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PR Information |
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PR Information
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Public Relations & Your Small Business The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company. 10 Tips to Give Your Press Release The Edge It Needs to Make the News Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction. Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. When Managers Play the PR Card The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives.Playing that public relations card means they've decided to pursue their objectives by reaching, persuading and moving those outside audiences whose behaviors most affect their organizations, to actions those managers desire. Why PR Packs a Punch Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.I refer to perceptions of your organization, and resulting behaviors such as:customers making repeat purchases;prospects starting to do business with you;employees really valuing their jobs;suppliers doing all possible to expand your relationship;community leaders strengthening bonds with you;businesses seeking beneficial joint ventures;unions bargaining more frequently in good faith;and legislators and political leaders viewing you as an important member of the business community. The Non-business Business Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say the least!A few years ago, I perchance drifted across a book titled 'To Sail Beyond the Sunset' in which Robert Heinlein's character, Jubal Harshaw, said something that left a lasting impression on me, and ergo, naturally, on the way I look at life. Jubal says "Happiness lies in being privileged to work hard for long hours in doing whatever you think is worth doing. Managers and PR Genius The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire. The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other. Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities. Media Relations: When Numbers Lie NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it. Put Yourself in the Reporters Shoes Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. Can Media Coverage Build An Online Business? You Bet It Can! As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. Permanent Press: Using Press Releases to Keep Your Company in the News When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools. Editorial Calendars: A Key to Publicizing Your Business What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too. Why Restaurants Go Out of Business Recently someone asked me why so many restaurants go out ofbusiness. I answered that too many people open a restaurantbecause it's their dream. Get Write To It The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Where is the Best PR Value? Wherever the fundamental premise of public relations is practiced.Look at what it suggests. The Most Important PR In America Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. How to Stay Composed During Contentious TV Interviews NOTE: Brad Phillips was a Producer for CNN's The Capital Gang from 2000-2001.Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps. Forget the Press Release - Heres How to Pitch Like Roger Clemens Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.
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