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PR Information |
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PR Information
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Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours? Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y. Yes, There is a PR Sweet Spot And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation. Why News Releases Fail Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. Publicity From Thin Air In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. The Ultimate PR Edge: Getting Reporters To Open Your E-Mails You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. The 7 Deadly Sins of Press Releases A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. Recessions Dont Last Forever! It could, but what if it doesn't?Will you be prepared?Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back.Don't let that happen. Is The Traditional Press Review Still A Business Tool Of The Future? Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions. Public Relations & Your Small Business The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company. Why Managers Need the PR Advantage Where is there a business, non-profit or associationmanager who does not need all the help he or she can find in achieving their managerial objectives?Help like altering individual perception leading to changed behaviors among their key outside audiences?Help in the form of positive actions affecting the behaviors of those important external audiences that most affect their operations. And the help afforded when the manager persuades those key outside folks to his or her way of thinking, then moves those people to take actions that let the department, group, division or subsidiary succeed?Of course they can use that kind of help. Media Relations: Ending the Press Release Crutch When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. Managers: Why PR is SO Key When outside audiences important to your operation do not understand what you are all about or, worse, harbor misconceptions, inaccuracies, untruths and false assumptions about you, you are likely to suffer negative, key audience behaviors that can prevent you from achieving your operating objectives.As a business, non-profit or association manager, you simply cannot avoid such consequences when you allow external target audiences to hold negative perceptions about you which lead inevitably to those hurtful behaviors. Easy to be Foolish About PR In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. This is the Power of PR The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences - behaviors that MOST affect his or her operation. Free Radio Publicity for Marketing-Minded Financial Planners Radio is a powerful publicity tool. Most stations offer news and talk programming. How to Take Advantage of Public Relations Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those "publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on your face. The Ratings are Coming Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth. Building The Best Network If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true. PR: Short Form for Managers Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i. Seven Tips To Get Your Press Release Noticed If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.
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