Marketing Information

Niches - The Path to More Profits


Hey, as business owners we CAN'T be all things for all customers.I mean it would be fantastic if we could, however, you just can'tmeet the needs and wants of everyone, you would run yourselfragged trying :o(

BUT ... that doesn't mean you throw your hands up in dispair andgive up ;o) Stick with me for a few minutes and we'll go over afew ideas that come to mind and see if they get your creativejuices flowing.

Firstly, what the heck is a "Niche" anyway?? I mean I am sureyou have seen the word flying around the Internet and a lotmore lately. You've seen newsletter articles and email lettersfrom some of the top guru's now sprouting "Niche" as the new"catch" word of the time.

The term is NOT NEW. Basically a "niche" is finding a specific target market and catering to their specific wants and needs.

Ummm let me give you an example...

As a marketing coach/consultant my business is providing aservice "marketing" to businesses. Now obviously the businessarena is too general so what I want to do is break it down intobite size sectors or smaller target markets. I may want to dealspecifically to the needs and wants of Dental Offices and decideto specialize in Dental Office Marketing. I could take on the legalsector and specialize in marketing legal practices.

Get where I am going here??

I can't be all things to all businesses out there, so I break thebusiness sector down into target markets and the find the onesthat I want to specialize in and cater to that group specifically.

Now, you may be thinking ok, that's good for you being a marketingcoach, but I am an affiliate for a progam...how does "nichemarketing" affect me?

Glad you asked ;o)

When people first come online with the desire to start somesort of eBusiness they typically go into the "emarketing" nicheand promote products/services with a marketing theme. It makessense from a marketing point of view, you go where there is demand.

However, with demand also comes competition and the "onlinemarketing" arena is saturated and highly competitive.

So...what do you do?

Well, what you need to do is sit and think of markets outside ofthe "online marketing" arena which could also use your products/services and target your messages specifically to them.

Umm I feel an example coming on here...ah ok, here is one foryou.

Lets say you are an affiliate for an autoresponder service. Excellent service because you know that anyone who startsa business online needs an autoresponder. While that is great,what isn't so hot is the fact that you are not the only autoresponderservice in cyber-land and they too are targeting the same nicheyou are.

But...the difference between you and them is this article ;o)

See, we all go for the obvious niche or target market when wesign onto an affiliate program. We go after the others just likeus and market to them. What we fail to do is find the OTHER niches or target markets out there that haven't heard of anautoresponder and have no idea what it is let alone how muchtime we can save them.

I am thinking about niches like, oh...perhaps Real Estate Agents.A few friends are in the market for a new house. Every week they get in the mail (snail mail) the new listing sheets for allthe houses listed that week. The idea is that they go throughthese sheets and see if any of the houses peak their interestand then they are to call their Agent and ask to view them.

It was an ok system, but imagine how much time and MONEYa Real Estate Agent could save if they had an autoresponderservice?

All they would have to do is create the new listing templates,enter the email address and names of their client base (eventhat is automated) and blast out the new listings once a week,or more often if they wanted to. No more printing costs andgone are the mailing costs and the time factor you have savedthem is PRICELESS!

See the potential here???

Are you beginning to get the idea about finding other marketsegments (customers) for your products/services??

If you are an affiliate for an autoresponder service youcould promote autoresponders to Dental Offices. Theysend out appointment reminder cards...imagine the costsavings for them if they had an autoresponder service,not to mention the time savings of having staff to sticklabels and post them out??

It is just a matter of seeing what they do and how yourservice can save them the time and money. AND...thebest part about this thinking is that not many take onthis sort of business stance.

Now lets get away from the "online marketing niche"for a second and think of other ways of creating profit through niches.

Another thing is to look to your hobbies and interests.

Lets say you dabble at DJing on the weekends as a hobby. With that very hobby you could create profitby creating a little niche site geared towards DJing.Your site could focus on showing someone how tobreak into the weekend DJ business and providesites that offer good DJ equipment (that you areaffiliated with of course).

The idea about NICHE Marketing is that you DON'Thave to stick within the "Online Marketing" niche.You can find a niche based on an affiliate program,a hobby or a special interest.

Some of the top marketers have found other nicheslike; stop smoking, weight loss, online dating, modeltrains, travel, golf and yup even cooking.

Don't limit yourself to the niche of online marketing.Step out and find other market segments that arenot being served or where there is limited competitionand build your niches around those. It's like taking apath of least resistance and a path to more profits!

