or that they'll fulfill us. This is the first of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.
04/24/2019 11:47 AM
The Five Pillars of Marketing Success
Does the following give a pretty good picture of your current marketing activity? You have a website but you're not really satisfied with it. You go to networking events once in awhile.
04/24/2019 11:44 AM
Habits - The Big Secret to Marketing Success
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
04/24/2019 11:42 AM
Fearlessness Is About Being, Not Doing23
It's the recognition that being without fear is essential to who we are. It's as normal and as natural as breathing. It's how we were all born. And we can literally come back to fearlessness with every breath. Look, right now you are aware. You are also here and now in this moment.
04/24/2019 11:37 AM
The Fearless Landing
Yes, it may take some time to do these things well and effectively, but they are not inherently fear-inducing. They are things you can learn to do and ultimately apply to attract new clients to your business.
04/23/2019 03:25 PM
Why Is Writing Funny So Hard?
However, if you are determined to maintain your staid, cool demeanor, be my guest. But I'm afraid your emails won't be getting a lot of attention.
04/23/2019 03:25 PM
Marketing Writing: From My Dog's Perspective
1. I've been writing in my business for 35 years. And pretty much regularly, once a week for 22 years. 2. I own two very adorable, wonderful dogs, Dylan and Meera.
04/23/2019 02:41 PM
Marketing Theory Without Execution: An Idea With No Follow-Through
An ongoing debate exists in the marketing industry that begs the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal? There are good arguments all the way around this debate, but when it comes down to it, the answer is really... neither. You simply can't be successful without either one.


home | site map |