Marketing Information

Meaning and Marketing - The Trigger


In previous articles under "Meaning and Marketing", we havelearned about the verb "To Be" and that the name of God isI AM.

Stephen Hawkings, the world's greatest mathematician, and authorof several books on science and the Universe, was more or less a bum during his university years in England and some yearsthereafter. I think he liked to drink.

Everybody knew he had the GIFT and so did he. He just wasn'tusing it. But then he contracted Lou Gehig's Disease and thatgot him moving.

What was the difference? Hawkings now faced a MUST and for him --he knew -- it was now or never. And this MUST has kept himamazingly alive for many years.

Hawkings was facing a Moral Imperative!

Scarlett O'Hara in the book and movie, "Gone with the Wind", isanother example. However, she didn't have a MUST, not really. She manufactured one. Her's and Margaret Mitchell's words will ring out forever - - "By God, I'll never be hungry again!"

Or did she say, "I'll never eat radishes again!?"

Her link was "Tara" - the Land. But, of course, her link was morethan that. It was Ashley Wilkes. She could care less about RhettButtler.

Whatever her true links are, they were extremely active in herconscious and sub-conscious will and Scarlett literally stormsthe gates of Heaven with her demands and I AM is impressed.So are we.

Never mind that she is a louse. In the end she will find her true SELF and, to her amazement, her true love -- Rhett Butler. So will you.

If you don't face a MUST, you can always manufacture one -- if you want to, as Scarlett did. Don't be fooled. She could have gotten by on radishes, pinto beans, and settled for much less, as most of her neighbors did after the Civil War. She could have lived a very ordinary and miserable life for herself and future family. But that's not what she wanted, was it? That's not what she willed.

A MUST is a Moral Imperative. It's now or never. You've got to get moving and you know it.

What is it you want? Why were you born? What is your destiny? You can only know and find out by allowing your "wheels to hit theroad."

Your Domain is -- YourHighestandYourBest.com

This is the same as -- YouAre.com

(See Article: "Meaning and Marketing: The Links")

Now let's pretend YOU ARE 10 pounds of Pure Uranium and fashion you into a perfect solid ball about 5" in diameter and let's surround you in an amazingly well fortified container and packyou in a powerful explosive.

When the explosive is triggered, the force of the explosion willbe directed inward and not outward and compact you at all pointsa fraction of a second about 5 tons per pixel. The Chain Reaction

is then ignited within the sphere of YOURSELF. After that, it's 10,000,000 degrees Fahrenheit in all directions.

Now this is an almost infinitely tiny explosion compared to our Mrs. Patricia Smith ("Eye of the Storm" Article) whose body plus the Door at the speed of light squared was the size of a proton with a mass of 239lbs. I AM used her to fashion a brand new universe. What will I AM do with you?

Do you and I really have that kind of power? Yes, we do, if we gain weight.

But what seems impossible physically is always possible in our WILLS and in our Imaginations - if we want it to be. And that'sall it takes.

Go ahead. Deny yourself your WILL and your Imagination. But to do so is an excuse, and an excuse is always immoral. And so many people choose to be immoral: not having any direction, meaning,or purpose, and so they just get by from day to day. That's allthey do. It's a smart, safe, but a sad way to live.

So if you are in the category of someone who wishes to live by your Will and Imagination -- and I am assuming that you are -- what are you going to use for your explosive material?

Use your Links! I have dozens, even hundreds. Here are some ofmy links and I am showing you this just to show you what a linklooks like:

"The King of the Golden River" by John Ruskin, a short story whichI read in the 2nd. grade;

The death of Ben in Thomas Wolf's book, "Look Homeward Angel".

Task Force FAITH on the East side of the Chosin Reservoir in theEpic Korean War Battle, Nov. 27 to Dec. 8, 1950.

Movies:

"Moll Flanders" - a model of endurance and true character.

"Solaris" - You will know the price of LOVE.