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Imagine What YouCould Accomplish With a Marketing Coach in Your BackPocket! Take the No Cost TEST DRIVE!

http://www.profitspace.com/coach


MORE RESOURCES:
Business:Marketing Articles from EzineArticles.com
11/14/2019 02:45 PM
Social Media Marketing
Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.
11/14/2019 02:38 PM
Getting Your Photography Website at the Top of The Search Engines
There are several factors when done correctly will increase your search engine rankings for your major keywords within your desired geographic area. Before going any further, it is important to realize that if you are serious about increasing your revenue with stronger search engine rankings, you simply need to follow the steps laid out over the next few weeks. Here are the lessons we will cover over the next month: Setting up the proper keywords Optimizing your website for strong search engine rankings How to rank...
11/12/2019 02:07 PM
Do You Really Know What Business Marketing Is?
There are countless books and courses on marketing and how to do it properly. You've probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?
11/06/2019 01:49 PM
6 Ways Coupons Can Boost Your Sales Within No Time
There are many questions in our mind related to coupons, that how coupons have positive impact on business? How coupons build store traffic? How coupons can give boost to your sales? How coupons are great way to attract customer? How coupons re-activate old customers? In this article your doubts on coupons will clear.
10/29/2019 01:35 PM
Best Way To Advertise An Online Business and Generate Traffic
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... What is still the best way to advertise/promote an online business and generate traffic THE SHORT ANSWER... Pay Per Click Ads...
10/29/2019 01:34 PM
Marketing Online With a Funnel Strategy, Is It Still Viable As of Today..?
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... Marketing online with a funnel strategy, is it still viable as of today? THE SHORT ANSWER... Yes... If you have effective funnels
10/29/2019 01:16 PM
The Best Affiliate Marketing Tools That Would Help You in Affiliate Marketing to Boost Your Sales
A Sales Funnel is kinda like cloning your top sales person and letting them close sales for you 24/7. The best sales person to sell your product..
10/29/2019 01:16 PM
Can Clickfunnels Make You Rich..?
It's Mike Grady from Business Fuel Tools and I am answering the question of the week QUESTION... Can ClickFunnels make you rich... THE SHORT ANSWER... NO.!!
10/29/2019 12:20 PM
The Edge of Using Coupon Codes
Businesses use a lot of strategies to increase their conversion rates. And one of those strategies is the use of coupon codes. They are also known as promotional codes.
10/28/2019 12:57 PM
Most Important Lesson Can People Learn About Successful Affiliate Marketing
QUESTION... Most important lesson can people learn from affiliate marketing? THE SHORT ANSWER... Yes, You should absolutely outsource it.
10/28/2019 10:07 AM
How Do I Grow My Online Business?
QUESTION - How do I grow my online business? THE SHORT ANSWER - Grow your email list... My favorite subject begins now. Let's talk sales funnels.
10/24/2019 07:25 PM
Best Strategy to Not Only Drive People to Your Website But Have Them Buy Your Product
A Lead Funnel is a funnel that generates leads, but it does sooo... much more than that. **It not only attracts leads, but it also... ** - builds trust - grows a list of leads and customers - builds relationships with your list - converts leads into customers - recoups your ad cost - offers your customers additional opportunities to work with you - and ascends customers up your value ladder.
10/24/2019 07:22 PM
How to Add a Sales Funnel to Your Existing Website
Hello, it's Mike Grady from business fuel. I'm answering that question of the week. All right, so the question we got is how to add a sales funnel to your existing website? Well, the short answer is click funnels.
10/24/2019 06:16 PM
Which Marketing Channel Has Gotten You The Most Amount Of Quality Leads
Hello, it's Mike Grady from Business Fuel Tools I'm going to answer today the question of the day. So the question is what marketing channel has gotten us the most amount of quality leads? And the answer by far is YouTube. The best video format is for products or services is demonstration videos.
10/24/2019 06:15 PM
Is There Anyone That Uses Sales Funnels to Drive Traffic to Your Business
Using Sales Funnels To Drive Traffic To Your Business? The Click Funnels Choice The software that makes it easy to set up and start making sales is Click Funnels.
10/01/2019 09:28 AM
Repairing Your Offices After Water Damage
There is nothing worse than coming in to work on a Monday only to discover that you have had a water leak from a busted pipe or from a leaking ceiling after a storm. The sight of all that water, the musty smell from the carpet and even the damage to precious equipment and inventory is something that will bring a tear to your eyes. When you discover this and are in need of flood restoration, making the right decisions from the start will be a priority.
