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PR Information |
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PR Information
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RELATED ARTICLES
Making Great Announcements When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location or any other item that you would like the world to know. Media Relations: How to Get Your Letter to the Editor Published You may remember Forrest Gump's Vietnam pal - the one who grew up shrimp farming and was fond of listing the dishes he used to make. "Pepper shrimp," he started, gearing up for his lengthy monotone monologue. How Public Relations Changes Minds Public relations changes minds in the process of deliveringwhat business, non-profit and association managers need more than almost anything else - the kind of key stakeholder behavior change that leads directly to achieving theirmanagerial objectives.It happens when the right kind of public relations alters individual perception, thus doing something positive aboutthe behaviors of those outside folks that MOST affect amanager's organization. Sound Like Your Situation? What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. Writing A Press Release News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. Driving Near School Buses in Company Vehicles School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm.Do not upset school bus drivers. Say What? As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way. CD ROM Business Cards Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%. Meet The Media Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out. Want to Light a Fire Under Your PR? Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non-profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to achieve their managerial objectives. Community Based Marketing Strategies As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. Your Online Newsroom: How to Give Reporters a Tip It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives. Public Relations Primer, Part I: Packaging Your Story for the Media Imagine you're in the breakfast cereal business. You make the best corn flakes. Why Managers Need the PR Advantage Where is there a business, non-profit or associationmanager who does not need all the help he or she can find in achieving their managerial objectives?Help like altering individual perception leading to changed behaviors among their key outside audiences?Help in the form of positive actions affecting the behaviors of those important external audiences that most affect their operations. And the help afforded when the manager persuades those key outside folks to his or her way of thinking, then moves those people to take actions that let the department, group, division or subsidiary succeed?Of course they can use that kind of help. Press Release, An Alternative For Paid Advertisement. Step 1 What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications. Maybe the Strongest PR on Planet Earth? Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change - the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their organization. Public Relations 8 Fix Factors I say to business, non-profit and association managers, a key part of your job description is - or should be - do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division. Getting Articles Published - Eight Steps for Trade Publications Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences. The Feeding Tube for Your Business There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients. Want To Join the Bandwagon? Be Sure It Has Wheels! Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current customers. The trick is to generate the processes that will allow you to arrive at the right answer for your circumstance.
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