Music:

"A Banquet of Voices", The Cambridge Singers"Vivaldi Concerti" and Baroque Trumpet Music, Nimbus Records,Nimbus Records #7012

My own real life stories:
The Roller Derby
The Horseshoe Tournament
The Fat Man at the Swimming Pool
The Mile Run
The Penny - (3 very recently found)

People - My Heroes...I have dozens and so do you. But how about this one forstarters:

MyhighestAndMyBest.com/LanceArmstrong

Special Numbers that have meaning only for me:$17.01 & $21.01 (the ladder added in the last week)

Etc, etc, etc...

There is a story behind all my Links. These are the very bestkind of Links -- the ones with a story behind them, from yourvery own life.

BUT YOU DON'T NEED ANY OF MY LINKS. USE YOUR OWN!

Look for your own, find your own - anything that has specialmeaning for you and that empowers you. Open your eyes.They are everywhere!

Surround yourself with YOUR links to your past and present anduse them as explosives to blast yourself to a much better futurefor you and your loved ones. Click on any one of YOUR OWN linksand your will and you should arrive at the same place: YOU andyour Destiny.

YouAre.com
YourHighestAndYourBest.com

Click on these links and you should arrive or ought to arrive at your Ultimate Link:

TheKingdomofIAM.com

You don't believe in GOD? Then just pretend that God is the verb"To Be" and think of God as the way you use the verb "To Be" andall words in your language -- as the way and the means you useto communicate with others. Therefore, every time you use yourlanguage, you will be acknowledging it's true Source.

If God -- I AM -- is anything, S/he is communication. Therefore,let us not fail to communicate. After all, this is what Marketingis all about, isn't it?

NOW YOU LACK ONLY ONE THING: A Trigger!!!

The Trigger is your Moral Imperative.

What is a Trigger? A Trigger can be one of two things:(1) Someone or Something that royally angers you.(2) Someone or something that has exhilarated you and broughtto you a very special JOY.

When Jesus of Nazareth grew up in Galilee, he looked around himand saw plenty to anger him. And it is the same with you and me. When we look around us, what do we see and what do we care about?And do we not feel a similar anger sometimes?

But we can use our anger as a trigger, as many great people havealready done. There are dozens of causes that elicit our anger.Choose one and go with it and use YOUR anger as the Trigger.

But in truth, the ladder (No. 2 -- Joy) may be the best kind of trigger because it has more force and power and you might as well "go for the Gold" in your trigger. This is what manyartists have done. Goethe is just one example.

Unfortunately, LOVE as a trigger has to do with "Unrequited Love",as in the case of Scarlett O'Hara, but it is one of the mostpowerful and energizing forces in the world if you want to makeuse of it. If you don't make use of it, it can destroy you.

Whom or what have you lost that you cannot recover? Instead ofinvesting your life in sadness and regret and sometimes suicide,turn all that energy around and use it as your Trigger.

The only way you can recover what you have lost is by reformingyourself, by re-imagining yourself. When you find your true self,you will have recovered, not only what you have lost, but alsomuch more. You will be and shall become a New Creation.

Your point right now is not to succeed, but to begin. To begin,you must have a Trigger -- a Moral Imperative -- and the bestTrigger is unrequited love.

But if you don't have that, unrequited love, then the other kindwill do.

Don't be fooled by Scarlett O'Hara. When she was reaching forthe gold, she was mostly reaching for Ashley Wilks. She had a

double trigger! She had two triggers. She had both kinds.

Now that you have your TRIGGER -- YouAre.com/Ashley -- it's timeto take cover with your compatriots in your foxholes, to joinhands, and to pray.

Who is there to pull the Trigger? YOU ARE. Use your WILL.

(See Article 3: "Meaning and Marketing: The Will")

It's now Six Trillion, Trillion Degrees and the force of theblast is moving at speeds that trouble the imagination...

(See Article 2: "Meaning and Marketing: The Eye of theStorm")

Have a good life. Find yourself. In finding your TRUE SELF, youwill find your TRUE LOVE and the world in you and around you willnever be the same again.

Who knows? Your Unrequited Love may even come to visit you, butonly after you have made some money, a whole lot of money. Andthen, if you want to -- but I hope you will not want to -- youcan tell him/her where to go.