09/16/2019 09:24 AM
How To Start Marketing Your Business
In order to keep moving forward, we need to market our businesses constantly. Here are some simple things you can do to help your business grow.
09/12/2019 12:52 PM
What Makes A Great Business Website?
There are a lot of low-quality websites online that don't do their business owners any favours. So what makes a great business website?
09/03/2019 09:41 AM
BigLaw: A Long Investor In The Branding Market
In our age of competition and connectedness, law firms face an unprecedented challenge of branding, and BigLaw - the world's biggest and most successful law firms - tend to play the long game. For BigLaw to "win", it must continue to enhance its business brand in order to attract and retain its clients and its lawyers. The question is: Are its lawyers playing the same game?
09/03/2019 09:38 AM
Best Make Wrap Around Bed Skirt Only You Will Read This Year (in 2018)
Some Important things about Bed Skirt:- This Product get better look of the overnight bed the room appears much more set up together, especially if there are stuff under the bed that should be covered up. You can ordinarily discover these are incorporated with bedding set; anyway more often than not they are sold independently. Utilize your shading coordination impulses to pick the best one for your bed.
09/03/2019 09:28 AM
How General Contractors Can Win With Blogging
Without a budget for ad campaigns and paid ranking opportunities, many businesses feel helpless in the vast sea of large firms "paying to play." Fortunately, there are options. Enter blogging.
08/28/2019 01:58 PM
7 Reasons Why Your Business Needs A Digital Marketing Strategy
Having a digital marketing plan means you know where you want to go and have set goals with actions to get you to that goal. It also means that if something is not working, you can change direction because you're paying attention as to what's working or not working.
08/28/2019 01:56 PM
Expert Tips for YouTube Video Marketing
YouTube marketing is one of the most popular and most effective ways for advertisers to reach their potential audience;however it's effective only if done right. Check out for some great tips to make your video marketing campaign an instant hit.
08/28/2019 11:33 AM
Beginner's Guide To Digital Marketing
All these types of marketing work together to create a digital marketing strategy that will perform well. Focus on perfecting one type of marketing at a time.
08/26/2019 01:54 PM
How To Clean Up Your Social Media Presence and Avoid The Phantoms!
Are you using Social Media as your primary marketing/branding strategy? Well you are not alone. It is a proven profitable method for many small and home-based business owners if used correctly. But at what price? Keeping social media active and in front of people daily is the issue that many people are attempting to conquer but don't understand how. There are pitfalls. Spending too many hours keeping the media sites current and interesting limits focus on the selling your of goods and services. Social Media Networking can become addictive. Beware of the hidden dangers.
08/01/2019 08:34 PM
English Essay
Our essays incorporate writing in English for all controls, for example, brain research, advertising, the humanities, history expositions, and most different fields. All English papers have auxiliary, etymological, and hierarchical likenesses and qualities that influence them to emerge from the rest. When writing your paper, you should adhere to the appointed subject.
08/01/2019 08:25 PM
Simple, Yet Effective Ways to Achieve Inventory Control
Goospares We believe that every scarce resource has a value to find a potential application than to be used as a scrap. Goospares would be a dedicated virtual marketplace for business units to trade their excess,unused and obsolete inventory. Inventory control can be defined as the coordination and continuous supervision of the supply, storage, distribution, and recording of inventory to maintain quantities, adequate for current needs of the customer without tying up excessive working capital in inventory.
08/01/2019 08:24 PM
How to Create Effective Website Content?
Content really works if written properly. Making outstanding content is possible with continuous practice and efforts. Some people say "content is kind", but I would say, content is oxygen for your business. Create valuable content and use it effectively, you can definitely make a big success in your business.
08/01/2019 08:22 PM
Las Vegas SEO
SEO is a process by which website information is manipulated in order to increase rankings positions on search engines. The process is used by businesses to increase exposure to potential customers. Local SEO is the inclusion of an area into the SEO process.
08/01/2019 08:00 PM
How to Use Inbound Vs Outbound Marketing [Complete Guide]
Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of inbound and the push techniques of outbound, you can combine both to create an optimized lead nurturing and conversion process. It all depends on how well you know your target audience, and how willing you are to make the effort to cater to their needs along the journey down the funnel.
