Content Management: Wise Investment for Business Prosperity
The time when a website was just a simple set of HTML pages has gone by. It's true, just five or seven years ago simple websites developed with HTML and JavaScript were usual. Nobody thought there could be another option. However, year by year, Internet becomes a place where companies can interact with their clients, can develop online showrooms and online shops, can announce the latest news, and even make market researches. A new era of dynamic web development has come.
Preconditions
Dynamic web development, in other words, server-side programming, is a newest stage in development of modern websites, platforms that integrate such roles as representative, entertaining, interactive, communicative etc. When you talk about a dynamic website, you always have in mind that it is developed with J2EE, PHP, .NET, or other programming language. The cornerstone here is that the website is programmed.
However, any usual WWW-user doesn't bother himself with technologies. He really appreciate if he can perform complicated activity or develop a complex solution with the use of the mouse only. Visualization that Microsoft has introduced has become an issue that average PC user would never reject.
So we have come to a contradiction. An average Internet user that would like to have a website is no longer satisfied with facilities HTML and JavaScript provide. Meanwhile, there are not so many people that would learn at least PHP in order to develop a website. Moreover, they even won't be satisfied if someone else will make programming but the site management would require programming knowledge too. So here we come to 'visualization'.
Visualization => CMS
As an answer for the requirement for visualization of the whole process of web development and website maintenance, web content management systems (CMS) were developed. The cornerstone here is that with the use of CMS one shouldn't be a programmer as well to develop a dynamic website. There is a graphical shell where an average user with only a mouse and simple logic can develop a website of any complexity and enhance it with such interactive tools as forums, polls, feedback forms, automatic menus, protected areas etc. Although, some systems require to know at list basis of HTML and PHP, there is a big set of CMSs that provide a user with a perfect visualization of the whole process from design development up to website maintenance.
It becomes possible because of the structure of any managed with CMS website. It consists of such elements as:
1. Design templates (it's an HTML version of website's design along with proper code for interactive elements).
2. Adjustable modules (those are independent programs (polls, forums, newslines etc.) integrated into the CMS; they have their own graphical interface for adjustment).
3. Content (it's the texts and graphics individual for each particular page).
Through variation of those three elements with the CMS's graphical shell any average user can develop a dynamic website in several simple steps.
There is a good article about it at the Xitex WebContent M1 website: http://webcontent-m1.com/m1/en/product/develop_dynamic_website
Who can benefit
Although there are several thousands of different content management systems, the market is still growing. And it will be growing as long as people develop new websites. The solutions that are currently present vary from freebies to systems with the cost of up to several thousands of U.S. Dollars. They are either simple, or too complicated. They are either for SMEs or for huge corporations. They can be used for the website management only, or they can be enhanced with facilities to serve as workflow and document repository systems.
Whatever CMS it will be, it will be beneficial for both parties:
1. Customer that needs a dynamic website.
2. Web Development Company that develops this website.
The reason for that benefit is common - when you use CMS for web development the operational costs for both development and maintenance are reduced drastically. That's mainly because you should just adjust several preprogrammed modules that are already ready to be used. Then you make the layout and put those modules wherever they are to be. No programming - no additional expenses.
That's obvious, the most of websites have common functionality. So the most of websites can be developed with a proper content management system. That is why, whether you are a company that is looking to a long life of its website, hence, its permanent maintenance, or you are a web development company that takes care about its customers' satisfaction the investments in a content management technology should be your first step to reap the most beneficial result of your activities.
Alex Polonski is a Senior Sales Manager at XITEX Software Company, Ukraine. The company works in offshore software development market since 1999 and has a fair expertise in J2EE and .NET technologies. Among company's own-developed and marketed solutions, one can see a J2EE content management system, Xitex WebContent M1.
More Resources
Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exitingMore Strategic Planning Information:
Related Articles
Regroup - How To Do It And Why It Works
Regroup?is this a new management trend? Not a chance! Regroup is simply an opportunity to end one month's business cycle, recap the performance of your company and outline a plan of success for the new upcoming month. Why does it work? Because it allows each person on your team to assess their performance from the previous month, and make any necessary adjustments for the new month.
Six Key Principles of Corporate Accountability
The foundation of any business transaction is the promise of fair deal. In complex organizational relationships, it is all too easy to lose sight of the existence and terms of this deal.
Home Improvement Construction Project Planning
The first task before hiring a contractor for home remodeling is laying out the details on what exactly you want done. This will ultimately save you time and money, as you will be able to choose the perfect contractor for your construction job, and get the job done correctly the first time.
