|Small Business Information|
Small Business Marketing: Specialize or Generalize?
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.
The Internet has changed the way people look for services (personal and professional). For example:
Once you have selected the area of specialization you are interested in, you can then drill down into the results by location or other qualifying factors. As we are spending more and more time online, our patterns are shifting and adapting to more effectively navigate the over-abundance of information available. Web users know that in order to avoid a list of millions of possible matches, they must be more specific in their requests.
Generalizing - The Benefits:
Generalizing - The Challenge:
Specializing - The Benefits:
Specializing - The Challenge:
The concept of moving towards a more specific or niche approach to positioning and promoting your practice is becoming the standard in business. Building an environment that allows you receive the benefits of being positioned under Specialist and Generalist is one of the foundations of www.ldurandconsulting.com
Have a successful day!Leslie Durand, Marketing Coach and Emarketing Specialist
Leslie brings over 10 years experience in new media marketing to every project and a unique coaching approach to every client relationship. www.ldurandconsulting.com
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The End -- Fireworks or Fizzle?
Seems as though there are a lot of business closings going around lately. Everywhere I look small businesses -- one on top of another -- are closing their doors.
Alliances: Drawing The Line
How far can you go based on your relationship with an alliance partner?The imaginary line you draw in the sand will let you know when an alliance is getting close to failing. I would suggest setting the line a little higher than the disaster point.
Modern Clear Coats, Auto Detailers and visit to Lexus of North America
We visited Lexus USA, home of the Lexus North America Head Quarters to help us better understand the latest innovations in automotive clear coast. As professional auto detailers we must know our customers cars and finishes.
Small Business Opportunities Magazine Business
A Small Business Opportunities Magazine is one of the new small business opportunities opening up everyday. More and more companies are looking to outsource for basic services, cutting their budgets in the process and increasing profits.
Building Marketing Momentum For Your Small Business
The success of your business depends on your ability to build marketing momentum. Without the ability to generate new sources of leads your capacity to sell will slump and the growth of your business will stagnate or shrink.
Predicting Business Retirement Satisfaction for Business Owners
Most business owners do not think of selling their companies as "retiring". Instead, these vital entrepreneurs see selling their business as a "transition.
How To Plant Seeds of Success With Small Business Ideas
Think of all of your business ideas as tiny seeds that have the potential to germinate and grow into huge fruit bearing orchards! However, the proper steps must be taken; you can't scatter the seeds haphazardly on pavement and expect they will germinate. Growing a business is no different; it needs a fertile environment conducive to growth in order to germinate and thrive.
Pressure Washing Business Case Study, Tractor Cleaning
So often small service businesses fail to exploit niches, which have little if any competition. I know as I built my companies we always tried to identify all the market niches and go after them.
Small Business Debt Collection Laws
In your small business debt collection laws will eventually become important, as your debt grows and some clients do not pay. To collect small business debts legally, you must send a written notice that collections have begun, within five days of first contacting the debtor for collections.
From Birth to Death
Your product is dying. With the same inevitability that we humans move ever closer to death, so does every software application move towards its eventual demise.
Pressure Washer Concrete Cleaning Equipment
Cleaning concrete is tough and there is an easy way and a hard way. There is one thing you need to understand when you are pressure washer cleaning concrete; the concrete cannot always be made to look brand new again after it has been stained.
10 Cardinal Rules for Business Growth
After over 30 years of participating in hundreds of businesses,competing in at least as many different industries, withcompanies marketing both products and services, you begin todevelop and accumulate some fundamental businesses axioms or"rules of thumb" that seem to make more sense everyday and gainmore value in business practice as your career continues toadvance and evolve.You like to think what you have learned and the businessknowledge you have retained along your long and varied careerpath is unique, proprietary, or even "original", but somewheredeep inside you know that most of the things you hold near anddear to your own business self identity probably were alreadydeveloped, practiced, and taught way before you ever enteredyour first business conference room.
When to Say NO!
When is it a good thing to say no to a request?Balance in one's life is perhaps the most important goal for busy people. They can take on many more projects that most others.
Six Sigma for Small Business
It is not surprising that some people may perceive Six Sigma as being only for large corporations. Major corporations such as Allied Signal, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, Sony, and Toshiba have all rolled out Six Sigma efforts and achieved outstanding results.
Is a Small Business Web Site a Wise Investment?
One of the greatest pitfalls in e-commerce is Field of Dreams thinking, the notion that all one has to do is "build it (a web site) and they will come.""I can't think of anything further from the truth," Ron Scott, a Riverside, California web designer, says.
Simple Business Tactics Are Your Key To Success
In a world full of complications sometimes we overlook the simple things in life. We are so busy trying to work out our twisted problems that we miss out on the simple secrets to success.
10 Hiring Tips for Small Business Owners
As a successful small business owner,you're accustomed to long hours; non-existent holidays and weekends spent working.When was the last time you went to your dentist? When was thelast time you had an uninterrupted night out with your partner?Whether your goal for 2005 is to find more time for family orpersonal enrichment --like attending classes and conferences --you'll want to consider bringing on some help.
20 Great Ways to Market Your Business Locally
Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service.
Business Owners - Do You Actually Own a Job?
How many hours do you work a week? When was the last time you took an uninterrupted holiday? Do your staff have a better job than you? Now ask yourself, Do I Own a Business or a Job- with Overheads? Are you happy about the answers to these questions? If not, read on.In Empower Business Solutions experience, too many owners, after investing their time and money, have not got a fair return from their business.
Bringing Home the Bacon
In general, all of us know how to accomplish the task and get the work done. The problem is in how to actually 'get paid' for what we do.
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