You are a Network Marketer. You do want to make alot of money,don't you? Isn't that what you want? Isn't that what you WILL?

If not, then why are you in Marketing?

Since your are in Marketing, you might as well go for the Gold.If it was good enough for Scarlett O'Hara, it's good enough forme.

And besides all that, I have some "loves" to recover. Don't you?

Go ahead! Pull the Trigger! Begin!

The best way to read this article is in sequence with the other articles in this series under "Meaning and Marketing": (1) The Hurricane; (2) The Eye of the Storm; (3) The Will; (4) The Links; (5) The Trigger

"The Sorrows of Young Werther" by Johann Wolfgang Von Goethe,Intro by Michael Hulse, Penquin Literature;

E=MC(uppercase2), a book about Einstein's most famous mathematical formula

Paul Snell lives with his wife, Jean, and younger son, Steven, and their dog Blackie in Lexington, NC. He is a former minister in the Presbyterian Church USA and has been in Network Marketing full time since 2002. Paul, at the age of 61, has recently been diagnosed as Bi-Polar with A.D.D. as a minor component. He, with the encouragement of his great mentors at the Power Shift Loop, is an advocate for the treatment of mental illnesses -- all kinds, including substance abuse.

He may be contacted at psnell100@excite.com


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
03/18/2019 12:01 PM
Why Is a Headline Like a Police Siren?
We all know the alarming shock of seeing the flashing lights and hearing the piercing scream of a police car, fire truck, or ambulance, and we all know what to do when one of these vehicles comes into our hearing and visual range. We pull over to the curb and stop quickly. That's exactly the reaction we, as marketers, want to create when writing headlines for our marketing material.
02/05/2019 05:13 PM
Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies
Planning for marketing and marketing communications for the year ahead is never an easy task. Lack of resources (people, time, budget), keeping up with trends, obtaining quality leads and improving brand awareness and reputation has become increasingly difficult for organizations - be they B2B, B2C or nonprofit. This article should make developing a marketing and marketing communications strategy, plan, and budget more profitable for the brand while also improving its ROI.
01/29/2019 04:41 PM
Small Business Online Coach: What No One Tells You About ROI in Small Business Marketing
It's not easy to operate a small business. Therefore, it's important that you know more about ways to boost your marketing ISO. Since small business owners have limited budget, tight profit margins, and fewer resources, it's hard for them to cover their expenses at times. That's why many small business owners take care of multiple aspects of their business to fill in the gap. In this article, we are going to share a few secret tips with you that can help you increase your marketing ROI. Read on.
01/23/2019 12:49 PM
I Know Content Matters, But I Don't Have Time to Create It!
It's almost become clich? to say, "content is king!", so much so that many have forgotten why it matters.
01/21/2019 11:15 AM
Tips to Help You Put Together an Effective B2B Sales Strategy
If you are a B2B business owner, make sure you reevaluate your sales strategy from time to time. Since this is the age of the Internet, product/service related information is easily available to B2B buyers. Given below are a few tips and tricks that can help you put together a solid sales strategy.
01/21/2019 10:41 AM
5 Smooth Techniques To Land Your First Side Hustle Patron
The simplest advertising competencies you can use to acquire a paying patron to your business, and to be able to come up with passive profits each month. Getting your first paying customer it is tough however when you have the right advertising and marketing competencies and mind-set you'll be able to have many paying customers.
12/26/2018 02:50 PM
Numbers Can Hurt Your Communications Efforts
Many marketers and communicators make extensive use of numbers when trying to reach people. However, that may be a mistake, because much of their audience may not grasp what's being presented. This article explains the concept of numeracy and why understanding it is important to you.
12/17/2018 11:35 AM
Marketing Examples For An In-Home Care Services Company
When marketing an in-home care service, it's important to reach the family members of those who will be paying for the service on an emotional level. One should use various mediums to do this; Radio talk shows, podcasts, YouTube videos, blog posts, websites, etc. Below are some examples that might help you put together an award winning level marketing strategy.
12/12/2018 02:20 PM
Pay Close Attention to Your Competitors