Fail to plan... or Plan to FAIL??
Running a business, whether it be an offline multi-billion
dollar company or an online part time home business, they
share many similar traits.One of the biggest obstacles I have endeavored to
translate to many, many small business / home business
people, is a very simple phrase.
Microsoft Great Plains in Aerospace & Defense industries - implementation & customization highlights
Microsoft Great Plains fits horizontal markets clientele and in case of Aerospace and Defense industry we'll talk about contractors - parts and subsystems for government contracts. We do not necessarily talk about large corporation, however models described could be implemented for large publicly traded company.
Laying It Out On Paper
You might be thinking to yourself, "Why should I waste my time writing a business plan? I know what (web designers, freelance writers, professional organizers) do!" Knowing intellectually what your industry is all about and pinpointing exactly where you want your business to go are two entirely different propositions.Something happens when you empty vague ideas out of your head and SOLIDIFY them on paper.
Going Self-Employed - A Few Handy Hints
The day you decide to take the plunge and work for yourself will be one of the most life-changing choices you ever make, whether starting a company large or small or as a freelance; from the very first moment of being self-employed, you and you alone will stand or fall by your decisions and actions. You will be responsible for steering your business through all its ups and downs, good times and bad times with no guarantee that everything will turn out right in the end.
Business Strategy Planning Made Easy
Ask Yourself three simple questions that affect your strategy planning..
Resilience
I. INTRODUCTIONThe term resilience, which is of frequent use in the psychotherapy area, has recently started being used in the corporate field.
How Copying the HBO Schedule Can Boost Your Business
I'm not talking about posting the HBO schedule on your website or sending a Xeroxed copy around to all your customers. When HBO came onto the scene they were innovative, fresh, and willing to do things other people were not.
Your Business: Will It Have A Happy Ending?
"Begin with the end in mind," says Stephen Covey in his book Seven Habits of Successful Living. Those who have created a successful business know it does not happen without planning, hard work, and a little luck.
Corporate Contingency Planning
Part 1A few weeks ago I attended a seminar sponsored by Independent Solutions Insurance Inc (Edmonton) entitled "Seminar On Disaster Preparedness", during this seminar I heard stories from individual company owners who told us of their misfortunes and how they coped with their crisis. In both cases these crisis were caused by accident, however, a potential catastrophe nonetheless.
Dotcom Business Plans Archive Project
One of the most important initiatives in the domain of business documentation is that of professor David Kirsch from the University of Maryland, who thought of a dotcom Business Plan Archive - , a project that consists of collecting business plans for posterity. The project was started in 2002, through the Web portal businessplanarchive.
Are You Aware of Planning in Business?
Human beings are rational agents. Rationality endorses one to take up planning in every sphere of life from shifting to a new house to marriage, as well as business.
Top 10 Tips to Create A Business Plan! (For People Who Hate Business Plans)
One of the key challenges for any business is to remain focused and invest resources for maximum pay-off. It's said that 80% of a business's activity accounts for only 20% of total profits.
What is Your MSP?
For many consumers and producers, MSP is an acronym for Manufacturer's Suggested Price. Today, I would like you to consider a different definition for these commonly used letters -Marketing, Sales and Profitability.
Expanding your business in a franchise system
If you are a successful franchise of a large franchise brand or chain, chances are you will wish to expand. The most important thing to do is make sure you are on the most positive terms with your franchisor.
Call in the SWOT Team: Produce More Opportunities to Expand Your Business
Have you ever done a SWOT analysis? No, it's not some dangerous military
maneuver. It's actually a fun and incredibly helpful business development exercise that will give your company focused direction and great marketing ideas -- whether your business is brand new or has been around for years.
Leverage - A Small Step For You /A Big Change For Your Career
Cassy was an employee of a nonprofit who had been at her job 5 years. She came to me because she felt that the organization she was working for didn't value her and was upset because others had been promoted but she had not.
Mastermind Your Way to Success
What do Mark Victor Hansen, Robert Allen, Anthony Robbins, Andrew Carnegie, Henry Ford, Thomas Edison and Ben Franklin have in common?They all leverage the power of the mastermind team.The mastermind works on the concept that two (or more) heads are better than one.
Titanic Precautions
Many movies have been made about the tragic story of the Titanic. Arrogance and ignorance was definitely present during its maiden voyage, which was Titanic's last voyage.