|Small Business Information|
Direct Mail - For Small Businesses
We hear a lot of talk about junk mail nowadays. Many peoplewill tell you that they dump it straight in the trash. Butwhy do you think so many organisations send out so calledjunk mail - because it works!
I dump most of my junk mail just like everyone else, butevery so often I'm attracted and respond to something thatcomes through the mail. Whatever it is, grabs my interest just at the right time.Sometimes it's a mailing I've seen several times and I'vebeen slightly interested; however, there comes a time when Idecide to do something about it.
Research has shown that, on average, people need to see anadvertisement seven times before they respond - it's thesame with direct mail.
I'm not looking for a new credit card at present; howeverthere are thousands of people who are. These people willrespond to a credit card company mailing because they want anew card with a better interest rate or because their othercard is at its limit or they want to transfer a balance.
It has to be said that the average response rate for directmailing is less than 1% and as you'll appreciate, the largeorganisations send out millions of direct mailers.Small to medium sized businesses can have success withdirect mailing by keeping it small, focussed and personal.
Target the right people - You need to have a good mailinglist. The best one you can have is the one you've builtyourself. You build it with all the contacts you make fromyour networking and all the enquiry phone calls you receive.(If anyone contacts your business you need to capture alltheir relevant information. Tell them you'll add them toyour mailing list so that they'll receive all the up to dateinformation)
Buy or rent a mailing list - There are many reputablesuppliers (and some not so reputable) who'll supply you witha closely targeted list. If you wanted the names ofTransport Managers in the food industry in your city - thenthey can provide it. For consumers, they can supply detailsof people by zip or postal code, age group, gender, specialinterests etc. You could probably get the details of female accountantsunder thirty, interested in fishing and living in a specificarea of your city or country. (Not sure why you'd want that,but I'm sure you get the point)
The product or service has to be appealing - It has to havebenefits or problem solving abilities for the person you'retargeting
It must be clear - easy to understand and be believable
There must be a call to action - There are three things thatsomeone will do with a piece of direct mail - 1. Scan it andthrow it in the trash 2. Put it aside to make a decisionlater. (However later never comes or when it does, most mailwill hit the trash) 3. Take action - Phone the free numberor tear off the pre-paid reply coupon or complete the orderform
It's vitally important that your mailing prompts actionimmediately.
Discover how you can generate more business without havingto cold call!Alan Fairweather is the author of "How to get More Saleswithout Selling" This book is packed with practical thingsthat you can do to - get customers to come to you . Click here nowhttp://www.howtogetmoresales.com
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Small Business and Branding - Why and How?
When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus had been preaching the same sermon for years now but what they have not told is why you need to brand your small business? How is branding going to help you to establish your business? How can you establish your brand without spending a fortune on it?You might be having a very small business but would you like your client to perceive your business as a small time entrepreneurial effort? Definitely not, and your business cards, letterheads and other marketing collaterals does just that.
California Department of Corporations Attempts to PR Their Benefits to Consumers
On Monday the Department of Corporations in California revoked franchise registrations of two franchising companies. In a Press Release the Department said; "The CDC has taken enforcement actions that have resulted in the revoking of registration of two franchise businesses operating in California.
Collection Agency Selection
Frankly, given the legal and regulatory requirements involved in attempting to collect a debt, it makes as much sense to do it yourself as it does to try to remove your own appendix. A collection agency is, on the whole, much cheaper than a doctors - and lawyers.
The 5 Habits of Highly Successful Small-Business Owners
Have you ever wondered what the difference is between a business that consistently grows and another that struggles just to make ends meet? Or why a business that was started in a basement of a home can outperform some of the best-run "big" companies in sales and profits?Two businesses, operating in the same marketing arena and selling the same products or services, can have extraordinarily different results. How can one business continually grow and prosper, while the other struggles? How can one business owner run a highly successful business while still spending a good portion of his or her time away from the business on trips and vacations with the family, and another owner work day and night only to see his business fail?Such questions have always intrigued me.
Do You Microbifer in Your Cleaning Business?
Microfiber cleaning towels have been around for about ten years now. When I first heard about them they were being sold through distributors in an MLM business.
Where To Get Money For a Franchise Idea
How often have you thumbed through a business opportunity magazine, noticed a franchise opportunity advertisement, and felt you'd really like to get in on that..
Debt Collection Techniques
Here are some sound debt collection techniques that can be followed by businesses to mitigate the bad debt crisis:Sending a pre-collection letter. Hiring a collection agency.
The Types of Skip Trace Accounts
First, we need to define the different kinds of skip trace. There are three basic types of skip trace accounts, they are:The Typo AccountThis account is really not a skip trace account.
Accounting Methods - Cash and Accrual
When starting a business, you have to determine the method you are going to use for accounting and paying taxes. The two choices are the cash method and the accrual method.
Profits are within 6 Degrees of Freedom
How far away is the person you need to meet?We have spent some time discussing your inner circle and have suggested that you take time to list all of the people that you know and that KNOW YOU. This inner circle is the start of finding out who knows a person that you need to meet.
Small Business Survival Tips
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how to keep your business alive during economic recessions.
Small Business - Would You Still Need An Accountant If You Didnt Need A Tax Return?
After over thirty years advising small business it still comes as a surprise to see the number of small business owners who are only interested in their financial results when it is time to do their tax return.Many still think that their accountant is there to 'cook the books' at tax time!It is not surprising that almost invariably the business owners who approach their accounting in this way are those whose business is not doing well.
The SBAs Savviest Program
Forget everything you've ever heard about the U.S.
Q and A: Personalized Birthday Cards from Paul Leonard
Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when you're rushing to send birthday wishes.
Entrepreneurs Go Virtual!
With the massive explosion of start-ups and home businesses developing, you'll be hard pressed to not know of someone going down the entrepreneurial route. Nowadays you can set-up shop and start trading in a matter of days, and the preferred choice for the neo entrepreneur is a service called Virtual Offices.
De-Ionization Decisions in Mobile Car Washing
Many mobile car wash operators would like to add de-ionized water to their cleaning process. However before you do this you need to understand the reality of the return on investment.
How to Increase the Cash Flow in Your Private Practice in 30 Days
If you have a busy private practice, chances are you also have pockets of cash lying around available for the plucking. It simply hasn't been collected yet, and may even have been overlooked.
Effective Customer Interviews Make Life Much Easier!
One of the critical success factors for service-related businesses is our ability to understand a client's needs and requirements. Misunderstandings can lead to loss of repeat business, economic loss, and damage to reputation.
Mobile Detailing Expansion Considerations
Expanding your business requires you to take a good hard look at your business (checking under the hood). You need to ask yourself.
A Day in the Life of a Self Employed Professional
It's Monday morning and Connie the Consultant sits in her executive office chair overseeing her business empire. Her desk is strewn with half finished projects, several weeks worth of to do lists (none of them completed), scribbled post it notes, and a permission slip for her daughter's field trip to the Planetarium that should have been turned in last week.
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