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PR Information |
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PR Information
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For Financial Planners, Marketing and Publicity Is About You For financial planners, getting publicity, in the end, isn't about having contacts in the media.Or about writing a great press release. Slow Day? Create News Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame. The Ultimate PR Scam It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.Behaviors they should have received leading directly to boosts in repeat purchases; growing community support; more tech firms specifying the manager's components; increased capital donations; stronger employee retention rates; new waves of prospects, or healthy membership increases. PR: The Thrill of a Good Idea The notion that a business, non-profit or association manager can actually hold a big key to success in his or her own hands IS a thrilling idea!And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external stakeholders to that manager's way of thinking, helping move them to take actions that allow their department, division or subsidiary to succeed. Dealing With Reporters in Your Small Business It behooves you to know and remember the names of reporters. Reporters know everybody. Want To Join the Bandwagon? Be Sure It Has Wheels! Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current customers. The trick is to generate the processes that will allow you to arrive at the right answer for your circumstance. This is the Power of PR The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences - behaviors that MOST affect his or her operation. Radio Interviews - How To Get Them! Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved. Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool) Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). How to Make A Great Press Kit - A Musicians Guide As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business. Post Your Press Release Online - For Free!! Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release - sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one. Media Training: Why Nobodys Listening to You SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points. Managers, Which PR Is Right For You? An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives. Does Your Small Business Have a Grooming Policy? They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business. The Increasing Power Of Publicity - And How It Can Benefit Your Business The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first. Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter. Company Dress Codes for Small Business; Shorts and Pants Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Add Some Firepower to your PR Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or capital givers and specifying sources looking your way. Managers: Paying for PR-Lite? As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change - the kind that leads directly to achieving your managerial objectives?Since that's public relations' strongest suit, shouldn't you be getting that first, THEN incremental publicity exposure? Especially when persuading those important outside folks to your way of thinking can move many of them to take actions that help you achieve your department, division or subsidiary objectives?Bounce this notion off the public relations team assigned to your unit: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. Public Relations Primer Part III: 10 Donts There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile.
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