How to Build Your Business Networking Skills


Author: Jaison William

Are you jealous of people who work a room with ease? Do you think the secret to successful networking is being born extroverted? Relax. Even the "natural networker" has worked hard to be at ease in a room full of people they haven't met. Their talent isn't inborn. You can develop business networking skills with the right preparation.

There are nine quick and easy networking tips to prepare your networking skills. If you are shy, good news, talking to other people is far down the list. Begin with these simple steps to feel more confident when it comes time to meet and greet.

1. Prepare

Know why you are networking. Have a specific purpose. Are you looking for prospects, getting exposure in your market, or positioning for a promotion? Networking isn't selling and it's not just for promoting yourself. You can use it to search for resources and build your brand many other things. Keep your purpose clear to overcome obstacles and excuses.

2. Know Yourself

"What do you do?" is the first question you'll be asked at business events. Yet it's amazing how many people fumble for an answer. The answer is a subject on which you are the final expert. Write a short self-introduction and practice out loud until it sounds natural. You'll adjust it as you use it, but the written description is a good place to start.

3. Know Your Market

Believing that "everyone is my target market" will make your networking vague and inefficient. List the characteristics of your ideal client and focus on events that attract these people.

4. Have Materials Ready

It's embarrassing to come up empty-handed when asked for your card. Have business cards, a small notepad, and a pen with you at all times. Keep emergency stashes of cards at home, in your office, and even in your car.

5. Choose Your Event

The business club president or event host should be able to tell you who is attending, if it's strictly business or more social, and if it's informal or has an agenda. You'll be more confident in knowing the venue is right for you.

Networking is an ongoing cycle of preparing yourself, meeting people, getting to know them, and finding ways to create a deeper bond. Any new task is going to feel awkward at first. Practice and repetition of these nine networking tips will help your skills grow. Someday your "natural" ability will make someone else jealous.


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