The analysis of your competitors is critical to your success. You will want to keep in mind that you can learn a lot from your competition and they are an essential part of your professional success. Understanding your competitors' strengths and weaknesses will help you to understand what you need to do with your own business.
11/28/2018 03:18 PM
Marketers Need to Know: Where Are They? Where Are They Not?
When I was a student, I must admit I thought it really didn't relate to my (limited) worldview. Since then, I've found how important geography can be for business use, and the many practical uses of this subject are just as relevant as they were when you and I were in school. Be assured that, in the world of growing a business, geography is very practical as a tool for marketing tasks, delivery and scheduling decisions, and optimizing staffing levels.
11/26/2018 01:25 PM
This Truth About Your Impact May Surprise You
Entrepreneurs and leaders are often depicted as rugged individualists. That depiction doesn't reveal the truth about what it takes for you to have real impact.
11/19/2018 02:14 PM
Breaking Down Sales and Marketing
All too commonly, organizations have made the assumption that all salespeople are skilled at marketing and that all marketers are skilled at sales. As a result, they've treated their talent as "multi-purpose" employees, often combining sales and marketing departments in a futile attempt to conserve resources. Surprisingly, this still happens today. Let's take a look at why this is a foolish practice and how businesses are selling themselves short.
11/19/2018 01:00 PM
10 Reasons Why Impact Is Your Competitive Edge
Even if you have a unique product or service, it's inevitable that your company will be joined by others. Your decision to focus on impact provides a unique value proposition.
10/26/2018 12:15 PM
Some Straight Talk on Affiliate Marketing
My wife and daughter are out of town today so I was going to get caught up on my favorite TV shows: Supergirl, Flash, Supernatural and Legion. I definitely like the superhero shows. I grew up watching Christopher Reeve's Superman films and reading comics.
10/26/2018 10:24 AM
Here Are 6 Simple (Not Easy) Steps to Profitable Internet Marketing
I'm feeling rested because I took the week off from working out. My body has gone through some rigorous training the last couple of months and I just felt exhausted. That's usually a sure sign to just take it easy.
10/26/2018 10:24 AM
7 Powerful Strategies to Implement Before You Start Internet Marketing
My wife, daughter and I were just watching World of Dance when a community warning interrupted our relaxation time. There were toxins released into the water, which freaked out my wife. I wasn't worried, of course, but my wife was getting ready to have me take the 30-minute commute to Eugene and have me buy as much water as I could carry!
10/26/2018 10:23 AM
Here's A Quick and Dirty Guide for Selling On eBay
This week I've made it a goal to sell stuff around the house that I don't use. I have an X-Box 360 that's been sitting in a box for over 2 years along with 4 controllers and a bunch of video games. I also have boxes of books I haven't opened in a while.
10/24/2018 11:19 AM
Components of a B2B or B2C MarTech Stack
Google AdWords is a popular advertising service. In fact a lot of contenders of the Stackies 2018 had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business and so using the right advertising technology is important for your martech stack.
10/15/2018 10:07 AM
3 Things to Consider While Selecting Your Marketing Automation Tools
Marketing automation is a great approachto connecting with your customers in a highly personalized mannerand to increasing your marketing and sales qualified leads. Before you select the right one for your company, figure out what processes work for you and what's holding you back. If you need help in figuring out what marketing automation tools would be ideal for your business, feel free to give us a call or shoot us a mail, and our senior consultants will be happy guide you
10/03/2018 12:47 PM
Congratulations - You're a Life Coach! Now What?
Starting your own business is exciting; especially entering the field of life coaching. You have recognized your ability to inspire others and have committed to bringing your gift to those who need your help.
09/27/2018 12:40 PM
Features and Benefits - Why Understanding the Difference Is Crucial for Your Business
To say that marketing your company has changed from even ten years ago feels a bit like a clich?. We all know that the marketing landscape has changed - I prefer to look at it as "enhanced" because many traditional marketing channels remain powerful (word of mouth for example).
09/24/2018 10:09 AM
5 Surefire Ways To Optimize Your Book's Sell Sheet
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book's sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing - because it's simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.
09/13/2018 11:14 AM
