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Marketing Information |
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Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers. At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria: Authority: They have the authority to buy Anyone who meets some of these criteria but not all is simply a lead that needs to be cultivated. This process is called lead development, lead nurturing and lead cultivation. One way to discover if your prospect meets these criteria is to ask some qualifying questions on your business reply card or website landing page. That way, you know how much time, energy and money to spend on each inquiry. But what should you mail to businesses that are not ready to buy right away, businesses that you want to cultivate? Here are some ideas for mailings that you can use throughout the year. * White paper discussing industry trends or problems Alan is a business-to-business direct mail copywriter and lead generation consultant. As President of Sharpe Copy Inc. (http://www.sharpecopy.com), Alan specializes in helping businesses generate leads, close sales and retain customers, using cost-effective, compelling direct mail and email marketing. Alan also uses his direct mail advertising services to help charities raise funds and raise awareness of their causes, using fundraising letters.
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