08/01/2019 07:33 PM
Why Digital Marketing Is a Must for Your Gold Coast Business
Digital marketing, also known as online or internet marketing, is fast becoming the number one way to advertise your business to potential customers. If you have a small or medium-sized business located on the Gold Coast, the rewards for investing in digital marketing are enormous. In a recent online survey, 75% of small business owners stated that internet marketing had proven very effective at attracting new customers.
08/01/2019 07:33 PM
The Need for a Gold Coast Digital Marketing Agency
A Gold Coast online marketing agency helps you strengthen your online presence and attract customers living in and around your locality. How?
08/01/2019 07:33 PM
Effective Digital Marketing Strategies
Is SEO the only type of digital marketing? Have a look at the alternatives which can increase your marketing strategy.
08/01/2019 06:49 PM
Marketing Opportunities Knock When Grocers Cease Plastic Bagging
As retailers become more environmentally conscious and prohibit the use of plastic bags, an opportunity arises for business to take the lead and give away non-disposable, vinyl or biodegradable market bags to promote their products and services. Recently Sobeys grocery conglomerate unveiled its new policy of not packing groceries in plastic. The program will extend to other chains under its umbrella. Consumers have begun to seek alternatives, and giving them market bags with company advertising, helps the environment, and perhaps just as importantly, the bottom line of those willing to pay for market bag production.
07/25/2019 12:19 PM
How to Optimise Your Small Business Sales Funnels
Many small business owners in the UK struggle with adding people to their digital sales funnels. They are unable to use the tools and software they use, and are afraid of implementing a system. Below you will find out how to improve your small business sales funnel conversions.
07/18/2019 11:28 AM
Customers: Love Your BRAND
Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words..
07/08/2019 12:46 PM
Won't Turn Pink In The Can
There's an apocryphal story about a tuna cannery at the turn of the 20th century. How do you position tuna against the much more popular canned salmon? You tell the truth, and create a position statement.
06/06/2019 03:08 PM
4 Reasons Why Digital Marketing Is Important for Small Businesses
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No".
06/06/2019 03:00 PM
Where Refrigerators Go to Die
We are constantly told if we don't keep up with technology our businesses will fall behind. Where early innovators are quick to embrace the latest labor-saving equipment or software, others still trail the field, hanging on to the last breath until they themselves run the risk of becoming obsolete.
06/04/2019 10:54 AM
Impact of Shift to Polymeric Cables on DC and AC Cable Accessories
In the arena of power transmission, there has been a continual shift from paper cable technology to polymeric-insulated cable technology. However, technicians are still not very certain when it comes to making a right choice between the two of them for their application.
06/04/2019 09:41 AM
Nine Ways to Make Your Business Visible
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.
06/04/2019 09:38 AM
Marketing With Logic and Emotion
A couple days ago our refrigerator conked out. A repairman showed up today to take a look. The verdict?
06/04/2019 09:36 AM
What a Sasquatch Can Teach You About Attracting Clients
"Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable - like a Nickleback concert - or the first year of my marriage!
05/30/2019 10:37 AM
Law 1 - YOU Are the Killer App
This article is the second in an eight-article series on the Seven Laws of Marketing. See the first article at this link.
05/29/2019 05:25 PM
Myths and Truths About Marketing to Millennials
When it comes to marketing tactics and what supposedly works and what doesn't, it can be hard to cut through the myths to get to the facts. If you're trying to market to millennials, here are some important truths you need to keep in mind when creating your campaigns.
05/28/2019 09:22 AM
The 7 Laws of Attracting Your Ideal Clients
A good story has three parts: 1. The original situation of the client, 2. What you did to help them, 3. The results the client realized from working with you.
05/27/2019 04:02 PM
Money - Increase Your Sales by Adding Bonuses
In a practice known as the "baker's dozen" a baker throws in an extra muffin or cinnamon roll when you buy 12. We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.
05/24/2019 12:45 PM
Money - Discovering Your True Value
Today's article is the second in a multi-part series on making more money in your business. The main reason I'm writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.
05/24/2019 12:44 PM
Money - And How to Make More of It
I don't know many independent professionals who wouldn't like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.
05/23/2019 01:57 PM
What's the Hardest Part of Marketing Yourself?
Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.


home | site map |