Back to School - Back to Business!
I don't know about you, but my social media feed has been filled with back to school photos from family and friends. My kids are older, and back to school has lost the fun it used to have, but I love seeing my friends reach the milestones I did!
08/23/2018 10:56 AM
Jump In! How Creating Content Is Like Swimming
I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity. Honestly, I am incredibly proud of her for doing this.
08/22/2018 02:46 PM
How to Sell More to the Clients You Already Have
Generating new leads is tough - you need to be out there hustling, networking, creating, and following up every day. There are amazing tools, such as lead magnets, that can work for you with minimal effort once created.
08/17/2018 12:06 PM
What Is an SSL Certificate and Why Is It Important for Your Business?
SSL stands for Secure Sockets Layer and is essential to the security of your website, as it allows a secure connection between your server and a browser. This connection permits the secure transmission of information, between your website and your client as an example.
08/01/2018 08:17 AM
How Do I Find Out Who My Customers Are?
No matter of how good your products or services might be, they won't appeal to everybody. If you try to get your messages to a wide untargeted audience, you'll spend money that you don't really need to spend, and you won't even get a lot back from it either.
07/30/2018 03:19 PM
Defining Your Market
Defining your target market is critical if you plan on any measure of success in your business. A solid foundation for your business requires that one of the first things - if not THE first thing you need to do is to - DEFINE YOUR TARGET MARKET!
07/29/2018 05:16 PM
How Can We Do Neuromarketing?
Neuromarketing techniques are based on scientific principles about how humans really think and decide, which involves brain processes that our conscious minds aren't aware of. When combined with sound experimental designs and procedures, these new techniques provide insights into consumer decisions and actions that are invisible to traditional market research methodologies.
07/25/2018 12:26 PM
Affiliate Marketing - Building Strong Relationships
The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network.
07/24/2018 11:56 AM
5 Important Questions to Ask Your Trade Show Organiser Before Exhibiting
Exhibiting at a trade show event involves a lot of planning, investment and efforts. To make the most of your exhibiting experience, it is necessary to ask for information about the trade show and cross-check the facts before your book the space. In this blog post, we've compiled a list of 5 important questions that you must ask your trade show organiser before exhibiting to get maximum ROI.
07/24/2018 09:09 AM
Create Your Own Olive Oil Line Through Private Labelling
As media spurs news about the so-called super food, more and more people are becoming aware of its capacity when it comes to cooking and health. Aside from the fact that it smells good and tastes delicious, olive oil has a lot of notable health benefits. For one thing, it has anti-inflammatory properties, prevents stroke, and is rich in antioxidants. It can even alleviate the onset of chronic diseases like cancer, diabetes and prevents heart failures.
07/22/2018 10:48 AM
Confused About Customer Segmentation? Read This
If you are anything like the rest of the world, then you know what it's like to be confronted with terminology for a specific field or industry and have absolutely no clue what is being said. On the whole, this doesn't seem so bad, but if you're in business, you can't simply walk away from industry jargon, especially when it is as important as customer segmentation.
07/22/2018 10:33 AM
Is Your Message Strong Enough?
If you believe that what you offer will help people, how can you keep it from them? Be heard above the din of many marketing messages with your strong message.
07/15/2018 10:42 AM
3 Reasons Why the Amish Were Right About Marketing
If I say the word "Amish" to you, what are the images that come to mind? Perhaps your mind goes to thoughts of horse-drawn carriages, a close-knit community that stays within itself, or no use of modern comforts like electricity or photography. Maybe you think of the clothes Amish people wear or the long hours that they spend working.
07/09/2018 08:09 AM
Eliminate the Ick From Networking
Networking doesn't have to be icky. Here's what to focus on when you attend an event or gathering.
07/06/2018 09:22 AM
Persuading With Emotion
The 7 Secrets Of Persuasion by James C. Crimmins, PhD. has it all. Well, almost all. Crimmins steps through all the rules, or "secrets," of persuading your target audience. It turns out the one big overarching secret is to use emotion, not facts. But what he doesn't quite do is step through the process of putting together your very own persuasive marketing message.
07/05/2018 03:01 PM
How an Outside Event Planner Can Save Your Business Money
When it's time to plan a marketing event for your business, which is the more cost-effective option; hiring an outside event manager or using your internal marketing team? Your first instinct might be to choose the internal marketing team. This article outlines why you may want to think again!
07/05/2018 03:00 PM
How to Qualify Leads at Your Events
A marketing event is an ideal way to interact one-on-one with current and potential customers. In a world saturated by digital, a marketing event creates a valuable personal relationship between your business and your ideal client. In this article, you will find a few tips on deciphering between the types of leads you acquire at your events.
07/05/2018 10:55 AM
Automate EVERYTHING Humanly Possible
Marketing Auotmation is the creme de la creme of everything we do in marketing. And if you don't learn automation, you will...
07/05/2018 10:51 AM
7 Small Business Marketing Trends You Need to Follow in 2018
The way marketing works are essentially changing day by day because of the absolute volume of people using the internet and the depends on new technologies as well. Keeping in mind, here I would like to share the 7 Marketing Trends You Need to Follow in 2018 for your small businesses.
06/27/2018 03:38 PM
Analytics Marketing - Monitoring Your Traffic and Keep Ahead Of The Competition
Are you confused on how Analytics work? With our expertise, we can easily offer you a number of helpful tips that can help you get on top of your game and understand exactly how the world of Analytics and traffic management works.
06/27/2018 03:31 PM
Marketing - 5 Ways to Lower Your Marketing Budget and Still Get Your Business Out There
It's a big wide world of marketing, and getting your business out there can prove to be difficult. With these top tips, you can get ahead of the competition.
06/27/2018 10:43 AM
The Number 1 Split Testing Mistake
This article will show the #1 mistake most marketers make when doing split testing. And also how to correct it.
06/21/2018 12:09 PM
The Philippines Is The Right Country To Outsource Your Company's Business Marketing Projects
High Overhead Costs? Are you paying high overhead costs to maintain an internet marketing group, i.e. salaries, OTs, benefits, perks?
06/21/2018 09:17 AM
7 Ways to Get Maximum Marketing Results at Any Time
There are no guarantees when it comes to marketing and advertising. However, here are seven ways you can maximize your budget when promoting your offers - during a recession or at the peak of our economy.
06/19/2018 11:46 AM
Analytics and Big Enterprises Success
What to do with ever-growing volumes of (particularly unstructured) data and the benefits of slice-and-dicing data to gain insight have been on the business radar for some time. What have differed in this time are the solutions that have been pitched to solve the problem. Ten years ago, business intelligence was the panacea to the data analytics debate.
06/19/2018 11:20 AM
How Start Ups Will Be Benefited From Data Analytics
In order to stay competitive in the dynamic business world, startups need to have an unconventional wisdom of marketing. Already struggling with a limited budget for marketing, startups must achieve a high consumer conversion rate. The key differentiator between two startups is pace. Things need to be done at a faster pace for startups to be competitive against large companies. And, in order to react to market conditions and changing consumer trends, startups today rely heavily on data analytics. The power of being able to gather, identify, understand and execute upon patterns of data is critical for long-term success of companies as well as for advancement of humanity. Any organization can leverage the exponential data growth but size is on the side of smaller businesses that are perfectly suited to act on data-derived insights with speed and efficiency, unlike large organizations that are often less nimble and hindered by clunky, legacy IT infrastructure. All that's required is somebody in the business that understands two key fundamentals: data analytics and data science.
06/13/2018 09:51 AM
Colouring Variants to Meet Diverse Market Needs
Colours and their various shades form an important aspect of domestic, commercial and industrial world. It is colours that enhance the aesthetic appeal of clothes, homes, food, offices, automobiles, cosmetics, waxes, paints, etc.
06/11/2018 12:31 PM
What You Need to Know About B2B Versus B2C Marketing
There many different types of businesses, some of them B2B and some of them B2C. B2B and B2C business are unique and face unique challenges. It is important to remember that one distinct difference between the two types of businesses is that one is looking for value (on a broad scale) while the other is looking for a human/emtotional connection.


home | site map |